[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-markup\/the-anatomy-of-a-content-knowledge-graph\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-markup\/the-anatomy-of-a-content-knowledge-graph\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","inLanguage":[{"@type":"Language","@id":"https:\/\/www.schemaapp.com\/schema-markup\/the-anatomy-of-a-content-knowledge-graph\/#BlogPosting_inLanguage_Language","name":"English"}],"mentions":[{"@id":"https:\/\/www.schemaapp.com\/entity#Thing13"},{"@id":"https:\/\/www.schemaapp.com\/entity#Thing2"}],"dateModified":"2024-02-07T16:09:19+00:00","headline":"The Anatomy of a Content Knowledge Graph","datePublished":"2024-02-07T03:17:32+00:00","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/the-anatomy-of-a-content-knowledge-graph\/#BlogPosting_image_ImageObject","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2024\/02\/Anatomy-of-a-Knowledge-Graph.png"}],"mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/the-anatomy-of-a-content-knowledge-graph\/","name":"The Anatomy of a Content Knowledge Graph","articleBody":"What is a Knowledge Graph?\nA knowledge graph is a structured representation of knowledge that describes entities and the relationships between them.\nKnowledge graphs are a part of \u201cknowledge representation\u201c, a field of Artificial Intelligence (AI) that deals with presenting data in a way that enables machines to engage in reasoning, problem-solving, decision-making, and inferencing.\nThe versatility of knowledge graphs extends across various domains, with use cases that include:\n\nRecommendation engines\nTargeted advertising\nData analysis\nSemantic search\nThe training of Large Language Models (LLMs)\n\nKnowledge graphs empower machines to extract meaningful knowledge from data by presenting information in a machine-readable format.\nBut did you know you can also create a \u201ccontent\u201d knowledge graph that is particularly useful for SEO initiatives? Although structured like a general knowledge graph, a content knowledge graph functions as a representation of the content on your website.\nThis graph can be published externally for search engines to consume, be employed for internal AI projects, or be used to identify content gaps.\nMoreover, these graphs establish a robust foundation for developing more extensive marketing knowledge graphs if you have additional data sources you\u2019d like to bring into the fold.\nBut before we get into that, this article will explore the basic components of a knowledge graph to enable you to develop your own content knowledge graph using the content on your website.\nAnatomy of a Content Knowledge Graph\nAt its simplest form, a knowledge graph fundamentally consists of nodes and edges.\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-14719\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Nodes-and-Edges.png?strip=all&lossy=1&resize=550%2C275&ssl=1\" alt=\"Image showing nodes being connected by the edges\" width=\"550\" height=\"275\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Nodes-and-Edges.png?strip=all&lossy=1&resize=550%2C275&ssl=1 550w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Nodes-and-Edges.png?strip=all&lossy=1&ssl=1 800w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Nodes-and-Edges-300x150.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Nodes-and-Edges-600x300.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Nodes-and-Edges-768x384.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Nodes-and-Edges-80x40.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Nodes-and-Edges-464x232.png?strip=all&lossy=1&ssl=1 464w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Nodes-and-Edges-200x100.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Nodes-and-Edges-120x60.png?strip=all&lossy=1&ssl=1 120w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Nodes-and-Edges-140x70.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Nodes-and-Edges-400x200.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Nodes-and-Edges-220x110.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Nodes-and-Edges-100x50.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Nodes-and-Edges-450x225.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Nodes-and-Edges-150x75.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Nodes-and-Edges-30x15.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Nodes-and-Edges-50x25.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Nodes-and-Edges-60x30.png?strip=all&lossy=1&ssl=1 60w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Nodes-and-Edges-70x35.png?strip=all&lossy=1&ssl=1 70w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Nodes-and-Edges.png?strip=all&lossy=1&w=684&ssl=1 684w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>\nNodes represent entities within a knowledge graph, and edges interconnect these nodes, delineating the relationships between them.\nTo fully understand how a knowledge graph works, it\u2019s important to know the technologies required to build them.\nOur focus in this section is to guide you through the key terminology and functions that are critical to the development of a robust content knowledge graph.\nUniform Resource Identifier (URI)\nIn the realm of knowledge graphs, the Uniform Resource Identifier (URI) plays a crucial role in uniquely identifying entities. A URI is a distinctive string of characters designed to distinguish and disambiguate a specific resource on the web.\n<img decoding=\"async\" class=\"alignnone wp-image-14720\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/URIs.png?strip=all&lossy=1&resize=550%2C275&ssl=1\" alt=\"unique resource identifier (URI)\" width=\"550\" height=\"275\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/URIs.png?strip=all&lossy=1&resize=550%2C275&ssl=1 550w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/URIs.png?strip=all&lossy=1&ssl=1 800w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/URIs-300x150.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/URIs-600x300.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/URIs-768x384.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/URIs-80x40.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/URIs-464x232.png?strip=all&lossy=1&ssl=1 464w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/URIs-200x100.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/URIs-120x60.png?strip=all&lossy=1&ssl=1 120w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/URIs-140x70.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/URIs-400x200.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/URIs-220x110.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/URIs-100x50.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/URIs-450x225.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/URIs-150x75.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/URIs-30x15.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/URIs-50x25.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/URIs-60x30.png?strip=all&lossy=1&ssl=1 60w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/URIs-70x35.png?strip=all&lossy=1&ssl=1 70w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/URIs.png?strip=all&lossy=1&w=684&ssl=1 684w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>\nSimilar to license plates on cars that enable individual identification despite many people sharing the same make and model, URIs serve a similar function by ensuring the unique identification of various resources amidst the vast expanse of the internet.\nAt Schema App, we generate HTTPS URIs for entities defined in your Schema Markup, as shown in the image below. These URIs appear in the @id attribute. They allow you to link the entities on your site within your markup and enable search engines to identify the entities in your knowledge graph.\n<img decoding=\"async\" class=\"alignnone wp-image-14721\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-06-at-9.54.09\u202fPM.png?strip=all&lossy=1&resize=550%2C207&ssl=1\" alt=\"example of a HTTPs URI in schema markup\" width=\"550\" height=\"207\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-06-at-9.54.09\u202fPM.png?strip=all&lossy=1&resize=550%2C207&ssl=1 550w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-06-at-9.54.09\u202fPM.png?strip=all&lossy=1&ssl=1 1304w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-06-at-9.54.09\u202fPM-300x113.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-06-at-9.54.09\u202fPM-1024x385.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-06-at-9.54.09\u202fPM-600x225.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-06-at-9.54.09\u202fPM-768x289.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-06-at-9.54.09\u202fPM-80x30.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-06-at-9.54.09\u202fPM-617x232.png?strip=all&lossy=1&ssl=1 617w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-06-at-9.54.09\u202fPM-200x75.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-06-at-9.54.09\u202fPM-160x60.png?strip=all&lossy=1&ssl=1 160w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-06-at-9.54.09\u202fPM-266x100.png?strip=all&lossy=1&ssl=1 266w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-06-at-9.54.09\u202fPM-140x53.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-06-at-9.54.09\u202fPM-400x150.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-06-at-9.54.09\u202fPM-220x83.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-06-at-9.54.09\u202fPM-100x38.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-06-at-9.54.09\u202fPM-450x169.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-06-at-9.54.09\u202fPM-1300x488.png?strip=all&lossy=1&ssl=1 1300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-06-at-9.54.09\u202fPM-150x56.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-06-at-9.54.09\u202fPM-30x11.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-06-at-9.54.09\u202fPM-50x19.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-06-at-9.54.09\u202fPM-93x35.png?strip=all&lossy=1&ssl=1 93w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-06-at-9.54.09\u202fPM.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-06-at-9.54.09\u202fPM.png?strip=all&lossy=1&w=912&ssl=1 912w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-06-at-9.54.09\u202fPM.png?strip=all&lossy=1&w=1140&ssl=1 1140w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>\nThis systematic identification enables efficient communication and access to resources across different platforms and technologies. Within the context of a knowledge graph, URIs represent entities.\nEntities\nAn entity, as defined by Google, denotes a single, unique, well-defined, and distinguishable thing or idea. It possesses defining characteristics or attributes such as size, color, and duration. However, an entity\u2019s true significance emerges when it is described in relation to other entities, giving it contextual meaning.\nThis is where RDF Triples play a pivotal role, providing the framework to represent these interconnected relationships between entities within a knowledge graph. But first, what is RDF?\nRDF\nRDF, which stands for Resource Description Framework, is a standardized method for expressing data in the form of a directed graph using subject-predicate-object statements, commonly referred to as \u201ctriples.\u201d\nRDF Triples\nThe foundational unit of a knowledge graph is the triple. It comprises two nodes that represent entities connected by a single edge to articulate their relationship. Represented as \u201csubject-predicate-object\u201d statements, a triple illustrates how an entity (subject) links to another entity or a simple value (object) through a specific property (predicate).\n<img decoding=\"async\" class=\"alignnone wp-image-14722\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/RDF-Triples.png?strip=all&lossy=1&resize=550%2C275&ssl=1\" alt=\"Image of an RDF Triple\" width=\"550\" height=\"275\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/RDF-Triples.png?strip=all&lossy=1&resize=550%2C275&ssl=1 550w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/RDF-Triples.png?strip=all&lossy=1&ssl=1 800w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/RDF-Triples-300x150.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/RDF-Triples-600x300.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/RDF-Triples-768x384.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/RDF-Triples-80x40.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/RDF-Triples-464x232.png?strip=all&lossy=1&ssl=1 464w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/RDF-Triples-200x100.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/RDF-Triples-120x60.png?strip=all&lossy=1&ssl=1 120w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/RDF-Triples-140x70.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/RDF-Triples-400x200.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/RDF-Triples-220x110.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/RDF-Triples-100x50.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/RDF-Triples-450x225.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/RDF-Triples-150x75.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/RDF-Triples-30x15.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/RDF-Triples-50x25.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/RDF-Triples-60x30.png?strip=all&lossy=1&ssl=1 60w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/RDF-Triples-70x35.png?strip=all&lossy=1&ssl=1 70w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/RDF-Triples.png?strip=all&lossy=1&w=684&ssl=1 684w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>\nAs these triples combine, they form interconnected graphs of resources, laying the groundwork for a comprehensive knowledge graph. However, to provide meaning to the machine, you must express these triples in a machine-readable format.\nYou can express RDF triples in a variety of formats, including:\n\nTurtle\nRDF\/XML\nAnd JSON-LD\n\nThe most widely adopted format is JSON-LD, which we utilize here at Schema App.\nJSON-LD\nJSON-LD, or JSON for Linked Data, is a serialization format for expressing RDF triples. It is relatively easy for humans to read and write and also for machines to consume. It is also the preferred Schema Markup format for search engines like Google.\nJSON-LD code allows machines to understand RDF statements about entities.\nFor example, Mark van Berkel is an author for the Schema App blog, and his author page states that he works for the organization Schema App. On the left is the Schema Markup expressed in JSON-LD telling machines that Mark van Berkel (Person) works for Schema App (Organization). On the right is this same code visualized as an RDF triple, depicting these same entities and illustrating the relationships between them.\n<img decoding=\"async\" class=\"alignnone wp-image-14728 size-full\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/JSON-LD-vs-RDF-Triple.png?strip=all&lossy=1&resize=1140%2C428&ssl=1\" alt=\"Image of JSON-LD code on the left and RDF triple equivalent on the right\" width=\"1200\" height=\"450\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/JSON-LD-vs-RDF-Triple.png?strip=all&lossy=1&ssl=1 1200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/JSON-LD-vs-RDF-Triple-300x113.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/JSON-LD-vs-RDF-Triple-1024x384.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/JSON-LD-vs-RDF-Triple-600x225.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/JSON-LD-vs-RDF-Triple-768x288.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/JSON-LD-vs-RDF-Triple-80x30.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/JSON-LD-vs-RDF-Triple-619x232.png?strip=all&lossy=1&ssl=1 619w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/JSON-LD-vs-RDF-Triple-200x75.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/JSON-LD-vs-RDF-Triple-160x60.png?strip=all&lossy=1&ssl=1 160w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/JSON-LD-vs-RDF-Triple-267x100.png?strip=all&lossy=1&ssl=1 267w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/JSON-LD-vs-RDF-Triple-140x53.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/JSON-LD-vs-RDF-Triple-400x150.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/JSON-LD-vs-RDF-Triple-220x83.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/JSON-LD-vs-RDF-Triple-100x38.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/JSON-LD-vs-RDF-Triple-450x169.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/JSON-LD-vs-RDF-Triple-150x56.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/JSON-LD-vs-RDF-Triple-30x11.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/JSON-LD-vs-RDF-Triple-50x19.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/JSON-LD-vs-RDF-Triple-93x35.png?strip=all&lossy=1&ssl=1 93w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/JSON-LD-vs-RDF-Triple.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/JSON-LD-vs-RDF-Triple.png?strip=all&lossy=1&w=912&ssl=1 912w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/JSON-LD-vs-RDF-Triple.png?strip=all&lossy=1&w=1140&ssl=1 1140w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/>\nOntologies\nThe last component in a knowledge graph is an ontology.\nIn Information Science, an ontology is a \u201cformal, explicit specification of a shared conceptualization,\u201d essentially serving as a blueprint for defining what exists in a data model (i.e. the method for describing contents within a database).\nThis model typically encompasses three key elements.\nFirst, we have classes, also known as types, representing categories of entities such as an organization, event, or person.\nSecondly, attributes, aka properties, are used to describe an entity. For instance, a Person entity might possess a name as one of its attributes.\nLastly, relationships, which are also represented by properties, delineate how one entity connects to another. These are similar to attributes in that they describe an entity, but more specifically, they describe how one entity connects to another entity.\nFor example, a Person may have a parent, child, or colleague relationship with another Person who will have their own attributes.\nA wide variety of ontologies, vocabularies, and glossaries exist for categorizing and relating data, with Schema.org standing out as one of the most widely used in SEO. While technically a vocabulary and not a strict ontology, Schema.org effectively fulfills the role of describing categories of things and the relationships between them.\nBuilding a Content Knowledge Graph with Schema.org\nFounded in 2011 by Google, Bing, Yahoo, and Yandex, Schema.org emerged as a collaborative effort to enhance the web by introducing a standardized vocabulary. This initiative aimed to transform human language into a structured, machine-readable language.\nAll major search engines would support this language, improving their ability to match search queries with relevant results, making it beneficial for SEO purposes.\nWhile SEO strategies commonly employ Schema.org, its utility extends beyond; it can also serve as a robust tool for constructing a knowledge graph.\nLeveraging the Schema.org vocabulary allows you to organize your website content into a graph of interconnected entities. To achieve this, you can utilize the types and properties defined by Schema.org to express RDF triples in a machine-readable format like JSON-LD, all while representing your entities with URIs.\nSee how all of these terms come together?\nThis amalgamation of elements effectively creates a content knowledge graph for your organization.\n<img decoding=\"async\" class=\"alignnone wp-image-14729 size-full\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Elements-of-a-content-knowledge-graph-1.png?strip=all&lossy=1&resize=1140%2C428&ssl=1\" alt=\"Image of json-ld on the left and an RDF knowledge graph on the right\" width=\"1200\" height=\"450\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Elements-of-a-content-knowledge-graph-1.png?strip=all&lossy=1&ssl=1 1200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Elements-of-a-content-knowledge-graph-1-300x113.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Elements-of-a-content-knowledge-graph-1-1024x384.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Elements-of-a-content-knowledge-graph-1-600x225.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Elements-of-a-content-knowledge-graph-1-768x288.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Elements-of-a-content-knowledge-graph-1-80x30.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Elements-of-a-content-knowledge-graph-1-619x232.png?strip=all&lossy=1&ssl=1 619w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Elements-of-a-content-knowledge-graph-1-200x75.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Elements-of-a-content-knowledge-graph-1-160x60.png?strip=all&lossy=1&ssl=1 160w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Elements-of-a-content-knowledge-graph-1-267x100.png?strip=all&lossy=1&ssl=1 267w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Elements-of-a-content-knowledge-graph-1-140x53.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Elements-of-a-content-knowledge-graph-1-400x150.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Elements-of-a-content-knowledge-graph-1-220x83.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Elements-of-a-content-knowledge-graph-1-100x38.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Elements-of-a-content-knowledge-graph-1-450x169.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Elements-of-a-content-knowledge-graph-1-150x56.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Elements-of-a-content-knowledge-graph-1-30x11.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Elements-of-a-content-knowledge-graph-1-50x19.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Elements-of-a-content-knowledge-graph-1-93x35.png?strip=all&lossy=1&ssl=1 93w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Elements-of-a-content-knowledge-graph-1.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Elements-of-a-content-knowledge-graph-1.png?strip=all&lossy=1&w=912&ssl=1 912w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Elements-of-a-content-knowledge-graph-1.png?strip=all&lossy=1&w=1140&ssl=1 1140w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/>\nConstruct a Content Knowledge Graph for Your Organization\nDeveloping your own content knowledge graph is essential for optimizing your semantic SEO strategy. It readies your content for the future of search and drives higher-quality traffic to your site.\nKnowledge graphs empower search engines to infer knowledge through additional contextual information, bridging gaps for more relevant results. As such, this deeper comprehension should drive more qualified traffic to your site and boost the CTR for relevant pages.\nAt Schema App, we specialize in building and managing content knowledge graphs through the use of Schema Markup. Our dynamic authoring solutions ensure your Schema Markup is always descriptive, interconnected, and up-to-date.\nWhether you\u2019re integrating Schema Markup into your SEO strategy or aspiring to transform your content into a reusable data layer, Schema App has you covered.\nInterested in building a content knowledge graph for your own organization but aren\u2019t sure where to start? Schema App handles the technical aspects, enabling you to reap the benefits of having a well-constructed content knowledge graph without imposing the technical burden on your internal teams.\nContact our team today to get started.","description":"Learn the basic components of a knowledge graph to enable you to develop your own content knowledge graph using the content on your website."},{"@context":"http:\/\/schema.org","@type":"Thing","name":"JSON-LD","sameAs":["https:\/\/www.wikidata.org\/wiki\/Q6108942","kg:\/m\/0hzq_55","https:\/\/en.wikipedia.org\/wiki\/JSON-LD"],"description":"JSON-LD is a method of encoding linked data using JSON. One goal for JSON-LD was to require as little effort as possible from developers to transform their existing JSON to JSON-LD. JSON-LD allows data to be serialized in a way that is similar to traditional JSON.","@id":"https:\/\/www.schemaapp.com\/entity#Thing2"},{"@context":"http:\/\/schema.org","@type":"Organization","address":{"@type":"PostalAddress","streetAddress":"201 - 412 Laird Road","postalCode":"N1G 3X7","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"https:\/\/www.schemaapp.com\/#Country","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"description":"Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams develop a knowledge graph and drive search performance.","knowsAbout":["http:\/\/www.wikidata.org\/entity\/Q1891170","https:\/\/www.wikidata.org\/wiki\/Q6108942","https:\/\/www.wikidata.org\/wiki\/Q26813700","https:\/\/www.wikidata.org\/wiki\/Q180711","http:\/\/www.wikidata.org\/entity\/Q33002955"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"location":"http:\/\/www.wikidata.org\/entity\/Q504114","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","email":"support@schemaapp.com","knowsLanguage":"http:\/\/www.wikidata.org\/entity\/Q1860","areaServed":"http:\/\/www.wikidata.org\/entity\/Q13780930","@id":"https:\/\/www.schemaapp.com\/#Organization"},{"@context":"http:\/\/schema.org","@type":"Thing","name":"Knowledge Graph","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Knowledge_graph","http:\/\/www.wikidata.org\/entity\/Q33002955","kg:\/g\/11jtynfm6d"],"description":"information repository structured as a graph","@id":"https:\/\/www.schemaapp.com\/entity#Thing13"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema Markup","item":"https:\/\/www.schemaapp.com\/schema-markup\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"The Anatomy of a Content Knowledge Graph","item":"https:\/\/www.schemaapp.com\/schema-markup\/the-anatomy-of-a-content-knowledge-graph\/#breadcrumbitem"}]}]