[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-markup\/new-vacation-rental-rich-results-on-google\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-markup\/new-vacation-rental-rich-results-on-google\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","mentions":[{"@id":"https:\/\/www.schemaapp.com\/entity#Thing"},{"@id":"https:\/\/www.schemaapp.com\/entity#Thing6"}],"inLanguage":[{"@type":"Language","@id":"https:\/\/www.schemaapp.com\/schema-markup\/new-vacation-rental-rich-results-on-google\/#BlogPosting_inLanguage_Language","name":"English"}],"headline":"New Vacation Rental Rich Results on Google","datePublished":"2023-12-05T19:08:06+00:00","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/new-vacation-rental-rich-results-on-google\/#BlogPosting_image_ImageObject","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2023\/12\/New-Vacation-Rental-Rich-Result-1.png"}],"mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/new-vacation-rental-rich-results-on-google\/","name":"New Vacation Rental Rich Results on Google","articleBody":"Google has been actively unveiling a series of new rich results in recent weeks. Continuing this trend, they have introduced yet another addition \u2013 Vacation Rentals.\nOn December 4, 2023, Google released Vacation Rental structured data. If your website features vacation rentals, adding this new structured data markup to your site can enhance the visibility of your listings on the search engine results page (SERP).\nHistory of Vacation Rentals in Search\nPrior to this, Google\u2019s SERP already featured an enhanced search function for vacation rentals. When you search for \u2018vacation rentals in Vancouver\u2019, for instance, you\u2019ll find rental prices along with filtering options to adjust dates and occupancy.\n\nThe recent expansion in visual representation within search results marks a significant change. Previously, this feature wasn\u2019t available through structured data, and even if you incorporated structured data on your site, appearing on the enhanced feature wasn\u2019t guaranteed.\nNow that Google supports vacation rental structured data, it provides greater control over the appearance of your vacation rental in search results. While Google historically utilized an existing XML feed method, which remains a viable choice for large partners and those managing multiple domains and brands, the use of structured data offers a simpler and more flexible approach.\nWhat You Need To Know About Vacation Rental Structured Data\nVacation rental structured data is structured data you can add to your vacation rental listing pages to achieve a rich result on Google. The vacation rental rich results will provide users with information about the listing, such as the name, description, reviews, location, images, and more in the search results.\nWhat are the Required and Recommended Properties?\nTo be eligible for the rich result, you must include all the required properties.\nHowever, we recommend including as many of the recommended properties as possible. These details are not just about what appears on the rich result visually; detailed listings contribute to effective filtering for users\u2019 specific needs.\nBy including properties like addressLocality and numberOfBeds, your listing becomes more relevant to targeted queries. For instance, someone searching for \u201cvacation rentals in downtown toronto\u201d can be shown listings that have specified the locality of downtown Toronto in their structured data.\nBe sure to refer to Google\u2019s Structured Data Documentation as a guideline for recommended and required properties for Vacation Rental structured data.\nCertain required and recommended properties will also call for users to nest other Types of markup in the property. For example, one of the required properties to be eligible for this rich result is \u2018containsPlace\u2019, and Google expects you to nest the Accommodation Type under that property. This means that you need to create markup for the Accommodation Type, before linking it to the containsPlace property.\nNesting your markup and connecting entities using your Schema Markup can be challenging especially if you are new to implementing structured data. If you\u2019re looking to implement proper vacation rental structured data on your site, our Schema App team can help.\nEligibility Criteria\nIt\u2019s important to note that eligibility criteria apply, and this rich result is exclusively reserved for vacation rentals, not hotels.\nAdditionally, you can only list vacation rentals on Google if you are:\n\nA registered property management business with a direct booking website\nAlready listed on a booking site that\u2019s integrated with vacation rentals on Google\n\nShared rooms, partial houses, and peer-to-peer rentals aren\u2019t currently eligible for integration.\nSo what does Google consider a \u201cvacation rental property\u201d? In order to be eligible, your property must:\n\nProvide a furnished space that is private to the guest\/renter\nAccept short-term, overnight reservations\nBe managed and cleaned between stays\n\nExpanding on these criteria, there are three different groups that can deliver vacation rental listings:\n\nConnectivity partner: Ex. Hostaway \u2013 a tool that manages vacation rentals across multiple channels\nProperty managers: Ex. You run your own B&B\nOnline travel agencies and metasearch providers: Ex. Aggregator sites like Expedia\n\nThis feature is limited to websites that meet certain criteria, and additional steps are required in order to integrate. Once you\u2019ve completed the Vacation Rental Partner integration, you simply need to mark up your site with the appropriate structured data, allowing Google to crawl it to generate the listing feed. To delve into the specifics and ensure compliance, review Google\u2019s Starter Guide Overview.\nWhat Does a Vacation Rental Rich Result Look Like?\nVisually, this rich result has not changed dramatically from the pre-existing search enhancements that closely resembled this new rich result. What has changed is how you can achieve this enhanced result through structured data.\n\nThe Impact of Achieving a Vacation Rental Rich Result\nAchieving this rich result comes with many implications, some more beneficial than others.\nOn the positive side, it contributes to a zero-click search experience, aligning with Google\u2019s user-centric focus. However, the flip side is the potential for intensified price comparison, which can be both advantageous and detrimental. While it facilitates user comparison and enhances visibility, it may pose a challenge by demanding more competitive pricing.\nIn addition to this, the rise of zero-click searches will impact aggregator sites, as users find answers directly on the SERP, potentially rendering aggregator sites obsolete.\nIn a highly competitive space like vacation rentals, this rich result becomes a game-changer. Without it, smaller businesses might struggle to rank on the SERP, particularly when contending with larger sites boasting higher domain authority and substantial investments in SEO and advertising.\nGiven the existing trend of price comparison across various platforms, this rich result simply expedites the inevitable research and decision-making process for users.\nTo stay competitive in the search landscape, it is imperative to implement this markup, ensuring your vacation rental business remains visible and relevant to user needs.\nImplement Vacation Rental Structured Data On Your Site\nWith the many changes happening in search and with rich results coming and going at an unprecedented rate, maintaining an agile structured data solution is crucial.\nThe Schema App Highlighter ensures the dynamic and continuous updating of your structured data to align with any content or pricing changes made to your site. This agility is key to staying competitive, as outdated Schema Markup can jeopardize your eligibility for the targeted rich result.\nFor efficiency and adaptability, we recommend leveraging the Schema App Highlighter to seamlessly synchronize your markup with evolving website content and structured data requirements. Interested in learning more about the Schema App solution? Click here to get started.","description":"On December 4, 2023, Google released the new Vacation Rental structured data, enabling a new rich result. 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