[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-app-news\/introducing-schema-performance-analytics\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-app-news\/introducing-schema-performance-analytics\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","mentions":[{"@id":"https:\/\/www.schemaapp.com\/entity#Thing"},{"@id":"https:\/\/www.schemaapp.com\/entity#Thing6"},{"@id":"https:\/\/www.schemaapp.com\/entity#Thing1"}],"inLanguage":[{"@type":"Language","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/introducing-schema-performance-analytics\/#BlogPosting_inLanguage_Language","name":"English"}],"dateModified":"2023-04-19T19:55:06+00:00","headline":"Introducing Schema Performance Analytics","datePublished":"2021-11-30T16:00:18+00:00","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/introducing-schema-performance-analytics\/#BlogPosting_image_ImageObject","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2021\/11\/Schema-App-Featured-Images-New-Posts-1.png"}],"mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-app-news\/introducing-schema-performance-analytics\/","name":"Introducing Schema Performance Analytics","articleBody":"Schema Performance Analytics (SPA) is a structured data reporting solution powerful enough to scale your online business. With the benefits of Google Search Console plus more data and customization, you can use these insights to inform your content and overall business strategy. SPA enables your digital team to track schema markup efforts, to compare trends over different time periods, and to visualize your growth and results from structured data.\n\n<img src=\"https:\/\/i.ytimg.com\/vi\/ID\/hqdefault.jpg\" alt=\"\" width=\"480\" height=\"360\">\n<iframe title=\"Schema Performance Analytics\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/bpMvxHUwpr0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n\nSchema Performance Analytics vs Google Search Console\nSchema Performance Analytics provides similar data to Google Search Console, but with the added ability to dig a little deeper into the data with different visualizations and customizable reports. We put an infographic together to explain these benefits:\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-12844\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/11\/1205360_SPAInfographic_v1B_101321-e1637943908206.png?strip=all&lossy=1&resize=1000%2C1275&ssl=1\" alt=\"SPA Infographic Blog Post\" width=\"1000\" height=\"1275\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/11\/1205360_SPAInfographic_v1B_101321-e1637943908206.png?strip=all&lossy=1&ssl=1 1000w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/11\/1205360_SPAInfographic_v1B_101321-e1637943908206-235x300.png?strip=all&lossy=1&ssl=1 235w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/11\/1205360_SPAInfographic_v1B_101321-e1637943908206-803x1024.png?strip=all&lossy=1&ssl=1 803w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/11\/1205360_SPAInfographic_v1B_101321-e1637943908206-600x765.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/11\/1205360_SPAInfographic_v1B_101321-e1637943908206-768x979.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/11\/1205360_SPAInfographic_v1B_101321-e1637943908206-471x600.png?strip=all&lossy=1&ssl=1 471w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/11\/1205360_SPAInfographic_v1B_101321-e1637943908206-80x102.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/11\/1205360_SPAInfographic_v1B_101321-e1637943908206-157x200.png?strip=all&lossy=1&ssl=1 157w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/11\/1205360_SPAInfographic_v1B_101321-e1637943908206-182x232.png?strip=all&lossy=1&ssl=1 182w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/11\/1205360_SPAInfographic_v1B_101321-e1637943908206-200x255.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/11\/1205360_SPAInfographic_v1B_101321-e1637943908206-47x60.png?strip=all&lossy=1&ssl=1 47w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/11\/1205360_SPAInfographic_v1B_101321-e1637943908206-78x100.png?strip=all&lossy=1&ssl=1 78w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/11\/1205360_SPAInfographic_v1B_101321-e1637943908206-140x179.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/11\/1205360_SPAInfographic_v1B_101321-e1637943908206-400x510.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/11\/1205360_SPAInfographic_v1B_101321-e1637943908206-220x281.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/11\/1205360_SPAInfographic_v1B_101321-e1637943908206-100x128.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/11\/1205360_SPAInfographic_v1B_101321-e1637943908206-450x574.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/11\/1205360_SPAInfographic_v1B_101321-e1637943908206-150x191.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/11\/1205360_SPAInfographic_v1B_101321-e1637943908206-24x30.png?strip=all&lossy=1&ssl=1 24w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/11\/1205360_SPAInfographic_v1B_101321-e1637943908206.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/11\/1205360_SPAInfographic_v1B_101321-e1637943908206.png?strip=all&lossy=1&w=912&ssl=1 912w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\nWith SPA, you are able to see performance (clicks, impressions, rich results) over a myriad of visualizations. You have the flexibility to select one, two or more time periods and compare how metrics have performed over the periods selected. You can also compare how different search types, search appearances, and branded vs non-branded keywords have performed over time. \n \n<img decoding=\"async\" class=\"alignnone size-full wp-image-12658\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Overview.png?strip=all&lossy=1&resize=1140%2C549&ssl=1\" alt=\"SPA Overview\" width=\"1799\" height=\"867\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Overview.png?strip=all&lossy=1&ssl=1 1799w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Overview-300x145.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Overview-1024x494.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Overview-600x289.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Overview-768x370.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Overview-1245x600.png?strip=all&lossy=1&ssl=1 1245w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Overview-80x39.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Overview-200x96.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Overview-481x232.png?strip=all&lossy=1&ssl=1 481w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Overview-124x60.png?strip=all&lossy=1&ssl=1 124w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Overview-207x100.png?strip=all&lossy=1&ssl=1 207w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Overview-140x67.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Overview-400x193.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Overview-220x106.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Overview-100x48.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Overview-450x217.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Overview-1300x627.png?strip=all&lossy=1&ssl=1 1300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Overview-150x72.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Overview-30x14.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Overview.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Overview.png?strip=all&lossy=1&w=912&ssl=1 912w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Overview.png?strip=all&lossy=1&w=1140&ssl=1 1140w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/>\nYou\u2019re able to see the growth of your schema markup efforts over time with high level insights. \n<img decoding=\"async\" class=\"alignnone size-full wp-image-12661\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Business-Review.png?strip=all&lossy=1&resize=1140%2C411&ssl=1\" alt=\"SPA Business Review\" width=\"1761\" height=\"635\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Business-Review.png?strip=all&lossy=1&ssl=1 1761w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Business-Review-300x108.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Business-Review-1024x369.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Business-Review-600x216.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Business-Review-768x277.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Business-Review-1664x600.png?strip=all&lossy=1&ssl=1 1664w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Business-Review-80x29.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Business-Review-200x72.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Business-Review-643x232.png?strip=all&lossy=1&ssl=1 643w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Business-Review-166x60.png?strip=all&lossy=1&ssl=1 166w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Business-Review-277x100.png?strip=all&lossy=1&ssl=1 277w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Business-Review-140x50.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Business-Review-400x144.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Business-Review-220x79.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Business-Review-100x36.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Business-Review-450x162.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Business-Review-1300x469.png?strip=all&lossy=1&ssl=1 1300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Business-Review-150x54.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Business-Review-30x11.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Business-Review.png?strip=all&lossy=1&w=912&ssl=1 912w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/10\/SPA-Business-Review.png?strip=all&lossy=1&w=1140&ssl=1 1140w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/>\nAll of these insights can then help you to enhance your website content, so that you\u2019re actually using structured data opportunities to inform your content strategy. Many users have reported using the data from SPA during their periodic reporting, comparing data from specific marketing periods and also identifying their highest performing Schema App templates.\nLearn more about Schema Performance Analytics here.\nWhy Schema Performance Analytics?\nAt Schema App, we love using data to support our customers and to help them reach their online business goals. That\u2019s why we created Schema Performance Analytics! Use the data to:\n\nIdentify structured data opportunities on your website\nUse structured data opportunities to inform your website content strategy\nQuantify the results of your schema markup efforts\n\nWho is Schema Performance Analytics for?\nSchema Performance Analytics is offered to enterprise-level customers with growth mindsets, looking for a scalable structured data reporting solution. This expert tool empowers your SEO team to visualize the performance of their schema markup efforts, and to use that data to inform their content strategies.\nAre you ready to unleash the power of structured data through Schema Performance Analytics? Reach out to your customer success manager to get started!\nIf you aren\u2019t yet a Schema App customer, we\u2019d love to help you reach your structured data potential. Let\u2019s start building some meaningful connections.\nAre you ready to unleash the power of structured data?Let\u2019s Talk\n ","description":"Schema Performance Analytics (SPA) is a structured data reporting solution that is powerful enough to scale with your online business."},{"@context":"http:\/\/schema.org","@type":"Organization","address":{"@type":"PostalAddress","streetAddress":"201 - 412 Laird Road","postalCode":"N1G 3X7","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"https:\/\/www.schemaapp.com\/#Country","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"description":"Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams develop a knowledge graph and drive search performance.","knowsAbout":["http:\/\/www.wikidata.org\/entity\/Q1891170","https:\/\/www.wikidata.org\/wiki\/Q6108942","https:\/\/www.wikidata.org\/wiki\/Q26813700","https:\/\/www.wikidata.org\/wiki\/Q180711","http:\/\/www.wikidata.org\/entity\/Q33002955"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"location":"http:\/\/www.wikidata.org\/entity\/Q504114","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","email":"support@schemaapp.com","knowsLanguage":"http:\/\/www.wikidata.org\/entity\/Q1860","areaServed":"http:\/\/www.wikidata.org\/entity\/Q13780930","@id":"https:\/\/www.schemaapp.com\/#Organization"},{"@context":"http:\/\/schema.org","@type":"Thing","name":"Structured Data","sameAs":["kg:\/m\/05p2j70","http:\/\/www.wikidata.org\/entity\/Q26813700","https:\/\/en.wikipedia.org\/wiki\/Structured_data"],"description":"information with a formal data model","alternateName":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/entity#Thing6"},{"@context":"http:\/\/schema.org","@type":"Thing","sameAs":["kg:\/m\/05h5pjx","https:\/\/en.wikipedia.org\/wiki\/Google_Search_Console","https:\/\/www.wikidata.org\/wiki\/Q328216"],"name":"Google Search Console","description":"Google Search Console is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites.","@id":"https:\/\/www.schemaapp.com\/entity#Thing1"},{"@context":"http:\/\/schema.org","@type":"Thing","sameAs":["https:\/\/www.wikidata.org\/wiki\/Q95","https:\/\/en.wikipedia.org\/wiki\/Google","kg:\/m\/045c7b"],"description":"search for information about (someone or something) on the internet using the search engine Google.","name":"Google","@id":"https:\/\/www.schemaapp.com\/entity#Thing"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema App News","item":"https:\/\/www.schemaapp.com\/schema-app-news\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Introducing Schema Performance Analytics","item":"https:\/\/www.schemaapp.com\/schema-app-news\/introducing-schema-performance-analytics\/#breadcrumbitem"}]}]