[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-markup\/creating-howto-schema-markup-using-the-schema-app-editor\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-markup\/creating-howto-schema-markup-using-the-schema-app-editor\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","inLanguage":[{"@type":"Language","@id":"https:\/\/www.schemaapp.com\/schema-markup\/creating-howto-schema-markup-using-the-schema-app-editor\/#BlogPosting_inLanguage_Language","name":"English"}],"mentions":[{"@id":"https:\/\/www.schemaapp.com\/entity#Thing6"}],"dateModified":"2024-01-02T20:17:42+00:00","headline":"Creating \u201cHowTo\u201d Schema Markup","datePublished":"2019-11-06T21:00:19+00:00","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/creating-howto-schema-markup-using-the-schema-app-editor\/#BlogPosting_image_ImageObject","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/02\/Creating-HowTo-Schema-Markup.png"}],"mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/creating-howto-schema-markup-using-the-schema-app-editor\/","name":"Creating \u201cHowTo\u201d Schema Markup","articleBody":"If you have instructional content on your website that defines the steps to successfully complete a task, adding \u201cHowTo\u201d markup to that page allows you to explicitly convey to Google that your content is a how-to. This structured data markup improves your brand and website\u2019s E-E-A-T as you are demonstrating to Google your expertise in this area through your how-to content. Additionally, having correct HowTo schema markup may make that content eligible for a rich result on Search and How-To Action for use with Google Assistant. (Note, this is different than Recipe markup, which is used for instructional content related to making food or drinks.)\n\nBy marking up your how-to instructions with HowTo structured data, not only will your content be eligible for enhanced Google features in search results but search engines will be able to better match your data to a user\u2019s search query.\nRequired and Recommended Properties for HowTo Schema Markup\nGoogle maintains documentation to explain exactly what is required for How-To markup. We\u2019ve captured the required and recommended fields below. You must include the required properties for your content to be eligible for display as a rich result. Recommended properties add more information to your structured data, which could provide a better user experience.\nHowTo\nhttps:\/\/schema.org\/HowTo\n\n\n\nSchema Property \nPriority\nMapping Notes\n\n\nname\nRequired\nText: The title of the how-to. For example, \u201cHow to tie a tie\u201d.\n\n\nstep\nRequired\nHowToStep\n\n\ndescription\nRecommended\nText: A description of the how-to.\n\n\nestimatedCost\nRecommended\nText: The estimated cost of supplies when performing instructions.\n\n\nimage\nRecommended\nURL: Image of the completed how-to.\n\n\nsupply\nRecommended\nText: A supply consumed when performing instructions or directions.\n\n\ntool\nRecommended\nText: A tool used when performing instructions or directions.\n\n\ntotalTime\nRecommended\nThe total time required to perform all instructions or directions (including time to prepare the supplies), in ISO 8601 duration format.\n\n\nvideo\nRecommended\nVideoObject\n\n\n\nHowToStep\nhttps:\/\/schema.org\/HowToStep\n\n\n\nSchema Property \nPriority\nMapping Notes\n\n\nitemListElement\nRequired*\nHowToDirection\n\n\ntext\nRequired*\nText: The full instruction text of this step.\n\n\nimage\nRecommended\nURL: An image for the step.\n\n\nname\nRecommended\nText: The word or short phrase summarizing the step.\n\n\nurl\nRecommended\nURL: A URL that directly links to the step (if one is available). For example, an anchor link fragment.\n\n\nvideo\nRecommended\nVideoObject\n\n\n\nHowToDirection\nhttps:\/\/schema.org\/HowToDirection\n\n\n\nSchema Property \nPriority\nMapping Notes\n\n\nText\nRequired\nText: The text of the direction.\n\n\n\nFor the most current guidelines on required and recommended fields, reference the Google Developers Reference Guide.\nHow to Create HowTo Schema Markup\nTo help you get started, we put together the fundamental steps for creating HowTo schema markup:\nStep One: Add the required properties for HowTo Schema Markup\nAdd the required schema.org properties for HowTo Schema Markup using our reference above. We recommend our own tools, the Schema App Editor and Schema App Highlighter, but there are many different options out there.\nStep Two: Review your HowTo Schema Markup to ensure it follows Google\u2019s Structured Data Guidelines\nCheck that your markup follows Google\u2019s structured data guidelines\nStep Three: Deploy your HowTo Schema Markup to the relevant pages\nDeploy your markup. Google recommends using JSON-LD, which is also our favourite format for deployment!\nStep Four: Validate your page to make sure the Schema Markup is working\nTest that your schema markup is working using Google\u2019s Rich Results Testing Tool and the Schema Markup Validator, which has officially replaced Google\u2019s Structured Data Testing Tool. Read more about this change in our news post here.\nThis short video demonstrates the basics of creating HowTo schema markup using the Schema App Editor.\n\n<img src=\"https:\/\/i.ytimg.com\/vi\/ID\/hqdefault.jpg\" alt=\"\" width=\"480\" height=\"360\">\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/HRWIBzIyuwo\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe>\n\nLearn how to create HowTo schema markup using Schema App with our how-to tutorial here.\nTesting Your HowTo Schema Markup\nSchema Markup Validator\nThe Schema Markup Validator (SMV) was modeled after and has officially replaced Google\u2019s Structured Data Testing Tool (SDTT). Many SEOs still prefer the SDTT, as the SMV only validates your schema.org syntax and does not show your eligibility for rich results.\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11892\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator.png?strip=all&lossy=1&resize=1140%2C597&ssl=1\" alt=\"Schema Markup Validator Screenshot\" width=\"1200\" height=\"628\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator.png?strip=all&lossy=1&resize=1140%2C597&ssl=1 1140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator.png?strip=all&lossy=1&ssl=1 1200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-300x157.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-1024x536.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-600x314.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-768x402.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-1146x600.png?strip=all&lossy=1&ssl=1 1146w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-80x42.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-200x105.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-443x232.png?strip=all&lossy=1&ssl=1 443w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-115x60.png?strip=all&lossy=1&ssl=1 115w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-191x100.png?strip=all&lossy=1&ssl=1 191w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-140x73.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-400x209.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-220x115.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-100x52.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-450x236.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-150x79.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator.png?strip=all&lossy=1&w=912&ssl=1 912w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/>\nRich Results Testing Tool\nGoogle\u2019s Rich Results Testing Tool helps you to see which rich results can be generated by the structured data it contains.\n<img decoding=\"async\" class=\"alignnone size-full wp-image-12430\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot.png?strip=all&lossy=1&resize=1140%2C641&ssl=1\" alt=\"Rich Result Test\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot.png?strip=all&lossy=1&ssl=1 1920w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-300x169.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-1024x576.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-600x338.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-768x432.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-1067x600.png?strip=all&lossy=1&ssl=1 1067w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-80x45.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-200x113.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-412x232.png?strip=all&lossy=1&ssl=1 412w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-107x60.png?strip=all&lossy=1&ssl=1 107w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-178x100.png?strip=all&lossy=1&ssl=1 178w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-140x79.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-400x225.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-220x124.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-100x56.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-450x253.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-1300x731.png?strip=all&lossy=1&ssl=1 1300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-150x84.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot-30x17.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot.png?strip=all&lossy=1&w=912&ssl=1 912w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot.png?strip=all&lossy=1&w=1140&ssl=1 1140w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/>\nFrequently Asked Questions about HowTo Schema Markup\nWhat is HowTo schema markup?\nHowTo schema markup is code you can add to the backend of your website, explaining to search engines what your content is and what information you would like displayed in search results. When HowTo content on your website is properly marked up with structured data, you will be eligible for Google search enhancements like rich results, helping your content to engage with users before they even enter your website.\nWhen should you use HowTo schema markup?\nYou should only mark up content that is visible on your web pages. If you have how-to content, or see an opportunity to add this content to your website, marking it up with HowTo structured data will make that content eligible for Google search enhancements like rich results. Additionally, you will be improving your E-E-A-T by demonstrating to Google your expertise in that subject matter.\nDo you see opportunities for how-to content on your website? Structured data not only enhances your existing content, but SEO experts use rich result opportunities to actually inform their content strategy. If you\u2019re looking for a way to stand out in search results and take control of what information is being shown about your brand and website, get in touch! We\u2019d love to help.\nSet up a strategy call with our technical experts today.Let\u2019s Talk\n ","description":"Learn how to create HowTo schema markup for your website and how to optimize your how-to process using structured data."},{"@context":"http:\/\/schema.org","@type":"Thing","name":"Structured Data","sameAs":["kg:\/m\/05p2j70","http:\/\/www.wikidata.org\/entity\/Q26813700","https:\/\/en.wikipedia.org\/wiki\/Structured_data"],"description":"information with a formal data model","alternateName":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/entity#Thing6"},{"@context":"http:\/\/schema.org","@type":"Organization","address":{"@type":"PostalAddress","streetAddress":"201 - 412 Laird Road","postalCode":"N1G 3X7","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"https:\/\/www.schemaapp.com\/#Country","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"description":"Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams develop a knowledge graph and drive search performance.","knowsAbout":["http:\/\/www.wikidata.org\/entity\/Q1891170","https:\/\/www.wikidata.org\/wiki\/Q6108942","https:\/\/www.wikidata.org\/wiki\/Q26813700","https:\/\/www.wikidata.org\/wiki\/Q180711","http:\/\/www.wikidata.org\/entity\/Q33002955"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"location":"http:\/\/www.wikidata.org\/entity\/Q504114","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","email":"support@schemaapp.com","knowsLanguage":"http:\/\/www.wikidata.org\/entity\/Q1860","areaServed":"http:\/\/www.wikidata.org\/entity\/Q13780930","@id":"https:\/\/www.schemaapp.com\/#Organization"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema Markup","item":"https:\/\/www.schemaapp.com\/schema-markup\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Creating \u201cHowTo\u201d Schema Markup","item":"https:\/\/www.schemaapp.com\/schema-markup\/creating-howto-schema-markup-using-the-schema-app-editor\/#breadcrumbitem"}]}]