Martha is an active member of the search engine optimization community, and the work that she does through Schema App is helping brands from all over the world improve their organic search performance.

“I am so honoured and humbled to be included in this amazing list of experts. I love the fact that I get to share our knowledge with the SEO community as a way to live our values of Teaching and Learning. Thank you for the recognition.”

In addition to being the face and voice of Schema App, Martha is a visionary who possesses the unique ability to create and define new markets and get customers excited about opportunities. What makes Schema App so accessible is that we combine expert technical solutions with a dedicated customer success team that works with you every step of the way. The Schema App team uses their semantic search expertise to drive results for customers through innovative and targeted structured data strategies.

Schema App helps you stand out in search resulting in high-quality traffic to your website. We are experts in schema markup, an advanced SEO strategy, and our technology enables you to deploy it to any content management system. 

Get started on your schema strategy today with Schema App! Our enterprise schema markup solutions help your brand to generate quality search traffic for your website. Contact us to start making an impression in search.

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Since the inception of Schema App, we’ve helped customers like SAP and Keen Footwear to reach their online business goals through customized schema strategies.

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On Friday, March 29th, 2019, Queen’s Engineering celebrated 125 years by recognizing 125 engineering alumni and students who have shown “Engineering Excellence.” Amongst the award recipients were the first woman to graduate from Queen’s Engineering in 1949, members of the Canadian Space Agency who train and control the Canada Arm,  the engineer who has developed and launched novel drug therapies and the world’s first early detection blood test for cancer, the engineer who figured out how to focus the Hubble Telescope, the founder of WISE (Women in Science and Engineering), and many more who have made a difference to our world.

Photo credit Rob Whelan

Schema App’s co-founder and CEO, Martha van Berkel was also recognized with an Engineering Excellence award. Martha graduated from Queen’s University with a degree in Mathematics and Engineering in 2000, launching her into career in tech.

Martha was honoured as one of the founders of Queen’s Young Engineering Alumni (aka QYEA!) – an organization whose mission is to connect, give back and grow. QYEA! hosts events to foster genuine relationships amongst fellow engineering alumni, fundraises for student clubs/teams and promotes professional development. To date, $100,000 has been fundraised to support student clubs, and thousands of alumni and students have connected through QYEA!

Martha was one of four recipients asked to speak on behalf of the 125 Engineering Excellence award winners. Martha and her QYEA! colleague Phil Sager shared that what they learned in the journey of creating QYEA! That giving back enriches your life and that connecting together is key. What kind of connections? Connecting to share stories, advice and to help each other become the best they can be to make an impact on the world. Connections can change lives, and it has for many students…and Martha.

Just hours before the awards reception, a student came up to Martha to ask if she had spoken at the QYEA! event a month ago.  In February, Martha shared her journey from Queen’s Engineering to her current role as CEO at Schema App, highlighting key learning and insights into what she would have done differently knowing what she knows now. The student proceeded to say, “Your speech changed me. I have decided to put my name forward and go for  jobs, roles and activities that before I would have second guessed myself on – so thank you for encouraging me to believe in myself and to go for it.”

Martha has also benefited professionally from participating in the Queen’s Engineering network. She’s found inspiration through the entrepreneurs she met through her involvement and was even connected to a company who became Schema App’s first enterprise client.

Martha van Berkel (Sci 00) and first female Engineering graduate Nancy (Moffat) Scarth (Sci 49)

Martha van Berkel (Sci00) and fellow classmate and award recipient Erica Lee-Garcia (Sci00)

We are so proud of Schema App’s success and of Martha van Berkel’s recognition at this ceremony. As a company, we’ve only grown since then and now work with enterprise customers like SAP and Keen Footwear, helping them to reach their online business goals through schema markup.

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“We are honoured to be part of Canada’s top Accelerator and the timing could not be better. The market has matured over the last year, making the next 6 months an opportune time for us to accelerate our sales and help more companies take control of how their brands are understood by machines (voice and search engines).  We can’t wait to unlock the potential of our business with the support of Communitech’s Rev Growth Coaches” says Martha van Berkel, CEO of Schema App.

The Guelph-based tech startup will remain in their downtown Guelph offices and travel to Communitech once a month for the program. Their goals for the accelerator include growing their sales team, mature processes, and accelerate adoption in the US market.

Co-Founders Martha and Mark van Berkel are not new to the tech scene. Martha has a degree in Applied Mathematics from Queen’s University and spent the first 14 years of her career at networking giant Cisco Systems Inc. There she was responsible for online support strategy and automation. Mark has a degree in Information Systems from St. Francis Xavier, an MBA in Entrepreneurship and Strategy, a Masters in Semantic Technology and 13+ years doing SAP consulting and Information Architecture. Together they have a perfect match of tech-savvy and a passion for solving real-world problems.

2018 has already been an amazing year for the Schema App team. They’ve moved into the beautifully renovated 1840’s Petrie Building in Downtown Guelph, doubled in employees, attended 48-Hours in the Alley New York Accelerator, and quadrupled their revenue. They are excited for what the future holds.

Schema App translates website content into schema markup (aka schema.org structured data) to be understood by search engines, voice search assistants and other machines in order to improve organic and voice search results, and increase the quality of traffic to your website. The solution enables digital marketers to do this advanced search engine optimization for 1 or 1 million pages without a dependency on IT or developers. Schema App is a product of Hunch Manifest, a Guelph-based semantic search marketing company.

Since the inception of Schema App, we’ve helped customers like SAP and Keen Footwear to reach their online business goals through customized schema strategies.

The post Schema App Selected for Canada’s Leading Rev Accelerator appeared first on Schema App Solutions.

Schema App is software as a service that helps digital marketers translate websites into the language of search engines, resulting in better organic search results and rich snippets, such as stars and images, for higher click through rates and more sales.  

The Awards of Excellence event is Guelph, Ontario’s dedicated evening to award local businesses, volunteers, and community members for their achievements and community contribution. Innovation Guelph presents two awards each year, one for Start-Up of the Year and one to Small-to-Medium sized Enterprise of the Year.   The Startup of the Year award is given to an Innovation Guelph client who has notable achievement in the past year in the areas of product launch, revenue, new jobs, cost savings. Schema App has done all four! Schema App was selected amongst all the Innovation Guelph clients as the startup of the year.

“We are honored to be recognized for our hard work and company’s achievement. Innovation Guelph and the Guelph community have played a significant role in supporting us in our journey, thank you for the mentoring, business and support ” says Martha van Berkel, Co-Founder of Schema App.

Schema App has had an amazing Q1 and Q2 of 2017. In March, Schema App was selected as one of eight Fierce Founders (women tech founders) to participate in Communitech’s Fierce Founders Accelerator and was selected to attend Venture Out Market Accelerator in New York City.  Over the last two months, Schema App has increased their software revenue by 88%,  released two new products, a started working with more Enterprise accounts. When asked why they built Schema App, Mark van Berkel said:

“We were working with small and medium businesses in Guelph doing search engine optimization
(SEO). We wanted to do this new advanced type of SEO, namely schema markup, but found that doing it manually was not profitable.  So we built Schema App to enable us to do schema markup profitably. Since we got so much value using our own tools, we released it to the public. Now digital marketers around the world use Schema App to do schema markup at scale,  with profit.”

Martha van Berkel thanking Innovation Guelph and its mentors for the Startup of the Year Award.

Since the inception of Schema App, we’ve helped customers like SAP and Keen Footwear to reach their online business goals through customized schema strategies.

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“It’s an incredible honour to be selected to take part in this market accelerator and I’m looking forward to explore new opportunities to expand our presence in the U.S.,” van Berkel says. “This has been an amazing month for Schema App.”

Also in February, Van Berkel was selected as one of eight finalists for Communitech’s Fierce Founders Bootcamp 2017.

“As a result of the Fierce Founders program and pitch competition, we have been introduced to two international digital marketing agencies, potentially million dollar deals, and given the opportunity to present to the Golden Triangle Angel Network (GTAN) on March 2nd.  These opportunities will contribute to high growth year for Schema App.”

Schema App uses semantic technology to translate website content into the language of search engines to deliver better organic search results. The platform feeds essential information to Google’s new artificial intelligence (AI)-based machine learning algorithm to fully explain what websites are about and reveal the context of webpages relative to other information on the web. Schema App is a product of Hunch Manifest, a Guelph-based semantic search marketing company.

The post Guelph’s Schema App Selected for NYC Market Accelerator appeared first on Schema App Solutions.

Over six weeks, participants receive hands-on mentoring from serial entrepreneurs and experts to help them build their business and refine their products. Eight of the 24 participants will be selected to pitch their ventures at the end of the bootcamp on Feb. 23 for a $100,000 prize.

Schema App, launched in May 2016, is designed to translate website content into the language of search engines to deliver better organic search results.

2017 promises to be a year of high growth for Schema App,” van Berkel says. “We’ve build a product that digital marketers love and we are landing deals with major agencies in Canada and the United States. I am honoured to be a part of the Fierce Founders’ group of kick ass female entrepreneurs, and ready to show that Guelph’s tech scene is alive and competitive in the global market.”

Schema App feeds essential information to Google’s new artificial intelligence (AI)-based machine learning algorithm: while the algorithm can figure out 80 percent of what a website is about by crawling the words on the page, the other 20 percent needs to be described in the language of search engines to fully explain what the page is about and the context of the page relative to other information on the web. Schema App bridges this gap, using the same semantic technology as Google’s search algorithms.

“Schema App enables a digital marketer to embrace the language of search engines across any web platform, for small and large websites, and with the ability to report business intelligence so they can lead in search across their web portfolio,” van Berkel explains.

Schema App is a product of Hunch Manifest, a Guelph-based semantic search marketing company.

Since the inception of Schema App, we’ve helped customers like SAP and Keen Footwear to reach their online business goals through customized schema strategies.

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