[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-be-an-seo-trailblazer-with-structured-data\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-be-an-seo-trailblazer-with-structured-data\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","inLanguage":[{"@type":"Language","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-be-an-seo-trailblazer-with-structured-data\/#BlogPosting_inLanguage_Language","name":"English"}],"mentions":[{"@id":"https:\/\/www.schemaapp.com\/entity#Thing19"},{"@id":"https:\/\/www.schemaapp.com\/entity#Thing13"},{"@id":"https:\/\/www.schemaapp.com\/entity#Thing2"},{"@id":"https:\/\/www.schemaapp.com\/entity#Thing6"},{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"dateModified":"2023-09-08T19:32:26+00:00","headline":"How to be an SEO Trailblazer with Structured Data","datePublished":"2022-01-11T15:30:08+00:00","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-be-an-seo-trailblazer-with-structured-data\/#BlogPosting_image_ImageObject","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2022\/01\/Schema-App-Featured-Images-New-Posts.png"}],"mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-be-an-seo-trailblazer-with-structured-data\/","name":"How to be an SEO Trailblazer with Structured Data","articleBody":"Learn how to take your schema markup to the next level and become an SEO trailblazer like Lindsay Malzone from Excel Impact. Not only does she share with you how to get started, but she will also share how to scale your schema markup\u2014all while staying ahead of your competitors by looking beyond industry standards to more advanced structured data strategies.\n\n<img src=\"https:\/\/i.ytimg.com\/vi\/ID\/hqdefault.jpg\" alt=\"\" width=\"480\" height=\"360\">\n<iframe title=\"Fireside Chat with Lindsay Malzone and Martha van Berkel\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/D65sZLj5ncQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n\n \nIf you are about to get started, you may be asking,\nWhere do I start?\u201d\nFor Excel Impact\u2019s Lindsay Malzone, she knew structured data was important because Google thinks it\u2019s important:\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-12891 size-us_768_0\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Biggest-Reasons-for-Implementing-Schema-768x384.png?strip=all&lossy=1&ssl=1\" alt=\"Lindsay Malzone\u2014Biggest Reasons for Implementing Schema\" width=\"768\" height=\"384\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Biggest-Reasons-for-Implementing-Schema-768x384.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Biggest-Reasons-for-Implementing-Schema-300x150.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Biggest-Reasons-for-Implementing-Schema-1024x512.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Biggest-Reasons-for-Implementing-Schema-600x300.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Biggest-Reasons-for-Implementing-Schema-1200x600.png?strip=all&lossy=1&ssl=1 1200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Biggest-Reasons-for-Implementing-Schema-80x40.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Biggest-Reasons-for-Implementing-Schema-200x100.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Biggest-Reasons-for-Implementing-Schema-464x232.png?strip=all&lossy=1&ssl=1 464w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Biggest-Reasons-for-Implementing-Schema-120x60.png?strip=all&lossy=1&ssl=1 120w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Biggest-Reasons-for-Implementing-Schema-140x70.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Biggest-Reasons-for-Implementing-Schema-400x200.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Biggest-Reasons-for-Implementing-Schema-220x110.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Biggest-Reasons-for-Implementing-Schema-100x50.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Biggest-Reasons-for-Implementing-Schema-450x225.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Biggest-Reasons-for-Implementing-Schema-1300x650.png?strip=all&lossy=1&ssl=1 1300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Biggest-Reasons-for-Implementing-Schema-150x75.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Biggest-Reasons-for-Implementing-Schema-30x15.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Biggest-Reasons-for-Implementing-Schema-50x25.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Biggest-Reasons-for-Implementing-Schema.png?strip=all&lossy=1&ssl=1 2000w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Biggest-Reasons-for-Implementing-Schema.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Biggest-Reasons-for-Implementing-Schema.png?strip=all&lossy=1&w=912&ssl=1 912w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Biggest-Reasons-for-Implementing-Schema.png?strip=all&lossy=1&w=1140&ssl=1 1140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Biggest-Reasons-for-Implementing-Schema.png?strip=all&lossy=1&w=1920&ssl=1 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\nFor Lindsay, the challenge was figuring out how to implement structured data across all web pages of her site while incorporating rich result opportunities into her team\u2019s content strategy. Depending on the type of content, different schemas should be used for different enhanced search features called rich results. Now, you may be asking:\nWhat is a rich result?\nThis is a rich result. The additional information of pricing and availability comes from the structured data added to your website for this content.\n<img decoding=\"async\" class=\"alignnone wp-image-12897 size-us_600_0\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-600x207.png?strip=all&lossy=1&ssl=1\" alt=\"Sharp Healthcare Physician Rich Result\" width=\"600\" height=\"207\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-600x207.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-300x103.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-1024x353.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-768x264.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-80x28.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-200x69.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-674x232.png?strip=all&lossy=1&ssl=1 674w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-174x60.png?strip=all&lossy=1&ssl=1 174w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-290x100.png?strip=all&lossy=1&ssl=1 290w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-140x48.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-400x138.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-220x76.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-100x34.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-450x155.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-1300x448.png?strip=all&lossy=1&ssl=1 1300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-150x52.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-30x10.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-50x17.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result.png?strip=all&lossy=1&ssl=1 1574w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result.png?strip=all&lossy=1&w=912&ssl=1 912w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result.png?strip=all&lossy=1&w=1140&ssl=1 1140w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\nYou need relevant content marked up with all required and recommended schema.org properties to qualify for rich result eligibility. Through these enhanced search features, you can show more information about the products or services you offer through frequently asked questions (FAQs), how-tos, pricing, reviews and star ratings, and more.\nTaking her Schema Markup to the Next Level\nWe asked Lindsay what took her to the next level of understanding as she journeyed in schema markup, to go beyond just basic markup:\nFollowing the trends and what\u2019s going on in the SEO space, as well as our own industry space and tracking the competitors \u2014 figuring out what they\u2019re doing and seeing if they\u2019re ahead of you, or behind you, or if they\u2019re catching up to you.\u201d\nTo stay ahead of the competition, you need to keep an eye on what others in the industry are doing to stand out. By going beyond the most commonly used schema to implementing more complex and unique schema markup, you can discover new ways to connect with your customers through engaging content and interactive search features, like this FAQ rich result:\n<img decoding=\"async\" class=\"alignnone wp-image-12896 size-us_600_0\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Slack-FAQ-Rich-Result-600x394.png?strip=all&lossy=1&ssl=1\" alt=\"Slack FAQ Rich Result\" width=\"600\" height=\"394\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Slack-FAQ-Rich-Result-600x394.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Slack-FAQ-Rich-Result-300x197.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Slack-FAQ-Rich-Result-1024x672.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Slack-FAQ-Rich-Result-768x504.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Slack-FAQ-Rich-Result-914x600.png?strip=all&lossy=1&ssl=1 914w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Slack-FAQ-Rich-Result-80x53.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Slack-FAQ-Rich-Result-200x131.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Slack-FAQ-Rich-Result-354x232.png?strip=all&lossy=1&ssl=1 354w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Slack-FAQ-Rich-Result-91x60.png?strip=all&lossy=1&ssl=1 91w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Slack-FAQ-Rich-Result-152x100.png?strip=all&lossy=1&ssl=1 152w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Slack-FAQ-Rich-Result-140x92.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Slack-FAQ-Rich-Result-400x263.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Slack-FAQ-Rich-Result-220x144.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Slack-FAQ-Rich-Result-100x66.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Slack-FAQ-Rich-Result-450x295.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Slack-FAQ-Rich-Result-1300x853.png?strip=all&lossy=1&ssl=1 1300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Slack-FAQ-Rich-Result-150x98.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Slack-FAQ-Rich-Result-30x20.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Slack-FAQ-Rich-Result-50x33.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Slack-FAQ-Rich-Result.png?strip=all&lossy=1&ssl=1 1920w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Slack-FAQ-Rich-Result.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Slack-FAQ-Rich-Result.png?strip=all&lossy=1&w=1140&ssl=1 1140w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\nTo keep a competitive advantage, Lindsay realized that her team needed to do even more. She wanted to dig into more advanced levels of SEO complexity to beat her competition. After playing with a couple other tools or plug-ins, she found that most weren\u2019t up to speed with everything she needed for a more advanced schema markup strategy.\nFiguring out how to organize sets of pages, group them together, and distribute different types of schema manually\u2014Lindsay knew that doing this in-house would be a big ask of her SEO and development teams to create JSON-LD (Google\u2019s preferred structured data format ) by hand:\nI realized that it was going to give me carpal tunnel!\u201d\nWhether it\u2019s a set of 5 or 500 pages, you need to figure out what types of schema you can implement on them and keep it organized and consistent. That way, you\u2019ll be able to scale your structured data through templated pages and dynamic tools like the Schema App Highlighter.\nThe key to successful structured data is organization. You want to organize different types of content and keep your schema markup consistent. By doing so, when it\u2019s time to scale your strategy or when Google introduces updates, you\u2019re already prepared to deploy new recommendations to groups of content at scale that are currently on your site.\n<img decoding=\"async\" class=\"alignnone wp-image-12892 size-us_600_0\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Page-Architecture-600x300.png?strip=all&lossy=1&ssl=1\" alt=\"Lindsay Malzone\u2014Page Architecture\" width=\"600\" height=\"300\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Page-Architecture-600x300.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Page-Architecture-300x150.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Page-Architecture-1024x512.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Page-Architecture-768x384.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Page-Architecture-1200x600.png?strip=all&lossy=1&ssl=1 1200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Page-Architecture-80x40.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Page-Architecture-200x100.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Page-Architecture-464x232.png?strip=all&lossy=1&ssl=1 464w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Page-Architecture-120x60.png?strip=all&lossy=1&ssl=1 120w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Page-Architecture-140x70.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Page-Architecture-400x200.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Page-Architecture-220x110.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Page-Architecture-100x50.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Page-Architecture-450x225.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Page-Architecture-1300x650.png?strip=all&lossy=1&ssl=1 1300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Page-Architecture-150x75.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Page-Architecture-30x15.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Page-Architecture-50x25.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Page-Architecture.png?strip=all&lossy=1&ssl=1 2000w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Page-Architecture.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Page-Architecture.png?strip=all&lossy=1&w=912&ssl=1 912w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Page-Architecture.png?strip=all&lossy=1&w=1140&ssl=1 1140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Page-Architecture.png?strip=all&lossy=1&w=1920&ssl=1 1920w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\nSchema Markup is a Learning Journey\nWe like to think of schema markup as a journey\u2014from strategy to results.\n<img decoding=\"async\" class=\"aligncenter wp-image-12744 size-us_600_0\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/1183216_SchemaAppEngagementGraphic_Op3_102021-600x315.png?strip=all&lossy=1&ssl=1\" alt=\"A graphic illustrating the continuous cycle of schema markup. Starting from strategy, and moving clockwise in a circle to authoring, deployment, maintenance, reporting & analytics, and back to strategy. \" width=\"600\" height=\"315\" \/>\nStart with strategy\u2014what is the unique value proposition you want to communicate to your customers in search? Use these values as well as rich result opportunities to inform your content strategy. By doing so, you can maximize your results from structured data. Schema markup is an iterative process; you are always learning and growing on your schema markup journey.\nFor Lindsay, working with other SEO experts is where she learns the most. Working with Schema App, she was able to have a dedicated team focused on this advanced area of SEO for her company. Meetings with her Customer Success Manager were an opportunity to share new ideas, discuss updates from Google, and celebrate wins together.\nBeing able to have an internal, dedicated team to help stay on top of everything and stay informed on what other experts are saying isn\u2019t always an option. This is especially true for more agile organizations that may not necessarily have an entire team dedicated to SEO.\nThat\u2019s why Schema App focuses on empowering our customers with scalability and agility through our expert tools and support. We work with you to develop a customized schema markup strategy aligned with your return on investment goals.\nThrough expert recommendations, we help your SEO team learn how to use structured data opportunities to inform their content strategy in order to maximize results.\n<img decoding=\"async\" class=\"alignnone wp-image-12894 size-us_768_0\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Taking-Schema-Into-Account-768x384.png?strip=all&lossy=1&ssl=1\" alt=\"Lindsay Malzone\u2014Taking Schema Into Account\" width=\"768\" height=\"384\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Taking-Schema-Into-Account-768x384.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Taking-Schema-Into-Account-300x150.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Taking-Schema-Into-Account-1024x512.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Taking-Schema-Into-Account-600x300.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Taking-Schema-Into-Account-1200x600.png?strip=all&lossy=1&ssl=1 1200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Taking-Schema-Into-Account-80x40.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Taking-Schema-Into-Account-200x100.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Taking-Schema-Into-Account-464x232.png?strip=all&lossy=1&ssl=1 464w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Taking-Schema-Into-Account-120x60.png?strip=all&lossy=1&ssl=1 120w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Taking-Schema-Into-Account-140x70.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Taking-Schema-Into-Account-400x200.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Taking-Schema-Into-Account-220x110.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Taking-Schema-Into-Account-100x50.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Taking-Schema-Into-Account-450x225.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Taking-Schema-Into-Account-1300x650.png?strip=all&lossy=1&ssl=1 1300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Taking-Schema-Into-Account-150x75.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Taking-Schema-Into-Account-30x15.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Taking-Schema-Into-Account-50x25.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Taking-Schema-Into-Account.png?strip=all&lossy=1&ssl=1 2000w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Taking-Schema-Into-Account.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Taking-Schema-Into-Account.png?strip=all&lossy=1&w=912&ssl=1 912w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Taking-Schema-Into-Account.png?strip=all&lossy=1&w=1140&ssl=1 1140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Taking-Schema-Into-Account.png?strip=all&lossy=1&w=1920&ssl=1 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\nIn her ten years of doing SEO, significant increases or decreases to website traffic were usually due to algorithm updates. The only other time she\u2019s seen that happen is when she launched schema markup on her site. Beyond metrics, the visual change to your content in SERPs is very impactful in demonstrating the value of structured data.\n<img decoding=\"async\" class=\"alignnone wp-image-12897 size-us_600_0\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-600x207.png?strip=all&lossy=1&ssl=1\" alt=\"Sharp Healthcare Physician Rich Result\" width=\"600\" height=\"207\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-600x207.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-300x103.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-1024x353.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-768x264.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-80x28.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-200x69.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-674x232.png?strip=all&lossy=1&ssl=1 674w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-174x60.png?strip=all&lossy=1&ssl=1 174w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-290x100.png?strip=all&lossy=1&ssl=1 290w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-140x48.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-400x138.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-220x76.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-100x34.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-450x155.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-1300x448.png?strip=all&lossy=1&ssl=1 1300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-150x52.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-30x10.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result-50x17.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result.png?strip=all&lossy=1&ssl=1 1574w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result.png?strip=all&lossy=1&w=912&ssl=1 912w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Sharp-Healthcare-Physician-Rich-Result.png?strip=all&lossy=1&w=1140&ssl=1 1140w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\nNot only are you standing out from the competition through rich results you\u2019ve achieved and commanding more virtual real estate on the first page of the SERPs, but you\u2019re also presenting new, engaging opportunities for your customers to connect with your brand right in search. Don\u2019t wait until it\u2019s become the standard for your industry\u2014stand out from the competition by doing it first!\n<img decoding=\"async\" class=\"alignnone wp-image-12893 size-us_600_0\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Stay-Ahead-of-the-Competition-600x300.png?strip=all&lossy=1&ssl=1\" alt=\"Lindsay Malzone\u2014Stay Ahead of the Competition\" width=\"600\" height=\"300\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Stay-Ahead-of-the-Competition-600x300.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Stay-Ahead-of-the-Competition-300x150.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Stay-Ahead-of-the-Competition-1024x512.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Stay-Ahead-of-the-Competition-768x384.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Stay-Ahead-of-the-Competition-1200x600.png?strip=all&lossy=1&ssl=1 1200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Stay-Ahead-of-the-Competition-80x40.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Stay-Ahead-of-the-Competition-200x100.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Stay-Ahead-of-the-Competition-464x232.png?strip=all&lossy=1&ssl=1 464w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Stay-Ahead-of-the-Competition-120x60.png?strip=all&lossy=1&ssl=1 120w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Stay-Ahead-of-the-Competition-140x70.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Stay-Ahead-of-the-Competition-400x200.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Stay-Ahead-of-the-Competition-220x110.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Stay-Ahead-of-the-Competition-100x50.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Stay-Ahead-of-the-Competition-450x225.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Stay-Ahead-of-the-Competition-1300x650.png?strip=all&lossy=1&ssl=1 1300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Stay-Ahead-of-the-Competition-150x75.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Stay-Ahead-of-the-Competition-30x15.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Stay-Ahead-of-the-Competition-50x25.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Stay-Ahead-of-the-Competition.png?strip=all&lossy=1&ssl=1 2000w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Stay-Ahead-of-the-Competition.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Stay-Ahead-of-the-Competition.png?strip=all&lossy=1&w=912&ssl=1 912w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Stay-Ahead-of-the-Competition.png?strip=all&lossy=1&w=1140&ssl=1 1140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Lindsay-Malzone\u2014Stay-Ahead-of-the-Competition.png?strip=all&lossy=1&w=1920&ssl=1 1920w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\nAre you ready to unleash the power of structured data?Let\u2019s Talk\n ","description":"Learn how to take your schema markup to the next level and become an SEO trailblazer like Lindsay Malzone from Excel Impact."},{"@context":"http:\/\/schema.org","@type":"Organization","address":{"@type":"PostalAddress","streetAddress":"201 - 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