[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-app-news\/new-vehicle-listing-structured-data-on-google\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-app-news\/new-vehicle-listing-structured-data-on-google\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","mentions":[{"@id":"https:\/\/www.schemaapp.com\/entity#Thing"},{"@id":"https:\/\/www.schemaapp.com\/entity#Thing19"},{"@id":"https:\/\/www.schemaapp.com\/entity#Thing6"}],"inLanguage":[{"@type":"Language","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/new-vehicle-listing-structured-data-on-google\/#BlogPosting_inLanguage_Language","name":"English"}],"dateModified":"2023-12-05T15:34:33+00:00","headline":"New Vehicle Listing Structured Data on Google","datePublished":"2023-10-18T15:14:27+00:00","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/new-vehicle-listing-structured-data-on-google\/#BlogPosting_image_ImageObject","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2023\/10\/New-Vehicle-Listing-structured-data-.png"}],"mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-app-news\/new-vehicle-listing-structured-data-on-google\/","name":"New Vehicle Listing Structured Data on Google","articleBody":"On October 16, 2023, Google released the Vehicle Listing Structured Data. Users that implement Vehicle Listing structured data on their site will be eligible for the Vehicle Listing rich result. The Vehicle Listing rich result will be shown when buyers are searching for vehicles for sale nearby on both desktop and mobile.\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-14458\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-18-at-8.00.04\u202fAM.png?strip=all&lossy=1&resize=420%2C407&ssl=1\" alt=\"Image of Vehicle Listing rich result\" width=\"420\" height=\"407\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-18-at-8.00.04\u202fAM.png?strip=all&lossy=1&ssl=1 420w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-18-at-8.00.04\u202fAM-300x291.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-18-at-8.00.04\u202fAM-80x78.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-18-at-8.00.04\u202fAM-239x232.png?strip=all&lossy=1&ssl=1 239w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-18-at-8.00.04\u202fAM-200x194.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-18-at-8.00.04\u202fAM-62x60.png?strip=all&lossy=1&ssl=1 62w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-18-at-8.00.04\u202fAM-103x100.png?strip=all&lossy=1&ssl=1 103w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-18-at-8.00.04\u202fAM-140x136.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-18-at-8.00.04\u202fAM-400x388.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-18-at-8.00.04\u202fAM-220x213.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-18-at-8.00.04\u202fAM-100x97.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-18-at-8.00.04\u202fAM-150x145.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-18-at-8.00.04\u202fAM-30x30.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-18-at-8.00.04\u202fAM-50x48.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-18-at-8.00.04\u202fAM-31x30.png?strip=all&lossy=1&ssl=1 31w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-18-at-8.00.04\u202fAM-36x35.png?strip=all&lossy=1&ssl=1 36w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/>\nAvailable only to verified car dealerships in the US or US territories, the new Vehicle Listing rich result allows car dealerships to display the vehicle inventory they have for sale on various Google surfaces such as Google Search and the dealership\u2019s Google Business Profiles. People can also search, filter and easily access information about the vehicle\u2019s availability, pricing, mileage and other key information.\nThe Vehicle Listing rich result is a great way for car dealerships to stand out in search and shorten the buyer journey. Pages with rich results typically see a higher click-through rate on the site.\nIn this article, we\u2019ll discuss the pros and cons of implementing the new Vehicle Listing rich result through structured data compared to using a file feed and share how this announcement is an exciting followup to the overall Search update on structured data earlier this month.\nHow to achieve the Vehicle Listing rich result\nUnlike most rich results that solely rely on structured data, the Vehicle Listing rich result can be achieved through two methods.\n1. Adding Car structured data to your Vehicle Listing page.\nAs with any rich result on Google, you must markup your vehicle listing page with the required structured data properties and are encouraged to also markup the recommended structured data properties listed on the structured data feature guide.\nIt is, however, important to note that you can only markup content that is visible on your vehicle listing page.\nFor example, if you do not have any pricing information on your vehicle listing page, you cannot add the offers.price property to your markup. Doing so will make your listing page ineligible for the rich result.\n2. Uploading a vehicle listings file feed to Google\u2019s vehicle listings partner portal. \nYou can upload your vehicle listing feed file to Google\u2019s vehicle listings partner portal in CSV format to achieve a rich result.\nYour feed file should contain the list of vehicles you want to show on Google as well as the required attributes about each vehicle listed in the Feed specification.\nSome of the attributes in the Feed specification are optional. However, providing Google with more information will help improve their understanding of your listings to better match the searcher\u2019s query.\nPros and Cons of Both Methods\nIf implemented properly, both methods should make your vehicle listing pages eligible for the Vehicle Listing rich result. However, there are pros and cons to each method.\nPros and Cons of adding Car structured data to the vehicle listing page\nPro: Easy to implement and maintain structured data markup on your website. \nSimilar to the file feed, structured data is a data feed about the content on your website.\nIf you use a tool like the Schema App Highlighter, you can implement structured data to your vehicle listings page at scale. Your structured data will also automatically update whenever the content on your page changes. This is important because you\u2019ll want to avoid schema drift and make sure the rich result is always showing the latest information like availability and pricing.\nCon: It could take longer for Google to detect changes on your website. \nUnlike the uploaded feed file method, you\u2019ll have to wait for Google to re-index your page before it can register any updates to your structured data. At Schema App, we advise our customers to re-index their pages right after making any structured data updates to their pages so that Google can detect the changes quickly.\nCon: No 1:1 support from Google. \nSimilar to other rich results, Google will have an enhancement report on Search Console for the Vehicle Listing rich result. The enhancement report will show any errors or invalid items for your vehicle listing rich results. But you\u2019ll need to figure out what is causing these errors and rectify them yourself.\nIf you are using Schema App\u2019s end-to-end Schema Markup solution, you\u2019ll receive support from our customer success team whenever any structured data errors appear. Even if you don\u2019t get the 1:1 support from Google, you can still get support from our team.\nPros and Cons of Uploading a vehicle listings file feed to Google\u2019s vehicle listings partner portal\nPro: All inventory data in feed files is recognized by Google. \nHowever, you need to ensure your vehicle data conforms to the feed specification and Google\u2019s policies and restrictions.\nPro: 1:1 support is available to address any issues with feed uploads at the vehicle listings partner portal.\nThis means that Google will provide your team with support through the vehicle listings partner portal. After you\u2019ve submitted your vehicle listing file feed, you can also look at the Diagnostics page to see the full list of issues.\nPro: Feeds support more detailed properties for vehicle inventory. \nThe file feed method will allow dealerships to include more information than the structured data method and some of the additional information can also be shown in the rich results on Google.\nFor example, information about the vehicle\u2019s installed options and packages, fuel efficiency, legal disclaimer and vehicle history report link are additional information you can add through your file feed to further enhance your Vehicle Listing rich result.\nInformation about the vehicle\u2019s EV range, CO2 emissions, fulfillment options, and link to the Monroney sticker are additional information you can add through your file feed to provide more context to Google about your product. This information will not be shown on Google.\nCon: Maintaining the feed files can be challenging and time-consuming.\nGoogle recommends dealerships upload the latest versions of their feed files every four hours to preserve the data freshness and to detect outages faster. If done manually, this process can be incredibly tedious and time-consuming. It is also yet another data platform that you\u2019ll need to maintain, on top of having to maintain the information on your website.\nThat said, you can use both methods at the same time to provide Google with as much information about your vehicle listing pages. However, you\u2019ll need to ensure the data is consistent across both the structured data on your site and the vehicle listings file feed. Otherwise, the information on the file feed would override the information on the structured data, even if the information on your structured data is accurate.\nAdding structured data to your vehicle listing page is probably the easiest way for your car dealership to be eligible for these rich results, especially if you\u2019re already adding structured data to your pages.\nStructured data is not obsolete\nEarlier this month, John Mueller, Search Advocate at Google, mentioned in a Google Search News update that they will continue to introduce new Types and some Types may go away over time.\nThis year, Google stopped using structured data for How-To rich results and changed the eligibility for the FAQ rich results to only be shown for well-known authoritative government and health sites. Many SEOs started to ask if there was value beyond rich results.\nThe answer is YES! Structured data provides you with the ability to help generative AI search engines understand and contextualize the content on your page and develop your knowledge graph.\nThe Vehicle Listing rich result is the first new rich result they\u2019ve introduced awhile, albeit it is restricted only to US dealerships for now. This tells us that structured data isn\u2019t obsolete and Google is still giving content publishers control over the information provided to their search engines.\nAs Mueller reiterated in his update, structured data (also known as Schema Markup) is a machine-readable code that you can add to your web pages which search engines can use to better understand the content.\nTherefore, you should implement structured data primarily to help search engines clearly understand the content on your site and consider rich results an added value. That way, search engines can provide users accurate answers to queries like \u2018How much does an Audi A6 cost\u2019 and \u2018white Toyota Camry for sale\u2019 to drive more qualified traffic to your site.\nFinally, Mueller concluded the section on structured data by recommending SEOs to use a solution that allows you to easily implement and manage the structured data on your site to save you time. This is exceptionally important for dealerships who want to maintain the accuracy of their structured data at all times. The last thing you\u2019d want is for a potential customer to enquire about their dream car on your vehicle listing only to find out that the car is no longer available.\nIf you are a US-based car dealership looking to implement structured data on your site, we can help!\nAt Schema App, we help organizations leverage Schema Markup to inform search engines, achieve rich results and develop a reusable marketing knowledge graph. We implement and manage your Schema Markup programmatically through our semantic technology platform and high-touch support.\nGet in touch with us today to learn more!","description":"Google released the new Vehicle Listing structured data for car dealerships in the US. 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