[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-sell-schema-markup-services-to-your-company\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-sell-schema-markup-services-to-your-company\/","inLanguage":[{"@type":"Language","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-sell-schema-markup-services-to-your-company\/#BlogPosting_inLanguage_Language","name":"English"}],"mentions":[{"@id":"https:\/\/www.schemaapp.com\/entity#Thing19"},{"@id":"https:\/\/www.schemaapp.com\/#Organization"},{"@id":"https:\/\/www.schemaapp.com\/entity#Thing6"}],"audience":"https:\/\/schema.org\/PeopleAudience","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"name":"How To Sell Schema Markup Services To Your Company","articleBody":"Is your team trying to stay on top of the latest structured data recommendations, only to be blocked by the complexity of it all?\nSchema App empowers your digital team with the control and agility to drive results in a changing SEO world, by leveraging structured data without having to rely on I.T. resources. Work with and learn from schema markup experts to take your website to a new level with structured data, and showcase the unique value of your organization in search.\nBusinesses who reach out to us are typically looking to solve the following three problems that hinder their digital performance:\n\nLacking Schema Markup Expertise\nInability to Scale Schema Markup\nInsufficient I.T Resources for Agility\n\nLacking Schema Markup Expertise\nSchema markup is an advanced, technical, and relatively new search engine optimization method. \nThis structured data vocabulary was released in 2011 through a collaborative effort by Google, Microsoft, Yahoo!, and Yandex, and the language is always changing and expanding. Schema.org is the dictionary for schema markup, and with thirteen new versions released over the past two years, it\u2019s clear that search engines continue to invest in this advanced SEO practice.\nThe benefits of structured data extend beyond improving your SEO performance:\n\nYou\u2019re actually translating your content into a language that search engines understand. \nYou\u2019re connecting your organization and information on your site to a search engine\u2019s knowledge graph by defining objects in your content as distinct entities, which streamlines Google\u2019s ability to match a user\u2019s search intent to information on your website. \nYou\u2019re taking control of how the data on your web pages is defined, rather than just hoping that search engines will figure it out and show the best information in search results. \n\nLearning a new language and how to properly map, connect, and nest data items is hard and  takes a lot of skill and knowledge, for which most SEO teams cannot dedicate a full-time position. \nSchema App: Your End to End Solution for Structured Data\nSchema App offers a technical solution with high-touch support to enable your team through the whole process. Beyond the initial setup and creation comes the need to edit, maintain, and scale your schema markup. A common misconception is that schema markup is static once it\u2019s created. The truth is your structured data should be evolving and changing over time, just as your website content and online business goals evolve. Let our solution do the heavy lifting for you, so you can focus on other areas of SEO, like strategy.\nInability to Scale Schema Markup\nThe biggest challenge for businesses who already have a structured data expert on their team is creating and managing schema markup at scale across hundreds, thousands, maybe even millions of pages on your website. Hardcoding schema markup into your website page-by-page is not sustainable, and your digital team is going to be spending hundreds of hours doing so. At Schema App, our solutions allow us to easily create, manage, and deploy customized schema markup at scale across thousands of pages to suit our customers\u2019 needs. \nTo maximize results from schema markup, your website should have useful, informative content that is comprehensively marked up with structured data. That\u2019s why your Customer Success Manager will provide expert content recommendations to unlock new opportunities for search enhancement features like rich results. The Schema App Highlighter can even update your schema markup dynamically to keep up with content changes across your website, meaning you won\u2019t miss out on any opportunities to connect with your customers as your business grows.\n\nInsufficient IT Resources for Agility\nEven if your schema markup expert has found a way to create structured data internally at scale, our bet is that implementing this is going to require some assistance from your development team. If your dev team is anything like ours, they\u2019re usually running at max capacity. Customers come to us to remove the dependency of deploying or editing their schema markup from their development team, enabling their SEO team to just get the job done! \nSchema App is a SaaS solution, so the setup, and updates are made in our application, which empowers your SEO team to make updates as the content evolves, vs being dependent on your dev team.  Also, once templates or sets of pages are set up, anytime you add to that page set, BAM! It\u2019s optimized. \nOur solution, paired with our expert Customer Success teams, means that updates can be made quickly. We\u2019re quick to execute based on customer needs and feedback\u2014no need to jump in line for your next dev team sprint cycle. Simply reach out to your customer success manager and create a plan together for when changes are going to happen so that we can be ready to update your configuration in Schema App\u2019s solution; your schema markup will evolve with your website. Or maybe your company is considering a website migration or redesign; we can pivot your schema markup strategy to help mitigate traffic lost through your transition. \n\nWhen AdventHealth was planning a massive rebrand that would consolidate over 800 websites using approximately 35 different content management systems, we helped them mitigate the risk of a drop in organic traffic during the rebranding and ended up driving the following results:\n\n90% increase in clicks \n40% increase in impressions\n38% increase in CTR\nTop position in the rankings\n\n\nWe have seen significant increases in how our physicians are being found. Physician bio clips increased 90% from 150,000 clicks to about 285,000 clicks and we saw a 38% increase in the click-through rate of the search results as well\u201d\n\u2014Brandi West, Executive Director, Digital Brand & Content Strategy I Digital Marketing, AdventHealth\nWe\u2019re here to work with our customers as they change and grow, and our integrations mean your team can do it without IT!\nReturn on Investment of working with Schema App\nSchema markup is an SEO strategy that has just started to gain appreciation from digital marketers in the last few years. The level of complexity associated with creating schema markup has likely kept some brands at bay. Early adopters are reaping the benefit of future-proofing their brand in search, especially as it becomes apparent that Google is investing more in structured data and increasing the reach of what applications it may have in the future.\nSchema App has been at the forefront of automated schema markup technology since schema.org\u2019s unveiling back in 2011. Our founders launched Schema App\u2019s powerful suite of tools to create and maintain structured data at scale without having to write a line of code. You not only save budget on software maintenance, but also on hiring a new team member to manage your schema markup internally. With structured data, you\u2019re able to measure the impact of your SEO efforts without increasing the cost of paid. With Schema App, we ensure that your return on investment goals are being met with a customized schema strategy and high-touch support from our team of experts.\nAdvanced SEO technology at a fraction of the cost\nWe aim to be 30% of the cost of doing schema markup internally. Your digital team will be empowered with advanced search engine optimization techniques without having to rely on I.T resources. How long does it take for your development team to take a concept through delivery? We take 2-3 weeks to get things live, on average. \nThe savings from dedicating development resources are already worth the investment, but what about software maintenance? Research shows that maintenance of software typically contributes to 75% of cost of ownership. Let us handle the technology, giving back more budget, time, and resources for you to invest in other areas of your business.\nEffectively measure the value of your search engine optimization\nHow do you currently measure the value of your investment in search engine optimization? Schema markup is like striking SEO gold for your website. Your SEO team will have the opportunity to work with structured data experts who do this day in and day out. Through innovative content recommendations, enhanced analytics to inform decisions through powerful data, and scalable technology, we establish a true business partnership between our team and yours. \nSave time learning complexity by partnering with world-class experts. On average, our customer success team spends 640 hours learning structured data before they can set up and do strategy. That\u2019s an estimated 640 hours of dedicated, focused learning! \nWith Schema App, you\u2019ll be adding robust, specific markup without needing to invest hundreds of hours from your internal team in learning. Our customer success managers will help you lead the industry by  leveraging our up-to-date knowledge on the most recent schema.org enhancements and rich result opportunities. We work cross-functionally with different areas of your organization to help you maximize your results from structured data.\n\nCompliment paid traffic acquisition with a boost from organic clicks and impressions.\nYou\u2019re enabling your team to measure the value of their search engine optimization without increasing the cost of paid. Our goal is to help you move your existing business metrics, not create new ones.\nOur customers typically achieve more than 10% more clicks and impressions from schema markup. If your website on average receives around 150k clicks from Google search Console on a monthly basis and your average cost per click from paid Google Ads traffic is $1.34, your average monthly value from schema markup is over $20k. \nIf you\u2019re curious about calculating the value of implementing schema markup using your own benchmarks, reach out to our sales team to explore the ROI opportunities for your website.\nLet us know if you\u2019re interested and we can get on the phone this week.\nFrequently Asked Questions\nWhy should someone choose to work with Schema App as opposed to implementing schema markup themselves?\nExpertise, scale, agility. Removing the dependency from your team to learn, maintain, and stay updated with structured data trends will allow them to shine and contribute back more to the company in the areas they\u2019re truly specialized in.\nWhy aren\u2019t all brands already using schema markup?\nSchema markup is an SEO strategy that has really just started to shine and gain appreciation from digital marketers in the last two years. The level of complexity associated with creating schema markup has likely kept some brands at bay, but early adopters are going to reap the benefit of future proofing their brand in search especially as it becomes apparent that Google is investing more in structured data, and increasing the reach of what applications it may have in the future (hint: visual and predictive search).\nWe help you go beyond the fundamentals of search engine optimization, leveraging structured data to showcase your unique value in search. In a rapidly changing SEO environment, we introduce agility to your digital team, saving you time and resources for managing other aspects of your business portfolio. We deliver to your online business goals using our structured data expertise and advanced technology.\nAre you ready to unleash the power of structured data?Let\u2019s Talk\n ","datePublished":"2021-09-09T17:00:54+00:00","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-sell-schema-markup-services-to-your-company\/","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-sell-schema-markup-services-to-your-company\/#BlogPosting_image_ImageObject","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2021\/09\/How-to-Sell-Schema-Markup-Services-to-Your-Company.png"}],"video":[{"@id":"https:\/\/www.youtube.com\/embed\/DOvuIvYcdvw?feature=oembed&enablejsapi=1&origin=https:\/\/www.schemaapp.com"}],"description":"Advanced structured data at a fraction of the cost of managing internally. 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