[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-app-news\/january-2023-rich-results-weather-report-update\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-app-news\/january-2023-rich-results-weather-report-update\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","inLanguage":[{"@type":"Language","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/january-2023-rich-results-weather-report-update\/#BlogPosting_inLanguage_Language","name":"English"}],"dateModified":"2023-10-13T14:41:57+00:00","headline":"January 2023 Rich Results Weather Report","datePublished":"2023-02-06T22:56:50+00:00","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/january-2023-rich-results-weather-report-update\/#BlogPosting_image_ImageObject","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2023\/02\/January-2023-Schema-Markup-Industry-Update-from-Schema-App.png"}],"mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-app-news\/january-2023-rich-results-weather-report-update\/","name":"January 2023 Rich Results Weather Report","articleBody":"December 2022 started with a series of updates from Google resulting in fluctuations in performance on the search engine result page on a global scale. Thankfully, we were able to leave all the negative energy in 2022 and start the new year with renewed performance.\nThis January, we\u2019ve seen December\u2019s fluctuations turn into a steady rhythm of growth. There were also discussions about Google\u2019s perspective on connected structured data. Here\u2019s a roundup of what we\u2019ve seen this past January.\nRich Results Performance in January 2023\nSteady performance across all rich results\nJanuary was a fairly calm month on the search engine results page \u2013 a welcomed change from the second half of 2022. \n\nAccording to our data from Schema Performance Analytics, most rich results were trending positively in January in comparison to December. \nFAQ Recovery from December Update\nIn December 2022, we saw the performance for FAQ rich results take a slight decline. \n\nThis is likely due to the rollout of Google\u2019s December Helpful Content Update and link spam update, which affected rankings and traffic to many websites as observed by other SEOs. \n\n\nThankfully, the updates ended officially in January and we\u2019ve seen the numbers recover and stabilize for the rest of the month. \nConnected vs. Unconnected Structured Data\nThis January, there was a conversation with John Mueller about whether Google had an SEO preference for connected structured data on Mastodon. \n\nWhile John said that Google has no preference, Ryan Levering, who primarily works on structured data at Google, agreed to John\u2019s response but with a caveat on Mastodon. \n\nHere\u2019s our takeaway from this discussion. \nGoogle cares about Schema Drift.\nIn Levering\u2019s response, he said,\n\nHowever, the caveat here is that when you do [structured data] in multiple blocks, there are sometimes conflict\/duplication problems\u2026 We still see cases, where people throw unrelated markup about things (like related products) at the same top level as the main entity from different blocks on the page and that, makes it mostly noise.\u201d\n\nThe duplication issue is also known as Schema Drift and happens when the structured data is out of sync with the content on your website. \nDuring the \u201cStructured Data: What\u2019s it all about?\u201d episode of Google\u2019s Search off the Record Podcast, Levering mentioned that their primary challenge with structured data is \u201cfigur[ing] out a way to verify that the structured data is accurate\u201d. \nThe challenge of verifying the accuracy of structured data is costly to Google, \u201cso sometimes centralizing the logic makes it more consistent\/correct,\u201d said Levering. Keeping the structured data organized can reduce the risk of Schema Drift and this aligns with how we do structured data at Schema App. \nThe Schema App Highlighter dynamically generates structured data from the content on your website. If your team changes the content on the page, your structured data will automatically update to reflect those changes. \nConnected structured data might not matter as much to Google today but it will in the future.\n\nAlso, over time richer\/correct semantics will favour more connected graphs.\u201d \n\nDuring the podcast, Levering also spoke about how machine learning can use structured data as a data source. If machine learning uses structured data to validate or understand the content, connected structured data will teach the machine to infer the meaning and connections between different entities on the site. \nEven though Google doesn\u2019t utilize connected structured data today,  they are likely headed in that direction in the future. However, creating connected structured data can be complicated and hard to manage. \nAt Schema App, we do more than just achieve rich results through structured data. We help our customers create their own knowledge graph and connect it with other knowledge graphs available on the web. \nWith our background in semantic technology, our goal is to support our users\u2019 SEO goals while also connecting their domains with the people, places, things and concepts that have been described by other authorities like Wikipedia, Wikidata, and Google\u2019s Knowledge Graph. In engaging with Schema App, you are leveraging a global collective intelligence and transforming your data into knowledge.\nConnected Schema Markup is essential to this work. That\u2019s why we developed the Schema Paths Tool, to help users connect different schema types and determine the path that best articulates the relationships in their web content.\nConclusion\nRich results are merely the tip of the structured data iceberg. \nAt its most basic level, structured data increases search engines\u2019 understanding of your content, which corresponds to an increase in traffic and engagement to your site. At an advanced level, structured data provides search engines with context to the contents on your page, which transforms data into knowledge for future applications. \nIf you are interested in generating connected structured data, we can help. Get in touch with us today to learn more about our solutions. ","description":"This January, we saw a steady rhythm of growth on the search engine results page and discussions on connected structured data. Read our recap."},{"@context":"http:\/\/schema.org","@type":"Organization","address":{"@type":"PostalAddress","streetAddress":"201 - 412 Laird Road","postalCode":"N1G 3X7","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"https:\/\/www.schemaapp.com\/#Country","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"description":"Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams develop a knowledge graph and drive search performance.","knowsAbout":["http:\/\/www.wikidata.org\/entity\/Q1891170","https:\/\/www.wikidata.org\/wiki\/Q6108942","https:\/\/www.wikidata.org\/wiki\/Q26813700","https:\/\/www.wikidata.org\/wiki\/Q180711","http:\/\/www.wikidata.org\/entity\/Q33002955"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"location":"http:\/\/www.wikidata.org\/entity\/Q504114","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","email":"support@schemaapp.com","knowsLanguage":"http:\/\/www.wikidata.org\/entity\/Q1860","areaServed":"http:\/\/www.wikidata.org\/entity\/Q13780930","@id":"https:\/\/www.schemaapp.com\/#Organization"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema App News","item":"https:\/\/www.schemaapp.com\/schema-app-news\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"January 2023 Rich Results Weather Report","item":"https:\/\/www.schemaapp.com\/schema-app-news\/january-2023-rich-results-weather-report-update\/#breadcrumbitem"}]}]