{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.schemaapp.com\/tag\/product\/#CollectionPage","headline":"Product Tag","description":"Highlight important product information in organic search results for your existing and prospective customers with schema markup.\nThis page shows a list of blog articles and resources that use the tag \u201cProduct\u201d on our Schema App website. Visit the page to learn more.\n","url":"https:\/\/www.schemaapp.com\/tag\/product\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/creating-product-schema-markup-using-the-schema-app-highlighter\/","headline":"Creating \u201cProduct\u201d Schema Markup","url":"https:\/\/www.schemaapp.com\/schema-markup\/creating-product-schema-markup-using-the-schema-app-highlighter\/","datePublished":"2023-12-21","dateModified":"2024-01-08","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/creating-product-schema-markup-using-the-schema-app-highlighter\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic <a href=\"https:\/\/www.schemaapp.com\/solutions\/\">Schema Markup solution<\/a> provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/\">Schema Markup<\/a> and how they can leverage Schema Markup to grow search performance and develop a reusable <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/knowledge-graph-semantics-101\/\">content knowledge graph<\/a> that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. 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She focuses on helping SEO teams globally understand the value of <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/\">Schema Markup<\/a> and how they can leverage Schema Markup to grow search performance and develop a reusable <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/knowledge-graph-semantics-101\/\">content knowledge graph<\/a> that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/02\/8-Benefits-of-Schema-Markup-Why-Its-Important-for-SEO.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/02\/8-Benefits-of-Schema-Markup-Why-Its-Important-for-SEO.png?strip=all&lossy=1&ssl=1","height":830,"width":1380},"keywords":["Analytics","FAQ","How-to Rich Results","JSON-LD","Knowledge Graph","Product","Review","Rich Results","Schema Markup","Schema.Org","Structured Data"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/ecommerce-strategies-for-successful-brands-in-search\/","headline":"Ecommerce Schema Markup Strategies for Successful Brands","url":"https:\/\/www.schemaapp.com\/schema-markup\/ecommerce-strategies-for-successful-brands-in-search\/","datePublished":"2021-03-19","dateModified":"2023-06-27","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/ecommerce-strategies-for-successful-brands-in-search\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic <a href=\"https:\/\/www.schemaapp.com\/solutions\/\">Schema Markup solution<\/a> provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/\">Schema Markup<\/a> and how they can leverage Schema Markup to grow search performance and develop a reusable <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/knowledge-graph-semantics-101\/\">content knowledge graph<\/a> that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/05\/Ecommerce-Schema-Markup-Strategies-for-Successful-Brands.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/05\/Ecommerce-Schema-Markup-Strategies-for-Successful-Brands.png?strip=all&lossy=1&ssl=1","height":628,"width":1200},"keywords":["Ecommerce","Product","Review","Rich Results","Schema Markup","SEO"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/schema-org-variable-products-productmodels-offers\/","headline":"Schema Markup for Product Models","url":"https:\/\/www.schemaapp.com\/schema-markup\/schema-org-variable-products-productmodels-offers\/","datePublished":"2020-06-08","dateModified":"2022-10-28","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/schema-org-variable-products-productmodels-offers\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Person","name":"Mark van Berkel","url":"https:\/\/www.schemaapp.com\/author\/vberkel\/","identifier":5,"description":"Mark van Berkel is the Chief Technology Officer and Co-founder of Schema App. A veteran in semantic technologies, Mark has a Master of Engineering \u2013 Industrial Information Engineering from the University of Toronto, where he helped build a semantic technology application for SAP Research Labs. Today, he dedicates his time to developing products and solutions that allow enterprise teams to leverage Schema Markup to boost their SEO strategy and drive results.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2073f56e54d7d99e81a75e091fdbe84f?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2073f56e54d7d99e81a75e091fdbe84f?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/03\/Schema-Markup-for-Product-Models.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/03\/Schema-Markup-for-Product-Models.png?strip=all&lossy=1&ssl=1","height":628,"width":1200},"keywords":["Ecommerce","Product","Schema Markup","Schema.Org","Tutorial"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-do-schema-markup-for-local-business\/","headline":"Ultimate How-to Guide for LocalBusiness Schema Markup","url":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-do-schema-markup-for-local-business\/","datePublished":"2020-05-28","dateModified":"2024-08-13","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-do-schema-markup-for-local-business\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic <a href=\"https:\/\/www.schemaapp.com\/solutions\/\">Schema Markup solution<\/a> provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/\">Schema Markup<\/a> and how they can leverage Schema Markup to grow search performance and develop a reusable <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/knowledge-graph-semantics-101\/\">content knowledge graph<\/a> that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/03\/Ultimate-How-to-Guide-for-Local-Business-Schema-Markup.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/03\/Ultimate-How-to-Guide-for-Local-Business-Schema-Markup.png?strip=all&lossy=1&ssl=1","height":628,"width":1200},"keywords":["FAQ","Local Business","Product","Schema Markup","Schema.Org","Structured Data","Structured Data Testing Tool","Tutorial"],"commentCount":"30","comment":[{"@type":"Comment","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-do-schema-markup-for-local-business\/#Comment1","dateCreated":"2018-03-20 13:53:00","description":"Hi Mark, thanks for your answer. I have an additional question about guidelines to do this: should i generate a rich card for each location, even under the same domain? thanks!","author":{"@type":"Person","name":"Daniel Vasquez","url":""}},{"@type":"Comment","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-do-schema-markup-for-local-business\/#Comment2","dateCreated":"2018-03-06 04:30:00","description":"Data Highlighter do the same thing very easily","author":{"@type":"Person","name":"Francesco Minelli","url":""}},{"@type":"Comment","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-do-schema-markup-for-local-business\/#Comment3","dateCreated":"2018-02-15 16:54:00","description":"So today, Google prefers JSON-LD (see here:https:\/\/developers.google.com\/search\/docs\/guides\/intro-structured-data#structured-data-format) so we recommend you use JSON-LD. When you do the local business (or more specfically the AutoDealer - http:\/\/schema.org\/AutoDealer), you then want to see how you can connect that with other entities on your site. For example it will be the publisher of your blog postings, and could also be the car (http:\/\/schema.org\/Car) and for the car there would be an offer (price - http:\/\/schema.org\/Offer). Then you can connect the offer to the AutoDealer through the makes offer, or in the offer, as offeredBy). You can code this into your site, or you could also easily use the Schema App Highlighter. Depends on whether you want to manage code or not. https:\/\/www.schemaapp.com\/products\/schema-app-highlighter\/","author":{"@type":"Person","name":"Martha van Berkel","url":""}},{"@type":"Comment","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-do-schema-markup-for-local-business\/#Comment4","dateCreated":"2018-02-15 16:49:00","description":"High Five! Were there any areas that you got stuck on?","author":{"@type":"Person","name":"Martha van Berkel","url":""}},{"@type":"Comment","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-do-schema-markup-for-local-business\/#Comment5","dateCreated":"2018-02-15 16:48:00","description":"HI Mukesh, the local business schema markup should be on the page that talks about the business. This is usually the homepage.","author":{"@type":"Person","name":"Martha van Berkel","url":""}},{"@type":"Comment","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-do-schema-markup-for-local-business\/#Comment6","dateCreated":"2018-02-15 07:31:00","description":"Hi, I manage SEO on a big website that sells cars for auto dealers in Denmark. This means i have 1000 of pages that need to be marked up we have over 2000 different cars and over 200 different auto dealers that use the service. \n\nMy question is, what is easiest JSON-LD or microdata to mark up the pages? and sohuld I make a local business for all the products that link to the dealer of the product?","author":{"@type":"Person","name":"Morten","url":""}},{"@type":"Comment","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-do-schema-markup-for-local-business\/#Comment7","dateCreated":"2018-02-15 02:45:00","description":"After generating code where should i add this code in Home Page or in contact us page ?","author":{"@type":"Person","name":"Mukesh Negi","url":"http:\/\/govtjobsinuttarakhand.in"}},{"@type":"Comment","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-do-schema-markup-for-local-business\/#Comment8","dateCreated":"2018-02-05 00:47:00","description":"Thank you just implemented 2 of schema on www.stablx.com .","author":{"@type":"Person","name":"IOSCUBE","url":""}},{"@type":"Comment","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-do-schema-markup-for-local-business\/#Comment9","dateCreated":"2017-11-24 21:04:00","description":"Hi Martha,\n\nI've also gathered and tested some resources from around the web on how to modernize the Microdata in Google Blogspot (Blogger) legacy templates.  Basically, the templates are outdated and the schema names have been changed over the years, causing legacy Blogger templates to fail the SDTT.\n\nI feel that Blogger can still be a relevant CMS platform for one-click sharing\/publishing to social media.\n\nThere is a Wiki for explanation of individual fixes to existing blogs.\nhttps:\/\/github.com\/WeaverStever\/BlogSpot-Metadata-Template\/wiki\n\nAnd a code sample -- a full example template for new blogs.\nhttps:\/\/github.com\/WeaverStever\/BlogSpot-Metadata-Template","author":{"@type":"Person","name":"Steven Kritzer","url":""}},{"@type":"Comment","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-do-schema-markup-for-local-business\/#Comment10","dateCreated":"2017-11-24 14:59:00","description":"Thanks for sharing.","author":{"@type":"Person","name":"Martha van Berkel","url":""}}]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-for-merchant-center\/","headline":"Structured Data Markup for Google Merchant Center Feed","url":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-for-merchant-center\/","datePublished":"2018-10-22","dateModified":"2023-06-27","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-for-merchant-center\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic <a href=\"https:\/\/www.schemaapp.com\/solutions\/\">Schema Markup solution<\/a> provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/\">Schema Markup<\/a> and how they can leverage Schema Markup to grow search performance and develop a reusable <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/knowledge-graph-semantics-101\/\">content knowledge graph<\/a> that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. 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