[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-app-news\/october-2022-rich-results-weather-report-update\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-app-news\/october-2022-rich-results-weather-report-update\/","inLanguage":[{"@type":"Language","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/october-2022-rich-results-weather-report-update\/#BlogPosting_inLanguage_Language","name":"English"}],"audience":"https:\/\/schema.org\/PeopleAudience","mentions":[{"@id":"https:\/\/www.schemaapp.com\/entity#Thing"},{"@id":"https:\/\/www.schemaapp.com\/entity#Thing6"}],"publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"name":"October 2022 Rich Results Weather Report Update","articleBody":"Change is the only constant, and the same could be said about Schema Markup and rich results. From changes in FAQ rich results to the release of Schema.org v15, here are some observations and updates in the Schema Markup industry this October.\nRich Result Changes in October 2022\nProduct, Reviews and Video are steady\nAfter a turbulent last few months, we are happy to report that we are seeing growth in Product rich results, and steady increases in clicks on Review Snippets and Video rich results. It is definitely a relief to see some calming results after the stormy summer.\nWe are also happy to start to be able to share some industry data. In 2022, we\u2019ve seen the most rich results being awarded to our Enterprise customers in the area of Video, Product and FAQ.\n\nData source: Schema App \u2013 Schema Performance Analytics\nFAQ Rich Results Continue to Change\nFAQ is one of the rich results that has had significant fluctuations this year. We continued to see an impact on the FAQ rich results, which is congruent with other reports in the industry.\n52.17% of our customers saw a drop in clicks for their FAQ rich results in the October however, impressions are increasing. The decrease in clicks is subtle, but not growing with impressions. We are seeing this across industries and are monitoring it closely to be able to attribute it to a specific strategy or content approach.\n\nData source: Schema App \u2013 Schema Performance Analytics\nOther SEOs have observed this similar trend occurring in October but across a wider time frame. Is this the result of the October 2022 Spam update? The rollout was completed on October 21st, so the timing is off.\n\n\nBarry for the win, with additional insight that another algorithm change had occurred on October 28th. This aligns more with the data we are seeing. There are additional changes going on with Google\u2019s algorithm AFTER the spam update, and these changes are specifically impacting FAQ clicks.\n\n\n\n\nSource: Marie Haynes Report\nThe good news is that the FAQ rich result has grown overall in 2022, and the early days of November are showing hopeful results. We\u2019ll be monitoring performance week-over-week to see if there is any correlation with content or industry.\n\nData source: Schema App \u2013 Schema Performance Analytics\nGoogle Updates in October 2022\nSchema.org V15 Released with more properties for Products\nSchema.org released another version with a focus on adding new properties in pending for products. One of the new properties to highlight is the positiveNotes and negativeNotes for use on Product. This property allows users to showcase the pros and cons of a product, and was created in support of a new structured data feature announced in August for Product Reviews. \n\nGood news! Schema App already supports Schema.org v15 if you want to try out the new pros and cons new search feature.\nProvide a site name on Google by adding WebSite Structured Data\nWhen Google lists a page on the search engine results page, the result shows the name of the site that the page is from \u2013 also known as the site name.\n\nPreviously, Google would automatically generate a site name by using sources such as\n\nContent in <title> elements\nHeading elements, such as <h1> elements\nOg:site_name\n\nThis October, Google announced that you can indicate your preferred site name by adding WebSite Structured Data. The site names are currently supported at a domain level, and not at the subdomain or subdirectory level.  \nThese changes indicate Google\u2019s increased use of Structured Data as a key source of information. \nNew Image Structured Data Properties\nGoogle has added 3 new Structured Data properties \u2013 creditText, creator and copyrightNotice \u2013 that can be used with the ImageObject type to provide support for image credits, copyright and creator information. \n\u201cPreviously, you could only provide image credit information with IPTC photo metadata.\u201d\nBy adding these Structured Data properties, web publishers can simplify the way they add creator data and add it in a scalable way across their sites. \nAccording to Schema.org, this is what each property is for:  \n\ncreditText: Text that can be used to credit person(s) and\/or organization(s) associated with a published Creative Work.\ncreator: The creator\/author of this CreativeWork. This is the same as the Author property for CreativeWork.\ncopyrightNotice: Text of a notice appropriate for describing the copyright aspects of this Creative Work, ideally indicating the owner of the copyright for the Work.\u201d\n\nUnlike the IPTC photo metadata, you will need to add Structured Data every time you use the photo on your site. \nWhat\u2019s interesting about this new use of Structured Data is that it is being used beyond search. This information is helping Google understand the copyright of the image. Are more teams at Google using Structured Data beyond search features? Only time will tell. \nTo do machine learning, Google needs to broaden its data sources. They now get data from their crawls, Merchant Center, user clicks, and Structured Data.\nMeasure ROI of Schema Markup using Schema Performance Analytics\nOne of the things we love about Schema Markup is that you can attribute clicks directly to this nerdy SEO strategy. To help our customers measure the impact, we\u2019ve recently released our Schema Performance Analytics Page-Level Reporting Dashboard.\n\nThis new Page Level Report combines data from Google Search Console and the Schema App Highlighter and Editor, to provide users with more granular page-level insights on their Schema Markup performance. \nUsers can also filter their data by groups of URLs to better understand how the Schema Markup is performing for different lines of business or departments. This allows our customers to better measure the ROI of Schema Markup on each business unit and the impact SEO has on their business outcomes. \nRead more about Schema Performance Analytics Page Level Report on our blog. \nConclusion\nThis last quarter, we have seen a record number of core algorithm changes from Google. \nWe are seeing rich results \u2013 like FAQs \u2013 fluctuate, which further emphasizes the need for diversity in your Schema Markup portfolio so that you can not only weather these changes but also thrive in them. \nWant to hear more? Listen to Martha\u2019s latest podcast on Voices of Search, on how you can manage your Schema Markup like a financial portfolio. ","datePublished":"2022-11-04T21:00:04+00:00","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-app-news\/october-2022-rich-results-weather-report-update\/","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/october-2022-rich-results-weather-report-update\/#BlogPosting_image_ImageObject","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2022\/11\/Schema-App-October-Rich-Result-Weather-Report.png"}],"description":"From changes in FAQ rich results to the release of Schema.org v15, here's what's happening in the Schema Markup industry this October.","dateModified":"2023-10-13T14:42:19+00:00","headline":"October 2022 Rich Results Weather Report Update"},{"@context":"http:\/\/schema.org","@type":"Thing","sameAs":["https:\/\/www.wikidata.org\/wiki\/Q95","https:\/\/en.wikipedia.org\/wiki\/Google","kg:\/m\/045c7b"],"description":"search for information about (someone or something) on the internet using the search engine Google.","name":"Google","@id":"https:\/\/www.schemaapp.com\/entity#Thing"},{"@context":"http:\/\/schema.org","@type":"Organization","address":{"@type":"PostalAddress","streetAddress":"201 - 412 Laird Road","postalCode":"N1G 3X7","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"https:\/\/www.schemaapp.com\/#Country","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"description":"Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams develop a knowledge graph and drive search performance.","knowsAbout":["http:\/\/www.wikidata.org\/entity\/Q1891170","https:\/\/www.wikidata.org\/wiki\/Q6108942","https:\/\/www.wikidata.org\/wiki\/Q26813700","https:\/\/www.wikidata.org\/wiki\/Q180711","http:\/\/www.wikidata.org\/entity\/Q33002955"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"location":"http:\/\/www.wikidata.org\/entity\/Q504114","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","email":"support@schemaapp.com","knowsLanguage":"http:\/\/www.wikidata.org\/entity\/Q1860","areaServed":"http:\/\/www.wikidata.org\/entity\/Q13780930","@id":"https:\/\/www.schemaapp.com\/#Organization"},{"@context":"http:\/\/schema.org","@type":"Thing","name":"Structured Data","sameAs":["kg:\/m\/05p2j70","http:\/\/www.wikidata.org\/entity\/Q26813700","https:\/\/en.wikipedia.org\/wiki\/Structured_data"],"description":"information with a formal data model","alternateName":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/entity#Thing6"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema App News","item":"https:\/\/www.schemaapp.com\/schema-app-news\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"October 2022 Rich Results Weather Report Update","item":"https:\/\/www.schemaapp.com\/schema-app-news\/october-2022-rich-results-weather-report-update\/#breadcrumbitem"}]}]