[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-markup\/stand-out-in-search-with-faq-rich-results\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-markup\/stand-out-in-search-with-faq-rich-results\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","inLanguage":[{"@type":"Language","@id":"https:\/\/www.schemaapp.com\/schema-markup\/stand-out-in-search-with-faq-rich-results\/#BlogPosting_inLanguage_Language","name":"English"}],"mentions":[{"@id":"https:\/\/www.schemaapp.com\/entity#Thing6"}],"dateModified":"2023-03-03T16:13:20+00:00","headline":"Stand out in Search with FAQ Rich Results","datePublished":"2020-05-01T19:19:57+00:00","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/stand-out-in-search-with-faq-rich-results\/#BlogPosting_image_ImageObject","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2021\/03\/Stand-out-in-Search-with-FAQ-Rich-Results-1.png"}],"mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/stand-out-in-search-with-faq-rich-results\/","name":"Stand out in Search with FAQ Rich Results","articleBody":"On April 30th, 2020, Martha van Berkel (CEO at Schema App) and Jeffrey Burns (Customer Success Team Lead) presented \u201cStand Out in Search with FAQ Rich Results\u201d. They covered how Frequently Asked Questions on your website can attract more customers using an advanced SEO strategy called schema markup.\nBelow, you\u2019ll find notes specific to the Q&A portion of the webinar, providing answers to questions like: what constitutes an FAQ; what\u2019s the value of marking up FAQs; and how can FAQs be marked up? The webinar itself also digs into schema markup, how it drives business results, and recent news about schema markup, so we encourage you to give it a listen!\n\nWant to apply some of these advanced FAQ strategies?Let\u2019s Talk\nFrequently Asked Questions and Schema Markup\nThe article below covers the following topics:\n\nWhat constitutes an FAQ\nWhat is the value of FAQ markup\nHow to test if your page is eligible for the FAQ rich result\nHow to find the Google Documentation on FAQs\nBest practices and answers to common questions\nInstructions on how to:\n\nStructure a basic \u201cFAQPage\u201d\nTell search engines that your FAQ page is \u201cabout\u201d a Product\nTell search engines that your FAQ page is \u201cabout\u201d an Organization\nAdd FAQs about a Product or a Service to their respective pages\nMark up a Blog Posting (or any \u201cCreativeWork\u201d schema.type) that contains FAQ content\nMark up a Collection Page of Products or Services that contains both FAQ content and HowTo content\n\n\nHow to know if the FAQ markup working\nBest Practices for great schema markup\nExample of how to use strong connectors for connected schema markup\n\nWhat constitutes an FAQ? \nAn FAQ is a list of questions and answers pertaining to a particular topic. It can exist as a standalone FAQ Page, or it can be embedded in other pages that are the subject of the FAQ (E.g. A Product page that contains FAQs or a Collection Page that contains FAQs).\nWhat is the value of FAQ markup?\nThe rich results associated with an FAQ can bring your content to life, and take up additional space on a page. It can also provide users with information directly within search results which may reduce your customer support costs. Here is an example of how FAQ content on a web page can translate into an FAQ rich result in search:\n\nCan I test to see if my page is eligible for the FAQ rich result?\nYes, you can use Google\u2019s Rich Result Testing tool. In addition to seeing if your content is eligible, you\u2019ll get a preview of the rendered JSON-LD that Google will see, and notifications of any page loading issues.\nWhere can I find the Google Documentation on FAQs? \nThe Google Search Gallery outlines the requirements to qualify for rich results. Today, there are two requirements. You must show the:\n\nFull text of a question\nFull text of an answer\n\nThe documentation also includes best practices:\n\nUse FAQPage if your page has a list of questions with answers written by the site itself, with no way for users to submit alternative answers.\nThere should be only one answer per question.\nInclude the whole text of both the question and answer.\nAll FAQ content must be visible to the user.\nIf an FAQ is repeated across your site, only mark it up once.\nDon\u2019t mark up an FAQ that includes obscene, profane, sexually explicit, violent, illegal or hateful content.\nUse Q&A instead of FAQ if your page has 1 question with multiple answers (like a community forum).\nDon\u2019t use FAQPage for advertising purposes.\n\nI still want to drive traffic to my website. How can I link to my website from the answer in the FAQ?\nUse HTML tags within your answer text. You can make words bold, have a header, create a list or make part of your text clickable!  Just wrap the text you want to be clickable with an anchor tag so that people can click through to your site from the SERP.\nCommon questions regarding FAQs include:\n\nCan I mark up a single question and answer? Yes\nCan I put an FAQ anywhere on the page? Yes\nIs there a limit to the length of an answer? No\nIs there a limit to the number of FAQs you can have on a page? No\n\nAdding Schema Markup to Your FAQs\nExample 1: How to add schema markup to a basic FAQ page:\n\nThe series of questions and answers should be captured in a container within the page.\nUsing the schema.org type, FAQPage, we can nest each answer within its associated question. \n\nUse the mainEntity property to connect to\n\nSchema.org type =  Question, with\n\nSchema.org property, name = the text of the question\nSchema.org property, acceptedAnswer = links to\n\nSchema.org type = Answer which has the\n\nSchema.org property, text = the text of the answer\n\n\n\n\n\n\n\n\n\n\nRepeat Step 2 for every FAQ that exists on your FAQPage\n\n\nExample 2: How to tell the Search Engines that your FAQ page is \u201cabout\u201d a Product:\nFrom the \u201cFAQPage\u201d type, locate the property, \u201cabout\u201d and create a new Product data item or link to an existing one. You would nest your FAQs using the \u201cmainEntity\u201d property and then following the same instructions captured in \u201cExample 1\u201d for marking up your questions and answers.\nExample 3: How to tell the Search Engines that your FAQ page is \u201cabout\u201d an Organization:\nSimilar to Example 2, except that you have a few more options. You could create linkages back to the \u201cOrganization\u201d data item using the following properties: \u201cabout\u201d, \u201cpublisher\u201d, \u201cauthor\u201d.\nExample 4: How to add FAQs about a Product or a Service to the Product or Service page:\n\nMark up your Product page (which is the primary entity of the page)\nUse the \u201csubjectOf\u201d property to create a nested data item for the schema.org type \u201cFAQPage\u201d. \nNest your FAQs using the \u201cmainEntity\u201d property, then follow the same instructions captured in \u201cExample 1\u201d for marking up your questions and answers.\n\n\nExample 5: How to markup a blog posting (or any \u201cCreativeWork\u201d schema.type) that contains FAQ content:\n\nThe primary entity is the \u201cBlogPosting\u201d schema.org type\n\nUse the \u201chasPart\u201d property to create a nested data item for the schema.org type \u201cFAQPage\u201d\n\n\nFollow the instructions in \u201cExample 1\u201d to mark up the questions and answers.\n\nExample 6: How to mark up a Collection Page of Products or Services that contains FAQ content and HowTo content:\n\nThe primary entity is the \u201cCollectionPage\u201d schema.org type\n\nUse the \u201cabout\u201d property to connect to your \u201cProduct\u201d or \u201cService\u201d data item.\nUse the \u201chasPart\u201d property to create a nested data item for the schema.org type \u201cFAQPage\u201d. \n\nFollow the instructions in \u201cExample 1\u201d to mark up the questions and answers.\n\n\nUse the \u201chasPart\u201d property to create a nested data item for the schema.org type \u201cHowTo\u201d. \n\n\n\nHow do I know if the FAQ markup working?\nUse the Google Search Console Enhancement Report. Note that you\u2019ll only see results if Google has crawled and indexed your site and found the FAQ markup. \n\nYou can also check the Google Search Performance Report for errors and warnings.\nBest Practices for Schema Markup\nSome of our best practice recommendations for excellent schema markup are:\n\nDo not put the same schema markup on every page of your website. Your schema markup should reflect the content on the page.\nDo not create islands of schema markup. In other words, connect your pages using schema markup to tell a story.\nNest markup under the primary topic of the page so that the search engines are clear about the primary topic of the page.\nUse strong connectors such as \u201cabout\u201d, \u201cmentions\u201d, \u201csubjectOf\u201d and \u201chasPart\u201d.\n\nExample: How to use strong connectors for connected schema markup:\nAn example: If we were going to mark up the following article, we would choose the schema.org type, \u201cNewsArticle\u201d and in addition to marking up some of the standard properties associated with \u201cNewsArticle\u201d we could also mark up:\n\n\n\n\u201cabout\u201d = Some Good News (VideoObject)\n\u201cmentions\u201d = John Krasinski (Person)\n\u201csameAs\u201d =  Wiki: John_Krasinski\n\n\n\n\nIn leveraging some of these strong connector properties, we have been able to tell the search engines that the NewsArticle is \u201cabout\u201d the YouTube video and that it mentions a \u201cPerson\u201d named, \u201cJohn Krasinski\u201d who is the same John Krasinski in the referenced Wikipedia link. The associated code would have the various schema.org properties, nested (or organized under) the \u201cNewsArticle\u201d.\nCreate FAQPage Schema Markup using the Schema App Editor\nMark up your FAQ content using the Schema App Editor in minutes! The Schema App Editor is a do-it-yourself structured data solution that lets you mark up your content, page-by-page, at your own pace. We put together a step-by-step tutorial and training video for the Schema App Editor here.\nFrequently asked questions are a great way to engage with users in search results, before they even enter your website. If you need help getting started with your structured data markup, set up a strategy call with our technical experts today!\nStart reaching your online business goals with structured data.Let\u2019s Talk\n ","video":[{"@id":"https:\/\/www.youtube.com\/embed\/wQjUH5HWXTM?feature=oembed"}],"description":"Learn how to use FAQ schema markup to stand out in search results - basic and advanced use cases with Martha van Berkel, CEO at Schema App and team."},{"@context":"http:\/\/schema.org","@type":"Organization","address":{"@type":"PostalAddress","streetAddress":"201 - 412 Laird Road","postalCode":"N1G 3X7","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"https:\/\/www.schemaapp.com\/#Country","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"description":"Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams develop a knowledge graph and drive search performance.","knowsAbout":["http:\/\/www.wikidata.org\/entity\/Q1891170","https:\/\/www.wikidata.org\/wiki\/Q6108942","https:\/\/www.wikidata.org\/wiki\/Q26813700","https:\/\/www.wikidata.org\/wiki\/Q180711","http:\/\/www.wikidata.org\/entity\/Q33002955"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"location":"http:\/\/www.wikidata.org\/entity\/Q504114","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","email":"support@schemaapp.com","knowsLanguage":"http:\/\/www.wikidata.org\/entity\/Q1860","areaServed":"http:\/\/www.wikidata.org\/entity\/Q13780930","@id":"https:\/\/www.schemaapp.com\/#Organization"},{"@context":"http:\/\/schema.org","@type":"Thing","name":"Structured Data","sameAs":["kg:\/m\/05p2j70","http:\/\/www.wikidata.org\/entity\/Q26813700","https:\/\/en.wikipedia.org\/wiki\/Structured_data"],"description":"information with a formal data model","alternateName":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/entity#Thing6"},{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/embed\/wQjUH5HWXTM?feature=oembed","contentUrl":"https:\/\/www.youtube.com\/embed\/wQjUH5HWXTM?feature=oembed","name":"Stand out in Search with FAQ Rich Results","description":"Learn from schema experts Martha van Berkel and Jeffrey Burns about how Frequently Asked Questions on your website can attract more customers! \n\nHow? By using an advanced SEO strategy called schema markup.\n\nLearn:\n- About schema markup and how it drives business results\n- News about Schema Markup\n- About the opportunity for FAQ rich results\n- How to apply FAQ markup to your business. \n     - Basic Examples\n     - Advanced Examples","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/wQjUH5HWXTM\/default.jpg","https:\/\/i.ytimg.com\/vi\/wQjUH5HWXTM\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/wQjUH5HWXTM\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/wQjUH5HWXTM\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/wQjUH5HWXTM\/maxresdefault.jpg"],"uploadDate":"2020-05-01T16:02:54+00:00","duration":"PT43M29S","embedUrl":"https:\/\/www.youtube.com\/embed\/wQjUH5HWXTM","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q#Organization","url":"https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q","name":"Schema App","description":"Enabling digital marketing teams with a marketing knowledge graph powered by Schema Markup to drive AI initiatives and improve search.\n\nVisit https:\/\/www.schemaapp.com\/ to learn more!\nFollow us on Twitter\/X for frequent updates and industry insights: https:\/\/twitter.com\/schemaapptool","logo":{"url":"https:\/\/yt3.ggpht.com\/ytc\/AIdro_kMhMreiWazmOq62LuLn8xqefl5TR9eslSdBTA_OyQy-Yc=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject"}},"potentialAction":{"@type":"SeekToAction","target":"https:\/\/www.youtube.com\/embed\/wQjUH5HWXTM?t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","interactionType":{"@type":"WatchAction"},"userInteractionCount":748}],{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":10}]}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema Markup","item":"https:\/\/www.schemaapp.com\/schema-markup\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Stand out in Search with FAQ Rich Results","item":"https:\/\/www.schemaapp.com\/schema-markup\/stand-out-in-search-with-faq-rich-results\/#breadcrumbitem"}]}]