[[{"@context":"http:\/\/schema.org","@type":"Person","name":"Lauren Anderson","@id":"https:\/\/www.schemaapp.com\/solutions\/schema-app-highlighter\/#Person"},{"@context":"http:\/\/schema.org","@type":"Rating","bestRating":"5","ratingValue":"5","worstRating":"1","name":"Rating","@id":"https:\/\/www.schemaapp.com\/solutions\/schema-app-highlighter\/#Rating"},{"@context":"http:\/\/schema.org","@type":"Review","reviewBody":"One of the key benefits of working with Schema App has been the ongoing deployment and management of the Schema Markup. We have thousands of URLs and we are editing or launching hundreds of new URLs each year. Every time we launch a new page, the Schema Markup is automatically deployed to the page. My team no longer has to deal with deploying the code or aligning the code to the content.","name":"Lauren Anderson Review","reviewRating":{"@id":"https:\/\/www.schemaapp.com\/solutions\/schema-app-highlighter\/#Rating"},"author":{"@id":"https:\/\/www.schemaapp.com\/solutions\/schema-app-highlighter\/#Person"},"@id":"https:\/\/www.schemaapp.com\/solutions\/schema-app-highlighter\/#Review"},{"@context":"http:\/\/schema.org","@type":"SoftwareApplication","text":["Deploying and managing Schema Markup across thousands of pages can be tedious. As your website content evolves, IT teams often lack the expertise and resource required to build and maintain proper Schema Markup.  The Schema App Highlighter solves that by allowing users to create Schema Markup templates that can easily be updated when content changes are made and stay agile.   As part of our Schema App Solution, our Customer Success Managers will help you create and manage your Schema Markup templates on the Highlighter. You no longer have to deploy and manage your Schema Markup on a page-by-page basis.","After the initial setup, the Highlighter will dynamically generate and deploy the Schema Markup based on the content on your page. Your SEO team can easily make changes to page content without having to worry about manual coding errors or schema drift.","Use the Omni Linked Entity Recognition (LER) feature on the Highlighter to automatically identify entities on the page and link them to Google\u2019s knowledge graph, Wikipedia, and Wikidata definitions. Entity linking adds more context to your content, so Google can understand the content on your page and better match it to the user\u2019s search intent.","The Schema App Highlighter is a scalable Schema Markup generator and deployment tool. It contains the entire Schema.org vocabulary and extensions. 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