[{"@context":"http:\/\/schema.org","@type":"AboutPage","significantLinks":["https:\/\/www.schemaapp.com\/about\/careers\/","https:\/\/www.schemaapp.com\/customer-stories\/"],"description":"Learn about Schema App's founding story as well as the Schema App team and values that define the Schema App culture.","audience":"https:\/\/schema.org\/PeopleAudience","headline":"About Schema App","name":"About Schema App","url":"https:\/\/www.schemaapp.com\/about\/","text":["In 2011, Mark van Berkel founded Hunch Manifest, a company focused on building products using semantic technology. Back then, there were few people that understood both semantic technology and SEO, but Mark understood both. Soon after, Martha van Berkel decided to quit her corporate job of 14 years at Cisco to join Mark on his entrepreneurial journey.  During their Schema Markup journey, Mark and Martha found it challenging to embed Schema Markup in Microdata or RDFa format due to its instability. To overcome this, he built a tool (now known as the Schema App Editor) that allowed users to generate the JSON-LD code by filling out a form and manage it centrally. When Google finally started accepting JSON-LD encoded structured data for their rich results, Mark and Martha decided to go all in and focus exclusively on Schema Markup. ","Our Values At Schema App, we value honesty and transparency. Across the team, we also live and breathe our values in our day-to-day work.  Growth Mindset Growth Mindset We are adaptable, nimble, resilient humans. We are always learning. We are resourceful. We give, receive, and ask for feedback to help each other grow and do better. We strive to make things better, one small step at a time. We see change as an opportunity. Great People Great People We are collaborative and helpful. We are honest and transparent. We are respectful and inclusive. Zero tolerance of discrimination, rudeness. We take time to give back to the community. We take care of ourselves and look out for each other. Get Results Get Results We are easy to do business with \u2013 both our products and our processes. Do the right thing for the customer or partner. We make informed decisions based on both data and our expertise We are outcome focused \u2013 both internally + customers. Our teams are empowered to decide the \u201chow\u201d."],"provider":{"@type":"Organization","location":"http:\/\/www.wikidata.org\/entity\/Q504114","image":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","name":"Schema App","description":"Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams develop a knowledge graph and drive search performance.","keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Technology","Schema Markup","Search Engine Optimization","Semantic Search"],"logo":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","email":"support@schemaapp.com","telephone":"+18554448624","address":"https:\/\/www.schemaapp.com\/#PostalAddress","sameAs":["https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q","https:\/\/twitter.com\/schemaapptool"],"legalName":"Hunch Manifest Inc","areaServed":"http:\/\/www.wikidata.org\/entity\/Q13780930","knowsAbout":["https:\/\/www.wikidata.org\/wiki\/Q6108942","https:\/\/www.wikidata.org\/wiki\/Q26813700","https:\/\/www.wikidata.org\/wiki\/Q180711","http:\/\/www.wikidata.org\/entity\/Q1891170","http:\/\/www.wikidata.org\/entity\/Q33002955"],"knowsLanguage":"http:\/\/www.wikidata.org\/entity\/Q1860","url":"https:\/\/www.schemaapp.com\/","@id":"https:\/\/www.schemaapp.com\/#Organization"},"mentions":[{"@type":"Person","name":"Johanna van Berkel","sameAs":"https:\/\/www.linkedin.com\/in\/johanna-van-berkel-218a1553\/","jobTitle":"Director of Finance","@id":"https:\/\/www.schemaapp.com\/about\/#Person"},{"@type":"ProfilePage","name":"Ana Petkovic","@id":"https:\/\/www.schemaapp.com\/author\/ana\/#ProfilePage"},{"@type":"ProfilePage","name":"Gracia Chua","@id":"https:\/\/www.schemaapp.com\/author\/gracia\/#ProfilePage"},{"@type":"ProfilePage","name":"Mark van Berkel","@id":"https:\/\/www.schemaapp.com\/author\/mark\/#ProfilePage"},{"@type":"ProfilePage","name":"Martha van Berkel","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#ProfilePage"}],"image":{"@type":"ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/06\/Culture-Club-Infographic-LinkedIn.jpg?strip=all&lossy=1&ssl=1","height":"628","width":"1200","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/06\/Culture-Club-Infographic-LinkedIn.jpg?strip=all&lossy=1&ssl=1"},"inLanguage":{"@type":"Language","name":"English","@id":"https:\/\/www.schemaapp.com\/about\/#Language"},"about":{"@id":"https:\/\/www.schemaapp.com\/#Organization"},"publisher":{"@id":"https:\/\/www.schemaapp.com\/#Organization"},"@id":"https:\/\/www.schemaapp.com\/about\/"},{"@context":"https:\/\/schema.org","@type":"BreadcrumbList","@id":"https:\/\/www.schemaapp.com\/about\/#BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"About Us","item":"https:\/\/www.schemaapp.com\/about\/#breadcrumbitem"}]}]