[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-app-news\/may-2023-rich-results-weather-report-faq-fluctuations-optimization-strategy\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-app-news\/may-2023-rich-results-weather-report-faq-fluctuations-optimization-strategy\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","mentions":[{"@id":"https:\/\/www.schemaapp.com\/entity#Thing"},{"@id":"https:\/\/www.schemaapp.com\/entity#Thing1"}],"inLanguage":[{"@type":"Language","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/may-2023-rich-results-weather-report-faq-fluctuations-optimization-strategy\/#BlogPosting_inLanguage_Language","name":"English"}],"dateModified":"2023-10-13T14:41:41+00:00","headline":"May 2023 Rich Results Weather Report: FAQ Fluctuations & Optimization Strategy","datePublished":"2023-06-05T20:14:20+00:00","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/may-2023-rich-results-weather-report-faq-fluctuations-optimization-strategy\/#BlogPosting_image_ImageObject","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2023\/06\/May-2023-Rich-Results-Weather-Report-Update.png"}],"mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-app-news\/may-2023-rich-results-weather-report-faq-fluctuations-optimization-strategy\/","name":"May 2023 Rich Results Weather Report: FAQ Fluctuations & Optimization Strategy","articleBody":"This past May, we saw a sharp decline in the performance for FAQ rich results across all our customers.\nThe decline was first noticed on April 5 for FAQ rich results on mobile and subsequently affected results on desktop starting May 4. As a result, the clicks, impressions and CTR for many FAQ rich results dropped.\nAfter monitoring the situation for a few weeks, pages with FAQ rich results have shown little signs of recovery without changes to the content.\n\n \n\n \nWhat we do know:\n\nNothing has changed in terms of Google\u2019s Structured Data requirements and documentation. The FAQ instances remain valid for Google\u2019s rich results on Google Search Console. \nGoogle is reducing the number of FAQ rich results it is showing. Various SEOs have also noticed this decline, but there hasn\u2019t been any official comment from Google. \nDespite the decline, most of our customers are still achieving FAQ rich results for a number of queries. This is where it gets interesting and where we see an opportunity for optimization.\n\nOpportunity for FAQ optimization \nUpon observing this decline, our Customer Success team dug deeper into the FAQ rich results to find potential solutions and recommendations for our customers. We observed that the issue was country and device-agnostic, so we honed in on the queries in Google Search Console to see what might be affecting the performance of the FAQ rich results.\nTo start, we identified individual pages that saw a decline in FAQ performance but were still awarded the FAQ rich result. For each of these pages, we looked at the top queries that previously achieved an FAQ rich result and compared it to the existing queries that were still achieving an FAQ rich result, and we noticed a trend.\nThe Schema App Customer Success team discovered that if the frequently asked question on a page did not align with the query, the page would no longer be awarded an FAQ rich result. \nFor example: Our blog article \u2018What is Schema Markup?\u2019 used to get awarded the FAQ rich result for queries such as:\n\nWhat is Schema org\nSchema Markup Seo\nTypes of Schema Markup\nWhat is Schema Markup\n\nThe questions with the FAQ markup on the article were:\n\nWhat is Schema Markup?\nWhy is it important to add Schema Markup to your pages?\nWhat types of Schema Markup are there?\nHow can Schema Markup be implemented?\n\nThe first two queries \u2013 What is Schema org and Schema Markup SEO \u2013 that were previously awarded the FAQ rich result did not align with the questions on the blog post.\nThese two queries saw the largest decline in impressions on Google Search Console after May 4. Even though the page itself is still ranking for that keyword, Google is no longer awarding an FAQ rich result for pages with questions that broadly match or are related to the query.\nOn the flip side, the last two queries \u2013 Types of Schema Markup & What is Schema Markup \u2013 aligned with the questions in the article and continued to be awarded the FAQ rich results even after May 4.\nLogically, this makes sense. If Google\u2019s main objective is to provide users with the highest quality and relevant search results, showing users FAQs with irrelevant content doesn\u2019t really align with that objective. What this means is that you want to target queries that have a high search volume and relevancy to your audience.\nOur Customer Success team is currently working with Schema App customers to update their FAQ content with what the data is showing as targeted queries and measure the impact on their FAQ rich result performance.\nIf you are looking for ways to optimize the performance FAQ rich results after the April and May decline, you can follow these steps.\n\nLogin to Google Search Console and click on the \u2018Search Results\u2019 tab on the left menu bar.\nReview key URLs that have seen a significant decline in FAQ performance but continue to achieve FAQ rich results.\nLook at the queries that have seen a decline after May 4.\nReview FAQ content on your page and check if it is aligned with the search queries that you want to target. If they are not aligned, update your FAQ content on page to align them with your targeted search queries.\n\nAs seen in our previous rich result weather reports, Google\u2019s rich results are prone to fluctuations and that is why we emphasize heavily on the importance of diversifying your rich results. As the search engine result page changes, you have to proactively manage your Schema Markup and content to maintain your visibility in search.\nAt Schema App, our Customer Success team does more than just leverage our tools to author and deploy Schema Markup at scale for our customers. They also utilize Schema Performance Analytics to measure results, observe trends and dive deep into the data to provide recommendations to help our customers grow their organic results.\nIf you are interested to see how our end-to-end Schema Markup solution can help your organization leverage Schema Markup to drive traffic or gear up for AI search, get in touch with our team today.","description":"After May 4, FAQ rich results have declined in performance and we uncovered a solution to help SEOs improve their FAQ performance on Google."},{"@context":"http:\/\/schema.org","@type":"Organization","address":{"@type":"PostalAddress","streetAddress":"201 - 412 Laird Road","postalCode":"N1G 3X7","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"https:\/\/www.schemaapp.com\/#Country","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"description":"Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams develop a knowledge graph and drive search performance.","knowsAbout":["http:\/\/www.wikidata.org\/entity\/Q1891170","https:\/\/www.wikidata.org\/wiki\/Q6108942","https:\/\/www.wikidata.org\/wiki\/Q26813700","https:\/\/www.wikidata.org\/wiki\/Q180711","http:\/\/www.wikidata.org\/entity\/Q33002955"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"location":"http:\/\/www.wikidata.org\/entity\/Q504114","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","email":"support@schemaapp.com","knowsLanguage":"http:\/\/www.wikidata.org\/entity\/Q1860","areaServed":"http:\/\/www.wikidata.org\/entity\/Q13780930","@id":"https:\/\/www.schemaapp.com\/#Organization"},{"@context":"http:\/\/schema.org","@type":"Thing","sameAs":["kg:\/m\/05h5pjx","https:\/\/en.wikipedia.org\/wiki\/Google_Search_Console","https:\/\/www.wikidata.org\/wiki\/Q328216"],"name":"Google Search Console","description":"Google Search Console is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites.","@id":"https:\/\/www.schemaapp.com\/entity#Thing1"},{"@context":"http:\/\/schema.org","@type":"Thing","sameAs":["https:\/\/www.wikidata.org\/wiki\/Q95","https:\/\/en.wikipedia.org\/wiki\/Google","kg:\/m\/045c7b"],"description":"search for information about (someone or something) on the internet using the search engine Google.","name":"Google","@id":"https:\/\/www.schemaapp.com\/entity#Thing"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema App News","item":"https:\/\/www.schemaapp.com\/schema-app-news\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"May 2023 Rich Results Weather Report: FAQ Fluctuations & Optimization Strategy","item":"https:\/\/www.schemaapp.com\/schema-app-news\/may-2023-rich-results-weather-report-faq-fluctuations-optimization-strategy\/#breadcrumbitem"}]}]