[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-do-schema-markup-for-local-business\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-do-schema-markup-for-local-business\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","inLanguage":[{"@type":"Language","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-do-schema-markup-for-local-business\/#BlogPosting_inLanguage_Language","name":"English"}],"mentions":[{"@id":"https:\/\/www.schemaapp.com\/entity#Thing6"}],"dateModified":"2024-08-13T19:30:20+00:00","headline":"Ultimate How-to Guide for LocalBusiness Schema Markup","datePublished":"2020-05-28T21:30:25+00:00","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-do-schema-markup-for-local-business\/#BlogPosting_image_ImageObject","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2021\/03\/Ultimate-How-to-Guide-for-Local-Business-Schema-Markup.png"}],"mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-do-schema-markup-for-local-business\/","name":"Ultimate How-to Guide for LocalBusiness Schema Markup","articleBody":"There\u2019s something satisfying about searching for a business and finding all the information you want to be presented in an attractive knowledge panel. Have you wondered how to make your own business eligible for this kind of search experience?\nWe\u2019ve compiled this ultimate guide to teach you all you need to know about LocalBusiness schema markup.\nAdding LocalBusiness Schema Markup to your website can make you eligible for rich results, and these results can help you stand out in search, generating higher click-through rates, higher organic traffic, and more conversions.\n\nWhat is LocalBusiness Schema?\nWhen we talk about LocalBusiness schema, we\u2019re really talking about Types and properties within the schema.org vocabulary that are used to categorize and define information about local businesses.\nThe LocalBusiness Schema Type, or one of its associated Types, should typically be used to markup your homepage. Adding LocalBusiness markup to your website translates your human-readable content into the machine-readable language of JSON-LD.\nWithin the schema.org vocabulary, the LocalBusiness Type is a subtype of both Organization and Place, so it inherits the properties of both these Types.\nSchema.org defines LocalBusiness as \u201cA particular physical business or branch of an organization. Examples of LocalBusiness include a restaurant, a particular branch of a restaurant chain, a branch of a bank, a medical practice, a club, a bowling alley, etc.\u201d You\u2019ll notice that the definition lists many more specific kinds of local businesses.\nMuch like this list, the LocalBusiness Type contains a wide variety of subtypes that can be used to define your business more specifically. The full list of schema.org Types can be found in their Full Hierarchy, where indentations denote a subtype relationship in the hierarchy of terms.\nWe encourage you to check out schema.org\u2019s definitions for any Types that are relevant to your business, that way you can be sure you\u2019re using the most accurate Type.\nWhat kind of Local Business Organization Are You?\nThe next step is to identify what kind of business you are optimizing.\nAs you can see from the list above, schema.org provides you with a lot of options. When choosing a type, you want to be as specific as possible. If nothing fits well, don\u2019t worry. Pick a more generic type, like LocalBusiness or Organization, and use the sameAS property to connect to a Wikipedia or Wikidata entry that further defines your business type.\n\ud83d\udca1 TIP! Both Wikipedia and Wikidata can help you specify your business, but if given the option, link to Wikidata. Wikidata has been optimized for machines, while Wikipedia is meant for human readers.\nThe most general type of business is an Organization.\nOrganization has the following types:\n\nAirline\nConsortium\nCorporation\nEducationalOrganization (more specific types include College, University, Elementary School, High school, Middle School, Preschool, School)\nFundingScheme\nGovernmentOrganization\nLibrarySystem\nLocalBusiness (*see more below)\nMedicalOrganization (more specific types include Dentist, Hospital, Pharmacy, Physician)\nNGO\nNewsMediaOrganization\nPerformingGroup (more specific types include Dance group, Music Group, Theatre Group)\nProject (more specific types include funding Agency, Research Project)\nSportsOrganization (more specific types include Sports Team)\nWorkersUnion\n\nLocal Business has the following types:\n\nAnimalShelter\nArchiveOrganization\nAutomotiveBusiness (more specific types include AutoBodyShop, AutoDealer, AutoPartsStory, AutoRental, AutoRepair, AutoWash, GasStation, MotorcycleDealer, MotorcycleRepair)\nChildCare\nDentist\nDryCleaningOrLaundry\nEmergencyService (more specific types include FireStation, Hospital, PoliceStation)\nEmploymentAgency\nEntertainmentBusiness (more specific types include AdultEntertainment, AmusementPark, ArtGallery, Casino, ComedyClud, MovieTheater, NightClub)\nFinancialService (more specific types include AccountingService, AutomatedTeller, BankOrCreditUnion, InsuranceAgency)\nFoodEstablishment (more specific types include Bakery, BarOrPub, Brewery, CafeOrCoffeeShop, Distillery, FastFoodRestaurant, IceCreamShop, Restaurant, Winery)\nGovernmentOffice (more specific types include PostOffice)\nHealthAndBeautyBusiness (more specific types include BeautySalon, DaySpa, HairSalon, HealthClub, NailSalon, TattooParlor)\nHomeAndConstructionBusiness (more specific types include Electrician, GeneralContractor, HVACBusiness, HousePainter, Locksmith, MovingCompany, Plumber, RoofingContractor)\nInternetCafe\nLegalService (more specific types include Attorney, Notary)\nLibrary\nLodgingBusiness (more specific types include BedAndBreakfast, Campground, Hostel, Hotel, Motel, Resort)\nMedicalBusiness (more specific types include CommunityHealth, Dentist, Dermatology, DietNutrition, Emergency, Geriatric, Gynecologic, MedicalClinic (COVIDTestingFacility), Midwifery, Nursing, Obstetric, Oncologic, Optician, Optometric, Otolaryngologic, Pediatric, Pharmacy, Physician, Physiotherapy, PlasticSurgery, Podiatric, PrimaryCare, Psychiatric, PublicHealth)\nProfessionalService\nRadioStation\nRealEstateAgent\nRecyclingCenter\nSelfStorage\nShoppingCenter\nSportsActivityLocation (more specific types include BowlingAlley, ExerciseGym, GolfCourse, HealthClub, PublicSwimmingPool, SkiResoirt, SportsClude, StatiumOrArena, TennisComplex)\nStore (more specific types include AutoPartsStore, BikeStore, BookStore, ClothingStore, ComputerStore, ConvenienceStore, DepartmentStore, ElectronicStore, Florist, FurnitureStore, GardenStore, GroceryStore, HardwareStore, HobbyShop, HomeGoodsStore, JewleryStore, LiquorStore, MensClothingStore, MobilePhoneStore, MovieRentalStore, MusicStore, OfficeEquipmentStore, OutletStore, PawnShop, PetStore, ShoeStore, SportingGoodsStore, TireShop, ToyStore, WhoesaleStore)\nTelevisionStation\nTouristInformationCenter\nTravelAgency\n\nNot sure where to start with your LocalBusiness schema markup?Let\u2019s Talk\nRequired and Recommended Properties for Local Business Structured Data\nGoogle maintains documentation explaining exactly what\u2019s required for \u201cLocalBusiness\u201d markup to be eligible for rich results within search.\nWe\u2019ve captured the required fields below, as listed when this post was published. You must populate the required properties for your content to be eligible for display as a rich result. Recommended properties add more information to your structured data, which could provide a better user experience.\nhttps:\/\/Schema.org\/LocalBusiness\n\n\n\n\nSchema Property \nPriority\nMapping Notes\n\n\n@id\nRequired\nSchema App automatically creates @ids for each of your data items. This is a globally unique ID of the specific business location which is stable and unchanging over time.\n\n\naddress\nRequired\nThe physical location of the business. Include as many properties as possible. The more properties you provide, the higher quality the result is to users.\nPostalAddress\n\n\nname\nRequired\nThe name of the business.\n\n\naggregateRating\nRecommended\nThe average rating of the local business based on multiple ratings or reviews.\naggregateRating\n\n\ndepartment\nRecommended\nA nested item for a single department.\nLocalBusiness\n\n\ngeo\nRecommended\nGeographic coordinates of the business.\nGeoCoordinates\n\n\nopeningHoursSpecification\nRecommended\nHours during which the business location is open.\nOpeningHoursSpecification\n\n\npriceRange\nRecommended\nThe relative price range of a business, commonly specified by either a numerical range (for example, \u201c$10-15\u201d) or a normalized number of currency signs (for example, \u201c$$$\u201d).\n\n\nreview\nRecommended\nA review of the local business.\nReview\n\n\ntelephone\nRecommended\nA business phone number is meant to be the primary contact method for customers. Be sure to include the country code and area code in the phone number.\n\n\nurl\nRecommended\nThe fully-qualified URL of the specific business location. Unlike the @id property, this URL property should be a working link.\n\n\n\n \n\n\ud83d\udca1 TIP For more information about adding Rating and Review markup, check out our tutorial Creating \u201cReview\u201d Schema Markup Using the Schema App Editor.\nThe following types (GeoCoordinates, OpeningHoursSpecification) were listed above as being recommended by Google. However, adding these to your markup can make rich results more robust. These recommended types have their own required and recommended properties:\nhttps:\/\/Schema.org\/GeoCoordinates\n\n\n\n\nSchema Property \nPriority\nMapping Notes\n\n\nlatitude\nRequired\nNumber. The latitude of the business location. The precision should be at least 5 decimal places.\n\n\nlongitude\nRequired\nNumber. The longitude of the business location. The precision should be at least 5 decimal places.\n\n\n\n\n\ud83d\udca1 TIP! Don\u2019t know your business\u2019 geo coordinates? They can be found by searching for the associated address in Google Maps. The URL of the location will have both the latitudinal and longitudinal values.\nhttps:\/\/Schema.org\/OpeningHoursSpecification\n\n\n\n\nSchema Property \nPriority\nMapping Notes\n\n\ncloses\nRequired\nThe time the business location closes, in hh:mm:ss format.\nTime\n\n\ndayOfWeek\nRequired\nOne or more of the following:\n\nMonday\nTuesday\nWednesday\nThursday\nFriday\nSaturday\nSunday\n\n\n\n\nopens\nRequired\nThe time the business location opens, in hh:mm:ss format.\nTime\n\n\nvalidFrom\nRecommended\nThe start date of a seasonal business closure, in YYYY-MM-DD format.\nDate\n\n\nvalidThrough\nRecommended\nThe end date of a seasonal business closure, in YYYY-MM-DD format.\nDate\n\n\n\n\n\ud83d\udca1 TIP If certain days have different opening hours, create a separate OpeningHoursSpecification data item for those days.\nGoogle\u2019s documentation also lists some types that are specific to the FoodEstablishment type, or it\u2019s more specific subtypes (e.g Bakery; BarOrPub; Restaurant). These are:\nhttps:\/\/Schema.org\/FoodEstablishment\n\n\n\n\nSchema Property \nPriority\nMapping Notes\n\n\nmenu\nRecommended\nURL. The fully-qualified URL of the menu.\n\n\nservesCuisine\nRecommended\nThe type of cuisine the restaurant serves.\n\n\n\n\n \nAs you can tell from the number of properties at your disposal, there\u2019s a lot you can leverage with your LocalBusiness schema markup. Wondering how all of it might fit together? This diagram illustrates an example of LocalBusiness markup in the form of a graph. It shows all the required properties (in yellow), and some of the more common recommended properties (in blue).\n<img decoding=\"async\" class=\"wp-image-12492 aligncenter\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/05\/LocalBusiness-Schema-Markup.png?strip=all&lossy=1&resize=743%2C525&ssl=1\" alt=\"LocalBusiness Schema Markup Visualization\" width=\"743\" height=\"525\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/05\/LocalBusiness-Schema-Markup-80x57.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/05\/LocalBusiness-Schema-Markup-200x142.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/05\/LocalBusiness-Schema-Markup-84x60.png?strip=all&lossy=1&ssl=1 84w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/05\/LocalBusiness-Schema-Markup-140x100.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/05\/LocalBusiness-Schema-Markup-100x71.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/05\/LocalBusiness-Schema-Markup-150x107.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/05\/LocalBusiness-Schema-Markup-30x21.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/05\/LocalBusiness-Schema-Markup.png?strip=all&lossy=1&zoom=0.4&resize=743%2C525&ssl=1 297w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/05\/LocalBusiness-Schema-Markup.png?strip=all&lossy=1&zoom=0.6&resize=743%2C525&ssl=1 445w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/05\/LocalBusiness-Schema-Markup.png?strip=all&lossy=1&zoom=0.8&resize=743%2C525&ssl=1 594w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/05\/LocalBusiness-Schema-Markup.png?strip=all&lossy=1&zoom=1&resize=743%2C525&ssl=1 743w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/05\/LocalBusiness-Schema-Markup.png?strip=all&lossy=1&zoom=2&resize=743%2C525&ssl=1 1486w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/>\n\ud83d\udca1 TIP For the most current guidelines on required and recommended fields, reference the Google documentation on Local Business markup.\nPreparing Your Local Business Schema Markup\nBefore we start creating your schema markup, you\u2019ll need to gather the information found in the table below. This strategy piece will be the most time-consuming part of your LocalBusiness markup, but it makes the process more efficient in the long run.\nExamples of the various fields have been provided as well as additional guidance to help you complete the list. Note: the homepage of the business is usually what you markup as the LocalBusiness.\nWe also have a handy Google Sheets template that you can use to do this prep work for your markup.\n\n\n\n\nSchema Property \nField in English\nDescription & Guidance\n\n\ntype\nLocal Business Type\nLook at the list of Local Businesses above and choose the most specific type possible\nExample: Bar or Pub\n\n\nurl\nWebsite URL\nInclude http:\/\/ and https:\/\/ where applicable\n\n\nname\nBusiness Name\nName of the Business as it appears in your directory listings (NAP)\n\n\naddress\nAddress\nSame Address as you use in your directory listings and in NAP\n\n\nadditionalType\nBusiness Type Descriptor\nUse this to clarify the business type with more specificity using a Wikipedia definition.\n\n\nsameAs\nSocial Media profiles or listings.\nIn essence it is asking for other pages on the web that represent the same thing.  Link to social media accounts or directory listings shown on the page.\n\n\ndescription\nDescription of the Business.\nUse the description visible on your page or your meta description.\n\n\nhasMap\nMap\nIf the map is shown on the page then you can include the map. To get the link, find the business on Google Maps, and click on the \u201cshare\u201d icon. Copy URL.\n\n\ngeo\nLatitude and Longitude\nEnter your business address here and pull the latitude and longitude.\n\n\ntelephone\nTelephone Number\nCountry Code and Number. Use format +X-XXX-XXXX or +XX-XXXXXXX\n\n\nimage\nImage\nURL of an image that is on the page. You can often get this by right clicking on the image and copying the address or from your website media folder.\n\n\nlogo\nLogo\nLink to the logo of the business on the website. You can often get this by right-clicking on the image and copying the address, or from your website media folder.\n\n\nopeningHoursSpecification\nOpening Hours\nWhat days is the business open and what time?  Is there a period with specific opening hours? You can create as many of these as you need for current hours and also special holiday hours. Time format will be in the 24 hour clock and use the format HH:MM:SS\nExample: Monday-Friday Opens: 11:30:00. Closes: 00:00:00\nSaturday-Sunday Opens: 11:00:00. Closes: 00:00:00\n\n\nmenu\nMenu URL\nURL to the Menu on the website if applicable.\n\n\nacceptsReservations\nRestaurants only.\nYes\/No\n\n\nservesCuisine\nType of Cuisine. Restaurants only.\nWhat type of cuisine do you serve?\n\n\naggregateRating\nAverage Rating from business\u2019s reviews\nUsing reviews that exist on your website (not Google or Facebook) and are from a third party app. The average rating across those reviews is the aggregate rating.\n\n\n\n\nBy defining objects on your homepage as unique entities using schema markup, you are effectively connecting them to a search engine\u2019s knowledge graph. This adds context and relevance to your site content, supporting your E-E-A-T and establishing relationships between your local business and other defined entities across the Web.\nHow to Add Schema Markup If You Have Two or More Locations\nIf your business has multiple locations, there are a few different ways you can mark them up. Your strategy should be informed by the architecture of your site.\nUnder the circumstance that the business defined on the homepage DOES NOT have an address, use the Organization type.\n\nIf the other locations (and their addresses) are also listed on the homepage, select the Organization\u2019s subOrganization property, and create LocalBusiness markup for each of the locations.\nIf each location has its own page, create a separate LocalBusiness data item for each location page. Then, from each LocalBusiness data item, use either the parentOrganization or branchOf property to connect back to the main Organization data item.\n\nIf the business defined on the homepage DOES have an address and could be considered a \u201cHeadquarters\u201d, use LocalBusiness or one of the more specific subtypes.\n\nIf the other locations (and their addresses) are also listed on the homepage, select the main LocalBusiness\u2019s subOrganization property, and create LocalBusiness markup for each of the subsidiary locations.\nIf each subsidiary location has its own page, create a separate LocalBusiness data item for each location page. Then, from each subsidiary LocalBusiness data item, use either the parentOrganization or branchOf property to connect back to the main LocalBusiness data item.\n\nIf you don\u2019t feel the subOrganization, parentOrganization or branchOf properties adequately describe the relationship between your entities, use the Schema Paths tool to see all the properties that are available to the types you\u2019re connecting.\nHow to Create Local Business Schema Markup\nStep One: Add Required Properties\nAdd the required schema.org properties for LocalBusiness structured data markup using our reference above. We recommend our own tools, the Schema App Editor and Schema App Highlighter, but there are many different options out there.\nLearn how to create LocalBusiness schema markup using Schema App with our how-to tutorial.\nStep Two: Follow Google\u2019s Structured Data Guidelines\nCheck that your schema markup follows Google\u2019s structured data guidelines. \nStep Three: Deploy your Markup\nIf you are satisfied with your markup, ensure that your integration method is set up, and the markup will deploy to your page. Google recommends using JSON-LD, which is also our favourite format for deployment.\nStep Four: Test your Markup\nTest that your schema markup is working using Google\u2019s Rich Results Testing Tool and the Schema Markup Validator, which has officially replaced Google\u2019s Structured Data Testing Tool. Read more about this change in our news post here.\nHow to Check Your Local Business Schema Markup\nThe Schema Markup Validator\nThe Schema Markup Validator (SMV) was modelled after and has officially replaced Google\u2019s Structured Data Testing Tool (SDTT). Many SEOs still prefer the SDTT, as the SMV only validates your schema.org syntax and does not show your eligibility for rich results.\n<img decoding=\"async\" class=\"aligncenter wp-image-11892\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator.png?strip=all&lossy=1&resize=698%2C365&ssl=1\" alt=\"Schema Markup Validator Screenshot\" width=\"698\" height=\"365\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator.png?strip=all&lossy=1&resize=698%2C365&ssl=1 698w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator.png?strip=all&lossy=1&ssl=1 1200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-300x157.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-1024x536.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-600x314.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-768x402.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-1146x600.png?strip=all&lossy=1&ssl=1 1146w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-80x42.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-200x105.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-443x232.png?strip=all&lossy=1&ssl=1 443w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-115x60.png?strip=all&lossy=1&ssl=1 115w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-191x100.png?strip=all&lossy=1&ssl=1 191w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-140x73.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-400x209.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-220x115.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-100x52.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-450x236.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-150x79.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator.png?strip=all&lossy=1&w=912&ssl=1 912w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/>\nRich Results Preview Testing\nTo validate and preview your structured data, use Google\u2019s Rich Result Test. This tool will indicate if your page is eligible for rich results. Please note that Google\u2019s Rich Result Test is only valid for certain supported rich result types.\n<img decoding=\"async\" class=\"aligncenter wp-image-12430\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot.png?strip=all&lossy=1&resize=699%2C393&ssl=1\" alt=\"Rich Result Test\" width=\"699\" height=\"393\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot.png?strip=all&lossy=1&resize=699%2C393&ssl=1 699w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot.png?strip=all&lossy=1&ssl=1 1920w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-300x169.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-1024x576.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-600x338.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-768x432.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-1067x600.png?strip=all&lossy=1&ssl=1 1067w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-80x45.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-200x113.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-412x232.png?strip=all&lossy=1&ssl=1 412w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-107x60.png?strip=all&lossy=1&ssl=1 107w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-178x100.png?strip=all&lossy=1&ssl=1 178w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-140x79.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-400x225.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-220x124.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-100x56.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-450x253.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-1300x731.png?strip=all&lossy=1&ssl=1 1300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-150x84.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-30x17.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot.png?strip=all&lossy=1&w=912&ssl=1 912w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot.png?strip=all&lossy=1&w=1140&ssl=1 1140w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/>\nTips to Manage Existing Schema Markup\nSchema markup is constantly evolving and as such, it is not something you can simply set and forget. It also has limitless possibilities beyond just your homepage markup. We will provide you with some tips to manage your existing markup and also leverage new opportunities.\n1. Maintain your LocalBusiness Schema Markup\nIt\u2019s important to update your schema markup based on content changes on your site and updates to Google\u2019s documentation.\nGoogle has recently begun posting all changes regarding structured data on their \u201cWhat\u2019s new\u201d page. Keeping an eye on this will help you stay on top of any changes.\nAnother great resource is Google\u2019s Webmasters Blog. You can subscribe via email and get all the latest news right in your inbox.\n2. Expand your Local Business Schema Markup\nYou\u2019ve done your homepage markup and are now wondering: What next? That\u2019s a great question!\nHere is a summary of schema types you may want to use for other common pages on your website. To make things even simpler, you\u2019ll find links to tutorials further defining each of these.\nContact Us\nIf you have a \u201cContact Us\u201d page on your website, you can create a ContactPage data item and connect the various types of locations and phone numbers as ContactPoints.\nFor example, if you have a sales line and a technical support line, you can have these as Contact Point data items, linked to the Contact Page data item via the \u201cmain entity\u201d property.\nLearn how to mark up business contact info here.\nAbout Us\nFor your About Us page, you can create an AboutPage data item. You will see that there are no required or recommended fields for this data item. That being said, you can still fill out the relevant fields. We recommend linking the homepage data item using the about property.\nBased on the kind of information you have on your About page, you can use as many or as little properties as you want to describe this data item.\nBlog\nIf you have a blog and blog posts on your site you will want to add Blog and BlogPosting markup. This can be done via a plugin, such as our WordPress plugin, manually via our Schema App Editor or at scale (lots of pages) and dynamically through our Schema App Highlighter. BlogPosting data items are often connected back to the LocalBusiness using the about, author, publisher, or sourceOrganization properties.\n<img decoding=\"async\" class=\"wp-image-9978 aligncenter\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image17.png?strip=all&lossy=1&resize=415%2C264&ssl=1\" alt=\"\" width=\"415\" height=\"264\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image17.png?strip=all&lossy=1&resize=415%2C264&ssl=1 415w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image17-300x191.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image17-80x51.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image17-200x128.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image17.png?strip=all&lossy=1&ssl=1 572w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image17-30x19.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image17.png?strip=all&lossy=1&w=456&ssl=1 456w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/>\nNews\nIf you have news articles on your website you can add NewsArticle markup with a plugin or with our tool. Check out this video which shows how to add article markup via the Schema App Editor. Properties to connect NewsArticle markup back to the LocalBusiness are similar to those used for BlogPosting.\n<img decoding=\"async\" class=\"wp-image-9977 aligncenter\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image16.png?strip=all&lossy=1&resize=369%2C327&ssl=1\" alt=\"\" width=\"369\" height=\"327\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image16.png?strip=all&lossy=1&resize=369%2C327&ssl=1 369w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image16-300x266.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image16-80x71.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image16-200x177.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image16.png?strip=all&lossy=1&ssl=1 308w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image16-30x27.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image16.png?strip=all&lossy=1&zoom=0.4&resize=369%2C327&ssl=1 147w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/>\nProduct\nIf you have products on your website you could be eligible for rich results if you apply the Product schema markup correctly. If you are on Shopify, BigCommerce or WooCommerce, you can install our easy to use plugin which will automatically markup your product pages.\n<img decoding=\"async\" class=\"aligncenter wp-image-9987 \" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image6.png?strip=all&lossy=1&resize=342%2C374&ssl=1\" alt=\"\" width=\"342\" height=\"374\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image6.png?strip=all&lossy=1&resize=342%2C374&ssl=1 342w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image6.png?strip=all&lossy=1&ssl=1 800w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image6-274x300.png?strip=all&lossy=1&ssl=1 274w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image6-600x657.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image6-768x841.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image6-548x600.png?strip=all&lossy=1&ssl=1 548w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image6-80x88.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image6-183x200.png?strip=all&lossy=1&ssl=1 183w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image6-27x30.png?strip=all&lossy=1&ssl=1 27w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image6.png?strip=all&lossy=1&w=456&ssl=1 456w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/02\/image6.png?strip=all&lossy=1&w=684&ssl=1 684w\" sizes=\"(max-width: 342px) 100vw, 342px\" \/>\nAdditionally, we have a highlighter tool, which is part of our premium subscription which can help you create markup and apply it across all our pages. Check out this great tutorial to learn more about product markup with our highlighter tool. It\u2019s best to connect Products back to your LocalBusiness via the manufacturer or brand properties provided they appropriately define the relationship.\n\ud83d\udca1 TIP Markup you create for other pages should always connect back to your homepage in some way since it\u2019s the heart of the knowledge graph of your content.\nFrequently Asked Questions about LocalBusiness Schema Markup\nIs it better to use LocalBusiness or Organization markup?\nUse the LocalBusiness type (or one of its subtypes) if the business is a brick-and-mortar facility that has address information publicly available. If the business doesn\u2019t have an address associated with it\u2014for example it\u2019s an eCommerce business or a service provider that does house calls\u2014the Organization type may be the better choice.\nBoth of these types are eligible for rich results within search, but LocalBusiness rich results are more robust.\nIf you\u2019re still unsure which type to use, ask yourself the following questions:\n\nDoes the business have a physical location people would walk into? If the answer is no, you should probably use the Organization type.\nIs there a schema.org type\/class that fits well? If yes, use that type. If not, use a broader type, and provide a more specific definition by linking to Wikipedia or Wikidata by way of the additionalType or sameAs property.\n\nWhat is a multi-type entity and when should I use it?\nA multi-type entity (MTE) is one entity that is defined using multiple schema.org types (though usually not more than two). Creating a multi-type data item allows you to utilize all the properties available to both types.\nYou may want to create a multi-type entity for your business if, for example, you\u2019re using the Physician LocalBusiness type and want to add alumni information that\u2019s only available to the Person type. To resolve this, your local business would be typed as both Physician and Person.\nCan I use external ratings and reviews (e.g. Google or Yelp) to add Review or AggregateRating markup to my Local Business?\nAggregateRating and Review markup can only be created if the content is visible on the page. According to Google\u2019s documentation, this markup is only eligible for review snippet rich results if the information is coming from a third-party application to show impartiality.\nWhat\u2019s more, while the LocalBusiness type is eligible for rich results with AggregateRating and Review markup, the Organization type is only eligible for rich results with Review markup.\nFor more information about how to create review markup, see Creating \u201cReview\u201d Schema Markup Using the Schema App Editor.\nHow should I mark up an action?\nGoogle no longer supports potentialAction markup but instead states: If you want to help users to make a reservation or place an order directly in Search results, you can use the Maps Booking API to enable bookings, payments, and other actions. If you\u2019re interested in creating SearchAction markup to be eligible for the Sitelinks Searchbox feature, see How to create Sitelinks Searchbox markup.\nThere are many benefits to LocalBusiness structured data markup. The more robust and comprehensive your schema markup, the better search engines can match users with the products and services being offered.\nThe information included in your markup will also be used to enhance your Google Knowledge Panel and enhanced search features, which support your credibility and E-E-A-T as Google crawls your web pages.\nWe\u2019ve helped businesses of all shapes and sizes to stand out from the competition in search, across multiple industries. Read more about their experiences with Schema App in our case studies, or if you\u2019re ready to get started with your schema markup reach out to our technical experts today! We\u2019d love to hear from you.\nDo you need help marking up your local business with structured data?Let\u2019s Talk\n ","description":"Want to get the best SEO results for your local business? Our guide will show you how to create LocalBusiness Schema Markup to drive traffic"},{"@context":"http:\/\/schema.org","@type":"Organization","address":{"@type":"PostalAddress","streetAddress":"201 - 412 Laird Road","postalCode":"N1G 3X7","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"https:\/\/www.schemaapp.com\/#Country","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"description":"Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams develop a knowledge graph and drive search performance.","knowsAbout":["http:\/\/www.wikidata.org\/entity\/Q1891170","https:\/\/www.wikidata.org\/wiki\/Q6108942","https:\/\/www.wikidata.org\/wiki\/Q26813700","https:\/\/www.wikidata.org\/wiki\/Q180711","http:\/\/www.wikidata.org\/entity\/Q33002955"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"location":"http:\/\/www.wikidata.org\/entity\/Q504114","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","email":"support@schemaapp.com","knowsLanguage":"http:\/\/www.wikidata.org\/entity\/Q1860","areaServed":"http:\/\/www.wikidata.org\/entity\/Q13780930","@id":"https:\/\/www.schemaapp.com\/#Organization"},{"@context":"http:\/\/schema.org","@type":"Thing","name":"Structured Data","sameAs":["kg:\/m\/05p2j70","http:\/\/www.wikidata.org\/entity\/Q26813700","https:\/\/en.wikipedia.org\/wiki\/Structured_data"],"description":"information with a formal data model","alternateName":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/entity#Thing6"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema Markup","item":"https:\/\/www.schemaapp.com\/schema-markup\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Ultimate How-to Guide for LocalBusiness Schema Markup","item":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-do-schema-markup-for-local-business\/#breadcrumbitem"}]}]