[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-markup\/creating-review-schema-markup-using-the-schema-app-editor\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-markup\/creating-review-schema-markup-using-the-schema-app-editor\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","inLanguage":[{"@type":"Language","@id":"https:\/\/www.schemaapp.com\/schema-markup\/creating-review-schema-markup-using-the-schema-app-editor\/#BlogPosting_inLanguage_Language","name":"English"}],"mentions":[{"@id":"https:\/\/www.schemaapp.com\/entity#Thing19"},{"@id":"https:\/\/www.schemaapp.com\/entity#Thing6"}],"dateModified":"2024-05-17T17:42:10+00:00","headline":"How to Create \u201cReview\u201d Schema Markup","datePublished":"2020-02-28T21:54:11+00:00","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/creating-review-schema-markup-using-the-schema-app-editor\/#BlogPosting_image_ImageObject","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/02\/Review-Schema-Markup-1.png"}],"mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/creating-review-schema-markup-using-the-schema-app-editor\/","name":"How to Create \u201cReview\u201d Schema Markup","articleBody":"If you have review content on your website, adding review schema markup to those pages makes you eligible for a rich result on search, called a review snippet, which can help your site reach the right users and support their decision-making directly in the SERP.\n\nIf you don\u2019t yet have this type of content on your website, we recommend adding it so you can leverage the power of schema markup.\nBefore You Implement Review Schema Markup\nAs you scroll through search engine page results, you can visibly see which websites are utilizing the power of structured data and which are not. Star ratings and reviews help your brand to stand out from the competition by showing additional information about your organization, products or services.\nReview snippets are short excerpts of a review or rating from a review website. When Google finds valid reviews or ratings structured data markup, your content will be eligible to show a rich result that includes stars and other summary information from the markup.\nThese reviews could also show in your Google Knowledge Panel.\nShowcase your credibility in search by letting customers and users write reviews. Then, mark up these reviews with Review structured data. Not only will your website be eligible for enhanced Google features in search results, but search engines will better understand and contextualize your content.\nBuilding Your Knowledge Graph With Structured Data\nWhen you mark up your content with structured data, you are also creating connections between your data and a search engine\u2019s knowledge graph. As you define objects as distinct entities with their own properties and relationships to other entities, you can link your entities to Google\u2019s Knowledge Graph through structured data like schema markup.\nKnowledge graphs represent the linking of information and data across the Web, providing context for search engines as they crawl your site.\nBeyond rich results, structured data markup can also help you enhance your Google Knowledge Panel. Knowledge panels are the information boxes that appear in search engine page results. They pull this information from markup on your website or other sources that search engines trust like Wikipedia.\nSchema markup gives you more control over how your content appears in search results, and in your Google Knowledge Panel.\nCurrently, Google supports ratings for the following schema classes:\n\nBook\nCourse\nEvent\nLocal business\nMovie\nProduct\nRecipe\nSoftware App\n\nGoogle also supports reviews for the following schema.org classes:\n\nCreativeWorkSeason\nCreativeWorkSeries\nEpisode\nGame\nMediaObject\nMusicPlaylist\nMusicRecording\nOrganization\n\nRequired and Recommended Properties\nGoogle maintains documentation to explain exactly what is required for \u201cReview Snippet\u201d markup. We\u2019ve captured the required fields below, as listed when this post was published. You must populate the required properties for your content to be eligible for display as a rich result. Recommended properties add more information to your structured data, which could provide a better user experience.\nhttps:\/\/schema.org\/Review\n\n\n\nSchema Property\nPriority\nMapping Notes\n\n\nauthor\nRequired\nPerson\/Organization: The author of the review. The reviewer\u2019s name must be a valid name.\n\n\nitemReviewed\nRequired\nThing: The item that is being rated.\n\n\nitemReviewed.name\nRequired\nText: The name of the item that is being reviewed\n\n\nreviewRating\nRequired\nRating: The rating given in this review.\n\n\nreviewRating.\nratingValue\nRequired\nNumber\/Text: a numerical quality rating for the item, either a number, fraction, or percentage.\n\n\ndatePublished\nRecommended\nDate: The date that the review was published, in ISO 8601 date format.\n\n\nreviewRating.\nbestRating**\nRecommended\nNumber: the highest value allowed in this rating system.\n\n\nreviewRating.\nworstRating**\nRecommended\nNumber: The lowest value allowed in this rating system.\n\n\n\nhttps:\/\/schema.org\/AggregateRating\n\n\n\nSchema Property\nPriority\nMapping Notes\n\n\nitemReviewed\nRequired\nThing: The item that is being rated.\n\n\nitemReviewed.name\nRequired\nText: The name of the item that is being reviewed.\n\n\nratingCount*\nRequired\nNumber: Specifies the number of people who provided a review with or without an accompanying rating.\n\n\nreviewCount*\nRequired\nNumber: Specifies the number of people who provided a review with or without an accompanying rating.\n\n\nratingValue\nRequired\nNumber\/Text: a numerical quality rating for the item, either a number, fraction, or percentage.\n\n\nbestRating**\nRecommended\nNumber: the highest value allowed in this rating system.\n\n\nworstRating**\nRecommended\nNumber: The lowest value allowed in this rating system.\n\n\n\n*Note: at least one of ratingCount or reviewCount is required.\n**Note: only required if the rating system is not a 5-point scale (1 = worst rating, 5 = best rating)\nFYI: For the most current guidelines on required and recommended fields, reference the Google Developers Reference Guide.\nHow to Create Review Structured Data:\nStep One: Create a Review Data Item\n\nIn the Schema App Editor, use the class tree to search for \u201cReview\u201d. Once selected, click \u201cCreate\u201d.\nAssign the data item a name and a URL.\nOnce created, the page will refresh and the data item will be in Edit mode.\nYou are required to have an author, item reviewed, and review rating. Date published is only recommended.\n\nStep Two: Create a Person\/Organization Data Item\n\nType the name of the person or organization who wrote the review into the \u201cauthor\u201d field and click \u201cConvert to Data Item\u201d.\nYou\u2019ll be prompted to add the URL of this new data item, as well as its schema.org property type. Make sure to adjust the type depending on whether an individual wrote the review (i.e. person) or if it was provided by an organization.\nOnce selected, the Editor automatically appends a \u201c#anchor\u201d tag to the end of the URL.\nThe base URL should always reflect the page on the site where the Review resides.\nOnce you have the correct URL, anchor tag, and property type, click \u201cCreate\u201d.\n\nAdditional Fields\nIf there are additional required and recommended fields for this new data item, make sure to include them here.\nStep Three: Create an Item Reviewed Data Item\n\nIf you\u2019re creating a review data item from within a product data item, then you do not need to have the item reviewed field populated. This is an example of a nested review. We recommend making the connection between a product and review in this way.\n\nStep Four: Create a Review Rating Data Item\n\nType a name for the \u201creview rating\u201d and click \u201cConvert to Data Item\u201d.\nWhen there, double check that the URL is pointing to the page the review is on and that the #anchor is correct.\nClick \u201cCreate\u201d.\nThe only required field is the review rating. If the rating is not on a 1-5 scale, then also popular the best and worst rating fields.\nClick \u201cDone\u201d.\n\nOther fields to populate\n\nIf you have a publish date listed for your reviews, use the calendar for the \u201cdate published\u201d field.\nOther fields to popular include: review body, publisher, image, etc. These will depend on the content that you have on your site.\n\nHow to Create Aggregate Rating Schema Markup:\nIf you have more than one review, Google recommends you create an Aggregate Rating.\n\nCreate an \u201cAggregateRating\u201d data item in the Schema App Editor. Use the class tree to search for \u201cAggregate Rating\u201d. Once selected, click \u201cCreate\u201d.\nDouble-check that the URL reflects where the rating is shown on your site and that the anchor tag is correct.\nNow you will have the required and recommended fields. In this case, no further data items are needed as they are easily populated with integers.\nFor the item reviewed field, simply create a new data item for whatever is being rated and reviewed.\n\nNested Data Items vs Singular Data Items\nYou can create an aggregate rating data item from within your \u201cthing\u201d data item for the item being reviewed. In this case, you wouldn\u2019t need to populate the item reviewed field, just as was the case with the review markup above.\nThe connection between the \u201cthing\u201d being reviewed and its reviews and aggregate rating needs to occur in only one direction. This is why we suggest you nest the reviews and aggregate rating within the \u201cthing\u201d data item.\nWatch our Review Schema Markup video tutorial that walks you through your review schema markup process. We hope you find it helpful!\nFor more information on how to create Review Schema Markup, see our Knowledge Base support article.\nTesting Your Review Schema Markup\nSchema Markup Validator\nExport the JSON-LD and run it through the Schema Markup Validator (SMV) to view any errors or warnings. Again, this serves as an alert to either correct the markup or to highlight gaps in the content. Many SEOs preferred Google\u2019s Structured Data Testing Tool (SDTT), as the SMV only shows errors in schema markup syntax and not rich result eligibility; however, Google officially deprecated the SDTT and officially replaced it with the SMV on August 9th, 2021.\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11892\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator.png?strip=all&lossy=1&resize=1140%2C597&ssl=1\" alt=\"Schema Markup Validator Screenshot\" width=\"1200\" height=\"628\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator.png?strip=all&lossy=1&resize=1140%2C597&ssl=1 1140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator.png?strip=all&lossy=1&ssl=1 1200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-300x157.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-1024x536.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-600x314.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-768x402.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-1146x600.png?strip=all&lossy=1&ssl=1 1146w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-80x42.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-200x105.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-443x232.png?strip=all&lossy=1&ssl=1 443w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-115x60.png?strip=all&lossy=1&ssl=1 115w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-191x100.png?strip=all&lossy=1&ssl=1 191w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-140x73.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-400x209.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-220x115.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-100x52.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-450x236.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-150x79.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator.png?strip=all&lossy=1&w=912&ssl=1 912w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/>\nRich Results Preview Testing\nTo validate and preview your structured data, use Google\u2019s Rich Result Test. This tool will indicate if your page is eligible for rich results. Please note that Google\u2019s Rich Result Test is only valid for certain supported rich result types.\n<img decoding=\"async\" class=\"alignnone wp-image-12430 size-full\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot.png?strip=all&lossy=1&resize=1140%2C641&ssl=1\" alt=\"Rich Result Test\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot.png?strip=all&lossy=1&ssl=1 1920w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-300x169.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-1024x576.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-600x338.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-768x432.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-1067x600.png?strip=all&lossy=1&ssl=1 1067w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-80x45.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-200x113.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-412x232.png?strip=all&lossy=1&ssl=1 412w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-107x60.png?strip=all&lossy=1&ssl=1 107w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-178x100.png?strip=all&lossy=1&ssl=1 178w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-140x79.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-400x225.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-220x124.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-100x56.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-450x253.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-1300x731.png?strip=all&lossy=1&ssl=1 1300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-150x84.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-30x17.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot.png?strip=all&lossy=1&w=912&ssl=1 912w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot.png?strip=all&lossy=1&w=1140&ssl=1 1140w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/>\nDeploying Your Review Schema Markup\nDepending on your content management system, there are many deployment options to ensure robust, comprehensive, and error-free schema markup.\nIf you are a Schema App customer, explore your deployment options in the Integrations menu of the Schema App platform. We\u2019ve grouped different methods of deployment into the following categories:\n1 \u2013 Plugin \/ Add-ons:\n\nBigCommerce\nWordPress & WooCommerce\nShopify\nHubSpot\nDrupal\n\n2 \u2013 Add a tag once and you\u2019re done:\n\nGoogle Tag Manager\nTealium\n\n3 \u2013 APIs:\n\nJavaScript\nSquarespace\n\nIf you didn\u2019t see the integration option you were looking for, get in touch! We can deploy markup to any content and any content management system.\nFrequently Asked Questions\nHow do you implement Review Schema Markup on a website?\n\nYou should only mark up content visible on your website. Start with exploring Google\u2019s Search Gallery to find rich result opportunities that align with your online business goals.\nMark up your content with required schema.org properties, as well as any recommended properties that are applicable for your content and can add more depth to your markup.\nValidate your schema markup using Google\u2019s Rich Results test.\n\nHow do you add Review Schema Markup to a page with multiple reviews?\n\nIf you have an item reviewed by more than one person, we recommend using AggregateRating schema markup.\nClearly refer to a specific product or service by nesting your review within the markup of another schema.org type, or by using a schema.org type as a value for the itemReviewed property.\nMake sure that users can clearly see the marked-up reviews and ratings on the page.\nAdd the required schema.org properties to your data item, and any recommended properties that will make your schema markup more robust, where applicable.\nValidate your schema markup using Google\u2019s Rich Results test.\n\nWith Schema App, you have the opportunity to work with schema markup experts who can help you develop a customized structured data strategy, maximizing results from your markup!\nDo you need help creating Review Schema Markup for your website?Let\u2019s Talk\n ","description":"Learn how to deploy review schema markup to optimize your website with review and aggregate rating structured data."},{"@context":"http:\/\/schema.org","@type":"Organization","address":{"@type":"PostalAddress","streetAddress":"201 - 412 Laird Road","postalCode":"N1G 3X7","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"https:\/\/www.schemaapp.com\/#Country","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"description":"Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams develop a knowledge graph and drive search performance.","knowsAbout":["http:\/\/www.wikidata.org\/entity\/Q1891170","https:\/\/www.wikidata.org\/wiki\/Q6108942","https:\/\/www.wikidata.org\/wiki\/Q26813700","https:\/\/www.wikidata.org\/wiki\/Q180711","http:\/\/www.wikidata.org\/entity\/Q33002955"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"location":"http:\/\/www.wikidata.org\/entity\/Q504114","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","email":"support@schemaapp.com","knowsLanguage":"http:\/\/www.wikidata.org\/entity\/Q1860","areaServed":"http:\/\/www.wikidata.org\/entity\/Q13780930","@id":"https:\/\/www.schemaapp.com\/#Organization"},{"@context":"http:\/\/schema.org","@type":"Thing","sameAs":["http:\/\/www.wikidata.org\/entity\/Q180711","kg:\/m\/019qb_","https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization"],"name":"SEO","alternateName":"search engine optimization","description":"practice and strategies of increasing online visibility in search engine results pages","@id":"https:\/\/www.schemaapp.com\/entity#Thing19"},{"@context":"http:\/\/schema.org","@type":"Thing","name":"Structured Data","sameAs":["kg:\/m\/05p2j70","http:\/\/www.wikidata.org\/entity\/Q26813700","https:\/\/en.wikipedia.org\/wiki\/Structured_data"],"description":"information with a formal data model","alternateName":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/entity#Thing6"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema Markup","item":"https:\/\/www.schemaapp.com\/schema-markup\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"How to Create \u201cReview\u201d Schema Markup","item":"https:\/\/www.schemaapp.com\/schema-markup\/creating-review-schema-markup-using-the-schema-app-editor\/#breadcrumbitem"}]}]