Instead of matching keywords on a page to keywords in user queries, search engines are now trying to understand the meaning and intent behind every user’s query and your website content to provide the most relevant results.

Adding Schema Markup, or Structured Data, to your website can help search engines understand and contextualize your content. In doing so, they can better match your content to user queries and help your content stand out in search as rich results. These are just two of the many benefits of implementing a robust Schema Markup strategy. 

While most enterprises have become aware of the concept of Schema Markup, implementing it at scale remains a challenge. Many have tried to roll it out internally, only to see little success. 

Let’s weigh the pros and cons of doing Schema Markup internally vs. hiring Schema App. Understanding each approach’s advantages and potential drawbacks will help you determine which is best for your business. 

Pros of Doing Schema Markup In-House

There are two key benefits to managing your Schema Markup in-house: Convenience and security.

Convenience

If you already have an internal team member who is an expert in Schema Markup, they can spearhead your initiative and create a Schema Markup strategy for your business. Using such an approach may help you get a head start and allow you to avoid bringing in an external specialist to manage your Schema Markup process.

Easier to Manage Security

If you partner with an external vendor, your company might need to conduct a security review on the vendor to ensure compliance. If you decide to integrate their tools or software with your content management system, you will also have to verify their ability to manage any sensitive information. 

Doing your Schema Markup in-house makes it easier to manage security and compliance. Since everyone involved in the project works directly for your organization, they will already be aware of your policies and regulations. 

Cons of Doing Schema Markup In-House

If your organization decides to manage their Schema Markup internally, you could potentially encounter challenges such as:

Lack of Schema Markup Expertise and Internal Resources

Schema Markup is a very technical area of SEO with a steep learning curve. You’ll have to learn the Schema.org vocabulary, master writing the JSON-LD code, add the markup to the necessary web pages and manage it proactively as the content on your pages changes.

Furthermore, if you want to maximize the semantic value of your Schema Markup, you will also need to work on your strategy, connect the entities across your entire site to develop your knowledge graph, and more. In other words, you have your work cut out for you.

Schema Markup can be a tough subject for in-house employees to master, especially if they have other day-to-day search engine optimization tasks and responsibilities to manage. You could hire an external Schema Markup expert if you don’t want to divert your team from their current work.

Dependency on IT Team

To help search engines understand the content on your page, you have to implement Schema Markup using either JSON-LD, Microdata or RDFa on your pages. One of the biggest issues that many organizations face while trying to implement Schema Markup internally is the dependency on their already overworked IT team.

Some common challenges that arise include things like

• Implementation delays
• Lack of Schema Markup knowledge, resulting in coding errors
• An inability to keep the code up-to-date due to competing priorities, resulting in schema drift

If your SEO team is dependent on your IT team to execute your Schema Markup strategy, it can impact your team’s agility and time to results.

Deploying and Managing Schema Markup at Scale

If your website consists of ten pages, adding and managing Schema Markup is not insurmountable.

But when you have hundreds or even thousands of pages across your site, or you manage several sites in different languages, managing your Schema Markup can get tedious, especially if the content on your site is constantly evolving.

Many organizations struggle to manage their Schema Markup internally due to these scalability issues. Some organizations might choose to build a custom plugin to combat this issue. However, the costs involved in building and maintaining this custom solution can be significant.

Complex Web Architecture

Traditional content management systems (CMSs) like WordPress, Shopify or BigCommerce have Schema Markup plugins allowing users to add Schema Markup to their pages automatically.

However, many large enterprises tend to have a more complex web architecture, which doesn’t work with most Schema Markup plugins in the market. For instance, if you use multiple CMSs or a headless system like Salesforce Commerce Cloud, finding the optimal way to add Schema Markup to your site can be tough.

Pros of Hiring Schema App to Implement Your Schema Markup

An alternative to doing Schema Markup in-house is hiring an external Schema Markup solutions provider like Schema App to help you manage your Schema Markup. Depending on the solution, the costs can vary widely. However, an investment like this can help you overcome many of the internal implementation challenges.

The pros of hiring Schema App to manage your Schema Markup process include:

Access Schema Markup Expertise

Finding time to learn and manage Schema Markup on top of other competing priorities is tough. But if you want your Schema Markup to be effective, you need to manage your markup proactively.

At Schema App, we have over ten years of experience in Schema Markup, and unlike other SEO platforms, we focus solely on implementing and managing Schema Markup for our clients.

Many organizations struggle to hire or develop in-house Schema Markup expertise and resources to manage their Schema Markup strategy effectively. We help enterprises overcome this challenge by providing them with industry-leading technology paired with an assigned Schema Markup expert who will support your team from strategy to results.

Furthermore, we ensure your entities are connected to other entities on your site and external authoritative knowledge bases, thereby creating your very own knowledge graph. That way, search engines can understand and contextualize your content to provide searchers with more accurate results.

Your in-house SEO team no longer has to spend time learning about Schema Markup by partnering with Schema App. Instead, they can focus on what they’re good at and partner to create amazing results from their Schema Markup strategy.

Schema App made it so much easier because I don’t have to code anything or understand the Schema.org language. Everything is done automatically. As long as we agree upon what format and structure we want to use to display our content as a content team, we know that the Schema Markup will get added automatically, and we don’t have to do anything.”

– Lauren Anderson, Digital Content and Marketing Strategist, Baptist Health

Deal with Complex Web Architecture

There are few Schema Markup solutions in the market for organizations with complex web architectures.

At Schema App, we work with our customers to automate the deployment of their Schema Markup, no matter the level of complexity. Regardless of whether you have multiple tools, country sites, sites with different languages, complex web architectures, or high security and data processing requirements, we can manage it all. We’ve helped global teams like Sonova implement and manage their Schema Markup across 19 different country sites.

Our platform seamlessly integrates with any website or CMS to deploy your Schema Markup.

Reduced Dependency on IT

Many enterprises face delays and setbacks in their Schema Markup implementation because of their dependency on the internal IT team. Some internal IT teams lack the expertise to author and manage the Schema Markup, while others lack the capacity to manage it at scale.

Once you integrate your CMS with our Schema App Editor and Highlighter, we’ll ensure the markup is automatically deployed correctly to your site. Your assigned Customer Success Manager will also help you manage your markup to ensure it is semantic, accurate and aligned with best practices. You won’t need to wait for your internal IT team to create, deploy or update your markup, which reduces implementation delays.

By working with us, your team can execute their Schema Markup strategy with agility, thus achieving expedited results.

Implement Semantic Schema Markup at Scale

When you work with Schema App, your organization can overcome its scalability issues using Schema App’s Highlighter, a tool that creates templates for similar page sets and deploys the markup to those pages dynamically. It will eliminate the issue of schema drift by updating the Schema Markup as soon as the content on a page changes. 

With the Highlighter, your organization can effortlessly deploy Schema Markup across thousands of pages and keep it up to date.

Develop your Knowledge Graph

One of the key elements to a successful Schema Markup strategy is the semantic aspect of it. Linking the entities on your page to other entities on your site and to external authoritative knowledge bases will help you develop a reusable knowledge graph that provides search engines with a deeper contextual understanding of your content. This allows them to better understand the meaning of things on your page and provide users with more relevant search results.

When you work with Schema App, you’ll get access to our semantic technologies and expertise to help you implement a semantic Schema Markup strategy.

During the authoring process, your CSM will leverage the relevant Schema.org properties to link the entities on your site. The Omni Linked Entity Recognition feature on the Highlighter will also automatically identify linked entities in your text content and embed any identified entities within your Schema Markup. This helps search engines reduce ambiguity in their interpretation of your content, allowing them to drive more quality traffic to your site.

After implementing Schema Markup across your site, we consolidate all your Schema markup into your very own RDF knowledge graph. All the entities you’ve identified and described using your Schema Markup will be combined into one easily accessible dataset that you can reuse for other AI purposes.

Measure Performance and ROI

When teams get bogged down by competing priorities, they often forget to measure the results of their efforts or struggle to measure the return on investment of their Schema Markup strategy.

At Schema App, we always tie our efforts back to results. Leveraging Schema Performance Analytics, we’ll perform quarterly business reviews with your team to provide detailed insights on how your Schema Markup is performing and provide your team with content recommendations to maximize the value of your strategy.

Cons of Hiring Schema App

The sole con of hiring Schema App is the cost.

Cost

Our solution may cost more than a plugin, but with over ten years of Schema Markup experience and a team of Schema Markup experts to support your strategy, we deliver measurable results to our customers through our solution.

Our ability to dynamically deploy semantic markup at scale, work within complex web architectures, develop a reusable knowledge graph and measure results set us apart from other solutions in the market.

Maximize the Impact of Your Schema Markup with Schema App

Implementing Schema Markup into your website can help search engines better understand your content and empower you to achieve rich results. However, implementing this SEO strategy can be challenging, especially if you lack the expertise or tools to manage it internally at scale.

Our Schema App team has helped organizations like Baptist Health, Excel, and Avid Technology overcome the challenges of implementing Schema Markup in-house.  If you are trying to implement Schema Markup but have challenges getting the expertise or managing it at scale, we can help! Get in touch with us to learn more about our end-to-end Schema Markup solution for enterprise SEO teams.

The post The Pros and Cons of Doing Schema Markup In-House vs. Hiring Schema App appeared first on Schema App Solutions.

Building meaningful connections and a strong company culture can be challenging as a fully remote team working across Canada. We host monthly team-building activities and conduct virtual co-working sessions, but the value of in-person interaction is often unparalleled as we continue to grow our team.

To bridge the distance gap, we hosted our first 2-day in-person team retreat at our new Schema App head office in Guelph, Ontario, Canada. The entire Schema App team gathered for two days of culture-building, strategic planning, training and celebration to mark the end of another quarter.

Here’s what we got up to during Homecoming 2023.

Breaking the ice & building team culture

Part of building meaningful connections is contextualizing places and things, and helping the rest of the team understand how they relate to various team members. With a good 70% of the Schema App team living outside of Guelph, we hosted a scavenger hunt across Guelph.

Building our very own Knowledge Graph

In the spirit of building meaningful connections, we also wanted team members to identify things they had in common. During the game, we learnt that some of us played multiple musical instruments while others found commonality in their love for video games, sports and reading.

Within 10 minutes, we found commonality between various team members and built our very own live Schema App Knowledge Graph.

Living our Values 

Growth mindset, great people and getting results are the 3 core values we live and breathe at Schema App. It flows through our work, our actions, our culture and even more so at Homecoming 2023.

During Homecoming 2023, the entire Schema App team had the opportunity to exercise their creativity and ideate on what could do to reach 10X growth. With no wrong answers, we heard  team members from different functional groups share their perspectives based on the work they’ve been doing.

Award of Excellence

Every 6 months, we get to nominate and pick an exemplary team member for our Award of Excellence. This team member lives out our core values, has demonstrated outstanding service to the Schema App community and/or has made extraordinary contributions to the company beyond what is normally expected of their job.

The Award of Excellence went to Ana Petkovic, Manager of Customer Success! Ana ensures that our purpose thrives within our Customer Success team and with our customers. She lives our culture day by day, while also delivering awesome results. Congratulations Ana!

Developing our Team

Developing a great team involves more than just alignment on goals and priorities. On the second day of Homecoming, Brady Wilson, cofounder of Juice Inc, and our very own Kate Wilson, conducted an Oxygen Poker training session to help our team members understand their needs and how they can manage their energy to maximize performance.

This exercise was a great framework for the Schema App team to reflect on their needs and understand how they can best support their team members to maximize energy and performance. You can learn more about Oxygen Poker here.

In conclusion, Homecoming 2023 was a huge success. On top of all the workshops and activities, our team members were able to build meaningful connections through shared meals, board games, and conversations throughout the day. We cannot wait for our next reunion!

The post How We Built Meaningful Connections at Homecoming 2023 appeared first on Schema App Solutions.

Regardless of whether you believe that a prolonged recession is just over the horizon or are more optimistic, the market is echoing the effects of this economic uncertainty. As such, many companies are cutting back on certain expenses and delaying certain investments while contending with declining sales.

The marketing budget is often one of the first investments that businesses cut back on. However, it is a short-sighted move especially if they want to weather the potential recession without exacerbating their economic challenges.

During a recession, you should prioritize the following:

• Retaining loyal customers
• Making sure new customers can still find your brand
• Maintaining a strong digital presence.

Search Engine Optimization (SEO) is one of the marketing strategies that can help you maintain brand awareness and nurture potential customers at a lower cost. As you prepare for an economic downturn, consider these strategies to make your SEO budget dollars work for you.

3 Tips to Manage SEO in a Recession

1. Continue to Invest in SEO

In a recession, you will need to up your digital marketing efforts and start acquiring new customers. Make sure you build relationships and trust with that new customer base, as doing so will increase their average lifetime value.

As you navigate the newly condensed marketplace, you might be tempted to devote all of your marketing resources to short-term tactics like pay-per-click advertising or social media marketing campaigns.

These efforts will help you connect with potential customers, but they’re not sustainable marketing strategies. PPC and social media advertising tends to be more costly and the clicks might not always lead to sales. In the long term, SEO is far more economically viable, even during a recession.

SEO isn’t a one-and-done strategy. It requires ongoing maintenance and improvements if you want to keep your high ranking. If you stop investing in your SEO efforts, you are throwing all your hard work down the drain and giving your competitors a chance to step in and steal all the traffic from your brand.

Conversely, if you stay the course and continue to invest in your SEO campaigns, you are more likely to improve your organic traffic and be well-positioned to compete once the recession ends.

2. Find What Works and Multiply

Managing a business during a recession is undoubtedly challenging. However, you can use the challenges you face to your advantage by doing what your competitors aren’t.

Many businesses in your market may forgo investing in SEO, including exploring new strategies. This leaves an area of opportunity open for you to maximize your website traffic by leveraging emerging marketing tactics like Schema Markup.

Schema Markup, also known as Structured Data, is an advanced SEO strategy that helps search engines understand and contextualize the content on your web pages. Adding Structured Data to your web page will also qualify it for a rich result on the search engine results page, which improves your click-through rate and drives more traffic to your site. It is recommended by Google and is becoming even more relevant with the continued evolution of AI and Search.

Most of the results attributed to SEO are difficult to measure. Conversely, Schema Markup, and the website traffic that it produces, can be tracked accurately. Therefore, you’ll be able to measure the impact it is making on your business.

When implementing this strategy into your marketing mix during a recession, you might want to start small and test its effectiveness before investing more into it. You can start by adding the markup to 1-2 key page sets (for example: blog, products or physician pages) on your website and review the results of it on Google Search Console. If the rich results are driving performance, you can then invest more and create a Schema Markup strategy that covers more pages on your site.

One of our customers, Sonova, conducted pilot Schema Markup projects to test the effectiveness of the strategy before committing to it fully.

Sonova worked with the Schema App team to implement FAQ markup on two country sites and saw that they were getting better results than the countries that were adding markup locally. As a result of this pilot, they were confident in Schema App’s ability to help drive their website’s performance through Schema Markup.

3. Focus on Content that Converts

During a recession, the economy doesn’t come to a full stop. Consumers are still spending money, albeit less of it. You need to give them a good reason to spend it on your products and services instead of those offered by your competitors now more than ever. 

One great way to do that is by investing in high-quality website and content that boosts your visibility, promotes trust, and provides value to your target audience.

To be clear, we aren’t referring to purely advertorial content. According to Entrepreneur, 70% of consumers prefer to learn about brands via content instead of advertising. While ads certainly have their place in your marketing strategy, we suggest focusing on SEO by publishing educational or informative content. 

When you create content, you need to ensure it will reach the right audience, which means optimizing it for specific keywords, but sometimes that isn’t enough. To help your content stand out further, you can add Schema Markup to your content and help it stand out as a rich result on search. 

Example of a Product rich result

If you are still experimenting with Schema Markup and want to start small, you should focus on optimizing content for rich results that provide the best conversion rates. In the past year, we’ve seen FAQ, Product, Review Snippets and How-To rich results perform best for our customers in terms of click-through rates. 

That said, you will also need to ensure that your page has the required content to be eligible for those rich results. By focusing on optimizing content that converts and picking the rich results that can drive meaningful traffic, you will maximize your ROI on Schema Markup.

Revitalize Your SEO Strategy with Schema Markup

Now that you know how to manage SEO during a recession, it is time to take meaningful action and reinvigorate your marketing strategy. 

Keep in mind that marketing is an investment, not an expense. As such, you should continue to invest in SEO, as organic traffic can yield cheaper clicks and provide long-term value.

However, since much of SEO is not measurable, you should expand your strategy by incorporating measurable tactics such as Schema Markup into your SEO game plan. Doing so will allow you to see the return on investment of the tactic, and make more savvy decisions on which tactics you should continue to invest in or cut. 

If you are thinking of investing in Schema Markup during this time of uncertainty, we can help. At Schema App, we work with enterprise SEO teams to deliver an end-to-end Schema Markup solution. When you partner with us, you will be assigned a dedicated Customer Success Manager to create your custom strategy, gain access to our scalable Schema Markup tools, and get measured results on your ROI.

If you are considering investing in a Schema Markup solution, let’s talk! See how Schema App can help you gain a competitive advantage on SERP during these budget-conscious times.

The post How to Manage SEO During a Recession appeared first on Schema App Solutions.

On Thursday, July 21st, we hosted a webinar on ‘Structured Data for Physicians: Maximizing Rich Results’ to discuss the importance of optimizing structured data and how Baptist Health successfully leveraged structured data to double their click-through rates.

During the webinar, we also discussed:

• The value of optimizing your physician pages with structured data
• The content you need to achieve physician rich results
• How structured data helps optimize clicks & appointments

If you missed out on our live webinar session, you can watch our webinar recording below!

The post Structured Data for Physicians: Maximizing Rich Results [Webinar Recap] appeared first on Schema App Solutions.

Schema App empowers your digital team with the control and agility to drive results in a changing SEO world, by leveraging structured data without having to rely on I.T. resources. Work with and learn from schema markup experts to take your website to a new level with structured data, and showcase the unique value of your organization in search.

Businesses who reach out to us are typically looking to solve the following three problems that hinder their digital performance:

1. Lacking Schema Markup Expertise
2. Inability to Scale Schema Markup
3. Insufficient I.T Resources for Agility

Lacking Schema Markup Expertise

Schema markup is an advanced, technical, and relatively new search engine optimization method.

This structured data vocabulary was released in 2011 through a collaborative effort by Google, Microsoft, Yahoo!, and Yandex, and the language is always changing and expanding. Schema.org is the dictionary for schema markup, and with thirteen new versions released over the past two years, it’s clear that search engines continue to invest in this advanced SEO practice.

The benefits of structured data extend beyond improving your SEO performance:

• You’re actually translating your content into a language that search engines understand. 
• You’re connecting your organization and information on your site to a search engine’s knowledge graph by defining objects in your content as distinct entities, which streamlines Google’s ability to match a user’s search intent to information on your website. 
• You’re taking control of how the data on your web pages is defined, rather than just hoping that search engines will figure it out and show the best information in search results.

Learning a new language and how to properly map, connect, and nest data items is hard and  takes a lot of skill and knowledge, for which most SEO teams cannot dedicate a full-time position.

Schema App: Your End to End Solution for Structured Data

Schema App offers a technical solution with high-touch support to enable your team through the whole process. Beyond the initial setup and creation comes the need to edit, maintain, and scale your schema markup. A common misconception is that schema markup is static once it’s created. The truth is your structured data should be evolving and changing over time, just as your website content and online business goals evolve. Let our solution do the heavy lifting for you, so you can focus on other areas of SEO, like strategy.

Inability to Scale Schema Markup

The biggest challenge for businesses who already have a structured data expert on their team is creating and managing schema markup at scale across hundreds, thousands, maybe even millions of pages on your website. Hardcoding schema markup into your website page-by-page is not sustainable, and your digital team is going to be spending hundreds of hours doing so. At Schema App, our solutions allow us to easily create, manage, and deploy customized schema markup at scale across thousands of pages to suit our customers’ needs. 

To maximize results from schema markup, your website should have useful, informative content that is comprehensively marked up with structured data. That’s why your Customer Success Manager will provide expert content recommendations to unlock new opportunities for search enhancement features like rich results. The Schema App Highlighter can even update your schema markup dynamically to keep up with content changes across your website, meaning you won’t miss out on any opportunities to connect with your customers as your business grows.

Insufficient IT Resources for Agility

Even if your schema markup expert has found a way to create structured data internally at scale, our bet is that implementing this is going to require some assistance from your development team. If your dev team is anything like ours, they’re usually running at max capacity. Customers come to us to remove the dependency of deploying or editing their schema markup from their development team, enabling their SEO team to just get the job done! 

Schema App is a SaaS solution, so the setup, and updates are made in our application, which empowers your SEO team to make updates as the content evolves, vs being dependent on your dev team.  Also, once templates or sets of pages are set up, anytime you add to that page set, BAM! It’s optimized. 

Our solution, paired with our expert Customer Success teams, means that updates can be made quickly. We’re quick to execute based on customer needs and feedback—no need to jump in line for your next dev team sprint cycle. Simply reach out to your customer success manager and create a plan together for when changes are going to happen so that we can be ready to update your configuration in Schema App’s solution; your schema markup will evolve with your website. Or maybe your company is considering a website migration or redesign; we can pivot your schema markup strategy to help mitigate traffic lost through your transition. 

When AdventHealth was planning a massive rebrand that would consolidate over 800 websites using approximately 35 different content management systems, we helped them mitigate the risk of a drop in organic traffic during the rebranding and ended up driving the following results:

• 90% increase in clicks 
• 40% increase in impressions
• 38% increase in CTR
• Top position in the rankings

We have seen significant increases in how our physicians are being found. Physician bio clips increased 90% from 150,000 clicks to about 285,000 clicks and we saw a 38% increase in the click-through rate of the search results as well”

—Brandi West, Executive Director, Digital Brand & Content Strategy I Digital Marketing, AdventHealth

We’re here to work with our customers as they change and grow, and our integrations mean your team can do it without IT!

Return on Investment of working with Schema App

Schema markup is an SEO strategy that has just started to gain appreciation from digital marketers in the last few years. The level of complexity associated with creating schema markup has likely kept some brands at bay. Early adopters are reaping the benefit of future-proofing their brand in search, especially as it becomes apparent that Google is investing more in structured data and increasing the reach of what applications it may have in the future.

Schema App has been at the forefront of automated schema markup technology since schema.org’s unveiling back in 2011. Our founders launched Schema App’s powerful suite of tools to create and maintain structured data at scale without having to write a line of code. You not only save budget on software maintenance, but also on hiring a new team member to manage your schema markup internally. With structured data, you’re able to measure the impact of your SEO efforts without increasing the cost of paid. With Schema App, we ensure that your return on investment goals are being met with a customized schema strategy and high-touch support from our team of experts.

Advanced SEO technology at a fraction of the cost

We aim to be 30% of the cost of doing schema markup internally. Your digital team will be empowered with advanced search engine optimization techniques without having to rely on I.T resources. How long does it take for your development team to take a concept through delivery? We take 2-3 weeks to get things live, on average. 

The savings from dedicating development resources are already worth the investment, but what about software maintenance? Research shows that maintenance of software typically contributes to 75% of cost of ownership. Let us handle the technology, giving back more budget, time, and resources for you to invest in other areas of your business.

Effectively measure the value of your search engine optimization

How do you currently measure the value of your investment in search engine optimization? Schema markup is like striking SEO gold for your website. Your SEO team will have the opportunity to work with structured data experts who do this day in and day out. Through innovative content recommendations, enhanced analytics to inform decisions through powerful data, and scalable technology, we establish a true business partnership between our team and yours. 

Save time learning complexity by partnering with world-class experts. On average, our customer success team spends 640 hours learning structured data before they can set up and do strategy. That’s an estimated 640 hours of dedicated, focused learning!

With Schema App, you’ll be adding robust, specific markup without needing to invest hundreds of hours from your internal team in learning. Our customer success managers will help you lead the industry by  leveraging our up-to-date knowledge on the most recent schema.org enhancements and rich result opportunities. We work cross-functionally with different areas of your organization to help you maximize your results from structured data.

Compliment paid traffic acquisition with a boost from organic clicks and impressions.

You’re enabling your team to measure the value of their search engine optimization without increasing the cost of paid. Our goal is to help you move your existing business metrics, not create new ones.

Our customers typically achieve more than 10% more clicks and impressions from schema markup. If your website on average receives around 150k clicks from Google search Console on a monthly basis and your average cost per click from paid Google Ads traffic is $1.34, your average monthly value from schema markup is over $20k. 

If you’re curious about calculating the value of implementing schema markup using your own benchmarks, reach out to our sales team to explore the ROI opportunities for your website.

Let us know if you’re interested and we can get on the phone this week.

Frequently Asked Questions

Why should someone choose to work with Schema App as opposed to implementing schema markup themselves?

Expertise, scale, agility. Removing the dependency from your team to learn, maintain, and stay updated with structured data trends will allow them to shine and contribute back more to the company in the areas they’re truly specialized in.

Why aren’t all brands already using schema markup?

Schema markup is an SEO strategy that has really just started to shine and gain appreciation from digital marketers in the last two years. The level of complexity associated with creating schema markup has likely kept some brands at bay, but early adopters are going to reap the benefit of future proofing their brand in search especially as it becomes apparent that Google is investing more in structured data, and increasing the reach of what applications it may have in the future (hint: visual and predictive search).

We help you go beyond the fundamentals of search engine optimization, leveraging structured data to showcase your unique value in search. In a rapidly changing SEO environment, we introduce agility to your digital team, saving you time and resources for managing other aspects of your business portfolio. We deliver to your online business goals using our structured data expertise and advanced technology.

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