Upon thoroughly evaluating available options, Spectrum Group Online identified Schema App as the ideal solution for their Schema Markup needs. Schema App provided the necessary tools and offered support that surpassed other providers in the market.

Deploying custom Schema Markup across client websites

The Schema App Editor’s control over markup and scalable pricing structure aligned perfectly with Spectrum Group Online’s requirements. The agency can now maximize the Schema.org vocabulary to clearly explain the content and context of each page, helping their clients achieve rich results that stand out in search.

Furthermore, Schema App’s agency training enabled Spectrum’s SEO team to confidently author and deploy Schema Markup on client websites. The markup is instrumental in gaining rich results and improving SEO performance for their clients.

Robust training and ongoing support

At the start of the engagement, the agency received ongoing assistance from the Customer Success team, who promptly addressed their queries via virtual support and provided guidance throughout their Schema Markup journey.

“Schema App’s support team has been amazing. We have a team member that has been learning Schema. When she hits a snag, she communicates directly with the Schema App team, and they are very responsive,” said Mr. Paolini.

The training materials provided by Schema App also proved invaluable for continuous learning and skill development for their in-house SEO team. The support and strategy training not only enabled Spectrum Group Online to overcome technical barriers but also allowed them to offer comprehensive and customizable services to their clients.

The agency’s adoption of Schema Markup facilitates search engines with a deep understanding of their client’s business content, resulting in improved search visibility and organic traffic. Spectrum Group Online also utilizes Google Search Console and Google Analytics to showcase the return on investment with Schema Markup.

By leveraging Schema App’s tools, training, and customer support, Spectrum Group Online achieved measurable boosts in SEO performance and successfully integrated Schema Markup into its service portfolio. The growth in SEO performance — increased search visibility and establishment of authority — are all signs of the significance of Schema Markup in driving online success.

Spectrum Group Online’s experience and commitment exemplify the value of the Schema App in enabling digital marketing agencies to leverage Schema Markup for their clients’ benefit and growth.

Upon doing some online research, Mr. Carpenter chanced upon Schema App and found that Schema App had the tools to help them take their Schema Markup offering to the next level.

“I realized there was going to be a big competitive advantage because we were going to be able to take Schema Markup to the next level, which most people were not able to. Most agencies and website builders that come to know of Schema Markup are only going to do basic Schema like WebSite markup.”

Connection Model could leverage the Schema App platform to implement sophisticated Schema Markup for their clients and simplify the process by automating the coding aspect.  

This marked the beginning of Connection Model’s long-standing partnership with Schema App. Jayden Stevenson, one of the client advisors and SEO specialists on the Connection Model team, was tasked with managing the partnership with Schema App.

Scalable Technology

One of the tools that really sparked interest was the Schema App Highlighter due to its scalability and automation. Some of Connection Model’s clients had sitemaps in the thousands, and the manual addition of the JSON-LD code to those websites would’ve been impossible. 

With the Schema App Highlighter, Connection Model could automatically add Schema Markup to a set of pages that share a URL pattern (i.e. blog, location, physicians, etc.) and layout/template. Once set up in Schema App, the Schema Markup is automatically added to any newly published page with the shared URL pattern through Schema App’s Highlighter. 

“Without the Highlighter, you are confining yourself to a lifetime of constant coding. The Highlighter allows you to set your Schema on automation, and it’s hitting an easy button,” said Mr. Carpenter. 

Unlike other plugins in the market, the Schema App Editor and Highlighter tools also gave Ms. Stevenson full control over the Schema Markup for her clients. She could easily update the Schema Markup and resolve any issues instead of being restricted by a plugin that had little settings or control. 

Connection Model and their clients were early adopters of Schema App. In the past 6 months, they continued to achieve stunning results on search.

Schema App is now a trusted partner of Connection Model. With the help of Schema App, Connection Model has become a better organic search partner to their clients and is able to help their clients get a higher return on investment.