{"@context":"https:\/\/schema.org\/","@type":"Blog","@id":"https:\/\/www.schemaapp.com\/blog\/#Blog","headline":"Blog","description":"End-to-End Schema Markup and Knowledge Graph Solution for Enterprise SEO Teams.","url":"https:\/\/www.schemaapp.com\/blog\/","blogPost":[{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-optimize-your-content-strategy-using-your-content-knowledge-graph\/","headline":"How to Optimize Your Content Strategy Using Your Content Knowledge Graph","url":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-optimize-your-content-strategy-using-your-content-knowledge-graph\/","datePublished":"2024-08-30","dateModified":"2024-09-06","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-optimize-your-content-strategy-using-your-content-knowledge-graph\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/jasmine\/#Person","name":"Jasmine Drudge-Willson","url":"https:\/\/www.schemaapp.com\/author\/jasmine\/","identifier":344,"description":"Jasmine is the Product Manager at Schema App. Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams create, deploy and manage Schema Markup to stand out in search.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4590f442ea8c93c9e231b6d4ad3b6b73?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4590f442ea8c93c9e231b6d4ad3b6b73?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/08\/How-to-Optimize-Your-Content-Strategy-Using-Your-Content-Knowledge-Graph-1.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/08\/How-to-Optimize-Your-Content-Strategy-Using-Your-Content-Knowledge-Graph-1.png?strip=all&lossy=1&ssl=1","height":830,"width":1380},"wordCount":2187,"keywords":["content knowledge graph","content strategy","Knowledge Graph","SEO strategy"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-implement-schema-markup-on-your-aem-site\/","headline":"How to Implement Schema Markup on Your AEM Site","url":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-implement-schema-markup-on-your-aem-site\/","datePublished":"2024-08-21","dateModified":"2024-08-21","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-implement-schema-markup-on-your-aem-site\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/joel\/#Person","name":"Joel Cummings","url":"https:\/\/www.schemaapp.com\/author\/joel\/","identifier":127,"description":"Joel is the Staff Engineer at Schema App. Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams create, deploy and manage Schema Markup to stand out in search.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f135ea583a34b5e84ba8738d5df9e05d?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f135ea583a34b5e84ba8738d5df9e05d?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/08\/How-to-Implement-Schema-Markup-on-AEM-1.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/08\/How-to-Implement-Schema-Markup-on-AEM-1.png?strip=all&lossy=1&ssl=1","height":830,"width":1380},"wordCount":1723,"keywords":["Adobe Experience Manager","AEM","Content Management System","Implementation"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-implement-schema-markup-on-sitecore\/","headline":"How to Implement Schema Markup on Sitecore","url":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-implement-schema-markup-on-sitecore\/","datePublished":"2024-08-12","dateModified":"2024-08-13","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-implement-schema-markup-on-sitecore\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic <a href=\"https:\/\/www.schemaapp.com\/solutions\/\">Schema Markup solution<\/a> provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/\">Schema Markup<\/a> and how they can leverage Schema Markup to grow search performance and develop a reusable <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/knowledge-graph-semantics-101\/\">content knowledge graph<\/a> that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/08\/How-to-Implement-Schema-Markup-on-Sitecore-3.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/08\/How-to-Implement-Schema-Markup-on-Sitecore-3.png?strip=all&lossy=1&ssl=1","height":830,"width":1380},"wordCount":1950,"keywords":["Content Management System","Implementation","Sitecore"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-develop-a-schema-markup-strategy-for-a-website\/","headline":"How to Develop a Schema Markup Strategy for a Website","url":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-develop-a-schema-markup-strategy-for-a-website\/","datePublished":"2024-08-07","dateModified":"2024-08-13","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-develop-a-schema-markup-strategy-for-a-website\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/ruby-ross\/#Person","name":"Ruby Ross","url":"https:\/\/www.schemaapp.com\/author\/ruby-ross\/","identifier":352,"description":"<a href=\"https:\/\/www.linkedin.com\/in\/ruby-mary-ross\/\" target=\"_blank\" rel=\"noopener\">Ruby Ross<\/a> is the Learning and Enablement CSM at Schema App and specializes in empowering our customers to independently author and deploy high-quality Schema Markup. She is the friendly face behind Schema App's support channel and Knowledge Base.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/dc2dc33a450edeca554840fd2af336d9?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dc2dc33a450edeca554840fd2af336d9?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/08\/How-to-Develop-a-Schema-Markup-Strategy-1.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/08\/How-to-Develop-a-Schema-Markup-Strategy-1.png?strip=all&lossy=1&ssl=1","height":830,"width":1380},"wordCount":2859,"keywords":["Entities","Rich Results","Schema Markup","Strategy"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-improve-website-content-using-the-schema-org-vocabulary\/","headline":"How to Improve Website Content Using the Schema.org Vocabulary","url":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-improve-website-content-using-the-schema-org-vocabulary\/","datePublished":"2024-07-24","dateModified":"2024-08-19","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-improve-website-content-using-the-schema-org-vocabulary\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/ruby-ross\/#Person","name":"Ruby Ross","url":"https:\/\/www.schemaapp.com\/author\/ruby-ross\/","identifier":352,"description":"<a href=\"https:\/\/www.linkedin.com\/in\/ruby-mary-ross\/\" target=\"_blank\" rel=\"noopener\">Ruby Ross<\/a> is the Learning and Enablement CSM at Schema App and specializes in empowering our customers to independently author and deploy high-quality Schema Markup. She is the friendly face behind Schema App's support channel and Knowledge Base.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/dc2dc33a450edeca554840fd2af336d9?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dc2dc33a450edeca554840fd2af336d9?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/07\/How-to-Improve-Website-Content-Using-the-Schema.org-Vocabulary.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/07\/How-to-Improve-Website-Content-Using-the-Schema.org-Vocabulary.png?strip=all&lossy=1&ssl=1","height":830,"width":1380},"wordCount":1278,"keywords":["content gaps","content strategy","Schema Markup","Schema.Org","schema.org vocabulary","website content"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-navigate-ai-search-as-a-digital-marketer\/","headline":"How to Navigate AI Search as a Digital Marketer","url":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-navigate-ai-search-as-a-digital-marketer\/","datePublished":"2024-07-10","dateModified":"2024-07-10","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-navigate-ai-search-as-a-digital-marketer\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic <a href=\"https:\/\/www.schemaapp.com\/solutions\/\">Schema Markup solution<\/a> provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/\">Schema Markup<\/a> and how they can leverage Schema Markup to grow search performance and develop a reusable <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/knowledge-graph-semantics-101\/\">content knowledge graph<\/a> that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/07\/How-to-navigate-AI-search-1.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/07\/How-to-navigate-AI-search-1.png?strip=all&lossy=1&ssl=1","height":830,"width":1380},"wordCount":1605,"keywords":null},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-implement-schema-markup-for-multilingual-or-multi-regional-sites\/","headline":"How to Implement Schema Markup for Multilingual or Multi-Regional Sites","url":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-implement-schema-markup-for-multilingual-or-multi-regional-sites\/","datePublished":"2024-07-05","dateModified":"2024-07-05","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-implement-schema-markup-for-multilingual-or-multi-regional-sites\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/jarod\/#Person","name":"Jarod Colautti","url":"https:\/\/www.schemaapp.com\/author\/jarod\/","identifier":308,"description":"Jarod Colautti is a Senior Customer Success Manager. Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams create, deploy and manage Schema Markup to stand out in search.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d87f667bd2b266862568938befad1a53?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d87f667bd2b266862568938befad1a53?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/07\/How-to-Implement-Schema-Markup-for-Multilingual-or-Multiregional-Sites-2.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/07\/How-to-Implement-Schema-Markup-for-Multilingual-or-Multiregional-Sites-2.png?strip=all&lossy=1&ssl=1","height":830,"width":1380},"wordCount":1426,"keywords":["multi-regional","multilingual","multilingual sites","Schema Markup","Structured Data"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-the-recommended-format-for-schema-markup\/","headline":"What is the Recommended Format for Schema Markup?","url":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-the-recommended-format-for-schema-markup\/","datePublished":"2024-06-14","dateModified":"2024-06-14","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-the-recommended-format-for-schema-markup\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/jasmine\/#Person","name":"Jasmine Drudge-Willson","url":"https:\/\/www.schemaapp.com\/author\/jasmine\/","identifier":344,"description":"Jasmine is the Product Manager at Schema App. Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams create, deploy and manage Schema Markup to stand out in search.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4590f442ea8c93c9e231b6d4ad3b6b73?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4590f442ea8c93c9e231b6d4ad3b6b73?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/06\/what-is-the-recommended-format-for-schema-markup.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/06\/what-is-the-recommended-format-for-schema-markup.png?strip=all&lossy=1&ssl=1","height":830,"width":1380},"wordCount":2087,"keywords":["JSON-LD","Microdata","RDFa","Recommended Schema Markup Format","Schema Markup","Structured Data"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-nesting-in-schema-markup\/","headline":"What is Nesting in Schema Markup?","url":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-nesting-in-schema-markup\/","datePublished":"2024-05-16","dateModified":"2024-05-27","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-nesting-in-schema-markup\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/jasmine\/#Person","name":"Jasmine Drudge-Willson","url":"https:\/\/www.schemaapp.com\/author\/jasmine\/","identifier":344,"description":"Jasmine is the Product Manager at Schema App. Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams create, deploy and manage Schema Markup to stand out in search.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4590f442ea8c93c9e231b6d4ad3b6b73?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4590f442ea8c93c9e231b6d4ad3b6b73?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/05\/what-is-nesting-schema-markup-1.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/05\/what-is-nesting-schema-markup-1.png?strip=all&lossy=1&ssl=1","height":830,"width":1380},"wordCount":1870,"keywords":["Connected Schema Markup","Nested Schema Markup","Nested Structured Data","Schema Markup"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/","headline":"What Is Schema Markup? A Guide to Structured Data SEO","url":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/","datePublished":"2024-05-02","dateModified":"2024-05-02","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic <a href=\"https:\/\/www.schemaapp.com\/solutions\/\">Schema Markup solution<\/a> provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/\">Schema Markup<\/a> and how they can leverage Schema Markup to grow search performance and develop a reusable <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/knowledge-graph-semantics-101\/\">content knowledge graph<\/a> that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/01\/what-is-schema-markup.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/01\/what-is-schema-markup.png?strip=all&lossy=1&ssl=1","height":830,"width":1380},"wordCount":2222,"keywords":["Rich Results","Schema Markup","Schema.Org","Structured Data"]}],"about":[{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/category\/schema-markup\/","name":"Schema Markup","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Schema.org"]}],"mentions":[{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/rich-results\/","name":"Rich Results","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Search_engine_results_page"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/schema-markup\/","name":"Schema Markup","sameAs":["https:\/\/en.wikipedia.org\/wiki\/XML","http:\/\/www.wikidata.org\/entity\/Q3312185"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/schema-org\/","name":"Schema.Org","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Schema.org","http:\/\/www.wikidata.org\/entity\/Q3475322"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/structured-data\/","name":"Structured Data","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Data_structure","http:\/\/www.wikidata.org\/entity\/Q26813700"]}]}