[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-measure-the-impact-of-structured-data\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-measure-the-impact-of-structured-data\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","mentions":[{"@id":"https:\/\/www.schemaapp.com\/entity#Thing"},{"@id":"https:\/\/www.schemaapp.com\/entity#Thing6"},{"@id":"https:\/\/www.schemaapp.com\/entity#Thing1"}],"inLanguage":[{"@type":"Language","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-measure-the-impact-of-structured-data\/#BlogPosting_inLanguage_Language","name":"English"}],"dateModified":"2023-09-11T16:07:49+00:00","headline":"How to Measure the Impact of Structured Data for SEO","datePublished":"2020-12-22T22:35:14+00:00","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-measure-the-impact-of-structured-data\/#BlogPosting_image_ImageObject","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2021\/03\/How-to-Measure-the-Impact-of-Structured-Data.png"}],"mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-measure-the-impact-of-structured-data\/","name":"How to Measure the Impact of Structured Data for SEO","articleBody":"If you measure site performance, you already know about Google Search Console and probably use it regularly. When it comes to gauging the validity and performance of structured data on your site, it provides comprehensive, customizable reports that reflect how Google understands (and renders) your markup. \nIn this article, we\u2019ll take you through:\n\nMeasuring the Performance of Your Structured Data\nCapture your Starting Point\nInterpreting the Data\nMonitoring Rich Results with Enhancement Reports\nNext Steps\nFrequently Asked Questions\n\nNote: If you\u2019re looking for a more general introduction to Google Search Console, see Google\u2019s documentation on getting started, or check out Hubspot\u2019s Ultimate Guide to Google Search Console in 2020.\nMeasure the Performance of Your Structured Data\nWhen you first log into Search Console, it will open with an Overview page, as shown below.\n\nTo dig into the search engine results page (SERP) data, click on \u201cOpen Report\u201d. You can also access this information by choosing \u201cSearch results\u201d from the sidebar on the left.\n<img decoding=\"async\" class=\"aligncenter wp-image-11130\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Overview.png?strip=all&lossy=1&resize=759%2C364&ssl=1\" alt=\"From the Overview, open the Search results report.\" width=\"759\" height=\"364\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Overview.png?strip=all&lossy=1&resize=759%2C364&ssl=1 759w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Overview.png?strip=all&lossy=1&ssl=1 895w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Overview-300x144.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Overview-600x288.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Overview-768x368.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Overview-80x38.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Overview-200x96.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Overview-484x232.png?strip=all&lossy=1&ssl=1 484w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Overview-125x60.png?strip=all&lossy=1&ssl=1 125w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Overview-209x100.png?strip=all&lossy=1&ssl=1 209w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Overview-140x67.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Overview-400x192.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Overview-220x105.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Overview-100x48.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Overview-450x216.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Overview-30x14.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Overview.png?strip=all&lossy=1&w=684&ssl=1 684w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/>\nYou will now be presented with the site performance for organic traffic. This includes total clicks, total impressions, average click-through rate, and average position. The default setting will display the last three months\u2019 worth of data. \nYou can click on any of the squares to toggle their metrics on and off in the graph. For a cleaner result, we recommend starting with only \u201cTotal clicks\u201d and \u201cTotal impressions\u201d.\n<img decoding=\"async\" class=\"aligncenter wp-image-11129\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-clicks-and-impressions.png?strip=all&lossy=1&resize=790%2C369&ssl=1\" alt=\"Select the clicks and impressions options in the default view.\" width=\"790\" height=\"369\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-clicks-and-impressions.png?strip=all&lossy=1&resize=790%2C369&ssl=1 790w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-clicks-and-impressions.png?strip=all&lossy=1&ssl=1 934w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-clicks-and-impressions-300x140.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-clicks-and-impressions-600x280.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-clicks-and-impressions-768x359.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-clicks-and-impressions-80x37.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-clicks-and-impressions-200x93.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-clicks-and-impressions-497x232.png?strip=all&lossy=1&ssl=1 497w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-clicks-and-impressions-129x60.png?strip=all&lossy=1&ssl=1 129w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-clicks-and-impressions-214x100.png?strip=all&lossy=1&ssl=1 214w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-clicks-and-impressions-140x65.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-clicks-and-impressions-400x187.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-clicks-and-impressions-220x103.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-clicks-and-impressions-100x47.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-clicks-and-impressions-450x210.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-clicks-and-impressions-30x14.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-clicks-and-impressions.png?strip=all&lossy=1&w=684&ssl=1 684w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/>\nCapture your Starting Point\nIf you\u2019re just starting to implement your structured data, we recommend benchmarking the current site performance trends to date. \nGoogle Search Console provides a 16-month window of metrics, which means there is always a three-month overlap with the previous year. This data can be used to measure year-over-year progress. You have a window of opportunity to record the data now so that you have a larger frame of reference moving forward. \nBelow we will outline how to apply filters to capture specific segments of your data.\nInterpreting the Data\nGoogle Search Console has several options for displaying data including by specific date range, page set, and search appearance. These parameters can be combined using filters in the \u201cPerformance on Search Results\u201d view. \nYou\u2019ll also find Enhancement reports which provide a breakdown of the health of individual rich results and their associated URLs.\nDate Range\nThis filter allows you to segment the time period you want to explore. \nBy default, GSC presents data for the last 3 months, but this can easily be modified by clicking on the filter. Then, you can select a preset or custom date range. \nSetting a date range that includes before and after you implemented structured data can help you measure its impact on performance. \n<img decoding=\"async\" class=\"size-full wp-image-8524 aligncenter\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Date-Filter-1.png?strip=all&lossy=1&resize=492%2C405&ssl=1\" alt=\"The Date ranger filter allows you to select preset or custom time periods to apply to your graph.\" width=\"492\" height=\"405\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Date-Filter-1.png?strip=all&lossy=1&ssl=1 492w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Date-Filter-1-300x247.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Date-Filter-1-200x165.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Date-Filter-1-30x25.png?strip=all&lossy=1&ssl=1 30w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/>\nTime Period Comparison \nGoogle Search Console provides some predefined comparison periods. These can be found under the \u201cCompare\u201d tab within the Date range selection tool. To capture the largest amount of year over year data, select \u201cCompare last 3 months year over year\u201d.  \n<img decoding=\"async\" class=\"aligncenter wp-image-8526\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Date-range.png?strip=all&lossy=1&resize=312%2C311&ssl=1\" alt=\"To capture the largest amount of year over year data, select \u201cCompare last 3 months year over year\u201d.\" width=\"312\" height=\"311\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Date-range.png?strip=all&lossy=1&resize=312%2C311&ssl=1 312w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Date-range.png?strip=all&lossy=1&ssl=1 603w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Date-range-150x150.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Date-range-300x300.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Date-range-350x349.png?strip=all&lossy=1&ssl=1 350w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Date-range-600x599.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Date-range-100x100.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Date-range-200x200.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Date-range-30x30.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Date-range.png?strip=all&lossy=1&w=456&ssl=1 456w\" sizes=\"(max-width: 312px) 100vw, 312px\" \/>\nDue to how the years line up, sometimes the graph won\u2019t portray the data in an easily accessible view.\n<img decoding=\"async\" class=\"wp-image-11114 aligncenter\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-comparison.png?strip=all&lossy=1&resize=765%2C381&ssl=1\" alt=\"Use the Date range filter to see a 3 month year-over-year comparison.\" width=\"765\" height=\"381\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-comparison.png?strip=all&lossy=1&resize=765%2C381&ssl=1 765w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-comparison.png?strip=all&lossy=1&ssl=1 913w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-comparison-300x150.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-comparison-600x299.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-comparison-768x383.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-comparison-80x40.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-comparison-200x100.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-comparison-466x232.png?strip=all&lossy=1&ssl=1 466w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-comparison-120x60.png?strip=all&lossy=1&ssl=1 120w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-comparison-201x100.png?strip=all&lossy=1&ssl=1 201w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-comparison-140x70.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-comparison-400x199.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-comparison-220x110.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-comparison-100x50.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-comparison-450x224.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-comparison-30x15.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-comparison.png?strip=all&lossy=1&w=684&ssl=1 684w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/>\nTo accommodate for this, you can manually select the comparison period (start and end dates) to align with the same day of the week (e.g. Saturday or Monday). This will provide a better-aligned view when it comes to gauging growth.\n<img decoding=\"async\" class=\"aligncenter wp-image-11115 size-full\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-2.png?strip=all&lossy=1&resize=697%2C325&ssl=1\" alt=\"Modify the date range to get your graphs to align.\" width=\"697\" height=\"325\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-2.png?strip=all&lossy=1&ssl=1 697w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-2-300x140.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-2-600x280.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-2-80x37.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-2-200x93.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-2-498x232.png?strip=all&lossy=1&ssl=1 498w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-2-129x60.png?strip=all&lossy=1&ssl=1 129w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-2-214x100.png?strip=all&lossy=1&ssl=1 214w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-2-140x65.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-2-400x187.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-2-220x103.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-2-100x47.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-2-450x210.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-YOY-2-30x14.png?strip=all&lossy=1&ssl=1 30w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/>\nPage\nThe Page filter allows you to look at the performance of an individual URL, or a set of pages that have the same URL pattern. You can implement this filter by clicking the \u201c+ New\u201d button beside the date filter and selecting the \u201cPage\u2026\u201d option.\n<img decoding=\"async\" class=\" wp-image-11116 aligncenter\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-filter.png?strip=all&lossy=1&resize=489%2C273&ssl=1\" alt=\"Use the "Page..." filter to look at specific URLs or URL patterns.\" width=\"489\" height=\"273\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-filter.png?strip=all&lossy=1&resize=489%2C273&ssl=1 489w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-filter.png?strip=all&lossy=1&ssl=1 528w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-filter-300x168.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-filter-80x45.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-filter-200x112.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-filter-415x232.png?strip=all&lossy=1&ssl=1 415w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-filter-107x60.png?strip=all&lossy=1&ssl=1 107w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-filter-179x100.png?strip=all&lossy=1&ssl=1 179w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-filter-140x78.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-filter-400x223.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-filter-220x123.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-filter-100x56.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-filter-450x251.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-filter-30x17.png?strip=all&lossy=1&ssl=1 30w\" sizes=\"(max-width: 489px) 100vw, 489px\" \/>\nNext, you can either copy and paste the URL of a unique page you\u2019d like to measure, or a URL segment that represents a page set. Maybe you want to gauge the performance of all pages on your site containing \/blog\/ or \/products\/. \nThis is useful for assessing types that aren\u2019t eligible for Rich Results or don\u2019t have a related Enhancement Report. Have \u201cService\u201d markup deploying to all pages within the \/health subfolder? Just implement that as the Page filter to measure your results. \n<img decoding=\"async\" class=\"aligncenter wp-image-11128\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-set-example-2.png?strip=all&lossy=1&resize=783%2C388&ssl=1\" alt=\"Applying the page filter allows you to see the performance of page sets.\" width=\"783\" height=\"388\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-set-example-2.png?strip=all&lossy=1&resize=783%2C388&ssl=1 783w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-set-example-2.png?strip=all&lossy=1&ssl=1 936w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-set-example-2-300x149.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-set-example-2-600x297.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-set-example-2-768x381.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-set-example-2-80x40.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-set-example-2-200x99.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-set-example-2-468x232.png?strip=all&lossy=1&ssl=1 468w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-set-example-2-121x60.png?strip=all&lossy=1&ssl=1 121w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-set-example-2-202x100.png?strip=all&lossy=1&ssl=1 202w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-set-example-2-140x69.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-set-example-2-400x198.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-set-example-2-220x109.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-set-example-2-100x50.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-set-example-2-450x223.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-set-example-2-30x15.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Page-set-example-2.png?strip=all&lossy=1&w=684&ssl=1 684w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/>\nMonitoring Rich Result Performance with Search Appearance\nIf a page is eligible for rich results, use the \u201cSearch Appearance\u201d filter to display the performance of specific rich result types. We caution against selecting the \u201cRich results\u201d filter. While Google\u2019s documentation alludes to this category being a superset of all rich results, the numbers are often much lower than for individual rich result types. So, it\u2019s best to filter by specific type, like \u201cVideos\u201d or \u201cFAQ rich results\u201d, to get a more accurate picture. \n\ud83d\udca1 TIP! Select specific rich result types in the Search Appearance filter for more accurate results.\n<img decoding=\"async\" class=\"aligncenter wp-image-11121\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance.png?strip=all&lossy=1&resize=583%2C362&ssl=1\" alt=\"It's best to select a specific Search Appearance rather than Rich Results overall.\" width=\"583\" height=\"362\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance.png?strip=all&lossy=1&resize=583%2C362&ssl=1 583w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance.png?strip=all&lossy=1&ssl=1 657w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-300x186.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-600x373.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-80x50.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-200x124.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-374x232.png?strip=all&lossy=1&ssl=1 374w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-97x60.png?strip=all&lossy=1&ssl=1 97w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-161x100.png?strip=all&lossy=1&ssl=1 161w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-140x87.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-400x248.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-220x137.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-100x62.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-450x279.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-30x19.png?strip=all&lossy=1&ssl=1 30w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/>\nIf the pages weren\u2019t previously receiving rich results, you\u2019ll likely see a steep increase from zero. Comparing the clicks and impressions from these reports to those of the overall \u201cPerformance on Search Results\u201d allows you to see what percentage of clicks and impressions can be attributed to rich results.\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-11122\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-FAQ-example.png?strip=all&lossy=1&resize=686%2C311&ssl=1\" alt=\"If the pages weren\u2019t previously receiving rich results, you\u2019ll likely see a steep increase from zero.\" width=\"686\" height=\"311\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-FAQ-example.png?strip=all&lossy=1&ssl=1 686w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-FAQ-example-300x136.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-FAQ-example-600x272.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-FAQ-example-80x36.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-FAQ-example-200x91.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-FAQ-example-512x232.png?strip=all&lossy=1&ssl=1 512w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-FAQ-example-132x60.png?strip=all&lossy=1&ssl=1 132w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-FAQ-example-221x100.png?strip=all&lossy=1&ssl=1 221w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-FAQ-example-140x63.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-FAQ-example-400x181.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-FAQ-example-220x100.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-FAQ-example-100x45.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-FAQ-example-450x204.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Search-Appearance-FAQ-example-30x14.png?strip=all&lossy=1&ssl=1 30w\" sizes=\"(max-width: 686px) 100vw, 686px\" \/>\nMonitoring Rich Results with Enhancement Reports\nEnhancement reports come in handy when you want to assess both the validity and performance of specific rich result types. Currently, Google Search Console provides reports for the following features:\n\nBreadcrumb\nDataset\nEvent\nFAQ\nFact check\nGuided recipe\nHow-to\nImage License\nJob posting\nLogo\nProduct\nQ&A page\nRecipe\nReview snippet\nSitelinks searchbox\nSpecial Announcement\nVideo\n\nThese Enhancement reports show the number of instances that are valid, instances that contain errors or warnings, and the number of impressions associated with each rich result type. You\u2019ll generally see the number of impressions rise with the number of valid instances.\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-11123\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Report.png?strip=all&lossy=1&resize=690%2C319&ssl=1\" alt=\"An example of an Enhancement Report containing valid instances and rising impressions.\" width=\"690\" height=\"319\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Report.png?strip=all&lossy=1&ssl=1 690w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Report-300x139.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Report-600x277.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Report-80x37.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Report-200x92.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Report-502x232.png?strip=all&lossy=1&ssl=1 502w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Report-130x60.png?strip=all&lossy=1&ssl=1 130w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Report-216x100.png?strip=all&lossy=1&ssl=1 216w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Report-140x65.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Report-400x185.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Report-220x102.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Report-100x46.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Report-450x208.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Report-30x14.png?strip=all&lossy=1&ssl=1 30w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/>\nIf you\u2019re deploying markup to a large number of pages, the error and warning reports give you an overview of the health of your markup. These can either inform you that something in your markup is broken, or that a required piece of information is missing. \n<img decoding=\"async\" class=\"aligncenter wp-image-11124 size-full\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-report-errors.png?strip=all&lossy=1&resize=680%2C292&ssl=1\" alt=\"Enhancement reports allow you to see trends in errors and warnings in your markup.\" width=\"680\" height=\"292\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-report-errors.png?strip=all&lossy=1&ssl=1 680w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-report-errors-300x129.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-report-errors-600x258.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-report-errors-80x34.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-report-errors-200x86.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-report-errors-540x232.png?strip=all&lossy=1&ssl=1 540w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-report-errors-140x60.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-report-errors-233x100.png?strip=all&lossy=1&ssl=1 233w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-report-errors-400x172.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-report-errors-220x94.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-report-errors-100x43.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-report-errors-450x193.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-report-errors-30x13.png?strip=all&lossy=1&ssl=1 30w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\nThese reports are broken down into types which can, themselves, be clicked on in order to see which URLs are being impacted. Once you\u2019ve resolved any issues in your markup, you can click \u201cValidate fix\u201d to get Google to recrawl and revalidate.\n<img decoding=\"async\" class=\"aligncenter wp-image-11125\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Errors.png?strip=all&lossy=1&resize=767%2C203&ssl=1\" alt=\"Enhancement reports break down the errors and warnings on individual URLs.\" width=\"767\" height=\"203\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Errors.png?strip=all&lossy=1&resize=767%2C203&ssl=1 767w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Errors.png?strip=all&lossy=1&ssl=1 820w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Errors-300x79.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Errors-600x159.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Errors-768x203.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Errors-80x21.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Errors-200x53.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Errors-227x60.png?strip=all&lossy=1&ssl=1 227w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Errors-378x100.png?strip=all&lossy=1&ssl=1 378w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Errors-140x37.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Errors-400x106.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Errors-220x58.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Errors-100x26.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Errors-450x119.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Errors-30x8.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-Enhancement-Errors.png?strip=all&lossy=1&w=684&ssl=1 684w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\nAlways remember, \u201cError\u201d means you\u2019re missing something that\u2019s required in order to be eligible for rich results. \u201cValid with warning\u201d means you\u2019re only missing recommended properties. These instances will still be eligible for rich results, they just won\u2019t include all the available features.\nFor more information about troubleshooting and resolving errors, check out Google\u2019s documentation on Rich result status reports.\nNext Steps\nNow that you understand the basics of using Search Console to monitor your structured data, you can create and compare any number of segments to gather interesting data points. \nThe following list provides some ideas for how you can use filters to gather new metrics: \n\nCalculate the percentage of impressions or clicks that your rich result segments are achieving compared to the sitewide performance. \nCalculate the change in growth rate by determining the difference between the average month-over-month growth before and after structured data implementation. Optimally, this would use the same number of months before and after for an accurate representation of this change.\nCalculate the growth of rich results as a percentage of total growth by determining the difference between two time periods for both rich results and sitewide and then calculating the rich results difference as a percentage of the sitewide difference.\n\nGoogle Search Console is an excellent tool with a lot of opportunities for customization. That being said, it does have a bit of a learning curve. Having pushed Search Console to its reporting limits ourselves (at least where structured data is concerned), we\u2019ve been working to develop an automated way to answer the kinds of questions schema users want to know. \nIf you\u2019re less interested in playing with Search Console\u2019s filters and want an easier way to access schema-specific reports, contact us and ask about our Schema Performance Analytics.\nFrequently Asked Questions\nHow do I know if my Schema Markup is working?\nYou can test whether your structured data is valid on individual pages by using the Schema Markup Validator (SMV), which officially replaced Google\u2019s Structured Data Testing Tool on August 9th, 2021, and Rich Results testing tool. \nFor sitewide validation, run your site through the Schema App Analyzer. The number of rich-result-eligible items can also be measured in Google Search Console\u2019s Enhancement Reports, though it can take some time for these reports to be populated.\nTo measure the impact of rich results on site performance, apply \u201cSearch appearance\u201d filters to the Google Search Console Search results report. You can also explore our blog post: How Do I Know If My Schema Markup Is Working? How to If you want to go beyond rich results to measure the impact of structured data as a whole, ask us about Schema Performance Analytics. \nWhat kind of SEO impact should I expect?\nImplementing structured data makes your content eligible for rich results, and provides search engines with a deeper understanding of your content. By including it in your SEO strategy, you can expect to see an increase in digital marketing objectives like clicks, impressions, click-through-rate, and conversions.\nFor more information about the impact our clients have experienced, check out our case studies.\nHow do I get rich results?\n\nApplying the appropriate structured data to your content can make it eligible for rich results.  Not sure where to start? Check out Google\u2019s list of Rich Result Features for the required types and properties, and make sure your markup follows Google\u2019s General structured data guidelines.\nStill have questions? Contact Schema App to learn about our full-service enterprise solutions.\nHow do I fix errors in my structured data?\nIt\u2019s very important that you check your schema markup so you can be sure that it is working hard behind the scenes for your website! While you\u2019re waiting for the Google Search Console results to appear, there are a variety of tools that allow you to check for any errors or warnings that your markup may be generating. \nWe recommend the following:\n\nGoogle\u2019s Rich Results Testing Tool (for single-page validation)\nThe Schema App Analyzer (for site-wide validation)\nThe Schema Markup Validator (to check for errors in your schema markup syntax)\n\nIf you need a hand getting started with your structured data strategy, we\u2019ve helped customers such as SAP and Keen Footwear drive more quality search traffic to their websites. \nStart reaching your online business goals with structured data.Let\u2019s Talk\n ","description":"When it comes to measuring the impact of structured data on your site, monitoring Google's understanding of your markup is essential."},{"@context":"http:\/\/schema.org","@type":"Organization","address":{"@type":"PostalAddress","streetAddress":"201 - 412 Laird Road","postalCode":"N1G 3X7","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"https:\/\/www.schemaapp.com\/#Country","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"description":"Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams develop a knowledge graph and drive search performance.","knowsAbout":["http:\/\/www.wikidata.org\/entity\/Q1891170","https:\/\/www.wikidata.org\/wiki\/Q6108942","https:\/\/www.wikidata.org\/wiki\/Q26813700","https:\/\/www.wikidata.org\/wiki\/Q180711","http:\/\/www.wikidata.org\/entity\/Q33002955"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"location":"http:\/\/www.wikidata.org\/entity\/Q504114","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","email":"support@schemaapp.com","knowsLanguage":"http:\/\/www.wikidata.org\/entity\/Q1860","areaServed":"http:\/\/www.wikidata.org\/entity\/Q13780930","@id":"https:\/\/www.schemaapp.com\/#Organization"},{"@context":"http:\/\/schema.org","@type":"Thing","sameAs":["kg:\/m\/05h5pjx","https:\/\/en.wikipedia.org\/wiki\/Google_Search_Console","https:\/\/www.wikidata.org\/wiki\/Q328216"],"name":"Google Search Console","description":"Google Search Console is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites.","@id":"https:\/\/www.schemaapp.com\/entity#Thing1"},{"@context":"http:\/\/schema.org","@type":"Thing","name":"Structured Data","sameAs":["kg:\/m\/05p2j70","http:\/\/www.wikidata.org\/entity\/Q26813700","https:\/\/en.wikipedia.org\/wiki\/Structured_data"],"description":"information with a formal data model","alternateName":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/entity#Thing6"},{"@context":"http:\/\/schema.org","@type":"Thing","sameAs":["https:\/\/www.wikidata.org\/wiki\/Q95","https:\/\/en.wikipedia.org\/wiki\/Google","kg:\/m\/045c7b"],"description":"search for information about (someone or something) on the internet using the search engine Google.","name":"Google","@id":"https:\/\/www.schemaapp.com\/entity#Thing"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema Markup","item":"https:\/\/www.schemaapp.com\/schema-markup\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"How to Measure the Impact of Structured Data for SEO","item":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-measure-the-impact-of-structured-data\/#breadcrumbitem"}]}]