[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-for-merchant-center\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-for-merchant-center\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","mentions":[{"@id":"https:\/\/www.schemaapp.com\/entity#Thing"},{"@id":"https:\/\/www.schemaapp.com\/entity#Thing6"}],"inLanguage":[{"@type":"Language","@id":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-for-merchant-center\/#BlogPosting_inLanguage_Language","name":"English"}],"dateModified":"2023-06-27T21:51:59+00:00","headline":"Structured Data Markup for Google Merchant Center Feed","datePublished":"2018-10-22T12:58:02+00:00","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-for-merchant-center\/#BlogPosting_image_ImageObject","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2019\/11\/Structured-Data-Markup-for-Google-Merchant-Center-Feed.png"}],"mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-for-merchant-center\/","name":"Structured Data Markup for Google Merchant Center Feed","articleBody":"This article outlines how to implement schema markup for your product pages using your Google Merchant Center data.\nIf you haven\u2019t already done so, you may want to consider creating a Google Merchant Center account. You\u2019ll be able to manage your appearance across all Google e-commerce products, upload product information (like pricing & pictures), and be displayed in Google Shopping searches.\nWhat is Google Merchant Center?\nGoogle Merchant Center is an online dashboard where you can manage your shop and product appearance and make it available to shoppers across Google. You can upload and maintain product information and your online listings where needed, including pictures and pricing that can be displayed in Google Shopping searches. Google Merchant Center also integrates with other Google services like Google Business Profile, allowing you to reach potential customers at different stages of their buyer journey.\nWhat is Google Shopping?\nGoogle Shopping isn\u2019t technically an online marketplace. It\u2019s more of an ad platform where you can advertise your products, providing shoppers an opportunity to browse physical products based on a search query. Google Shopping is also known as a Comparison Shopping Engine (CSE), where shoppers search for, compare and shop for physical products across different retailers.\nFun fact! When Google Shopping was released in 2002, it was called Froogle.\nStructured Data Markup for Google Merchant Center\nYou can use structured data to mark up your organization and your products so that search engines can reliably retrieve up-to-date information from your website and display these details in search. In Google Merchant Center, this structured data markup can be used to update your product data, simplifying the creation and maintenance of your product feeds.\nWhat is structured data?\nStructured data, also known as Schema Markup, is a type of code that can be added to your website, making it easier for search engines to crawl, organize and display your content in search.\nWhen you mark up information on your website with structured data, you are basically explaining to Google what your data means. Through structured data or schema markup, you can define objects in your data as distinct entities with their own properties and relationships to other entities. Once defined, entities can be linked to a search engine\u2019s knowledge graph through schema markup. Knowledge graphs represent the linking of information and data across the Web, providing context for search engines as they crawl your website.\nFor e-commerce, structured data markup unlocks great opportunities to display products and store information in search results so customers can engage with your brand before even entering your website.\nStructured Data Markup for Products\nIt\u2019s recommended that you add new schema markup to your product pages to help Google reliably retrieve up-to-date information, and enable click-driving search features like Automatic Item Updates, Google Sheets Merchant Center add-on, and Product Rich Results. This ensures that you\u2019re set up optimally and simplifies the creation and maintenance of your product feed in search.\nProduct entities and review snippets are two of the most important considerations for any brand with an e-commerce presence. Customers want to know the most up-to-date information about your products and\/or services, and like to see what other customers have to say about your brand through reviews. Having an aggregate star rating and reviews can improve click-through-rates and conversion rates \u2013 when they\u2019re over 3 stars!\nHere are the essential product markup properties that we recommend:\n\nPrice\nProduct Name\nProduct Description\nHigh-Resolution Product Images\nAvailability\nBrand\nReviews\nBreadcrumbs\n\nGoogle recommends marking up individual product pages instead of a category or list of products. Read more about Google\u2019s guidelines for product schema markup here.\nIf you\u2019re looking to set up your product schema by hand there are a number of things to keep in mind. Be sure to follow all the Structured Data General Guidelines and abide by the Google Merchant Center requirements for structured data markup.\nOnce you\u2019re comfortable with that, you\u2019ll want to know which corresponding attributes and accepted values are supported by Google Merchant Center, and how to handle a single offer vs multiple offers with product variants.\nIf you\u2019re new to schema markup, this can seem daunting.\nSchema App for Google Merchant Center\nSchema App has a much easier solution. To start, you\u2019ll need to sign up for our Schema App end-to-end solution. This will give you access to our Highlighter, Editor, Schema Performance Analytics, as well as our Google Merchant Center integration.\nWith Schema App\u2019s Google Merchant Center integration, you can start processing and generating JSON-LD Schema Markup from the product data in your Google Merchant Center account. This will allow you to quickly generate and deploy robust product Schema Markup to your product pages.\nNote: The Schema App Google Merchant Center integration is not available for customers on our Pro subscription.\nHere\u2019s how you can use the Google Merchant Center Integration on the Schema App platform:\n\nLogin to Schema App and choose the Active Project you want to set up.\nGo to https:\/\/app.schemaapp.com\/merchantcenter\nAuthenticate with Google \u2013 If you have Merchant Center authority, you can directly Authorize Access to Merchant Center. Once connected, Schema App will start processing and generating Schema Markup JSON-LD from the Product. You are done!\nRequest Access \u2013 If you do not have Merchant Center access directly, you can request a colleague delegate the access. We provide an email template that invites them to connect the account. The system will generate a link to set up the authorization that expires after 72 hours.\nRequest Access \u2013 your colleague will receive an email, click on the link, and proceed with the Authorization.\n\nIf you have any questions, please reach out to our support team.\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-12143 \" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/10\/Schema-App-Google-Merchant-Center-1067x600-1.png?strip=all&lossy=1&resize=1038%2C840&ssl=1\" alt=\"Schema App Google Merchant Center\" width=\"1038\" height=\"840\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/10\/Schema-App-Google-Merchant-Center-1067x600-1.png?strip=all&lossy=1&resize=1038%2C840&ssl=1 1038w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/10\/Schema-App-Google-Merchant-Center-1067x600-1.png?strip=all&lossy=1&ssl=1 730w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/10\/Schema-App-Google-Merchant-Center-1067x600-1-300x243.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/10\/Schema-App-Google-Merchant-Center-1067x600-1-600x486.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/10\/Schema-App-Google-Merchant-Center-1067x600-1-80x65.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/10\/Schema-App-Google-Merchant-Center-1067x600-1-200x162.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/10\/Schema-App-Google-Merchant-Center-1067x600-1-287x232.png?strip=all&lossy=1&ssl=1 287w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/10\/Schema-App-Google-Merchant-Center-1067x600-1-74x60.png?strip=all&lossy=1&ssl=1 74w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/10\/Schema-App-Google-Merchant-Center-1067x600-1-124x100.png?strip=all&lossy=1&ssl=1 124w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/10\/Schema-App-Google-Merchant-Center-1067x600-1-140x113.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/10\/Schema-App-Google-Merchant-Center-1067x600-1-400x324.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/10\/Schema-App-Google-Merchant-Center-1067x600-1-220x178.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/10\/Schema-App-Google-Merchant-Center-1067x600-1-100x81.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/10\/Schema-App-Google-Merchant-Center-1067x600-1-450x364.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/10\/Schema-App-Google-Merchant-Center-1067x600-1-150x121.png?strip=all&lossy=1&ssl=1 150w\" sizes=\"(max-width: 1038px) 100vw, 1038px\" \/>\nSo long as you have set up one of our integration methods, this is a TWO-CLICK solution to completing all your product markup.\nConsiderations for Google Merchant Center Structured Data Markup\nWhile structured data can help to showcase your e-commerce store and products in Google Merchant Center, there are some considerations you should keep in mind:\n\nDon\u2019t change your product or store landing pages based on the user, such as adjusting prices based on the customer\u2019s location\nYour structured data should be present in the HTML returned from the web server and not generated with JavaScript AFTER the page has loaded\nOnly mark up information that is shown to the user on your landing pages, which means even the prices in your structured data markup should match the values shown on the page\n\nMaintaining schema markup for e-commerce products can be tedious as prices may change and supply may shift. That\u2019s why Schema App offers dynamic structured data services that can update your markup in tandem with any content changes on your web pages. Learn more about our e-commerce solutions.\nWe\u2019ve helped retailers from Keen Footwear to Home Hardware overcome website challenges and reach their e-commerce goals through structured data. If you\u2019d like to learn more about what we could do for your online business, get in touch!\nStart reaching your online business goals with structured data.Let\u2019s Talk","description":"If you haven't already done so, you may want to consider creating a Google Merchant Center account to manage your appearance in search."},{"@context":"http:\/\/schema.org","@type":"Thing","sameAs":["https:\/\/www.wikidata.org\/wiki\/Q95","https:\/\/en.wikipedia.org\/wiki\/Google","kg:\/m\/045c7b"],"description":"search for information about (someone or something) on the internet using the search engine Google.","name":"Google","@id":"https:\/\/www.schemaapp.com\/entity#Thing"},{"@context":"http:\/\/schema.org","@type":"Thing","name":"Structured Data","sameAs":["kg:\/m\/05p2j70","http:\/\/www.wikidata.org\/entity\/Q26813700","https:\/\/en.wikipedia.org\/wiki\/Structured_data"],"description":"information with a formal data model","alternateName":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/entity#Thing6"},{"@context":"http:\/\/schema.org","@type":"Organization","address":{"@type":"PostalAddress","streetAddress":"201 - 412 Laird Road","postalCode":"N1G 3X7","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"https:\/\/www.schemaapp.com\/#Country","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"description":"Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams develop a knowledge graph and drive search performance.","knowsAbout":["http:\/\/www.wikidata.org\/entity\/Q1891170","https:\/\/www.wikidata.org\/wiki\/Q6108942","https:\/\/www.wikidata.org\/wiki\/Q26813700","https:\/\/www.wikidata.org\/wiki\/Q180711","http:\/\/www.wikidata.org\/entity\/Q33002955"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"location":"http:\/\/www.wikidata.org\/entity\/Q504114","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","email":"support@schemaapp.com","knowsLanguage":"http:\/\/www.wikidata.org\/entity\/Q1860","areaServed":"http:\/\/www.wikidata.org\/entity\/Q13780930","@id":"https:\/\/www.schemaapp.com\/#Organization"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema Markup","item":"https:\/\/www.schemaapp.com\/schema-markup\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Structured Data Markup for Google Merchant Center Feed","item":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-for-merchant-center\/#breadcrumbitem"}]}]