[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-app-news\/august-2022-rich-results-update-weather-report\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-app-news\/august-2022-rich-results-update-weather-report\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","inLanguage":[{"@type":"Language","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/august-2022-rich-results-update-weather-report\/#BlogPosting_inLanguage_Language","name":"English"}],"mentions":[{"@id":"https:\/\/www.schemaapp.com\/entity#Thing6"}],"dateModified":"2023-08-25T17:24:33+00:00","headline":"August 2022 Rich Results Weather Report Update","datePublished":"2022-08-29T17:02:05+00:00","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/august-2022-rich-results-update-weather-report\/#BlogPosting_image_ImageObject","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2022\/08\/August-2022-Rich-Results-Weather-Report-Update.png"}],"mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-app-news\/august-2022-rich-results-update-weather-report\/","name":"August 2022 Rich Results Weather Report Update","articleBody":"Rich result fluctuations are part of SEO, and it is crucial for you to monitor your structured data so that you can proactively manage and capitalize on these changes.\nThis August, we\u2019ve observed some ups and downs in rich results across our customers. Our data scientist, Iram Fatima, and our Customer Success Team keep a close eye on the rich result performance across our customers so that we can dig into trends and explore opportunities for updating our strategy to capture more clicks and manage drops.\nThis month, we saw both ups and downs in several rich results including FAQ, Recipe and Video.\n1. Decline in FAQ Rich Results\nIn the first half of August, 42% of our customers experienced a drop in clicks for their FAQ rich results across both mobile and desktop.\nWe first observed this decline with customers in the Healthcare industry. But we quickly saw customers across a wide range of industries with a similar downward trend on their FAQ rich results. We will be reviewing them weekly to see where the trend goes over time.\nHowever, other fortunate SEOs have also reported seeing zero changes to their FAQ rich results.\n\n\n2. Improvement in Recipe Rich Results\nThankfully, the weather in the Structured Data world isn\u2019t always gloomy.\n83% of our customers in the healthcare industry observed a huge spike in Impressions and Clicks from their Recipe rich results in the first two weeks of August. These customers saw clicks grow at an average of 1030%, and impressions grow at an average of 3513% in comparison to the last two weeks of July.\n3. Improvement in Video Rich Results\n\nIn other good news, we\u2019re seeing 58.46% of our customers recover in clicks or impressions for their video rich results on desktop since the sudden decline in June when we saw video rich result volatility.\nEarlier in June, we saw 70% of customers drop in clicks and impressions for their video rich results on desktop. In July, that drop was synonymous with all our customers. We hypothesized that this drop resulted from Google\u2019s core update in May, affecting how Videos were shown on the Search Engine Result Page.\nIs this the result of Google\u2019s adjustment period after the May core update? We\u2019ll continue to watch and explore the SERP composition.\n4. Helpful Content Update\n\nLast but not least, Google released a blog this month regarding their upcoming \u2018Helpful Content Update\u2019 as part of a broad effort to show more unique, authentic information in the search results. The goal of this update is to ensure people see more original and useful content that was written by people with expertise on the subject.\nHere are 3 main themes we\u2019ve identified from this upcoming \u2018Helpful Content Update\u2019:\n1. E-A-T will play a huge role in this update\nE-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Since 2019, Google has confirmed that E-A-T has been an important part of their algorithms and page quality rating.\nOne of the key factors affecting E-A-T is the Author E-A-T. Google has suggested that content written or produced by (real) people who have historically written about the topic will see their articles improve in ranking.\nFor example: Medical advice articles with high E-A-T should be written or produced by medical professionals or organizations with appropriate medical accreditation and expertise. The content should also be updated on a regular basis to reflect the latest findings.\nTip: You can use Structured Data to define the person\u2019s authority (including their degrees, affiliations, etc) and connect those author profiles and details to the articles you are publishing.\n2. You can use Structured Data on your high-quality content to better articulate the details of a topic\nSites that rely on tactics like keyword stuffing and bot-generated content to drive traffic are considered to have a search engine-first focus. These sites seek to produce content that would allow the page to rank rather than producing helpful content that would satisfy the searcher\u2019s needs.\nSites with a search engine-first focus will likely see a significant drop in ranking after the upcoming \u201cHelpful content update\u201d as Google starts classifying the content as unhelpful.\nHow can you communicate the quality of your content to a search engine? \nEarlier this year, Google shared in their Search Off the Record podcast episode \u201cStructured data: What\u2019s it all about\u201d, that they use structured data to help search engines understand content uniqueness.\nDeploying structured data to the high-quality content on your site will allow search engines to better understand your content and how it relates to other parts of your website, or products.\nInterested in learning how you can use structured data to highlight the uniqueness and specificity of your content? \nWatch our CEO, Martha\u2019s \u2018SEO in 2022\u2019 podcast with Majestic to learn how you can markup your content to stand out in search.\n3. Focus your site on providing specific content that answers the question\nGeneric websites that write about a wide variety of topics may also find it tough to rank after this update. Google has stated that the update will reward sites that have E-A-T on the topic. Focusing your site on a specific topic can position your site as an authoritative figure on the subject matter.\nGoogle\u2019s focus on rewarding sites that answer questions and meet the searcher\u2019s intent is not new.\nWe\u2019ve seen the search results focus on specific topical pages. Over the last year, we\u2019ve seen generic and not specific enough category pages perform poorly.\nTip: You can identify topics and questions that people are searching for through Google Search Console Keywords, which in turn allows you to offer better, satisfactory answers to your searcher.\nIf the questions revolve around a specific topic, that\u2019s even better! The topic could be about your services, products, industry problems or more. You can compile these questions and create a Frequently Asked Questions (FAQ) section on your topical page to allow that page to be eligible for an FAQ rich result.\nConclusion\nWe are excited to see Google evolving the way rich results are shown in various parts of the search experience.\nIn addition, they are also updating their documentation to make certain rich results more accessible. This August, Google updated the Article structured data guidelines to include all articles, not just AMP Articles, in the Top Stories Carousel. More on this next month.\nThese changes mean that you have to manage your structured data actively, monitor the results and be ready to capture new opportunities as they arise. This is what we love doing at Schema App. We look forward to sharing our findings and helping you stay on your toes so that you can continue to navigate and succeed in this world of structured data.","description":"This August, we've observed some fluctuations in rich results across our customers. Here's the latest on our rich result updates and more."},{"@context":"http:\/\/schema.org","@type":"Organization","address":{"@type":"PostalAddress","streetAddress":"201 - 412 Laird Road","postalCode":"N1G 3X7","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"https:\/\/www.schemaapp.com\/#Country","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"description":"Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams develop a knowledge graph and drive search performance.","knowsAbout":["http:\/\/www.wikidata.org\/entity\/Q1891170","https:\/\/www.wikidata.org\/wiki\/Q6108942","https:\/\/www.wikidata.org\/wiki\/Q26813700","https:\/\/www.wikidata.org\/wiki\/Q180711","http:\/\/www.wikidata.org\/entity\/Q33002955"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"location":"http:\/\/www.wikidata.org\/entity\/Q504114","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","email":"support@schemaapp.com","knowsLanguage":"http:\/\/www.wikidata.org\/entity\/Q1860","areaServed":"http:\/\/www.wikidata.org\/entity\/Q13780930","@id":"https:\/\/www.schemaapp.com\/#Organization"},{"@context":"http:\/\/schema.org","@type":"Thing","name":"Structured Data","sameAs":["kg:\/m\/05p2j70","http:\/\/www.wikidata.org\/entity\/Q26813700","https:\/\/en.wikipedia.org\/wiki\/Structured_data"],"description":"information with a formal data model","alternateName":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/entity#Thing6"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema App News","item":"https:\/\/www.schemaapp.com\/schema-app-news\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"August 2022 Rich Results Weather Report Update","item":"https:\/\/www.schemaapp.com\/schema-app-news\/august-2022-rich-results-update-weather-report\/#breadcrumbitem"}]}]