[{"@type":["Article"],"@id":"https:\/\/www.schemaapp.com\/customer-stories\/excel\/#Article","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/customer-stories\/excel\/","inLanguage":"en","articleSection":"Customer Story","author":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"about":["Case Study","Customer Story"],"potentialAction":[{"@type":"Action","@id":"https:\/\/www.schemaapp.com\/customer-stories\/excel\/#Article_potentialAction_Action","name":"Get Started","url":"https:\/\/www.schemaapp.com\/get-started\/"}],"publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"mentions":[{"@type":"Product","@id":"https:\/\/www.schemaapp.com\/customer-stories\/excel\/#Highlight-20240610192046622_0_Article_mentions_Product","name":"Schema App Enterprise Solution","review":[{"@type":"Review","@id":"https:\/\/www.schemaapp.com\/customer-stories\/excel\/#Highlight-20240610192046622_0_Article_mentions_Product_review_Review","reviewRating":[{"@type":"Rating","@id":"https:\/\/www.schemaapp.com\/customer-stories\/excel\/#Highlight-20240610192046622_0_Article_mentions_Product_review_Review_reviewRating_Rating","ratingValue":"5"}],"author":[{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/customer-stories\/excel\/#Highlight-20240610192046622_0_Article_mentions_Product_review_Review_author_Person","name":"Lindsay Malzone\n"}],"reviewBody":"To truly be an SEO expert and grow with the industry, you need to work with other experts in the space that will contribute and benefit your SEO, and Schema App is definitely a key player in the SEO space."}]}],"abstract":"Excel\u2122 is a digital performance marketing company that helps insurance brands acquire the right customers at scale. They focus on generating high-quality leads for their insurance partners in the Medicare, health, life, auto and home insurance verticals.\n","name":"How Excel\u2122 Stood Out Against Competitors through Advanced Schema Markup","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/customer-stories\/excel\/#Article_image_ImageObject","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2023\/02\/Excel-scaled.jpg"}],"description":"The insurance industry is competitive and Excel\u2122 knew they had to leverage Schema Markup if they wanted to beat their competitors on search.","headline":"How Excel\u2122 Stood Out Against Competitors through Advanced Schema Markup"},{"@context":"http:\/\/schema.org","@type":"Organization","address":{"@type":"PostalAddress","streetAddress":"201 - 412 Laird Road","postalCode":"N1G 3X7","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"https:\/\/www.schemaapp.com\/#Country","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"description":"Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams develop a knowledge graph and drive search performance.","knowsAbout":["http:\/\/www.wikidata.org\/entity\/Q1891170","https:\/\/www.wikidata.org\/wiki\/Q6108942","https:\/\/www.wikidata.org\/wiki\/Q26813700","https:\/\/www.wikidata.org\/wiki\/Q180711","http:\/\/www.wikidata.org\/entity\/Q33002955"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"location":"http:\/\/www.wikidata.org\/entity\/Q504114","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","email":"support@schemaapp.com","knowsLanguage":"http:\/\/www.wikidata.org\/entity\/Q1860","areaServed":"http:\/\/www.wikidata.org\/entity\/Q13780930","@id":"https:\/\/www.schemaapp.com\/#Organization"}]