{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.schemaapp.com\/tag\/fireside-chat\/#CollectionPage","headline":"Fireside Chat Tag","description":"Our customers tell the best success stories\u2014that’s why we started a new webinar series, Fireside Chats! Join the discussion and learn how to get started with structured data, how to measure your schema markup success, and how to advance your SEO strategy.\n","url":"https:\/\/www.schemaapp.com\/tag\/fireside-chat\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-be-an-seo-trailblazer-with-structured-data\/","headline":"How to be an SEO Trailblazer with Structured Data","url":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-be-an-seo-trailblazer-with-structured-data\/","datePublished":"2022-01-11","dateModified":"2023-09-08","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-be-an-seo-trailblazer-with-structured-data\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic Schema Markup solution<\/a> provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of Schema Markup<\/a> and how they can leverage Schema Markup to grow search performance and develop a reusable content knowledge graph<\/a> that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Schema-App-Featured-Images-New-Posts.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/01\/Schema-App-Featured-Images-New-Posts.png?strip=all&lossy=1&ssl=1","height":628,"width":1200},"keywords":["Fireside Chat","JSON-LD","Knowledge Graph","Rich Results","Schema App","Schema Markup","SEO","Structured Data"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-structured-data-empowers-your-content-strategy-a-fireside-chat\/","headline":"How Structured Data Empowers your Content Strategy: A Fireside Chat","url":"https:\/\/www.schemaapp.com\/schema-markup\/how-structured-data-empowers-your-content-strategy-a-fireside-chat\/","datePublished":"2021-11-18","dateModified":"2023-04-18","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/how-structured-data-empowers-your-content-strategy-a-fireside-chat\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic Schema Markup solution<\/a> provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of Schema Markup<\/a> and how they can leverage Schema Markup to grow search performance and develop a reusable content knowledge graph<\/a> that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/11\/Schema-App-Featured-Images-New-Posts.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/11\/Schema-App-Featured-Images-New-Posts.png?strip=all&lossy=1&ssl=1","height":628,"width":1200},"keywords":["Entities","Fireside Chat","Knowledge Graph","Schema App","Schema Markup","Structured Data"]}],"about":[{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/category\/schema-markup\/","name":"Schema Markup","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Schema.org"]}],"mentions":[{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/entities\/","name":"Entities","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Entity","http:\/\/www.wikidata.org\/entity\/Q95953498"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/fireside-chat\/","name":"Fireside Chat","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Fireside_chats","http:\/\/www.wikidata.org\/entity\/Q114460938"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/knowledge-graph\/","name":"Knowledge Graph","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Google_Knowledge_Graph","http:\/\/www.wikidata.org\/entity\/Q648625"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/schema-app\/","name":"Schema App","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Google_Play"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/schema-markup\/","name":"Schema Markup","sameAs":["https:\/\/en.wikipedia.org\/wiki\/XML","http:\/\/www.wikidata.org\/entity\/Q3312185"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/structured-data\/","name":"Structured Data","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Data_structure","http:\/\/www.wikidata.org\/entity\/Q26813700"]}]}