{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.schemaapp.com\/tag\/schema-app-highlighter\/#CollectionPage","headline":"Schema App Highlighter Tag","description":"The Schema App Highlighter empowers you to mark up ten or ten thousand pages in minutes with comprehensive and robust schema markup.\n","url":"https:\/\/www.schemaapp.com\/tag\/schema-app-highlighter\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/measurable-impact-of-scaling-entity-linking-for-entity-disambiguation\/","headline":"Measurable Impact of Scaling Entity Linking for Entity Disambiguation","url":"https:\/\/www.schemaapp.com\/schema-markup\/measurable-impact-of-scaling-entity-linking-for-entity-disambiguation\/","datePublished":"2024-02-27","dateModified":"2024-03-25","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/measurable-impact-of-scaling-entity-linking-for-entity-disambiguation\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic <a href=\"https:\/\/www.schemaapp.com\/solutions\/\">Schema Markup solution<\/a> provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/\">Schema Markup<\/a> and how they can leverage Schema Markup to grow search performance and develop a reusable <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/knowledge-graph-semantics-101\/\">content knowledge graph<\/a> that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Impact-of-Scaling-Entity-Linking.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Impact-of-Scaling-Entity-Linking.png?strip=all&lossy=1&ssl=1","height":830,"width":1380},"keywords":["Connected Schema Markup","Entities","Entity Linking","Knowledge Graph","Omni LER","Schema App Highlighter","Schema.Org","Semantic SEO"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-app-tools\/value-of-schema-app-high-touch-support\/","headline":"The Value of Schema App\u2019s High-Touch Support","url":"https:\/\/www.schemaapp.com\/schema-app-tools\/value-of-schema-app-high-touch-support\/","datePublished":"2023-09-25","dateModified":"2023-11-15","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-app-tools\/value-of-schema-app-high-touch-support\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/kevin\/#Person","name":"Kevin Veilleux","url":"https:\/\/www.schemaapp.com\/author\/kevin\/","identifier":350,"description":"Kevin Veilleux is a Customer Success Manager at Schema App. Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams create, deploy and manage Schema Markup to stand out in search.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/029ee42cd83ada523aafb218581d8e93?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/029ee42cd83ada523aafb218581d8e93?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/09\/The-Value-of-Schema-Apps-High-Touch-Support.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/09\/The-Value-of-Schema-Apps-High-Touch-Support.png?strip=all&lossy=1&ssl=1","height":830,"width":1380},"keywords":["Customer Success","High Touch Support Services","Schema App","Schema App Editor","Schema App Highlighter"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-app-tools\/what-makes-schema-app-semantic\/","headline":"What Makes Schema App Semantic?","url":"https:\/\/www.schemaapp.com\/schema-app-tools\/what-makes-schema-app-semantic\/","datePublished":"2023-07-21","dateModified":"2024-01-22","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-app-tools\/what-makes-schema-app-semantic\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/jasmine\/#Person","name":"Jasmine Drudge-Willson","url":"https:\/\/www.schemaapp.com\/author\/jasmine\/","identifier":344,"description":"Jasmine is the Product Manager at Schema App. Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams create, deploy and manage Schema Markup to stand out in search.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4590f442ea8c93c9e231b6d4ad3b6b73?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4590f442ea8c93c9e231b6d4ad3b6b73?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/What-makes-Schema-App-semantic.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/What-makes-Schema-App-semantic.png?strip=all&lossy=1&ssl=1","height":830,"width":1380},"keywords":["Schema App Editor","Schema App Highlighter","Schema.Org","Semantic SEO","Semantic Technology"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/schema-app-vs-schema-markup-plugins-whats-the-difference\/","headline":"Schema App vs. Schema Markup Plugins \u2014 What\u2019s the Difference?","url":"https:\/\/www.schemaapp.com\/schema-markup\/schema-app-vs-schema-markup-plugins-whats-the-difference\/","datePublished":"2023-04-20","dateModified":"2024-05-06","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/schema-app-vs-schema-markup-plugins-whats-the-difference\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/jasmine\/#Person","name":"Jasmine Drudge-Willson","url":"https:\/\/www.schemaapp.com\/author\/jasmine\/","identifier":344,"description":"Jasmine is the Product Manager at Schema App. Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams create, deploy and manage Schema Markup to stand out in search.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4590f442ea8c93c9e231b6d4ad3b6b73?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4590f442ea8c93c9e231b6d4ad3b6b73?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/04\/Schema-App-vs.-Schema-Markup-Plugins-\u2014-Whats-the-Difference.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/04\/Schema-App-vs.-Schema-Markup-Plugins-\u2014-Whats-the-Difference.png?strip=all&lossy=1&ssl=1","height":830,"width":1380},"keywords":["Schema App Editor","Schema App Highlighter","Schema Markup","Schema Markup Plugin","Structured Data"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/5-benefits-of-hiring-schema-app-to-manage-your-schema-markup\/","headline":"5 Benefits of Hiring Schema App to Manage Your Schema Markup","url":"https:\/\/www.schemaapp.com\/schema-markup\/5-benefits-of-hiring-schema-app-to-manage-your-schema-markup\/","datePublished":"2023-01-25","dateModified":"2023-12-11","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/5-benefits-of-hiring-schema-app-to-manage-your-schema-markup\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic <a href=\"https:\/\/www.schemaapp.com\/solutions\/\">Schema Markup solution<\/a> provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/\">Schema Markup<\/a> and how they can leverage Schema Markup to grow search performance and develop a reusable <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/knowledge-graph-semantics-101\/\">content knowledge graph<\/a> that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/01\/5-Benefits-of-Hiring-Schema-App-to-Manage-Your-Schema-Markup.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/01\/5-Benefits-of-Hiring-Schema-App-to-Manage-Your-Schema-Markup.png?strip=all&lossy=1&ssl=1","height":830,"width":1380},"keywords":["Schema App","Schema App Editor","Schema App Highlighter","Schema Markup","Schema Performance Analytics"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-seo-in-2023-what-to-expect\/","headline":"Schema Markup SEO in 2023: What To Expect","url":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-seo-in-2023-what-to-expect\/","datePublished":"2022-12-09","dateModified":"2023-10-13","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-seo-in-2023-what-to-expect\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic <a href=\"https:\/\/www.schemaapp.com\/solutions\/\">Schema Markup solution<\/a> provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/\">Schema Markup<\/a> and how they can leverage Schema Markup to grow search performance and develop a reusable <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/knowledge-graph-semantics-101\/\">content knowledge graph<\/a> that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/12\/Schema-Markup-SEO-in-2023-\u2013-What-to-Expect.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/12\/Schema-Markup-SEO-in-2023-\u2013-What-to-Expect.png?strip=all&lossy=1&ssl=1","height":830,"width":1380},"keywords":["FAQ","Google Search Console","JSON-LD","Rich Results","Schema App","Schema App Editor","Schema App Highlighter","Schema.Org","Structured Data","Video Rich Results"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-sell-schema-markup-services-to-your-company\/","headline":"How To Sell Schema Markup Services To Your Company","url":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-sell-schema-markup-services-to-your-company\/","datePublished":"2021-09-09","dateModified":"2023-04-10","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-sell-schema-markup-services-to-your-company\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/graciaschemaapp-com\/#Person","name":"Gracia Chua","url":"https:\/\/www.schemaapp.com\/author\/graciaschemaapp-com\/","identifier":338,"description":"Gracia Chua is the Demand Generation Manager at Schema App. Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams create, deploy and manage Schema Markup to stand out in search.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c56c6c7b66a9c9eb7eccd3bf82244204?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c56c6c7b66a9c9eb7eccd3bf82244204?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/09\/How-to-Sell-Schema-Markup-Services-to-Your-Company.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/09\/How-to-Sell-Schema-Markup-Services-to-Your-Company.png?strip=all&lossy=1&ssl=1","height":628,"width":1200},"keywords":["Healthcare","Schema App","Schema App Highlighter","Schema Markup","SEO","Structured Data"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-be-agile-with-structured-data-in-a-changing-seo-world\/","headline":"How to be Agile with Structured Data in a Changing SEO World","url":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-be-agile-with-structured-data-in-a-changing-seo-world\/","datePublished":"2021-08-12","dateModified":"2023-04-10","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-be-agile-with-structured-data-in-a-changing-seo-world\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic <a href=\"https:\/\/www.schemaapp.com\/solutions\/\">Schema Markup solution<\/a> provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/\">Schema Markup<\/a> and how they can leverage Schema Markup to grow search performance and develop a reusable <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/knowledge-graph-semantics-101\/\">content knowledge graph<\/a> that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/08\/Schema-App-Featured-Images-New-Posts.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/08\/Schema-App-Featured-Images-New-Posts.png?strip=all&lossy=1&ssl=1","height":628,"width":1200},"keywords":["Healthcare","Knowledge Graph","Knowledge Panel","Local Business","Local SEO","Schema App Highlighter","Schema Markup","Semantic SEO","SEO","Structured Data"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/faq-rich-results-content-is-key-for-schema-markup\/","headline":"FAQ Rich Results: Content Is Key For Schema Markup","url":"https:\/\/www.schemaapp.com\/schema-markup\/faq-rich-results-content-is-key-for-schema-markup\/","datePublished":"2021-03-30","dateModified":"2023-04-10","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/faq-rich-results-content-is-key-for-schema-markup\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic <a href=\"https:\/\/www.schemaapp.com\/solutions\/\">Schema Markup solution<\/a> provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/\">Schema Markup<\/a> and how they can leverage Schema Markup to grow search performance and develop a reusable <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/knowledge-graph-semantics-101\/\">content knowledge graph<\/a> that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/05\/FAQ-Rich-Results-_-Content-Is-Key-For-Schema-Markup.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/05\/FAQ-Rich-Results-_-Content-Is-Key-For-Schema-Markup.png?strip=all&lossy=1&ssl=1","height":628,"width":1200},"keywords":["FAQ","Rich Results","Schema App Highlighter","Schema Markup"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/entity-based-search-for-advanced-seo\/","headline":"Entity-Based SEO for Advanced Search","url":"https:\/\/www.schemaapp.com\/schema-markup\/entity-based-search-for-advanced-seo\/","datePublished":"2021-03-24","dateModified":"2023-07-27","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/entity-based-search-for-advanced-seo\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic <a href=\"https:\/\/www.schemaapp.com\/solutions\/\">Schema Markup solution<\/a> provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/\">Schema Markup<\/a> and how they can leverage Schema Markup to grow search performance and develop a reusable <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/knowledge-graph-semantics-101\/\">content knowledge graph<\/a> that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/03\/Entity-Based-Search-For-Advanced-SEO.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/03\/Entity-Based-Search-For-Advanced-SEO.png?strip=all&lossy=1&ssl=1","height":628,"width":1200},"keywords":["Entities","Knowledge Graph","Schema App Highlighter","Schema Markup","Schema.Org","SEO","Structured Data"]}],"about":[{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/category\/schema-markup\/","name":"Schema Markup","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Schema.org"]}],"mentions":[{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/entities\/","name":"Entities","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Entity","http:\/\/www.wikidata.org\/entity\/Q95953498"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/knowledge-graph\/","name":"Knowledge Graph","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Google_Knowledge_Graph","http:\/\/www.wikidata.org\/entity\/Q648625"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/schema-app-highlighter\/","name":"Schema App Highlighter","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Google_Play"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/schema-markup\/","name":"Schema Markup","sameAs":["https:\/\/en.wikipedia.org\/wiki\/XML","http:\/\/www.wikidata.org\/entity\/Q3312185"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/schema-org\/","name":"Schema.Org","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Schema.org","http:\/\/www.wikidata.org\/entity\/Q3475322"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/seo\/","name":"SEO","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Seo","http:\/\/www.wikidata.org\/entity\/Q226732"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/structured-data\/","name":"Structured Data","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Data_structure","http:\/\/www.wikidata.org\/entity\/Q26813700"]}]}