{"@context":"https:\/\/schema.org\/","@type":"ProfilePage","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#ProfilePage","headline":"About Martha van Berkel","dateCreated":"2015-02-17 17:05:29","datePublished":"2023-08-11 11:06:38","dateModified":"2023-10-13 10:43:52","about":[{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/category\/schema-app-news\/","name":"Schema App News","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Schema.org","http:\/\/www.wikidata.org\/entity\/Q38926"]}],"mainEntity":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic <a href=\"https:\/\/www.schemaapp.com\/solutions\/\">Schema Markup solution<\/a> provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/\">Schema Markup<\/a> and how they can leverage Schema Markup to grow search performance and develop a reusable <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/knowledge-graph-semantics-101\/\">content knowledge graph<\/a> that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"mentions":[{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/faq\/","name":"FAQ","sameAs":["https:\/\/en.wikipedia.org\/wiki\/FAQ","http:\/\/www.wikidata.org\/entity\/Q189293"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/google\/","name":"Google","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Google","http:\/\/www.wikidata.org\/entity\/Q95"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/google-search-console\/","name":"Google Search Console","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Google_Search_Console","http:\/\/www.wikidata.org\/entity\/Q328216"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/healthcare\/","name":"Healthcare","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Health_care","http:\/\/www.wikidata.org\/entity\/Q31207"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/how-to-rich-results\/","name":"How-to Rich Results","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Rich_Piana"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/knowledge-graph\/","name":"Knowledge Graph","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Google_Knowledge_Graph","http:\/\/www.wikidata.org\/entity\/Q648625"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/rich-results\/","name":"Rich Results","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Search_engine_results_page"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/search-engine-results-page\/","name":"Search Engine Results Page","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Search_engine_results_page","http:\/\/www.wikidata.org\/entity\/Q2704141"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/semantic-seo\/","name":"Semantic SEO","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/seo\/","name":"SEO","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Seo","http:\/\/www.wikidata.org\/entity\/Q226732"]}]}