[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.schemaapp.com\/events\/#Article","mainEntityOfPage":"https:\/\/www.schemaapp.com\/events\/","headline":"Upcoming & Past Events","name":"Upcoming & Past Events","description":"Schema App Events Explore the past and upcoming Schema App webinars, conferences, and more Upcoming Events Meet the Schema App team at these upcoming conferences and events! Pubcon Pro Las Vegas October 14 – 16, 2024 | MGM Luxor Hotel in Las Vegas, Nevada Our CEO, Martha van Berkel, will present a session on Content...","datePublished":"2020-02-21","dateModified":"2024-07-19","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/ana\/#Person","name":"Ana Petkovic","url":"https:\/\/www.schemaapp.com\/author\/ana\/","identifier":281,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8eac7fb9846f921b1348d7b023369b52?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8eac7fb9846f921b1348d7b023369b52?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/05\/Website-Featured-Images.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/05\/Website-Featured-Images.png?strip=all&lossy=1&ssl=1","height":628,"width":1200},"url":"https:\/\/www.schemaapp.com\/events\/","video":[{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=6mizZVezUzA#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=6mizZVezUzA","name":"Why Schema Markup: A Technical Element of Content Strategy","description":"Martha van Berkel shares \"Why Schema  Markup\" for attendees at the 27th Healthcare Strategy and Physician Strategy Summit (https:\/\/www.healthcarestrategy.com\/summit\/hmps-2022\/) in Salt Late City with co-presenters Chris Boyer and Vanessa Hill from Beth Israel Lahey Health.","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/6mizZVezUzA\/default.jpg","https:\/\/i.ytimg.com\/vi\/6mizZVezUzA\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/6mizZVezUzA\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/6mizZVezUzA\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/6mizZVezUzA\/maxresdefault.jpg"],"uploadDate":"2022-05-16T19:34:12+00:00","duration":"PT4M54S","embedUrl":"https:\/\/www.youtube.com\/embed\/6mizZVezUzA","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q#Organization","url":"https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q","name":"Schema App","description":"Enabling digital marketing teams with a marketing knowledge graph powered by Schema Markup to drive AI initiatives and improve search.\n\nVisit https:\/\/www.schemaapp.com\/ to learn more!\nFollow us on Twitter\/X for frequent updates and industry insights: https:\/\/twitter.com\/schemaapptool","logo":{"url":"https:\/\/yt3.ggpht.com\/ytc\/AIdro_kMhMreiWazmOq62LuLn8xqefl5TR9eslSdBTA_OyQy-Yc=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject"}},"potentialAction":{"@type":"SeekToAction","target":"https:\/\/www.youtube.com\/watch?v=6mizZVezUzA&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","interactionType":{"@type":"WatchAction"},"userInteractionCount":36}]]},{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=UwPwrh5NqHM#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=UwPwrh5NqHM","name":"Martha Van Berkel \ud83d\udc51 The Queen of Schema for SEO","description":"Win cool SEO prizes and get weekly knowledge bomb recaps in your inbox! https:\/\/seo.video\/recap \u25b7 SEO Video Show EP091: Martha Van Berkel - CEO @ Schema App | Schema SEO\n\nAt Google I\/O, John Muller shared the latest Google search for site owners.\n \nLet's check out the new video page indexing report in Google Search Console\nhttps:\/\/youtu.be\/YT0ZlXIZ86k?t=780\n \nI'm a huge advocate when it comes to video marketing.\n \nVideo is a great way to connect with your audience, like I'm doing here today.\n \nDoes the \"Read More\" or \"View More\" button still work in SEO? John Lincoln shows us if your implementation is working.\nhttps:\/\/youtu.be\/GIUyZHyaQQ0?t=63\n \nJohn goes on to say this tactic is outdated.\n \nThis tactic still works like a charm if implemented using CSS. Particularly CSS accordions for FAQs\n \nSpeaking of SEO Chrome extensions, Chris M. Walker just released a new video on his top 20 chrome plugins.\n \nThis particular one I use every day, and it's cheap\nhttps:\/\/youtu.be\/B4_omlXUw_I?t=432\n \n2 Other extensions I have installed on Chrome that I use regularly are SEO minion and Grammarly.\n \nInternal linking tips from Bjon from Content distribution\nhttps:\/\/youtu.be\/YurDDErLJ4w?t=431\n \nWe always talk about internal linking here on the show, and the other is Schema!\n \nThis brings me to my favorite part of the show.\n \nBe sure to ask questions, and I will address them in the order that they are received.\n \nBut before I introduce our guest today, here is a word from our sponsor.\n \nhttps:\/\/ahrefs.com\/awt\n \n==========\n \nMartha spent 14 years at Cisco as an intrapreneur, product manager, leader, and program manager.\n \nShe is a seasoned leader and knows how to build teams, sell ideas, and explain complicated technology in simple terms.\n \nShe holds a Bachelor of Science in Mathematics and Engineering from Queen's University and a certificate in Strategy & Innovation from MIT.\n \nShe is the co-founder and CEO of Hunch Manifest.\n \nPlease welcome the face and voice of Schema App, Martha van Berkel!\n\n\n#SEO #SearchEngineOptimization #SEOvideoSHOW \n\nFollow us:\nhttps:\/\/youtube.seo.video\nhttps:\/\/www.twitter.com\/seovideoshow\nhttps:\/\/www.facebook.com\/seovideoshow\nhttps:\/\/www.linkedin.com\/company\/seovideoshow\nhttps:\/\/g.page\/seovideoshow\n\nChat live: \nhttps:\/\/seo.video\/discord\n\nContact us:\nPaul Andre \"DRE\" de Vera\nweb: https:\/\/seo.video\nemail: dre@seo.video\nphone: (323) 523-5122","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/UwPwrh5NqHM\/default.jpg","https:\/\/i.ytimg.com\/vi\/UwPwrh5NqHM\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/UwPwrh5NqHM\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/UwPwrh5NqHM\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/UwPwrh5NqHM\/maxresdefault.jpg"],"uploadDate":"2022-05-14T08:08:09+00:00","duration":"PT1H2M21S","embedUrl":"https:\/\/www.youtube.com\/embed\/UwPwrh5NqHM","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCf99ytepIJxWaTtH06KfkHA#Organization","url":"https:\/\/www.youtube.com\/channel\/UCf99ytepIJxWaTtH06KfkHA","name":"SEO Video Show","description":"The SEO Video Show, founded by Paul Andre de Vera, a seasoned SEO professional with over 15 years of experience, is your go-to resource for top-notch SEO video content. 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Driving better, more relevant traffic, that converts.\n\nWhile Google said structured data does not directly help with rankings, she said based on her data and her clients, it does help her clients get ranked. In one case, it was an average nine-position improvement. But she won\u2019t argue with Google on that.\n\nShe would also love to see improvements with the service structured data. Also she would like to see the review rich snippets come back and reverse their stance on that. Martha would also love to see voice search data in Google Search Console. We then talked a bit more about the review schema change. 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