[{"@context":"http:\/\/schema.org","@type":"BlogPosting","name":"Guide to the Schema.org Vocabulary","about":[{"@type":"Thing","name":"Schema.org","sameAs":["https:\/\/g.co\/kgs\/aFmGGK","https:\/\/www.wikidata.org\/wiki\/Q3475322"],"@id":"https:\/\/www.schemaapp.com\/schema-markup\/guide-to-the-schema-org-vocabulary\/#Thing"},{"@type":"Thing","name":"Structured Data","@id":"https:\/\/www.schemaapp.com\/schema-markup\/guide-to-the-schema-org-vocabulary\/#Thing1"},{"@type":"Thing","name":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/schema-markup\/structured-data-testing-tool-error-guide\/#Thing"},{"@type":"Thing","name":"Semantic Search","sameAs":"https:\/\/en.wikipedia.org\/wiki\/Semantic_search","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-semantic-seo\/#Thing"},{"@type":"Thing","name":"Search Engine Optimization","sameAs":"https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-semantic-seo\/#Thing1"}],"@id":"https:\/\/www.schemaapp.com\/schema-markup\/guide-to-the-schema-org-vocabulary\/#BlogPosting"},[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-markup\/guide-to-the-schema-org-vocabulary\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-markup\/guide-to-the-schema-org-vocabulary\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","inLanguage":[{"@type":"Language","@id":"https:\/\/www.schemaapp.com\/schema-markup\/guide-to-the-schema-org-vocabulary\/#BlogPosting_inLanguage_Language","name":"English"}],"mentions":[{"@id":"https:\/\/www.schemaapp.com\/entity#Thing6"}],"dateModified":"2023-11-15T22:54:39+00:00","headline":"Guide to the Schema.org Vocabulary","datePublished":"2023-08-17T14:32:47+00:00","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/guide-to-the-schema-org-vocabulary\/#BlogPosting_image_ImageObject","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2023\/08\/Understanding-the-Schema.org-Vocabulary.png"}],"mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/guide-to-the-schema-org-vocabulary\/","name":"Guide to the Schema.org Vocabulary","articleBody":"What is Schema.org?\nSchema.org is an initiative that emerged in 2011 as a collaborative effort among tech giants Google, Bing, Yahoo, and Yandex to enhance the web experience.\nAt its core, Schema.org bridges the gap between human language and machine understanding through the creation of a standardized vocabulary, aptly named the Schema.org vocabulary.\nThe Schema.org vocabulary offers a framework for web publishers to organize and structure data and content on a webpage, effectively translating human language into a structured, machine-readable format.\nSupported by all major search engines, the Schema.org vocabulary helps search engines to better understand and contextualize web content.\nHow Does Schema.org Relate to Schema Markup?\nThe Schema.org vocabulary can be expressed using different formats, including JSON-LD, Microdata, and RDFa. According to Google, JSON-LD is the recommended format due to its ease of implementation, scalability, and lower likelihood of user errors.\nWhen websites express their content in these formats using the Schema.org vocabulary, it transforms into \u2018Schema Markup\u2018 (aka Structured Data markup).\nSchema Markup can be applied to websites to describe their content in a way that search engine algorithms understand. This, in turn, improves the comprehension of your content\u2019s topics and intents, allowing it to be more accurately matched to user queries on search engine results pages (SERPs).\nUtilizing Schema Markup not only enhances search engine optimization (SEO) but also enables websites to present more informative content, particularly through SERP features like rich results and knowledge panels on Google search.\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-14101\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Avid-Technology-product-rich-results-1.png?strip=all&lossy=1&resize=800%2C300&ssl=1\" alt=\"Avid Technology - product rich results\" width=\"800\" height=\"300\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Avid-Technology-product-rich-results-1.png?strip=all&lossy=1&ssl=1 800w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Avid-Technology-product-rich-results-1-300x113.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Avid-Technology-product-rich-results-1-600x225.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Avid-Technology-product-rich-results-1-768x288.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Avid-Technology-product-rich-results-1-80x30.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Avid-Technology-product-rich-results-1-619x232.png?strip=all&lossy=1&ssl=1 619w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Avid-Technology-product-rich-results-1-200x75.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Avid-Technology-product-rich-results-1-160x60.png?strip=all&lossy=1&ssl=1 160w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Avid-Technology-product-rich-results-1-267x100.png?strip=all&lossy=1&ssl=1 267w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Avid-Technology-product-rich-results-1-140x53.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Avid-Technology-product-rich-results-1-400x150.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Avid-Technology-product-rich-results-1-220x83.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Avid-Technology-product-rich-results-1-100x38.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Avid-Technology-product-rich-results-1-450x169.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Avid-Technology-product-rich-results-1-150x56.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Avid-Technology-product-rich-results-1-30x11.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Avid-Technology-product-rich-results-1-50x19.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Avid-Technology-product-rich-results-1.png?strip=all&lossy=1&w=684&ssl=1 684w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\nWhat are Schema.org Types and Properties?\nToday, Schema.org consists of over 800 Types and nearly 1500 properties. It currently includes specific extensions for automotive, bibliographic, health, and life sciences.\nSchema.org consistently introduces new types and properties to stay updated with evolving digital landscapes and user needs. This ongoing expansion ensures that its framework remains relevant and versatile.\nWhen you go to Schema.org\u2019s full Type hierarchy, you can see the list of all the Types, and explore their subtypes in a collapsible accordion format.\nWhat is a Type?\nA Schema.org Type categorizes entities as specific kinds of things. For example, the \u2018Person\u2019 type is used to represent individuals who are \u201calive, dead, undead, or fictional\u201d, while the \u2018Product\u2019 type represents an entity that is available for purchase.\nIn the image of Schema.org\u2019s full Type hierarchy below, we can see that \u2018Thing\u2019 is at the top since it\u2019s the broadest category. Person is a subtype of Thing, and Patient is a subtype of Person.\n<img decoding=\"async\" class=\"alignnone wp-image-14242\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-21-at-12.39.22-PM.png?strip=all&lossy=1&resize=362%2C438&ssl=1\" alt=\"Example of a schema.org type open hierarchy\" width=\"362\" height=\"438\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-21-at-12.39.22-PM.png?strip=all&lossy=1&zoom=0.2&resize=362%2C438&ssl=1 72w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-21-at-12.39.22-PM.png?strip=all&lossy=1&zoom=0.4&resize=362%2C438&ssl=1 144w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-21-at-12.39.22-PM.png?strip=all&lossy=1&zoom=0.6&resize=362%2C438&ssl=1 217w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-21-at-12.39.22-PM.png?strip=all&lossy=1&zoom=0.8&resize=362%2C438&ssl=1 289w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-21-at-12.39.22-PM.png?strip=all&lossy=1&zoom=1&resize=362%2C438&ssl=1 362w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/>\nNot only does a Type categorize an entity, it also defines which properties can be used to describe that entity, or link it to other entities.\nYou can click on a Type to see its definition and what properties are available to it. Here\u2019s the page that represents the Person Type.\nEach Type has the following pieces of information:\n\nName. The name of the type.\nWhere the Type fits into Schema.org\u2019s hierarchy. In this case a Person is a subtype of \u2018Thing\u2019.\nA definition. This tells you what the Type should apply to. For example, Schema.org\u2019s definition of Person states that it can be applied to \u2018A person\u2019 who is \u2018alive, dead, undead, or fictional\u2019.\nProperties. Each Type has a list of available properties to further describe it. In the image below we see that the Person Type is further described with properties like address, alumniOf, and birthDate.\nExpected Types for properties. Each property also has a Type (or Types) it can connect to. For example, a Person has an address property. This information can either be added as plain text, or it can be used to link to an entity typed as PostalAddress, which has its own page in Schema.org.\n\n<img decoding=\"async\" class=\"alignnone size-full wp-image-14324\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Schema.org-Person-Type.png?strip=all&lossy=1&resize=1140%2C459&ssl=1\" alt=\"Schema.org Person Type\" width=\"1366\" height=\"550\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Schema.org-Person-Type.png?strip=all&lossy=1&ssl=1 1366w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Schema.org-Person-Type-300x121.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Schema.org-Person-Type-1024x412.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Schema.org-Person-Type-600x242.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Schema.org-Person-Type-768x309.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Schema.org-Person-Type-80x32.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Schema.org-Person-Type-576x232.png?strip=all&lossy=1&ssl=1 576w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Schema.org-Person-Type-200x81.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Schema.org-Person-Type-149x60.png?strip=all&lossy=1&ssl=1 149w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Schema.org-Person-Type-248x100.png?strip=all&lossy=1&ssl=1 248w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Schema.org-Person-Type-140x56.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Schema.org-Person-Type-400x161.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Schema.org-Person-Type-220x89.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Schema.org-Person-Type-100x40.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Schema.org-Person-Type-450x181.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Schema.org-Person-Type-1300x523.png?strip=all&lossy=1&ssl=1 1300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Schema.org-Person-Type-150x60.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Schema.org-Person-Type-30x12.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Schema.org-Person-Type-50x20.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Schema.org-Person-Type-75x30.png?strip=all&lossy=1&ssl=1 75w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Schema.org-Person-Type.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Schema.org-Person-Type.png?strip=all&lossy=1&w=912&ssl=1 912w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Schema.org-Person-Type.png?strip=all&lossy=1&w=1140&ssl=1 1140w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/>\nWhat is a property?\nSchema.org properties are attributes or characteristics that provide additional details and contextual information about a given entity.\nFor instance, the \u2018Person\u2019 type can use properties like \u2018name\u2019, \u2018date of birth\u2019, and \u2018address\u2019. By using these properties, you are providing machines with specific information about an individual.\nThese properties describe not only the qualities of the entity, but also its relationships with other entities. They can also establish connections between other entities on a web page or authoritative knowledge bases such as Wikidata, further enhancing the interconnectedness of information.\nIn the Schema.org vocabulary, all Types start with a capital letter (ex: LocalBusiness) while all properties start with a lowercase (ex: areaServed). This will help you distinguish between Types and properties in the vocabulary.\nDescribing Entities Using Types and Properties\nLet\u2019s say we have author pages on our website and we want to make it easier for search engines to understand who a person is, and what their areas of expertise are. For example, according to Mark van Berkel\u2019s author page, he is an expert in \u201cSemantic Technology\u201d and \u201cSemantic Search Marketing\u201d.\n<img decoding=\"async\" class=\"alignnone size-full wp-image-14325\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Screenshot-of-Author-of-Web-page.png?strip=all&lossy=1&resize=1140%2C284&ssl=1\" alt=\"Screenshot of Author of Web page\" width=\"1366\" height=\"340\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Screenshot-of-Author-of-Web-page.png?strip=all&lossy=1&ssl=1 1366w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Screenshot-of-Author-of-Web-page-300x75.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Screenshot-of-Author-of-Web-page-1024x255.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Screenshot-of-Author-of-Web-page-600x149.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Screenshot-of-Author-of-Web-page-768x191.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Screenshot-of-Author-of-Web-page-80x20.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Screenshot-of-Author-of-Web-page-932x232.png?strip=all&lossy=1&ssl=1 932w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Screenshot-of-Author-of-Web-page-200x50.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Screenshot-of-Author-of-Web-page-241x60.png?strip=all&lossy=1&ssl=1 241w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Screenshot-of-Author-of-Web-page-402x100.png?strip=all&lossy=1&ssl=1 402w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Screenshot-of-Author-of-Web-page-140x35.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Screenshot-of-Author-of-Web-page-400x100.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Screenshot-of-Author-of-Web-page-220x55.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Screenshot-of-Author-of-Web-page-100x25.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Screenshot-of-Author-of-Web-page-450x112.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Screenshot-of-Author-of-Web-page-1300x324.png?strip=all&lossy=1&ssl=1 1300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Screenshot-of-Author-of-Web-page-150x37.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Screenshot-of-Author-of-Web-page-30x7.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Screenshot-of-Author-of-Web-page-50x12.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Screenshot-of-Author-of-Web-page-121x30.png?strip=all&lossy=1&ssl=1 121w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Screenshot-of-Author-of-Web-page.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Screenshot-of-Author-of-Web-page.png?strip=all&lossy=1&w=1140&ssl=1 1140w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/>\nAs humans, we can read this block of text and understand that Mark knows about these topics and that he works for Schema App.\nA search engine, on the other hand, might have a harder time understanding this through the block of text. But, if we describe Mark as an entity using the Schema.org vocabulary, this block of text can be expressed as a graph of Things with specific connections. Here\u2019s a simplified visualization of what that graph would look like:\n<img decoding=\"async\" class=\"alignnone size-full wp-image-14326\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Simplified-visualization-of-Person-entity.png?strip=all&lossy=1&resize=769%2C498&ssl=1\" alt=\"Simplified visualization of Person entity\" width=\"769\" height=\"498\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Simplified-visualization-of-Person-entity.png?strip=all&lossy=1&ssl=1 769w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Simplified-visualization-of-Person-entity-300x194.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Simplified-visualization-of-Person-entity-600x389.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Simplified-visualization-of-Person-entity-80x52.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Simplified-visualization-of-Person-entity-358x232.png?strip=all&lossy=1&ssl=1 358w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Simplified-visualization-of-Person-entity-200x130.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Simplified-visualization-of-Person-entity-93x60.png?strip=all&lossy=1&ssl=1 93w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Simplified-visualization-of-Person-entity-154x100.png?strip=all&lossy=1&ssl=1 154w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Simplified-visualization-of-Person-entity-140x91.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Simplified-visualization-of-Person-entity-400x259.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Simplified-visualization-of-Person-entity-220x142.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Simplified-visualization-of-Person-entity-100x65.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Simplified-visualization-of-Person-entity-450x291.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Simplified-visualization-of-Person-entity-150x97.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Simplified-visualization-of-Person-entity-30x19.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Simplified-visualization-of-Person-entity-50x32.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Simplified-visualization-of-Person-entity-46x30.png?strip=all&lossy=1&ssl=1 46w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Simplified-visualization-of-Person-entity.png?strip=all&lossy=1&w=684&ssl=1 684w\" sizes=\"(max-width: 769px) 100vw, 769px\" \/>\nWe can use the Schema.org vocabulary to make a series of statements that describe Mark.\nFor example,\n\nThis entity is a Person.\nThis Person is named Mark van Berkel.\nThis Person works for Schema App.\nThis Person knows about Semantic Technology and Semantic Search.\n\nMaking the Schema.org Vocabulary Semantic\nNeither Semantic Technology nor Semantic Search exist in the Schema.org vocabulary. So, in order to be more descriptive about these entities, we could Type them as generic Things, then use the sameAs property to link them to entities in Wikidata. This allows us to say:\n\nMark van Berkel knows about a Thing called \u201cSemantic Technology\u201d.\nThis Thing is the same as the Semantic Technology entity defined on Wikidata.\n\n<img decoding=\"async\" class=\"alignnone size-full wp-image-14327\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Visualization-of-Person-entity-with-greater-description-of-entities-using-sameAs-property.png?strip=all&lossy=1&resize=1000%2C500&ssl=1\" alt=\"Visualization of Person entity with greater description of entities using sameAs property\" width=\"1000\" height=\"500\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Visualization-of-Person-entity-with-greater-description-of-entities-using-sameAs-property.png?strip=all&lossy=1&ssl=1 1000w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Visualization-of-Person-entity-with-greater-description-of-entities-using-sameAs-property-300x150.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Visualization-of-Person-entity-with-greater-description-of-entities-using-sameAs-property-600x300.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Visualization-of-Person-entity-with-greater-description-of-entities-using-sameAs-property-768x384.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Visualization-of-Person-entity-with-greater-description-of-entities-using-sameAs-property-80x40.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Visualization-of-Person-entity-with-greater-description-of-entities-using-sameAs-property-464x232.png?strip=all&lossy=1&ssl=1 464w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Visualization-of-Person-entity-with-greater-description-of-entities-using-sameAs-property-200x100.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Visualization-of-Person-entity-with-greater-description-of-entities-using-sameAs-property-120x60.png?strip=all&lossy=1&ssl=1 120w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Visualization-of-Person-entity-with-greater-description-of-entities-using-sameAs-property-140x70.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Visualization-of-Person-entity-with-greater-description-of-entities-using-sameAs-property-400x200.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Visualization-of-Person-entity-with-greater-description-of-entities-using-sameAs-property-220x110.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Visualization-of-Person-entity-with-greater-description-of-entities-using-sameAs-property-100x50.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Visualization-of-Person-entity-with-greater-description-of-entities-using-sameAs-property-450x225.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Visualization-of-Person-entity-with-greater-description-of-entities-using-sameAs-property-150x75.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Visualization-of-Person-entity-with-greater-description-of-entities-using-sameAs-property-30x15.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Visualization-of-Person-entity-with-greater-description-of-entities-using-sameAs-property-50x25.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Visualization-of-Person-entity-with-greater-description-of-entities-using-sameAs-property-60x30.png?strip=all&lossy=1&ssl=1 60w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Visualization-of-Person-entity-with-greater-description-of-entities-using-sameAs-property.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Visualization-of-Person-entity-with-greater-description-of-entities-using-sameAs-property.png?strip=all&lossy=1&w=912&ssl=1 912w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\nIf we want search engines to have access to this information, we have to express our Schema.org statements in a machine-readable format like JSON-LD. It might look something like this:\n<img decoding=\"async\" class=\"alignnone size-full wp-image-14328\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/JSON-LD-Markup-Example-for-Person.png?strip=all&lossy=1&resize=900%2C750&ssl=1\" alt=\"JSON-LD Markup Example for Person \u2013 Mark van Berkel \u2013 based on his author page\" width=\"900\" height=\"750\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/JSON-LD-Markup-Example-for-Person.png?strip=all&lossy=1&ssl=1 900w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/JSON-LD-Markup-Example-for-Person-300x250.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/JSON-LD-Markup-Example-for-Person-600x500.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/JSON-LD-Markup-Example-for-Person-768x640.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/JSON-LD-Markup-Example-for-Person-720x600.png?strip=all&lossy=1&ssl=1 720w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/JSON-LD-Markup-Example-for-Person-80x67.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/JSON-LD-Markup-Example-for-Person-278x232.png?strip=all&lossy=1&ssl=1 278w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/JSON-LD-Markup-Example-for-Person-200x167.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/JSON-LD-Markup-Example-for-Person-72x60.png?strip=all&lossy=1&ssl=1 72w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/JSON-LD-Markup-Example-for-Person-120x100.png?strip=all&lossy=1&ssl=1 120w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/JSON-LD-Markup-Example-for-Person-140x117.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/JSON-LD-Markup-Example-for-Person-400x333.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/JSON-LD-Markup-Example-for-Person-220x183.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/JSON-LD-Markup-Example-for-Person-100x83.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/JSON-LD-Markup-Example-for-Person-450x375.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/JSON-LD-Markup-Example-for-Person-150x125.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/JSON-LD-Markup-Example-for-Person-30x25.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/JSON-LD-Markup-Example-for-Person-50x42.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/JSON-LD-Markup-Example-for-Person-36x30.png?strip=all&lossy=1&ssl=1 36w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\nOnce we\u2019ve done this work of \u201ctranslating\u201d our human-readable content into JSON-LD using Schema.org\u2019s vocabulary, we\u2019ll add it to the HTML of the relevant Author webpage. Now, when a search engine (like Google) crawls that page, it will understand who and what this \u201cMark\u201d thing is, and how he\u2019s related to other things.\nIn summary, Types (which represent entities) and properties (used to indicate attributes and relationships) are the building blocks that describe entities on a web page and how they relate to each other in a clear,  interconnected, machine-readable format.\nUsing Schema Markup to describe and relate the entities in your website\u2019s content, not only improves search engine comprehension but also provides users with more relevant and contextually layered information in their search experience.\nWhy is Schema Markup Important for SEO?\nSchema.org plays a vital role in enhancing your website\u2019s SEO efforts by improving how search engines interpret and display your content.\nHere\u2019s why adding Schema Markup to your web pages is important for SEO.\n1. Helps Search Engines Understand Your Content & Improve Your Semantic SEO\nSchema Markup is like a digital translator that communicates directly with search engines. By implementing Schema.org as Schema Markup on your website, you provide explicit information about your content. This enables search engines to grasp the context and meaning of your content more accurately and improve your semantic SEO.\n2. Improves Search Result Accuracy\nWhen search engines better understand your content, they can present search results that are more relevant to users\u2019 queries. This means that your website has a higher chance of appearing in the right searches, increasing your visibility to better-quality traffic.\n3. Supports Rich Result Eligibility on Google\nCertain types of Schema Markup can make your web pages eligible for rich results on Google. Rich results are more visually appealing and informative, often featuring images, ratings, prices, and other additional details.\nThese visually enhanced search results can improve click through rates and increase qualified traffic to your page.\n<img decoding=\"async\" class=\"alignnone size-full wp-image-14267\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/Sharp-HealthCare-Physician-Review-Snippet.png?strip=all&lossy=1&resize=800%2C300&ssl=1\" alt=\"Example of a Review snippet achieved on a Physician page\" width=\"800\" height=\"300\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/Sharp-HealthCare-Physician-Review-Snippet.png?strip=all&lossy=1&ssl=1 800w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/Sharp-HealthCare-Physician-Review-Snippet-300x113.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/Sharp-HealthCare-Physician-Review-Snippet-600x225.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/Sharp-HealthCare-Physician-Review-Snippet-768x288.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/Sharp-HealthCare-Physician-Review-Snippet-80x30.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/Sharp-HealthCare-Physician-Review-Snippet-619x232.png?strip=all&lossy=1&ssl=1 619w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/Sharp-HealthCare-Physician-Review-Snippet-200x75.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/Sharp-HealthCare-Physician-Review-Snippet-160x60.png?strip=all&lossy=1&ssl=1 160w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/Sharp-HealthCare-Physician-Review-Snippet-267x100.png?strip=all&lossy=1&ssl=1 267w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/Sharp-HealthCare-Physician-Review-Snippet-140x53.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/Sharp-HealthCare-Physician-Review-Snippet-400x150.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/Sharp-HealthCare-Physician-Review-Snippet-220x83.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/Sharp-HealthCare-Physician-Review-Snippet-100x38.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/Sharp-HealthCare-Physician-Review-Snippet-450x169.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/Sharp-HealthCare-Physician-Review-Snippet-150x56.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/Sharp-HealthCare-Physician-Review-Snippet-30x11.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/Sharp-HealthCare-Physician-Review-Snippet-50x19.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/Sharp-HealthCare-Physician-Review-Snippet.png?strip=all&lossy=1&w=684&ssl=1 684w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\nFacilitating Human-Machine Communication\nAs websites continue to leverage the power of Schema Markup, the online experience is likely to continue to evolve into a world of deeper machine understanding, enhanced search capabilities, and content that resonates more profoundly with users and search engines alike.\nLooking to leverage the Schema.org vocabulary through the power of Schema Markup? Get started today to learn about our solution.","description":"Supported by all major search engines, the Schema.org vocabulary helps search engines to better understand and contextualize web content."},{"@context":"http:\/\/schema.org","@type":"Thing","name":"Structured Data","sameAs":["kg:\/m\/05p2j70","http:\/\/www.wikidata.org\/entity\/Q26813700","https:\/\/en.wikipedia.org\/wiki\/Structured_data"],"description":"information with a formal data model","alternateName":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/entity#Thing6"},{"@context":"http:\/\/schema.org","@type":"Organization","address":{"@type":"PostalAddress","streetAddress":"201 - 412 Laird Road","postalCode":"N1G 3X7","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"https:\/\/www.schemaapp.com\/#Country","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"description":"Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams develop a knowledge graph and drive search performance.","knowsAbout":["http:\/\/www.wikidata.org\/entity\/Q1891170","https:\/\/www.wikidata.org\/wiki\/Q6108942","https:\/\/www.wikidata.org\/wiki\/Q26813700","https:\/\/www.wikidata.org\/wiki\/Q180711","http:\/\/www.wikidata.org\/entity\/Q33002955"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"location":"http:\/\/www.wikidata.org\/entity\/Q504114","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","email":"support@schemaapp.com","knowsLanguage":"http:\/\/www.wikidata.org\/entity\/Q1860","areaServed":"http:\/\/www.wikidata.org\/entity\/Q13780930","@id":"https:\/\/www.schemaapp.com\/#Organization"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema Markup","item":"https:\/\/www.schemaapp.com\/schema-markup\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Guide to the Schema.org Vocabulary","item":"https:\/\/www.schemaapp.com\/schema-markup\/guide-to-the-schema-org-vocabulary\/#breadcrumbitem"}]}]