[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-markup\/know-schema-markup-working\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-markup\/know-schema-markup-working\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","mentions":[{"@id":"https:\/\/www.schemaapp.com\/entity#Thing"},{"@id":"https:\/\/www.schemaapp.com\/entity#Thing2"},{"@id":"https:\/\/www.schemaapp.com\/entity#Thing6"},{"@id":"https:\/\/www.schemaapp.com\/entity#Thing1"}],"inLanguage":[{"@type":"Language","@id":"https:\/\/www.schemaapp.com\/schema-markup\/know-schema-markup-working\/#BlogPosting_inLanguage_Language","name":"English"}],"dateModified":"2024-02-21T16:06:51+00:00","headline":"Schema Markup Checker: How to Test If Your Schema Markup Works","datePublished":"2019-07-30T20:19:05+00:00","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/know-schema-markup-working\/#BlogPosting_image_ImageObject","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/02\/How-Do-I-Know-If-My-Schema-Markup-Is-Working_.png"}],"mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/know-schema-markup-working\/","name":"Schema Markup Checker: How to Test If Your Schema Markup Works","articleBody":"We\u2019re often asked how to check the accuracy of your Schema Markup once it\u2019s been implemented. The answer depends on whether you want to assess the validity of your markup or the impact it\u2019s having on site performance.\nAssuming you want to know both, this article breaks down which tools to use, and how to use them.\nSchema Markup doesn\u2019t stop with deployment. By properly defining entities in your content through structured data like Schema Markup, these entities can be linked to a search engine\u2019s knowledge graph. Knowledge graphs connect information from all across the web, and structured data helps search engines like Google contextualize your content to better match your site with search queries.\nYour content can also be eligible for rich results in search, which can help your brand stand out from the competition.\nFor example, for two eCommerce stores selling the same product, if one displays the price, customer ratings, and reviews and the other does not, our eyes are typically drawn to the differences. This additional information can all be included in your Schema Markup as long as you follow Google\u2019s structured data guidelines.\nTest that your Schema Markup is working using the following methods so that your website doesn\u2019t miss out on the opportunities of structured data.\nHas my Schema Markup Been Successfully Deployed?\nThe first step is to make sure that your markup is on the page.\nIf you are copying and pasting the JSON-LD into the page, you can simply right-click on the web page, view the source and search within the elements tab for \u201cLD+JSON\u201d to see if the code is there.\nIf you are using Schema App or Google Tag Manager to deploy your code, it\u2019s easier to use Google\u2019s Rich Result Testing Tool for rich result eligibility and the Schema Markup Validator (SMV) for any errors in your Schema Markup syntax.\nAlternatively, you can wait and check within Google Search Console to report on the rich results or features tied to certain structured data. This could take anywhere from a few days up to a month, depending on how regularly Google crawls your site.\nFor websites that populate the Schema Markup dynamically, e.g. using JavaScript, then only the Schema Markup Validator will show these results.\nDynamic Schema Markup requires the structured data testing tool to load the HTML and process JavaScript, something Google has supported for a couple of years.\nIf you create Schema Markup using inline HTML (e.g. microdata, RDFa) or the JSON-LD is created Server side, all tools should work.\nAre There Any Errors in the Implementation?\nIt\u2019s very important that you check your Schema Markup to ensure it is working hard behind the scenes for your website. While you are waiting for the Google Search Console results to appear, there are a variety of tools that allow you to check for any errors or warnings that your markup may be generating.\nSchema Markup Validator (SMV)\nThe Schema Markup Validator went live May 2021, and officially replaced Google\u2019s Structured Data Testing Tool on August 9th, 2021. Google originally intended the Rich Results Testing Tool to replace the SDTT, but following backlash about this change Google decided to incorporate validation tooling into Schema.Org to support SEOs as they test their structured data markup.\nThe Schema Markup Validator is based on the Google Structured Data Testing Tool and is essentially a Schema Markup checker. The service, provided by Google for the Schema.Org community, can validate Schema.Org based structured data embedded in web pages, otherwise known as Schema Markup.\nThe SMV has the ability to extract JSON-LD, RDFa, and Microdata markup, display a summary of the extracted structured data, and identify syntax mistakes in the markup.\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-11892 size-full\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator.png?strip=all&lossy=1&resize=1140%2C597&ssl=1\" alt=\"Schema.Org Markup Validator Screenshot\" width=\"1200\" height=\"628\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator.png?strip=all&lossy=1&resize=1140%2C597&ssl=1 1140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator.png?strip=all&amp;lossy=1&amp;ssl=1 1200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-300x157.png?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-1024x536.png?strip=all&amp;lossy=1&amp;ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-600x314.png?strip=all&amp;lossy=1&amp;ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-768x402.png?strip=all&amp;lossy=1&amp;ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-1146x600.png?strip=all&amp;lossy=1&amp;ssl=1 1146w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-80x42.png?strip=all&amp;lossy=1&amp;ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-200x105.png?strip=all&amp;lossy=1&amp;ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-443x232.png?strip=all&amp;lossy=1&amp;ssl=1 443w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-115x60.png?strip=all&amp;lossy=1&amp;ssl=1 115w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-191x100.png?strip=all&amp;lossy=1&amp;ssl=1 191w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-140x73.png?strip=all&amp;lossy=1&amp;ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-400x209.png?strip=all&amp;lossy=1&amp;ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-220x115.png?strip=all&amp;lossy=1&amp;ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-100x52.png?strip=all&amp;lossy=1&amp;ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-450x236.png?strip=all&amp;lossy=1&amp;ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator-150x79.png?strip=all&amp;lossy=1&amp;ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator.png?strip=all&amp;lossy=1&amp;w=684&amp;ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator.png?strip=all&amp;lossy=1&amp;w=912&amp;ssl=1 912w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/>\nRich Results Testing Tool (RRTT)\n<img decoding=\"async\" class=\"alignnone wp-image-8519 size-full\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Rich-Results-July-30.png?strip=all&lossy=1&resize=1140%2C556&ssl=1\" alt=\"screenshot of google rich results test\" width=\"1920\" height=\"937\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Rich-Results-July-30.png?strip=all&amp;lossy=1&amp;ssl=1 1920w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Rich-Results-July-30-300x146.png?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Rich-Results-July-30-1024x500.png?strip=all&amp;lossy=1&amp;ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Rich-Results-July-30-600x293.png?strip=all&amp;lossy=1&amp;ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Rich-Results-July-30-768x375.png?strip=all&amp;lossy=1&amp;ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Rich-Results-July-30-200x98.png?strip=all&amp;lossy=1&amp;ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Rich-Results-July-30-30x15.png?strip=all&amp;lossy=1&amp;ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Rich-Results-July-30.png?strip=all&amp;lossy=1&amp;w=456&amp;ssl=1 456w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Rich-Results-July-30.png?strip=all&amp;lossy=1&amp;w=684&amp;ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Rich-Results-July-30.png?strip=all&amp;lossy=1&amp;w=912&amp;ssl=1 912w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2016\/11\/Rich-Results-July-30.png?strip=all&amp;lossy=1&amp;w=1140&amp;ssl=1 1140w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/>\nThe Rich Results Testing Tool supports all rich result features, and is most closely aligned with Google Search Console. This tool lists all the rich results one page may be eligible for, and\u2014in some instances\u2014shows you a preview of how your rich result could appear in the SERP.\nIt\u2019s important to remember that the Rich Results Testing Tool only validates schema.org Types that are eligible for rich results in search. If you\u2019re using Types that aren\u2019t eligible for rich results, view the \u201craw\u201d JSON-LD, to ensure it\u2019s being crawled, but that\u2019s it.\nIf you want a comprehensive view of all markup on a page, rather than only the types that are eligible for rich results, this tool is best used in tandem with other structured data testing tools.\nSchema App\u2019s Analyzer\n<img decoding=\"async\" class=\"alignnone wp-image-10733\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/09\/SchemaAppAnalyzer_Detail.jpg?strip=all&lossy=1&resize=779%2C336&ssl=1\" alt=\"An image of the Schema App Analyzer graph checking schema markup and illustrating Errors, Warnings and No Issues from a sample site in regards to various Schema Types.\" width=\"779\" height=\"336\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/09\/SchemaAppAnalyzer_Detail.jpg?strip=all&lossy=1&resize=779%2C336&ssl=1 779w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/09\/SchemaAppAnalyzer_Detail.jpg?strip=all&amp;lossy=1&amp;ssl=1 1548w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/09\/SchemaAppAnalyzer_Detail-300x129.jpg?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/09\/SchemaAppAnalyzer_Detail-1024x441.jpg?strip=all&amp;lossy=1&amp;ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/09\/SchemaAppAnalyzer_Detail-1536x662.jpg?strip=all&amp;lossy=1&amp;ssl=1 1536w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/09\/SchemaAppAnalyzer_Detail-600x259.jpg?strip=all&amp;lossy=1&amp;ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/09\/SchemaAppAnalyzer_Detail-768x331.jpg?strip=all&amp;lossy=1&amp;ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/09\/SchemaAppAnalyzer_Detail-1393x600.jpg?strip=all&amp;lossy=1&amp;ssl=1 1393w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/09\/SchemaAppAnalyzer_Detail-80x34.jpg?strip=all&amp;lossy=1&amp;ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/09\/SchemaAppAnalyzer_Detail-200x86.jpg?strip=all&amp;lossy=1&amp;ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/09\/SchemaAppAnalyzer_Detail-538x232.jpg?strip=all&amp;lossy=1&amp;ssl=1 538w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/09\/SchemaAppAnalyzer_Detail-139x60.jpg?strip=all&amp;lossy=1&amp;ssl=1 139w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/09\/SchemaAppAnalyzer_Detail-232x100.jpg?strip=all&amp;lossy=1&amp;ssl=1 232w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/09\/SchemaAppAnalyzer_Detail-140x60.jpg?strip=all&amp;lossy=1&amp;ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/09\/SchemaAppAnalyzer_Detail-400x172.jpg?strip=all&amp;lossy=1&amp;ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/09\/SchemaAppAnalyzer_Detail-220x95.jpg?strip=all&amp;lossy=1&amp;ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/09\/SchemaAppAnalyzer_Detail-100x43.jpg?strip=all&amp;lossy=1&amp;ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/09\/SchemaAppAnalyzer_Detail-450x194.jpg?strip=all&amp;lossy=1&amp;ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/09\/SchemaAppAnalyzer_Detail-30x13.jpg?strip=all&amp;lossy=1&amp;ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/09\/SchemaAppAnalyzer_Detail.jpg?strip=all&amp;lossy=1&amp;w=684&amp;ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/09\/SchemaAppAnalyzer_Detail.jpg?strip=all&amp;lossy=1&amp;w=912&amp;ssl=1 912w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/09\/SchemaAppAnalyzer_Detail.jpg?strip=all&amp;lossy=1&amp;w=1140&amp;ssl=1 1140w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/>\nThe Schema App Analyzer validates markup site-wide, for up to 10K pages. Run the Analyzer on any site and discover JSON-LD, RDFa and microdata, even when loaded dynamically.\nOnce the site has been crawled, the Analyzer provides a comprehensive health report in the form of data visualization and a list of \u201cItems Analyzed\u201d by Type. Clicking \u201cShow Details\u201d for a specific item presents a list of each URL containing that item and a breakdown of any errors or warnings.\nSince this tool validates schema.org syntax, it follows more stringent rules. These can guide your Schema Markup beyond just the requirements of Google features.\nThe Schema App Analyzer identifies markup that Google won\u2019t be able to read as a result of site speed issues. If you see errors or warnings about \u201cmissing\u201d properties that definitely exist on your page, you should investigate site speed to ensure all your markup is visible to search engine crawlers.\nUltimately, this tool provides a micro and macro view of the overall health of your markup, pointing out what to revisit for enhanced performance.\nThe Analyzer is available to all Schema App subscribers from Pro through to Enterprise.\nNote: Be on the lookout for imminent changes to the Analyzer, as we are readying reports to provide new ways of understanding your Schema Markup:\n\nSchema Markup by Type\nSchema Markup by Error \/ Warning\nSchema Markup by Page Path\nSchema Markup by Google Feature\n\nMoreover, an updated user flow and historical view of your data will show how your markup is trending over time.\nSchema App\u2019s Structured Data Tester \n<img decoding=\"async\" class=\"alignnone wp-image-11131\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Structured-Data-Tester.png?strip=all&lossy=1&resize=761%2C381&ssl=1\" alt=\"Schema App's Structured Data Tester.\" width=\"761\" height=\"381\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Structured-Data-Tester.png?strip=all&lossy=1&resize=761%2C381&ssl=1 761w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Structured-Data-Tester.png?strip=all&amp;lossy=1&amp;ssl=1 888w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Structured-Data-Tester-300x150.png?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Structured-Data-Tester-600x301.png?strip=all&amp;lossy=1&amp;ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Structured-Data-Tester-768x385.png?strip=all&amp;lossy=1&amp;ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Structured-Data-Tester-80x40.png?strip=all&amp;lossy=1&amp;ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Structured-Data-Tester-200x100.png?strip=all&amp;lossy=1&amp;ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Structured-Data-Tester-463x232.png?strip=all&amp;lossy=1&amp;ssl=1 463w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Structured-Data-Tester-120x60.png?strip=all&amp;lossy=1&amp;ssl=1 120w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Structured-Data-Tester-140x70.png?strip=all&amp;lossy=1&amp;ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Structured-Data-Tester-400x200.png?strip=all&amp;lossy=1&amp;ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Structured-Data-Tester-220x110.png?strip=all&amp;lossy=1&amp;ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Structured-Data-Tester-100x50.png?strip=all&amp;lossy=1&amp;ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Structured-Data-Tester-450x226.png?strip=all&amp;lossy=1&amp;ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Structured-Data-Tester-30x15.png?strip=all&amp;lossy=1&amp;ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Structured-Data-Tester.png?strip=all&amp;lossy=1&amp;w=684&amp;ssl=1 684w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/>\nThe Schema App Structured Data Tester can be found in the \u201cMaintenance\u201d tab in Schema App. Enter any URL, and this tool will display the Schema Markup found on that page. It is the only testing tool that displays dynamic schema.org data and does not cache the results.\nHaving a testing tool integrated within Schema App improves your markup workflow so you don\u2019t always have to go to another site to check your markup.\nWe recommend getting into the habit of using at least one of these tools when authoring your markup. It not only confirms whether it\u2019s deployed correctly but also gives you an idea of the scope of your markup, allowing you to assess its accuracy.\nGoogle Search Console\nGoogle Search Console is an excellent tool for monitoring both whether your markup is valid, and the impact it\u2019s having on site performance. For more information about using Google Search Console, check out our article How to Measure the Impact of Structured Data.\nFrequently Asked Questions About Testing Schema Markup\nHow do I know if my site has Schema Markup?\nThere are several tools you can use to know if your site has Schema Markup.\nGoogle Search Console provides insights into how Googlebot views your website. Within Google Search Console, you can check the \u201cEnhancements\u201d section to see if Google has detected and processed your structured data.\nSchema.org Validator allows you to input a URL and check for Schema Markup. It provides a detailed report of the structured data found on your webpage.\nRich Results Testing Tool is another valuable tool provided by Google for checking and validating structured data on a webpage, specifically focusing on how it may impact search results. This tool will state whether the markup is valid to create an eligible rich result and whether any opportunities exist to improve the item\u2019s appearance. From there, it also states whether there are any errors in the markup to identify what needs to be addressed to create a valid instance. This is particularly useful for websites looking to visually enhance their appearance in search using structured data.\nBefore you add custom schema markup to your website, it is important to review your site for any existing markup. Many SEO plugins like Yoast tend to automatically inject Schema Markup on your site. Though convenient, the markup added by these plugins tends to be generic and less customizable.\nTherefore, we recommend checking to see if your site has any existing Schema Markup before you go ahead and implement custom Schema Markup that accurately describes your website content. That way, you can remove any existing markup added by any plugins and prevent duplicate markup issues.\nWhere do I start with Schema Markup?\nWhen you decide to implement Schema Markup on a website, first identify what pages you want to optimize. From there, decide what part of the schema.org vocabulary will achieve the best organic search results and most Google rich results. Start with developing your schema strategy using our guide: How to Develop a Schema Markup Strategy for a Website.\nThen, move to authoring and deployment. Schema App makes Schema Markup implementation and validation easy. Our expert tools help you mark up your content with structured data\u2014no coding required on your part! Validate your Schema Markup using the tips and tools we mentioned in this article.\nHow do I find errors in my Schema Markup?\nThe first step is to make sure that your markup is on the page using the Schema Markup Validator (SMV). You can also use Google Search Console to report on the rich results or features tied to certain structured data. Another powerful tool is Schema App\u2019s Analyzer, which validates markup side-wide for up to 10K pages.\nWhat is the purpose of Schema Markup?\nAdding Schema Markup to existing pages helps search engines find information and present it to users through engaging rich results. Schema Markup is code added to your website that translates content into a language search engines understand. This advanced SEO strategy can increase your E-E-A-T, improve your brand findability, and help your online business drive more quality organic traffic to your website.\nThere are plenty of helpful tools out there to gauge whether your markup is working. We have experience with testing Schema Markup for enterprise organizations and have created testing tools for testing at scale. We help you go beyond the fundamentals of search engine optimization, leveraging structured data to showcase your unique value in search.\nIn a rapidly changing SEO environment, we introduce agility to your digital team, saving you time and resources for managing other aspects of your business. 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