[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-app-news\/april-2023-rich-results-weather-report-video-faq-fluctuations\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-app-news\/april-2023-rich-results-weather-report-video-faq-fluctuations\/","inLanguage":[{"@type":"Language","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/april-2023-rich-results-weather-report-video-faq-fluctuations\/#BlogPosting_inLanguage_Language","name":"English"}],"audience":"https:\/\/schema.org\/PeopleAudience","mentions":[{"@id":"https:\/\/www.schemaapp.com\/entity#Thing5"},{"@id":"https:\/\/www.schemaapp.com\/entity#Thing3"},{"@id":"https:\/\/www.schemaapp.com\/entity#Thing"}],"publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"name":"April 2023 Rich Results Weather Report: Video & FAQ Fluctuations","articleBody":"At Schema App, we work with our customers on their Schema Markup from strategy through to results. One of the ways we provide our customers with insights into their strategy is by keeping a close eye on the latest happenings with Google and the performance of rich results across the industry.\n2023 started off on a calm note with very few changes in rich results performance, but since the March Broad Core Update, we\u2019ve seen a few big swings happen on the search engine results page, particularly with Video and FAQ rich results.\nBased on our industry data, we\u2019ve seen most of the changes happen after an announcement from Google \u2013 whether that be a core update or a documentation update on how they are displaying specific rich results. However, there are also changes on the search engine results page that happen unannounced by Google.\nHere\u2019s what our industry data is showing us from the past few months.\nVideo Rich Result Changes\nEffective April 13, 2023, Google has simplified the video presentation on the search engine results page. Prior to this change, video thumbnails were shown in two different ways.\n1. Pages that had a video as the main content of the page would show up with this listing format on the SERP.\n\n2. Pages that had a video present on a page but not as the main element of the page would show up with this listing format on the SERP.\n<img decoding=\"async\" class=\"alignnone size-full wp-image-14079\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Google-Video-Rich-Result-for-Pages-without-Video-as-Main-Content.png?strip=all&lossy=1&resize=342%2C204&ssl=1\" alt=\"Google Video Rich Result for Pages without Video as Main Content\" width=\"342\" height=\"204\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Google-Video-Rich-Result-for-Pages-without-Video-as-Main-Content.png?strip=all&lossy=1&ssl=1 342w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Google-Video-Rich-Result-for-Pages-without-Video-as-Main-Content-300x179.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Google-Video-Rich-Result-for-Pages-without-Video-as-Main-Content-80x48.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Google-Video-Rich-Result-for-Pages-without-Video-as-Main-Content-200x119.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Google-Video-Rich-Result-for-Pages-without-Video-as-Main-Content-101x60.png?strip=all&lossy=1&ssl=1 101w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Google-Video-Rich-Result-for-Pages-without-Video-as-Main-Content-168x100.png?strip=all&lossy=1&ssl=1 168w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Google-Video-Rich-Result-for-Pages-without-Video-as-Main-Content-140x84.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Google-Video-Rich-Result-for-Pages-without-Video-as-Main-Content-220x131.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Google-Video-Rich-Result-for-Pages-without-Video-as-Main-Content-100x60.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Google-Video-Rich-Result-for-Pages-without-Video-as-Main-Content-150x89.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Google-Video-Rich-Result-for-Pages-without-Video-as-Main-Content-30x18.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Google-Video-Rich-Result-for-Pages-without-Video-as-Main-Content-50x30.png?strip=all&lossy=1&ssl=1 50w\" sizes=\"(max-width: 342px) 100vw, 342px\" \/>\nToday, Google is no longer awarding a video rich result to pages that do not have the video as the main content. However, if the video is the main content of the page, the video rich results will continue to show.\nAfter April 13, we\u2019ve seen the clicks and impressions for Video Rich Results drop by over 95% for all our clients and the numbers slowly improved after April 21st, as a result of customers making video the main content on a page.\n<img decoding=\"async\" class=\"wp-image-14086 aligncenter\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-video-rich-results-after-march-Google-update-2.png?strip=all&lossy=1&resize=752%2C298&ssl=1\" alt=\"Click performance for video rich results after march Google update 2\" width=\"752\" height=\"298\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-video-rich-results-after-march-Google-update-2.png?strip=all&lossy=1&resize=752%2C298&ssl=1 752w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-video-rich-results-after-march-Google-update-2.png?strip=all&lossy=1&ssl=1 1417w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-video-rich-results-after-march-Google-update-2-300x119.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-video-rich-results-after-march-Google-update-2-1024x405.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-video-rich-results-after-march-Google-update-2-600x238.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-video-rich-results-after-march-Google-update-2-768x304.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-video-rich-results-after-march-Google-update-2-80x32.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-video-rich-results-after-march-Google-update-2-586x232.png?strip=all&lossy=1&ssl=1 586w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-video-rich-results-after-march-Google-update-2-200x79.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-video-rich-results-after-march-Google-update-2-152x60.png?strip=all&lossy=1&ssl=1 152w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-video-rich-results-after-march-Google-update-2-253x100.png?strip=all&lossy=1&ssl=1 253w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-video-rich-results-after-march-Google-update-2-140x55.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-video-rich-results-after-march-Google-update-2-400x158.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-video-rich-results-after-march-Google-update-2-220x87.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-video-rich-results-after-march-Google-update-2-100x40.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-video-rich-results-after-march-Google-update-2-450x178.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-video-rich-results-after-march-Google-update-2-1300x515.png?strip=all&lossy=1&ssl=1 1300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-video-rich-results-after-march-Google-update-2-150x59.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-video-rich-results-after-march-Google-update-2-30x12.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-video-rich-results-after-march-Google-update-2-50x20.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-video-rich-results-after-march-Google-update-2.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-video-rich-results-after-march-Google-update-2.png?strip=all&lossy=1&w=912&ssl=1 912w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-video-rich-results-after-march-Google-update-2.png?strip=all&lossy=1&w=1140&ssl=1 1140w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/>\n<img decoding=\"async\" class=\"wp-image-14087 aligncenter\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-video-rich-results-after-march-Google-update-2.png?strip=all&lossy=1&resize=751%2C259&ssl=1\" alt=\"Impressions performance for video rich results after march Google update 2\" width=\"751\" height=\"259\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-video-rich-results-after-march-Google-update-2.png?strip=all&lossy=1&resize=751%2C259&ssl=1 751w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-video-rich-results-after-march-Google-update-2.png?strip=all&lossy=1&ssl=1 1471w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-video-rich-results-after-march-Google-update-2-300x103.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-video-rich-results-after-march-Google-update-2-1024x353.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-video-rich-results-after-march-Google-update-2-600x207.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-video-rich-results-after-march-Google-update-2-768x265.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-video-rich-results-after-march-Google-update-2-80x28.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-video-rich-results-after-march-Google-update-2-673x232.png?strip=all&lossy=1&ssl=1 673w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-video-rich-results-after-march-Google-update-2-200x69.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-video-rich-results-after-march-Google-update-2-174x60.png?strip=all&lossy=1&ssl=1 174w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-video-rich-results-after-march-Google-update-2-290x100.png?strip=all&lossy=1&ssl=1 290w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-video-rich-results-after-march-Google-update-2-140x48.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-video-rich-results-after-march-Google-update-2-400x138.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-video-rich-results-after-march-Google-update-2-220x76.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-video-rich-results-after-march-Google-update-2-100x34.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-video-rich-results-after-march-Google-update-2-450x155.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-video-rich-results-after-march-Google-update-2-1300x448.png?strip=all&lossy=1&ssl=1 1300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-video-rich-results-after-march-Google-update-2-150x52.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-video-rich-results-after-march-Google-update-2-30x10.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-video-rich-results-after-march-Google-update-2-50x17.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-video-rich-results-after-march-Google-update-2.png?strip=all&lossy=1&w=912&ssl=1 912w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-video-rich-results-after-march-Google-update-2.png?strip=all&lossy=1&w=1140&ssl=1 1140w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/>\nRead Google\u2019s Video SEO best practices guide to learn how you can help Google find your video and optimize it for search. If you are a Schema App enterprise customer, your Customer Success Manager will provide you with content recommendations to optimize your videos.\nFAQ Rich Results Fluctuations\nOur relationship with FAQ rich results is tumultuous at best.\nAround April 5th 2023, we saw the clicks and impressions for FAQ rich results on a downward trend.\n<img decoding=\"async\" class=\"aligncenter wp-image-14082\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April.png?strip=all&lossy=1&resize=752%2C196&ssl=1\" alt=\"\" width=\"752\" height=\"196\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April.png?strip=all&lossy=1&resize=752%2C196&ssl=1 752w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April.png?strip=all&lossy=1&ssl=1 1691w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-300x78.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-1024x266.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-600x156.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-768x200.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-80x21.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-892x232.png?strip=all&lossy=1&ssl=1 892w, 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https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April.png?strip=all&lossy=1&w=1140&ssl=1 1140w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/>\n<img decoding=\"async\" class=\"wp-image-14083 aligncenter\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April.png?strip=all&lossy=1&resize=751%2C200&ssl=1\" alt=\"\" width=\"751\" height=\"200\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April.png?strip=all&lossy=1&resize=751%2C200&ssl=1 751w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April.png?strip=all&lossy=1&ssl=1 1694w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-300x80.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-1024x273.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-600x160.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-768x204.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-80x21.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-871x232.png?strip=all&lossy=1&ssl=1 871w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-200x53.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-225x60.png?strip=all&lossy=1&ssl=1 225w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-376x100.png?strip=all&lossy=1&ssl=1 376w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-140x37.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-400x106.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-220x59.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-100x27.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-450x120.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-1300x346.png?strip=all&lossy=1&ssl=1 1300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-150x40.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-30x8.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-50x13.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April.png?strip=all&lossy=1&w=1140&ssl=1 1140w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/>\nThis drop was mainly for FAQ rich results on mobile as mentioned by other SEOs.\n\nQuick update on the drop in FAQ snippets on mobile & the drop in video snippets in the SERPs.\nFAQ snippets remain down on mobile based on the change on 4\/5. And video snippets have plummeted for sites where the videos are not the main content (starting on 4\/13). No change there: pic.twitter.com\/M0406FPGWG\n\u2014 Glenn Gabe (@glenngabe) April 29, 2023\n\nEven though the numbers show signs of slow recovery after April 18, we saw the clicks and impressions for FAQ rich results on desktop and mobile dropped drastically on the weekend of May 7. We\u2019ve yet to see any confirmed algorithm changes or comments from Google regarding this issue.\n<img decoding=\"async\" class=\"wp-image-14084 aligncenter\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-2.png?strip=all&lossy=1&resize=752%2C352&ssl=1\" alt=\"Click performance for FAQ rich results in April \" width=\"752\" height=\"352\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-2.png?strip=all&lossy=1&resize=752%2C352&ssl=1 752w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-2.png?strip=all&lossy=1&ssl=1 1418w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-2-300x140.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-2-1024x479.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-2-600x281.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-2-768x359.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-2-1283x600.png?strip=all&lossy=1&ssl=1 1283w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-2-80x37.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-2-496x232.png?strip=all&lossy=1&ssl=1 496w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-2-200x94.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-2-128x60.png?strip=all&lossy=1&ssl=1 128w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-2-214x100.png?strip=all&lossy=1&ssl=1 214w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-2-140x65.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-2-400x187.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-2-220x103.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-2-100x47.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-2-450x210.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-2-1300x608.png?strip=all&lossy=1&ssl=1 1300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-2-150x70.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-2-30x14.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-2-50x23.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-2.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-2.png?strip=all&lossy=1&w=912&ssl=1 912w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Click-performance-for-FAQ-rich-results-in-April-2.png?strip=all&lossy=1&w=1140&ssl=1 1140w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/>\n<img decoding=\"async\" class=\"wp-image-14085 aligncenter\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-2.png?strip=all&lossy=1&resize=753%2C298&ssl=1\" alt=\"Impressions performance for FAQ rich results in April 2\" width=\"753\" height=\"298\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-2.png?strip=all&lossy=1&resize=753%2C298&ssl=1 753w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-2.png?strip=all&lossy=1&ssl=1 1418w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-2-300x119.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-2-1024x405.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-2-600x237.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-2-768x304.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-2-80x32.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-2-586x232.png?strip=all&lossy=1&ssl=1 586w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-2-200x79.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-2-152x60.png?strip=all&lossy=1&ssl=1 152w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-2-253x100.png?strip=all&lossy=1&ssl=1 253w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-2-140x55.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-2-400x158.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-2-220x87.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-2-100x40.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-2-450x178.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-2-1300x514.png?strip=all&lossy=1&ssl=1 1300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-2-150x59.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-2-30x12.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-2-50x20.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-2.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-2.png?strip=all&lossy=1&w=912&ssl=1 912w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/05\/Impressions-performance-for-FAQ-rich-results-in-April-2.png?strip=all&lossy=1&w=1140&ssl=1 1140w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/>\nDespite being one of the top-performing rich results on the search engine results page, FAQ rich results have historically been notorious with their fluctuations. We saw the performance for FAQ rich results fluctuate in May, August, September and October of 2022.\nWe have yet to isolate the reason for this decline but it looks like Google is reducing how often it is awarding a rich result and the queries that might be achieving them.\nMoreover, we aren\u2019t seeing this across all our clients, in fact some clients are seeing gains. This leads us to believe that it could be based on the quality of content.\nIn an unofficial statement on Mastodon, John Mueller also mentioned that \u201csites love adding FAQ markup, it gives them more room in search, and at some point, it makes the results less useful. The right balance makes sense to re-evaluate from time to time, like with any other search element.\u201d\nAs a result, our Customer Success team keeping a close eye on the situation and revisiting the schema markup strategy to make content recommendations to drive results. This is also why we urge our customers to diversify their content and rich results, to reduce dependency on individual rich results to drive traffic.\nGoogle Updates: Generative AI on Search\nGoogle\u2019s I\/O developer conference also happened today and recent reports from Wall Street Journal and New York Times have leaked potential changes that Google might be making to the search engine results page prior to the conference.\nDuring the keynote speech at the conference, Google unveiled the addition of generative AI to their search engine results page. Users will still need to type a query, but the generative AI search engine will provide users will answer directly on the SERP with links to websites, snippets of content and ads. Users can also ask follow-up questions to get more specific responses.\n<img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/gweb-uniblog-publish-prod\/images\/IOM_BryceCanyon_Desktop_Launch.width-1000.format-webp.webp\" alt=\"User asking SGE to evaluate two national parks that are best for young kids and a dog\" \/>\nImage: Google\nThis change is a departure from the traditional search results and could explain the recent changes in FAQ and video rich results. But more importantly, Google\u2019s Search Generative Experience will still require a data source to identify information from trusted websites and sources. This is where Schema Markup comes to play.\nWatch our \u2018How Marketers Can Leverage Schema Markup and Prepare for AI-Search\u2019 webinar recording to learn why Schema Markup and your Knowledge graph are important for AI and machine learning.","datePublished":"2023-05-10T19:39:59+00:00","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-app-news\/april-2023-rich-results-weather-report-video-faq-fluctuations\/","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/april-2023-rich-results-weather-report-video-faq-fluctuations\/#BlogPosting_image_ImageObject","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2023\/05\/April-2023-Rich-Results-Weather-Report-Update.png"}],"description":"2023 started off on a calm note but since the March Broad Core Update, we\u2019ve seen a few big swings happen with Video and FAQ rich results.","dateModified":"2023-12-20T20:56:21+00:00","headline":"April 2023 Rich Results Weather Report: Video & FAQ Fluctuations"},{"@context":"http:\/\/schema.org","@type":"Thing","name":"AI","sameAs":["http:\/\/www.wikidata.org\/entity\/Q11660","kg:\/m\/0mkz","https:\/\/en.wikipedia.org\/wiki\/Artificial_intelligence"],"description":"field of computer science that develops and studies intelligent machines","@id":"https:\/\/www.schemaapp.com\/entity#Thing5"},{"@context":"http:\/\/schema.org","@type":"Thing","sameAs":["https:\/\/www.wikidata.org\/wiki\/Q117246174","https:\/\/en.wikipedia.org\/wiki\/Generative_AI","kg:\/g\/11vyrwhhl2"],"name":"Generative AI","description":"Generative artificial intelligence is artificial intelligence capable of generating text, images, videos, or other data using generative models, often in response to prompts.","@id":"https:\/\/www.schemaapp.com\/entity#Thing3"},{"@context":"http:\/\/schema.org","@type":"Organization","address":{"@type":"PostalAddress","streetAddress":"201 - 412 Laird Road","postalCode":"N1G 3X7","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"https:\/\/www.schemaapp.com\/#Country","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"description":"Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams develop a knowledge graph and drive search performance.","knowsAbout":["http:\/\/www.wikidata.org\/entity\/Q1891170","https:\/\/www.wikidata.org\/wiki\/Q6108942","https:\/\/www.wikidata.org\/wiki\/Q26813700","https:\/\/www.wikidata.org\/wiki\/Q180711","http:\/\/www.wikidata.org\/entity\/Q33002955"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"location":"http:\/\/www.wikidata.org\/entity\/Q504114","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","email":"support@schemaapp.com","knowsLanguage":"http:\/\/www.wikidata.org\/entity\/Q1860","areaServed":"http:\/\/www.wikidata.org\/entity\/Q13780930","@id":"https:\/\/www.schemaapp.com\/#Organization"},{"@context":"http:\/\/schema.org","@type":"Thing","sameAs":["https:\/\/www.wikidata.org\/wiki\/Q95","https:\/\/en.wikipedia.org\/wiki\/Google","kg:\/m\/045c7b"],"description":"search for information about (someone or something) on the internet using the search engine Google.","name":"Google","@id":"https:\/\/www.schemaapp.com\/entity#Thing"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema App News","item":"https:\/\/www.schemaapp.com\/schema-app-news\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"April 2023 Rich Results Weather Report: Video & FAQ Fluctuations","item":"https:\/\/www.schemaapp.com\/schema-app-news\/april-2023-rich-results-weather-report-video-faq-fluctuations\/#breadcrumbitem"}]}]