[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-app-hipaa-use-of-online-tracking-technologies\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-app-hipaa-use-of-online-tracking-technologies\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","inLanguage":[{"@type":"Language","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-app-hipaa-use-of-online-tracking-technologies\/#BlogPosting_inLanguage_Language","name":"English"}],"dateModified":"2023-10-13T16:08:10+00:00","headline":"Schema App\u2019s Response to New Requirements from HIPAA","datePublished":"2023-01-19T18:47:42+00:00","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-app-hipaa-use-of-online-tracking-technologies\/#BlogPosting_image_ImageObject","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2023\/01\/New-\u2013-Schema-App-Blog-Featured-Images-1.png"}],"mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-app-hipaa-use-of-online-tracking-technologies\/","name":"Schema App\u2019s Response to New Requirements from HIPAA","articleBody":"In December, the U.S. Department of Health and Human Services (HHS) issued a Bulletin about changes to the Health Insurance Portability and Accountability Act around the  \u201cUse of Online Tracking Technologies by HIPAA Covered Entities and Business Associates.\u201d \nThroughout the month of December, Schema App partnered with our Healthcare clients to identify how these new requirements impact their schema markup and how Schema App can help.\nWhat are the requirements? \nThe new Bulletin defines additional requirements for \u201ctracking technology vendors\u201d who are tracking individually identifiable health information (IIHI), such as medical record numbers, home or email addresses or individual IP addresses.\n\u201cRegulated entities disclose a variety of information to tracking technology vendors through tracking technologies placed on a regulated entity\u2019s website or mobile app, including individually identifiable health information (IIHI)19 that the individual provides when they use regulated entities\u2019 websites or mobile apps. This information might include an individual\u2019s medical record number, home or email address, or dates of appointments, as well as an individual\u2019s IP address or geographic location, medical device IDs, or any unique identifying code.20 \u201c\nHow does this apply to Schema Markup?\nSchema Markup is code on your website that helps search engines understand the content on your website. Search engines like Google crawl a website, read the code and reward the page by displaying it as a rich result on the search engine results page. \nMany healthcare organizations use Schema Markup to achieve rich results and stand out in search. At Schema App, we help health networks add the Schema Markup to their website. \nExample of a Review Snippet Rich Result awarded to a healthcare organization. \n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-13738\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/01\/Example-of-Review-Snippets.png?strip=all&lossy=1&resize=1001%2C301&ssl=1\" alt=\"Example of a Review Snippet\" width=\"1001\" height=\"301\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/01\/Example-of-Review-Snippets.png?strip=all&lossy=1&ssl=1 1001w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/01\/Example-of-Review-Snippets-300x90.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/01\/Example-of-Review-Snippets-600x180.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/01\/Example-of-Review-Snippets-768x231.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/01\/Example-of-Review-Snippets-80x24.png?strip=all&lossy=1&ssl=1 80w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/01\/Example-of-Review-Snippets-200x60.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/01\/Example-of-Review-Snippets-772x232.png?strip=all&lossy=1&ssl=1 772w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/01\/Example-of-Review-Snippets-333x100.png?strip=all&lossy=1&ssl=1 333w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/01\/Example-of-Review-Snippets-140x42.png?strip=all&lossy=1&ssl=1 140w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/01\/Example-of-Review-Snippets-400x120.png?strip=all&lossy=1&ssl=1 400w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/01\/Example-of-Review-Snippets-220x66.png?strip=all&lossy=1&ssl=1 220w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/01\/Example-of-Review-Snippets-100x30.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/01\/Example-of-Review-Snippets-450x135.png?strip=all&lossy=1&ssl=1 450w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/01\/Example-of-Review-Snippets-150x45.png?strip=all&lossy=1&ssl=1 150w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/01\/Example-of-Review-Snippets-30x9.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/01\/Example-of-Review-Snippets-50x15.png?strip=all&lossy=1&ssl=1 50w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/01\/Example-of-Review-Snippets.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/01\/Example-of-Review-Snippets.png?strip=all&lossy=1&w=912&ssl=1 912w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/>\nHow does this HIPAA change apply to Schema App?\nSchema App is an end-to-end Schema Markup solution provider that integrates with your website to create, manage and deploy your Schema Markup at scale. \nThe only data point that Schema App uses to deliver the service listed in the IIHI is the IP Address. However, Schema App does not store this individually identifiable information.\nWhy do we use IP Addresses? \nAll web browsers include the user\u2019s IP address to request web resources, such as an image, JSON-LD or Javascript, so that those resources can be delivered to the requester and rendered as a website. This is how web pages the user requests are routed back to the client user.  \nSchema App is a web resource, and therefore requires the user\u2019s IP address to deliver the JSON-LD to the browser. \nOnce the JSON-LD is delivered to the web browser, Schema App anonymizes the IP addresses and stores the anonymized IP Address for 30 days for troubleshooting purposes. These anonymized IP Addresses are stored in our cloud provider (AWS) and are only accessible by administrators.\nSince the IP Address is anonymized, no IIHI is stored by Schema App. For more information, please refer to our privacy policy.\nApproaches our Healthcare clients are taking to navigate these HIPAA changes\nOur clients are using various approaches to comply with this new HIPAA requirement.\n\nReducing the number of tags in Google Tag Manager and\/or moving to manage Javascript on their CMS\/Webpages directly. You can learn how our Javascript Integration works in detail here.\nAsking Schema App to sign a Business Associate Agreement. If this is required for you, Schema App will review your BAA.\nConsidering vendor server side \/ CMS integrations. At Schema App, we have custom integrations with Adobe Experience Manager, Drupal, WordPress, Shopify, and BigCommerce. If yours is not listed, contact us for a suitable integration solution.\n\nConclusion\nIn conclusion, Schema App does not store any IIHI information in our database and is therefore compliant with HIPAA\u2019s new rules. \nOur team at Schema App is actively helping our healthcare clients navigate these changes. If your organization is currently deploying Schema Markup through Google Tag Manager with Schema App, please reach out to your Customer Success Manager to explore alternative integration methods. \nIf your healthcare organization is looking to leverage Schema Markup to bolster your digital marketing efforts, we can help. Get in touch with us to learn how we can help your organization stay ahead of the competition and stand out in search.\nReady to leverage Schema Markup to drive traffic to your site?Let\u2019s Talk\n ","description":"There's been a change in requirements for the use of online tracking technologies by HIPAA. Learn how Schema App is staying compliant."},{"@context":"http:\/\/schema.org","@type":"Organization","address":{"@type":"PostalAddress","streetAddress":"201 - 412 Laird Road","postalCode":"N1G 3X7","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"https:\/\/www.schemaapp.com\/#Country","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"description":"Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams develop a knowledge graph and drive search performance.","knowsAbout":["http:\/\/www.wikidata.org\/entity\/Q1891170","https:\/\/www.wikidata.org\/wiki\/Q6108942","https:\/\/www.wikidata.org\/wiki\/Q26813700","https:\/\/www.wikidata.org\/wiki\/Q180711","http:\/\/www.wikidata.org\/entity\/Q33002955"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"location":"http:\/\/www.wikidata.org\/entity\/Q504114","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","email":"support@schemaapp.com","knowsLanguage":"http:\/\/www.wikidata.org\/entity\/Q1860","areaServed":"http:\/\/www.wikidata.org\/entity\/Q13780930","@id":"https:\/\/www.schemaapp.com\/#Organization"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema App News","item":"https:\/\/www.schemaapp.com\/schema-app-news\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Schema App’s Response to New Requirements from HIPAA","item":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-app-hipaa-use-of-online-tracking-technologies\/#breadcrumbitem"}]}]