[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-markup\/why-marketers-are-adding-schema-markup-to-their-websites\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-markup\/why-marketers-are-adding-schema-markup-to-their-websites\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","inLanguage":[{"@type":"Language","@id":"https:\/\/www.schemaapp.com\/schema-markup\/why-marketers-are-adding-schema-markup-to-their-websites\/#BlogPosting_inLanguage_Language","name":"English"}],"mentions":[{"@id":"https:\/\/www.schemaapp.com\/entity#Thing19"},{"@id":"https:\/\/www.schemaapp.com\/entity#Thing6"}],"dateModified":"2022-09-22T22:12:20+00:00","headline":"Why Marketers Are Adding Schema Markup to Their Websites","datePublished":"2021-02-17T13:00:14+00:00","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/why-marketers-are-adding-schema-markup-to-their-websites\/#BlogPosting_image_ImageObject","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2021\/03\/Why-Marketers-Are-Adding-Schema-Markup-to-Their-Websites.png"}],"mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/why-marketers-are-adding-schema-markup-to-their-websites\/","name":"Why Marketers Are Adding Schema Markup to Their Websites","articleBody":"The answer is simple. Rich results will lead to higher impressions, clicks and time spent on web pages.  This is the \u2018feel good\u2019 end of the story. However, it starts with how you show up on search engines. This is where structured data, or schema markup, comes in.\n\nWhen marketers create TV commercials, in-store point of sale, or digital ads \u2013 the first goal is to make it stand out and get noticed for a consumer to take action \u2013 regardless of the medium. Often overlooked is \u2018search\u2019 and how a brand appears in search results.\nSearch is all about showing up for the user\u2019s query, making an impression, and getting clicked.\nSchema markup helps deliver more impressions and clicks.\nSavvy marketers have learned to take control of their brand in search by taking advantage of visually appealing rich results through structured data, and more specifically schema markup \u2013 earning them more impressions, clicks, and time spent on web pages with rich results. \n1. Drive Business Results & ROI\nOn average, our enterprise customers reported the following improvements, all of which they attribute directly to the addition of schema markup:\n\n35% more impressions\n26% more clicks\n20% higher CTR\n150% more time spent on pages with rich results\n\nThis is just a sample of the awesome rich results that schema markup can produce for your website:\n\n2. Stand Out in Organic Search\nA standard search result delivers three basic pieces of information: a title, a URL, and a meta description.\nAny brand can show up as a standard search result. This is equivalent to advertising in old-school classified ads and expecting to stand out from the competition.\nRich results add eye-catching visuals that attract attention in search, help you outshine the competition, and make an impression and earn a click-thru. Who doesn\u2019t want that?\nHere are some of the more popular rich results that Google supports.\nThis is just a handful of the benefits that implementing schema markup to your website could provide. Schema markup is cutting edge, and it is a powerful tool to help you to stand out from your competitors.\nSchema markup should be a part of every SEO strategy, and at Schema App we help you to overcome the technical hurdles of structured data.\nOur solutions go beyond accelerating your adoption and results with schema markup, because what makes Schema App so accessible is that we combine awesome tools with our expert team and support so that you can focus on strategy.\nWe offer solutions that can integrate with any website. From plugins and custom add-ons to professional services with our friendly customer success team, we have never encountered a website that we couldn\u2019t optimize.\nStart reaching your online business goals with structured data.Let\u2019s Talk\n ","description":"There are many benefits to adding schema markup to your websites such as increases in impressions and clicks."},{"@context":"http:\/\/schema.org","@type":"Organization","address":{"@type":"PostalAddress","streetAddress":"201 - 412 Laird Road","postalCode":"N1G 3X7","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"https:\/\/www.schemaapp.com\/#Country","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"description":"Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams develop a knowledge graph and drive search performance.","knowsAbout":["http:\/\/www.wikidata.org\/entity\/Q1891170","https:\/\/www.wikidata.org\/wiki\/Q6108942","https:\/\/www.wikidata.org\/wiki\/Q26813700","https:\/\/www.wikidata.org\/wiki\/Q180711","http:\/\/www.wikidata.org\/entity\/Q33002955"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"location":"http:\/\/www.wikidata.org\/entity\/Q504114","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","email":"support@schemaapp.com","knowsLanguage":"http:\/\/www.wikidata.org\/entity\/Q1860","areaServed":"http:\/\/www.wikidata.org\/entity\/Q13780930","@id":"https:\/\/www.schemaapp.com\/#Organization"},{"@context":"http:\/\/schema.org","@type":"Thing","name":"Structured Data","sameAs":["kg:\/m\/05p2j70","http:\/\/www.wikidata.org\/entity\/Q26813700","https:\/\/en.wikipedia.org\/wiki\/Structured_data"],"description":"information with a formal data model","alternateName":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/entity#Thing6"},{"@context":"http:\/\/schema.org","@type":"Thing","sameAs":["http:\/\/www.wikidata.org\/entity\/Q180711","kg:\/m\/019qb_","https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization"],"name":"SEO","alternateName":"search engine optimization","description":"practice and strategies of increasing online visibility in search engine results pages","@id":"https:\/\/www.schemaapp.com\/entity#Thing19"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema Markup","item":"https:\/\/www.schemaapp.com\/schema-markup\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Why Marketers Are Adding Schema Markup to Their Websites","item":"https:\/\/www.schemaapp.com\/schema-markup\/why-marketers-are-adding-schema-markup-to-their-websites\/#breadcrumbitem"}]}]