This past August, Google first removed How-To rich results on mobile. As a result, we saw a huge decline in clicks and impressions for How-To rich results across our customers. This updated announcement will undoubtedly remove all traffic and impressions from the rich result.

Why is this happening?

Prior to this change, content publishers would add HowTo Schema Markup to pages with instructional content that defined the steps needed to successfully complete a task. If appropriate, Google would then award the page with a How-To rich result that outlined the steps in the SERP.

However, we’ve often found How-To rich results to be somewhat controversial. On one hand, rich results were supposed to increase user engagement and drive click-through rates to a site. On the other hand, How-To rich results usually provided users with the answer directly on the SERP, resulting in a lower click-through rate. As such, How-To rich results were not as widely adopted as other rich results like product, review snippets and FAQ.

That said, How-To rich results still provided users with valuable information on the SERP and could help organizations improve their customer journey. So why is Google removing this rich result from the SERP?

In their announcement, Google mentioned that this was a continued effort on their end to ‘simplify search results’. This year, Google has made some significant changes to the SERP.

• They introduced Search Generative Experience (SGE) – their generative AI-powered search interface.
• They stopped awarding video rich results to pages that did not have a video as their main content.
• They stopped awarding FAQ rich results on both desktop and mobile for most websites and will only be showing FAQ rich results for well-known, authoritative government and health websites.
• They deprecated How-To rich results entirely from the SERP.

However, this begs the question: What does Google mean by simplifying search results?

Are they trying to declutter the search engine results page? They did reduce the visibility of video and FAQ rich results in the past few months, possibly because people were abusing them. However, the SERP is still littered with advertisements, making it tougher for users to identify the most appropriate result for their query.

Or could they be simplifying search results that SGE can also provide? As seen in SEO expert, Glenn Gabe’s tweet, the content from the same How-To was shown in SGE and in the first position in the SERP as a How-To rich result.

Ah, yes. But this is about the desktop version being removed. This is how it looked. See my listing below SGE (when HowTo was still there on desktop). pic.twitter.com/S1nqtYukNa

— Glenn Gabe (@glenngabe) September 14, 2023

One of the glowing features of SGE is its ability to provide users with answers and additional relevant information that they might need. If you search up how to perform a task, SGE can provide you the steps to perform the task successfully and links to a few pages that also capture those steps.

If you search for the top Italian restaurants, SGE can provide you with a list of restaurants together with a map showing where they’re located in proximity to you, and links to aggregator sites that also have a list of top Italian restaurants in your city. These are just two of the many examples of how SGE creates helpful experiences based on the wealth of information on the web.

At its core, Google’s mission is to organize the world’s information and make it universally accessible and useful. Rich results were first introduced to provide users with more useful information in search, help them make better decisions and find answers. It was also a way for Google to incentivize website owners to add structured data to their sites to help search engines understand the content on a page.

But with SGE providing the information in a simplified way, more rich results could be rendered obsolete in the coming years. That said, this does not mean that you should abandon adding Schema Markup to your site.

What should you do next?

Schema Markup helps machines understand and contextualize the content and information on your website.

Even though you will no longer achieve a How-To rich result on your page, you should still add Schema Markup to your pages to futureproof your organization for search.

This is a paradigm shift that requires SEOs to think about the value of Schema Markup beyond rich results. 

Over the past few years, search algorithms have shifted from lexical to semantic search. Instead of ranking pages based on keyword matching, search engines are ranking pages based on the relevance of the concepts and entities in the page’s content to the searcher’s query.

And how do you identify and define the entities on your website for search engines? You can define the entities on your website using Schema Markup.

By marking up the content on your site, you are helping search engines understand the concepts and entities on your website and providing them with contextual information about these entities. In return, they can better match your page to a query and ideally improve your ranking on search in the long run.

If you are interested in learning more about entities and semantic search, you can tune in to our recent webinar with Mike King or Schema Markup expert, Dave Ojeda’s latest interview on iPullRank’s Rankable podcast.

Generative AI search engines like SGE and the new Bing still face hallucination challenges resulting in inaccurate results. At Schema App, we’ve been advising our customers to think about the semantic value of Schema Markup.

Instead of implementing Schema Markup on a handful of pages for the sole purpose of achieving a rich result, you should implement Schema Markup across your site to define the entities and concepts on your site and link them to develop your very own marketing knowledge graph.

Knowledge graphs are a structured and organized information data layer that can help search engines to improve the accuracy of their answers and provide your organization with a control point to inform generative AI on your web content. Your marketing knowledge graph can also be reused for other AI initiatives.

As the SEO industry continues to see changes from Google and on search, organizations need to prepare to stay ahead of the competition. If you are looking to learn more about semantic Schema Markup, we can help.

Contact us to see how we can help your organization build a marketing knowledge graph and future proof your organization for AI search.

If you are a Schema App customer with concerns regarding the changes in rich results, please get in touch with your Customer Success Manager to see how we can support your organization through these changes.

The post Say Goodbye to How-To Rich Results on Google appeared first on Schema App Solutions.

FAQ rich results will only be available for “well-known, authoritative government and health websites”. Other sites won’t receive FAQ rich results “regularly” (which is not the same as saying “ever”). We have yet to see what Google considers an authoritative site or health site, but this is one of the many questions we endeavour to answer in the coming weeks.

How-to rich results, on the other hand, will exclusively appear on desktop and no longer be visible to mobile users. That said, with Google’s mobile-first indexing, websites should still include HowTo markup on both their mobile and desktop site to achieve the How-to rich result on desktop.

Even though this change will not have an impact on search rankings, websites that leverage FAQ and How-to rich results will likely see a decline in traffic and impressions from these rich results on the Google Search Console performance report.

This announcement garnered strong reactions from the SEO community, as many mourned the loss of some of their best-performing (and content-heavy) rich results. In response to some of the tweets, John Mueller referenced “the tragedy of the commons”, and other SEOs remarked on the overuse of FAQs, in particular, as “spammy”.

Independent of abuse / over-use, things can change on the web / with users / with focus shifts, and it’s important to clean up from time to time. (And it’s a good reminder to read up about the tragedy of the commons :-)).

— John Mueller (official) · #MaybeABot (@JohnMu) August 8, 2023

But Mueller also recommended SEOs “really focus on structured data to make your pages eligible for a specific treatment in search. Additional structured data can be useful to understand the content better, but [he] wouldn’t assume there’s a visible effect / ranking change.”

What Schema Performance Analytics is Showing

We are monitoring the industry data from Schema Performance Analytics on a daily basis to see when the changes announced take place.

We have seen varied results after August 8th. We have seen drops in FAQ performance in some of our clients.

As of August 14, we’ve seen a decline in FAQ performance on mobile for customers in the Healthcare Industry, while FAQ performance on desktop remains stable. Stay tuned for more updates on FAQ performance.

Schema App Perspective on this Change

Here are our key takeaways from this change:

1. Focus on targeting a diverse range of rich results.
2. Continue adding connected schema markup to support machine understanding.
3. Create quality content that prioritizes a human audience.

These three recommendations are already considered best practices here at Schema App and what we already work on with our customers.

Focus on targeting a diverse range of rich results

At Schema App, we’ve seen lots of fluctuations from various rich results over time. As such, we always recommend diversifying the rich results in your portfolio.

Google’s goal is to provide searchers with the best quality results, and we’ve seen them make countless changes to the algorithm or the SERP to inch closer to that goal.

Whenever Google makes a change like this, we’ve been able to detect the drop in performance and test solutions to help our customers overcome them. For example, FAQs not being granted unless questions matched keywords exactly or videos needing to be the main content of the page to achieve a Video rich result. Our approach to this announcement is no different.

FAQ rich results have historically performed well for many of our customers. It brought more website content to the SERP and allowed the inclusion of HTML to improve the readability of the answers and embed hyperlinks. We will continue to monitor FAQ rich results to see who Google awards this rich result to and look for opportunities for our customers to qualify for it.

In the meantime, our customer success managers will work closely with our customers to identify other rich result opportunities and ways to improve their content to achieve a wider range of rich results.

Continue adding connected Schema Markup to support machine understanding

At its core, Schema Markup is a code that helps machines better understand the content on your page.

As Google and Bing accelerate their AI search capabilities, they will need to overcome the challenge of AI hallucinations to achieve a reasonable level of efficacy. By adding Schema Markup to your site, you can provide search engines with reliable, structured content that they can use to train and hone the accuracy of their Large Language Models.

Google might have eliminated the FAQ rich result but there is still an opportunity for your organization to appear in their Search Generative Experience (SGE).

If you want Google to provide an accurate answer regarding your organization in their new AI search experience, adding robust, semantic Schema Markup on your site is necessary. Doing so will allow your organization to generate a marketing knowledge graph from the content on your site. AI search engines can then use this knowledge graph to provide users with more accurate information about your organization.

Conclusion

We will be sharing more insights on the situation as Google rolls out the changes to FAQ and How-To rich results in the next week. Our team is also actively testing various alternative solutions to ensure our customers continue to see great results from implementing Schema Markup.

If you have more questions, please reach out to your assigned customer success manager or support@schemaapp.com.

The post Changes to FAQ and How-to rich results on Google appeared first on Schema App Solutions.

Before diving into the rich results that exist and how they can support your business, let’s explore what rich results are exactly.

What is a Rich Result?

A rich result (formerly known as a rich snippet) is an enhanced search result displayed on Google’s search engine results page (SERP) that can be achieved by implementing the appropriate structured data (aka Schema Markup) on your site. Structured data helps search engines better understand the content on your page and display that content with a more detailed appearance on the SERP.

Unlike standard organic search results, rich results offer users additional information beyond the typical page title, URL, and meta description, enhancing their search experience.

Rich results go beyond conventional search results by offering a more informative and decorated appearance, which significantly enhances a page’s visibility in search.

When implemented correctly, rich results provide users with additional information such as ratings, pricing, reviews, job locations, and more, allowing pages to stand out beyond the usual blue links and short previews.

By enriching the user experience, these decorated results not only make the search process more informative but also yield measurable advantages for businesses.

Benefits of Rich Results for Businesses

Stand Out in Search & Gain a Competitive Advantage

For businesses, rich results offer a competitive advantage by presenting content in a more compelling and authoritative manner. Businesses can showcase key information directly in the SERP, informing users that their content is best aligned with their queries, and persuading more qualified traffic to click through for further information.

Reduce Spend on Sponsored Content

With a stronger organic presence through rich results, businesses can save on advertising costs and sponsored content while still effectively reaching their target audience, increasing CTR, and driving valuable traffic to their websites.

Drive Qualified Traffic

A rich result can also drive more qualified traffic to your site. When searchers see elements like pricing on a product they are interested in, or a relevant job description on a job posting, they can self-assess and determine if your content will provide them with an answer to their query.

This self-qualification process can lead to a higher likelihood of getting clicks from users genuinely interested in your listings, leading to a higher chance of converting them to your page.

Delight Your Customers With Answers

Rich results streamline the process of providing customers with relevant information directly on the SERP, ensuring a seamless user experience.

For instance, when users search for specific recipes, rich results promptly showcase essential details like ingredients, cooking duration, and ratings, eliminating the need to visit individual websites for such information.

Similarly, for local businesses, rich results efficiently present vital information such as operating hours, contact details, and customer feedback directly in the search results, facilitating quick access to necessary details.

This approach not only enhances user satisfaction by delivering instant answers but also saves customers time, thereby increasing the likelihood of further engagement with the business.

Build Trust With Your Audience

Some rich results like review snippets can help your brand establish trust, authority, and credibility with new customers at the start of their buyer journey. They enable you to showcase positive reviews and high ratings for your brand, which reflect the trust that other users have placed in your product or service.

By doing so, you can build strong E-E-A-T, which represents the Experience, Expertise, Authoritativeness and Trustworthiness of your brand and can have a strong influence on conversions.

Drive Measurable Results for Your Business

At Schema App, we’ve seen the impact a rich result can have on the click-through rate of a web page. Our customer, Baptist Health saw a 491% increase in the CTR when comparing physician pages with a review snippet to those without.

Implementing Schema Markup to achieve rich results is a strategy that can provide your company with measurable ROI.

Develop Your Content Strategy

Just like how you need to have the necessary content on your page to markup with structured data, you can customize your content to meet the required properties for a specific rich result.

Your Schema Markup strategy is unique to the goals of each page, and which rich results would serve your page’s user queries and intent the best. It’s essential to adhere to content guidelines specific to each structured data type to ensure your content contains the relevant Types and properties for your rich result goal.

Are you looking for more product sales? Be sure to include product images, pricing, and ratings to be eligible for Product rich results.

Looking to get more appointments booked? Include reviews and ratings on your physician pages to build trust and establish credibility with potential patients to encourage them to book.

All in all, being aware of the desired outcomes and rich result goals you have for each page can help drive your content strategy in an actionable way.

See how Sharp HealthCare utilized the schema.org vocabulary to architect their content strategy.

By leveraging rich results effectively, businesses can gain a competitive advantage and enhance their online visibility organically, ultimately offering users a more engaging and informative search experience.

Let’s take a closer look at some of the rich results available on Google.

Rich Result Examples & How They Support Business Objectives

Review Snippets

Review snippets appear in the SERP when a user searches for a product, local business, movie, and other content types. It displays a concise summary of review ratings and other information, such as the average rating and the number of reviews, directly on the SERP.

Review snippets help users make informed decisions before clicking through to a specific website. For businesses, review snippets can significantly impact their online reputation and trustworthiness, as positive reviews can instill confidence and entice potential customers, boosting click-through rates to their website.

Product Rich Result

When a user searches for a specific product, the Product rich result provides detailed information about the product, including its name, price, availability and reviews, directly on the SERP.

This rich result offers users a quick glance at essential product details, allowing them to compare options and make purchasing decisions without needing to visit a specific website.

For instance, if you have a product page, achieving a Product rich result will provide you with an enhanced result that can display product images, pricing, ratings, availability, and even shipping and return details directly on the SERP.

These details allow potential customers to make quicker purchasing decisions before even visiting your website. This immediate access to essential product information can have a significant influence on buying decisions.

Google recently started awarding rich results even without structured data. Our experience, however, is that they don’t always get it quite right. We’ve seen Google providing Product rich results on non-product pages or even highlighting incorrect prices.

By implementing structured data, you can build trust with your users by taking control of what should be highlighted on your product pages and be reassured the correct details are shared with your users.

Job Posting Rich Result

JobPosting rich results appear when a user searches for job opportunities. It displays relevant job listings directly on the SERP, providing essential details such as job titles, locations, and company names.

This rich result allows job seekers to view and compare job openings without needing to visit individual job boards or company websites. For employers, job-posting rich results can significantly improve their recruitment efforts by increasing the visibility of their job listings and attracting potential candidates.

We have seen our client Baptist Health increase their CTR by 1194% when JobPosting rich results were achieved. You can read the case study here.

These are just a few of the many rich results available on Google. There are, however, other search features on Google that are not considered a rich result. Let’s dig in.

What is NOT a Rich Result?

On top of rich results, there are other visually appealing Google SERP features you can optimize for without using structured data.  While rich results are powered by structured data, there are other formats that can achieve a similar outcome, and it’s important to know the difference.

Knowledge Panel

For instance, a knowledge panel is an information box that appears on the right side of the search engine results page, offering concise details about a specific entity or topic. Though not technically a rich result, it displays relevant data, including images, links, and key facts, making it highly useful to users.

Featured Snippet

Similarly, a featured snippet showcases a summarized answer to a user’s query at the top of the search results, often extracted from a webpage. These features enhance the user experience by providing quick, relevant information in an easily accessible manner, even without structured data markup.

Other Google search results that resemble rich results, but are in fact not rich results, include:

People Also Ask

The “People Also Ask” feature presents a list of related questions that users frequently ask based on their original query. When users click on these questions, additional drop-down answers appear, offering more detailed information.

Though not directly utilizing structured data, this dynamic presentation of information can resemble rich results due to its interactive nature and visually appealing design.

Sponsored Content

Sponsored content, which includes paid advertisements and promoted links, can also resemble rich results in appearance. These sponsored listings are often displayed with attractive images, catchy titles, and additional metadata to capture users’ attention.

Even though they are not organically generated through structured data, sponsored content can have a visually rich and distinct format, leading to potential confusion with true rich results by users.

HTML Tables

In the SERP, an HTML table is a structured layout used by search engines to display certain types of information from web pages. It organizes data in rows and columns, making it easier for users to interpret and compare different data points

If a webpage contains a table with data that is relevant to a specific query, search engines may choose to display that table in the search results to provide users with a quick overview of the information they are looking for.

Though the HTML table itself is not a rich result from structured data, it can be utilized in conjunction with rich results like Product to further enhance the user experience.

Rich Results Vs. Other Enhanced Results

While alternative results in the SERP can still be visually engaging and informative, structured data remains the preferred way to achieve enhanced results by achieving a more query-focused presentation of data in the form of rich results.

By leveraging structured data, you ensure that the information displayed aligns precisely with user search intent. Interactive elements present in many rich results further engage users.

The Schema Markup used to generate these results enables better comprehension for search engines, leading to improved rankings, better search performance, enhanced user experience, and even greater preparedness for the future of AI-Generative Search.

Overall, rich results powered by structured data provide a competitive advantage, offering a context-rich experience and greater authority in SERPs, making them a preferred choice for businesses and SEOs aiming to optimize their online presence.

How to Achieve a Rich Result on Google

As mentioned earlier, you can achieve a rich result by implementing the required structured data on your web page. However, there are a few other factors that can affect your eligibility for a rich result. Here are the steps you can take to be eligible for a rich result.

Step 1. Identify which rich result your page could be eligible for

Google currently boasts over 32 different types of rich results, each catering to distinct content intents and page structures. Deciding which rich result is most beneficial for your page hinges on understanding the intent behind your content and optimizing its structure accordingly.

Before deciding what rich result to target, you need to understand:

• Who the target audience is for your page
• What query would best match your content
• What your intent is with your page
• What rich result would convey the information on your web page most effectively

Rich results offer distinct benefits based on the type of content you have on your website, which means that your rich result goals should be page specific.

For example, if you have a product listing page, a product rich result would be most appropriate because it already has information about pricing, shipping, ratings etc.

On the other hand, if you offer a service that receives reviews and ratings, you might consider targeting a review snippet for your page because it promotes credibility and trust to people seeking that service.

Step 2. Ensure the content on your page fulfills the required Schema.org properties

Based on Google’s Structured Data Guidelines, you need to markup your page with the required properties for the specific Schema.org Type that you are using to achieve your targeted rich result.

For example, if you want to target a review snippet for your physician page, you need to add Review structured data markup and include the required properties listed in the guidelines.

You can also include the recommended properties to add more information to your structured data to decorate your rich result with even more information. A good example of this would be the product rich result.

At its basic level, a Product rich result requires at least one of the following three properties in your content: review, aggregate rating, and offer (price). However, by including all three properties or additional ones like price ranges, shipping availability, starting prices, and discounts, you can make the product rich result more informative and compelling.

This way, a more dynamic and detailed result will appear on the Search Engine Results Page (SERP).

That said, you should only mark up content that exists on your page and is visible to the readers of the page. If you mark up content that is not present on your page, it will result in schema drift and you will not be awarded the rich result.

Here are some additional tips on how you can optimize your content to achieve a rich result.

Step 3. Author the structured data markup for your page

Once you’ve ensured that your page has the content needed to fulfill the required properties, you can go ahead and author your structured data markup.

To be eligible for a rich result, Google requires you to markup your web page using one of the three supported formats: JSON-LD, microdata, or RDFa. However, Google prefers JSON-LD as its markup format.

You can manually write the JSON-LD code or you can use tools like the Schema App Editor to generate the JSON-LD code for you. Before adding the JSON-LD code to your web page, you should also check to ensure your markup follows Google’s structured data guidelines and content guidelines.

Step 4. Add the JSON-LD structured data markup to your web page

There are a few ways to add the JSON-LD code to your web page. You can manually paste the JSON-LD structured data to the HTML of your web page. However, if you make any changes to the content on your site, you will need to manually update the structured data to prevent schema drift.

Alternatively, you can use the Schema App Editor to generate and deploy the JSON-LD code to your web page. This method is less complicated and allows you to easily manage and update your structured data without having to do any coding.

Once you’ve added the structured data to your page, you can use Google’s Rich Results Testing Tool or the Schema.org Validator to test that your structured data is working properly.

It is important to know that adding structured data to your web page does not guarantee that it will appear as a rich result, despite rich results being powered by structured data. Google tailors the search results to provide users with the best search experience. If they do not deem a specific rich result to be appropriate for the query, they will not award you the rich result.

Make Your Content Eligible for Rich Results

Rich results are a valuable asset for businesses aiming to enhance their online visibility, organic traffic, and user experience. Utilizing Schema Markup is key to achieving these results, as it allows search engines to understand and present content in a more contextual, visually appealing and informative way.

While adding structured data to your pages doesn’t guarantee a rich result with Google, you can increase your chances by ensuring high-quality content, expertly implemented markup and alignment with Google’s structured data and content guidelines.

To see how Schema App can help your organization leverage quality content to execute an effective Schema Markup strategy and drive measurable results, contact Schema App today.

The post What is a Rich Result? appeared first on Schema App Solutions.

2023 started off on a calm note with very few changes in rich results performance, but since the March Broad Core Update, we’ve seen a few big swings happen on the search engine results page, particularly with Video and FAQ rich results.

Based on our industry data, we’ve seen most of the changes happen after an announcement from Google – whether that be a core update or a documentation update on how they are displaying specific rich results. However, there are also changes on the search engine results page that happen unannounced by Google.

Here’s what our industry data is showing us from the past few months.

Video Rich Result Changes

Effective April 13, 2023, Google has simplified the video presentation on the search engine results page. Prior to this change, video thumbnails were shown in two different ways.

1. Pages that had a video as the main content of the page would show up with this listing format on the SERP.

2. Pages that had a video present on a page but not as the main element of the page would show up with this listing format on the SERP.

Today, Google is no longer awarding a video rich result to pages that do not have the video as the main content. However, if the video is the main content of the page, the video rich results will continue to show.

After April 13, we’ve seen the clicks and impressions for Video Rich Results drop by over 95% for all our clients and the numbers slowly improved after April 21st, as a result of customers making video the main content on a page.

Read Google’s Video SEO best practices guide to learn how you can help Google find your video and optimize it for search. If you are a Schema App enterprise customer, your Customer Success Manager will provide you with content recommendations to optimize your videos.

FAQ Rich Results Fluctuations

Our relationship with FAQ rich results is tumultuous at best.

Around April 5th 2023, we saw the clicks and impressions for FAQ rich results on a downward trend.

This drop was mainly for FAQ rich results on mobile as mentioned by other SEOs.

Quick update on the drop in FAQ snippets on mobile & the drop in video snippets in the SERPs.

FAQ snippets remain down on mobile based on the change on 4/5. And video snippets have plummeted for sites where the videos are not the main content (starting on 4/13). No change there: pic.twitter.com/M0406FPGWG

— Glenn Gabe (@glenngabe) April 29, 2023

Even though the numbers show signs of slow recovery after April 18, we saw the clicks and impressions for FAQ rich results on desktop and mobile dropped drastically on the weekend of May 7. We’ve yet to see any confirmed algorithm changes or comments from Google regarding this issue.

Despite being one of the top-performing rich results on the search engine results page, FAQ rich results have historically been notorious with their fluctuations. We saw the performance for FAQ rich results fluctuate in May, August, September and October of 2022.

We have yet to isolate the reason for this decline but it looks like Google is reducing how often it is awarding a rich result and the queries that might be achieving them.

Moreover, we aren’t seeing this across all our clients, in fact some clients are seeing gains. This leads us to believe that it could be based on the quality of content.

In an unofficial statement on Mastodon, John Mueller also mentioned that “sites love adding FAQ markup, it gives them more room in search, and at some point, it makes the results less useful. The right balance makes sense to re-evaluate from time to time, like with any other search element.”

As a result, our Customer Success team keeping a close eye on the situation and revisiting the schema markup strategy to make content recommendations to drive results. This is also why we urge our customers to diversify their content and rich results, to reduce dependency on individual rich results to drive traffic.

Google Updates: Generative AI on Search

Google’s I/O developer conference also happened today and recent reports from Wall Street Journal and New York Times have leaked potential changes that Google might be making to the search engine results page prior to the conference.

During the keynote speech at the conference, Google unveiled the addition of generative AI to their search engine results page. Users will still need to type a query, but the generative AI search engine will provide users will answer directly on the SERP with links to websites, snippets of content and ads. Users can also ask follow-up questions to get more specific responses.

Image: Google

This change is a departure from the traditional search results and could explain the recent changes in FAQ and video rich results. But more importantly, Google’s Search Generative Experience will still require a data source to identify information from trusted websites and sources. This is where Schema Markup comes to play.

Watch our ‘How Marketers Can Leverage Schema Markup and Prepare for AI-Search’ webinar recording to learn why Schema Markup and your Knowledge graph are important for AI and machine learning.

The post April 2023 Rich Results Weather Report: Video & FAQ Fluctuations appeared first on Schema App Solutions.