[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-app-news\/google-expanding-markup-support-for-organization-information\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-app-news\/google-expanding-markup-support-for-organization-information\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","mentions":[{"@id":"https:\/\/www.schemaapp.com\/entity#Thing"},{"@id":"https:\/\/www.schemaapp.com\/entity#Thing6"}],"inLanguage":[{"@type":"Language","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/google-expanding-markup-support-for-organization-information\/#BlogPosting_inLanguage_Language","name":"English"}],"dateModified":"2024-02-22T16:19:22+00:00","headline":"Google Expands Markup Support for Organization Information","datePublished":"2023-11-30T13:26:34+00:00","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/google-expanding-markup-support-for-organization-information\/#BlogPosting_image_ImageObject","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2023\/11\/Google-Expanding-Markup-Support-for-Organization-Information.png"}],"mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-app-news\/google-expanding-markup-support-for-organization-information\/","name":"Google Expands Markup Support for Organization Information","articleBody":"When John Mueller from Google told us that \u201cnew types will be introduced\u201d, we were not expecting them to drop five new structured data features in the span of six weeks.\nOn November 29, 2023, Google announced they expanded their markup support for organization details. This means they\u2019re using more properties from Schema.org\u2019s Organization type to showcase the relevant information on Google\u2019s knowledge panels and other visual elements such as Attribution.\nThis announcement comes two days after they introduced Profile Page and Discussion Forum rich results. Let\u2019s dive in.\nWhat You Need To Know About Organization Structured Data\nOrganization Structured Data is used to describe an organization (like a corporation, NGO, or school). It is often added to a website\u2019s home page or about page since these pages tend to contain important information about an organization.\nPreviously, Google only supported Logo rich results for the Organization type. This required web publishers to use the logo and url properties to feature an organization\u2019s logo in search results.\nHowever, this update expands the number of properties that Google will support for the Organization type. In addition to logo and url, Google recommends web publishers use properties such as:\n\nname\ndescription\nlegalName\nsameAs\naddress\nduns\ntaxID\nAnd more.\n\nAs part of this update, Google has also merged the documentation for Logo structured data with the Organization structured data feature guide. You can test your Organization structured data using Google\u2019s Rich Results Test to determine if your markup is valid for the associated rich result.\nDo you need to add all the recommended properties for Organization structured data? Probably not.\nMost of the recommended properties are pretty straightforward. However, certain recommended properties, in particular, the identifier properties \u2013 iso6523Code, duns, leiCode, naics, globalLocationNumber, vatID, and taxID \u2013 may not be present on your website since they aren\u2019t usually relevant to website visitors.\nIt is a general structured data best practice to only add Schema Markup for content that exists on the page itself. However, identifiers, like the ones listed above aren\u2019t typically something that users visiting your site would be looking for.\nConversely, Google can use this information to consolidate the various identifiers as a single Organization entity in their Knowledge Graph. In cases like this, the content of these properties does not have to be visible to users on your website for you to add them in your markup.\nGoogle is more strict about the visibility of content for rich results like Products and Review Snippets, which are more prone to fraudulent representation that can undermine consumer trust. However, metadata like identifiers is more critical for Google\u2019s semantic understanding of entities than for the visual representation in the SERPs.\nWhat you get from implementing Organization structured data\nAdding Organization markup to your site will make it eligible to be shown on knowledge panels like the new merchant knowledge panel or other visual elements like Attribution. That way, users can easily find accurate information about your organization on Google.\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-14611\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/11\/organization-rich-result.png?strip=all&lossy=1&resize=508%2C639&ssl=1\" alt=\"example of enhanced visual achieved from adding organization structured data to a webpage\" width=\"508\" height=\"639\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/11\/organization-rich-result.png?strip=all&lossy=1&zoom=0.2&resize=508%2C639&ssl=1 101w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/11\/organization-rich-result.png?strip=all&lossy=1&zoom=0.4&resize=508%2C639&ssl=1 203w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/11\/organization-rich-result.png?strip=all&lossy=1&zoom=0.6&resize=508%2C639&ssl=1 304w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/11\/organization-rich-result.png?strip=all&lossy=1&zoom=0.8&resize=508%2C639&ssl=1 406w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/11\/organization-rich-result.png?strip=all&lossy=1&zoom=1&resize=508%2C639&ssl=1 508w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/11\/organization-rich-result.png?strip=all&lossy=1&zoom=2&resize=508%2C639&ssl=1 1016w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/11\/organization-rich-result.png?strip=all&lossy=1&zoom=3&resize=508%2C639&ssl=1 1524w\" sizes=\"(max-width: 508px) 100vw, 508px\" \/>\nHistorically, the knowledge panels that appear on the right side of the SERP feed off data from Google\u2019s knowledge graph and other sources like Wikipedia and authoritative websites. But with this update, Google can now tap into your structured data to provide users with even more accurate information about your organization.\nThe information in your Organization markup is arguably more accurate than an external source like Wikipedia because your organization owns the website and controls the information that appears there. Your structured data should be a trustworthy source, provided it is descriptive and up-to-date.\nStructured Data to Reflect More E-E-A-T\nThese recent rich result updates underline Google\u2019s ongoing prioritization of high-quality content from authoritative and trustworthy sources. Particularly at a time when AI-generated content is becoming more widespread, evidence of trustworthiness and reputation for the Organizations and People authoring and publishing content is paramount.\nThe Discussion Forum documentation states that markup for this type is used in features like Discussions and Forums and Perspectives, the latter of which surfaces \u201chidden gems\u201d of unique expertise on a topic from those hard-to-find places.\nBoth the Profile Page and Discussion Forum structured data documentation include recommended properties for InteractionCounter to indicate things like the number of other accounts being followed, the number of likes of other entities\u2019 posts, and the number of posts for a Person or Organization. These are properties that humans often reference when gauging the authority or trustworthiness of a source, so it would make sense that Google would want simplified access to this information in the form of structured data as well.\nGoogle\u2019s documentation for Article structured data now also recommends marking up author pages with profile page structured data.\n<img decoding=\"async\" class=\"alignnone wp-image-14610\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-9.07.26\u202fPM.png?strip=all&lossy=1&resize=909%2C262&ssl=1\" alt=\"Google\u2019s documentation for Article structured data now also recommends marking up author pages with profile page structured data.\" width=\"909\" height=\"262\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-9.07.26\u202fPM-30x9.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-9.07.26\u202fPM.png?strip=all&lossy=1&zoom=0.2&resize=909%2C262&ssl=1 181w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-9.07.26\u202fPM.png?strip=all&lossy=1&zoom=0.4&resize=909%2C262&ssl=1 363w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-9.07.26\u202fPM.png?strip=all&lossy=1&zoom=0.6&resize=909%2C262&ssl=1 545w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-9.07.26\u202fPM.png?strip=all&lossy=1&zoom=0.8&resize=909%2C262&ssl=1 727w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-9.07.26\u202fPM.png?strip=all&lossy=1&zoom=1&resize=909%2C262&ssl=1 909w\" sizes=\"(max-width: 909px) 100vw, 909px\" \/>\nThis indicates two things:\n\nGoogle wants more information about authors connected to the articles they write\nGoogle is consuming structured data from multiple URLs about those authors\n\nIn essence, high-quality content from trusted sources is much more effective for keeping users happy with the search results they receive, but it\u2019s also effective for training AI. Whether Google is focusing on advancing in the AI field, or trying to get a handle on the wild west of AI content proliferating on the web, it\u2019s logical for them to encourage the application of structured data for types and properties that contribute to this effort.\nConclusion\nIn the October Google Search News Update, John Mueller recommended that SEOs \u201cuse a CMS hosting platform or plugin that makes it easy for you to add and remove structured data\u201d to save time and make quick changes.\nAll these updates further demonstrate how important it is to have an agile structured data solution to stay ahead of your competitors. Furthermore, it is equally crucial to implement your structured data correctly and keep it up-to-date with Google\u2019s changing requirements. This significantly impacts how Google understands your organization as an entity and how the information about your organization shows up in the SERP.\nWith the right expertise and agility to implement structured data on your site, you can leverage these new structured data opportunities to control how your brand is represented on the SERP and improve the search engine\u2019s understanding of your content for more relevant search results.\nNeed help implementing an agile and scalable structured data solution across your site? Contact us today to learn more about our end-to-end Schema Markup solution.","description":"On November 29, 2023, Google announced they expanded their markup support for organization details. Find out what this entails."},{"@context":"http:\/\/schema.org","@type":"Organization","address":{"@type":"PostalAddress","streetAddress":"201 - 412 Laird Road","postalCode":"N1G 3X7","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"https:\/\/www.schemaapp.com\/#Country","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"description":"Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams develop a knowledge graph and drive search performance.","knowsAbout":["http:\/\/www.wikidata.org\/entity\/Q1891170","https:\/\/www.wikidata.org\/wiki\/Q6108942","https:\/\/www.wikidata.org\/wiki\/Q26813700","https:\/\/www.wikidata.org\/wiki\/Q180711","http:\/\/www.wikidata.org\/entity\/Q33002955"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"location":"http:\/\/www.wikidata.org\/entity\/Q504114","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","email":"support@schemaapp.com","knowsLanguage":"http:\/\/www.wikidata.org\/entity\/Q1860","areaServed":"http:\/\/www.wikidata.org\/entity\/Q13780930","@id":"https:\/\/www.schemaapp.com\/#Organization"},{"@context":"http:\/\/schema.org","@type":"Thing","name":"Structured Data","sameAs":["kg:\/m\/05p2j70","http:\/\/www.wikidata.org\/entity\/Q26813700","https:\/\/en.wikipedia.org\/wiki\/Structured_data"],"description":"information with a formal data model","alternateName":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/entity#Thing6"},{"@context":"http:\/\/schema.org","@type":"Thing","sameAs":["https:\/\/www.wikidata.org\/wiki\/Q95","https:\/\/en.wikipedia.org\/wiki\/Google","kg:\/m\/045c7b"],"description":"search for information about (someone or something) on the internet using the search engine Google.","name":"Google","@id":"https:\/\/www.schemaapp.com\/entity#Thing"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema App News","item":"https:\/\/www.schemaapp.com\/schema-app-news\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Google Expands Markup Support for Organization Information","item":"https:\/\/www.schemaapp.com\/schema-app-news\/google-expanding-markup-support-for-organization-information\/#breadcrumbitem"}]}]