[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-markup\/micro-data-filter-questions-and-answers\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-markup\/micro-data-filter-questions-and-answers\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","inLanguage":[{"@type":"Language","@id":"https:\/\/www.schemaapp.com\/schema-markup\/micro-data-filter-questions-and-answers\/#BlogPosting_inLanguage_Language","name":"English"}],"mentions":[{"@id":"https:\/\/www.schemaapp.com\/entity#Thing17"},{"@id":"https:\/\/www.schemaapp.com\/entity#Thing2"},{"@id":"https:\/\/www.schemaapp.com\/entity#Thing6"}],"dateModified":"2021-08-27T18:49:02+00:00","headline":"Microdata Filter Questions and Answers","datePublished":"2019-01-02T14:44:04+00:00","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/micro-data-filter-questions-and-answers\/#BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/11\/Microdata-Filter-Questions-and-Answers.png?strip=all&lossy=1&ssl=1"}],"mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/micro-data-filter-questions-and-answers\/","name":"Microdata Filter Questions and Answers","articleBody":"Have questions about microdata vs json-ld? Wondering how to create connected and semantically correct Schema Markup without conflicts? Look no further. This Microdata Filter Questions and Answers page aims to clear the air.\nFrequently Asked Questions\nWhat is microdata and what\u2019s the difference between microdata and json-ld?\nMicrodata is an older format of schema markup. Schema App uses json-ld, as this is preferred by Google and other search engines.\nAre there large platforms that support only microdata for their features?\nFor awhile, Facebook ads used exclusively microdata for its targeting functionality. After a recent review of Facebook\u2019s documentation, this support has now expanded to json-ld.\nI have microdata on my site. Will it conflict with the markup generated by Schema App?\nThis would depend on what markup is in the microdata and what markup is being included by Schema App. There is potential for a conflict that impacts site performance, so we recommend removing the microdata and ensuring that the markup being created or deployed to these pages.\nThere are errors within the microdata. Can I resolve these and how?\nThe Schema App Team has created a Schema Filter which will remove the microdata from the page so that these errors are not published and seen by Google\u2019s crawler. We include the microdata filter in our WordPress, Shopify, and BigCommerce plugins. The filter can be toggled on from within the respective platforms\u2019 plugin settings.\nIf you are not using the platforms mentioned above, you can still use the microdata filter by including the JavaScript tag, which we\u2019ve shared via our Microdata Filter GitHub page. Additionally, the filter can be configured to remove certain markup by following the Microdata filter documentation. For more information on the Microdata filter, please see our how-to article, Schema Markup Filtering Javascript Library.\nI have enabled the microdata filter, but when I test the page in Google\u2019s Structured Data Testing Tool, I still see the microdata and any errors associated with them. Is the microdata filter working on my page?\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-7293\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-Filter-Live-Test.png?strip=all&lossy=1&resize=773%2C239&ssl=1\" alt=\"microdata filter\" width=\"773\" height=\"239\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-Filter-Live-Test.png?strip=all&lossy=1&resize=773%2C239&ssl=1 773w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-Filter-Live-Test.png?strip=all&lossy=1&ssl=1 956w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-Filter-Live-Test-300x93.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-Filter-Live-Test-768x237.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-Filter-Live-Test-100x31.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-Filter-Live-Test-600x185.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-Filter-Live-Test-200x62.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-Filter-Live-Test-30x9.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-Filter-Live-Test.png?strip=all&lossy=1&w=456&ssl=1 456w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-Filter-Live-Test.png?strip=all&lossy=1&w=684&ssl=1 684w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/>\nUnfortunately, the Structured Data Testing Tool, which has officially been replaced with the Schema Markup Validator (SMV), did not trigger the JavaScript and showed the result after the microdata has been filtered, so the microdata still showed when testing the live page as seen above. Google\u2019s crawler, however, will see the pages with the microdata filtered and therefore no associated microdata errors.\nIf the Structured Data Testing Tool does not accurately display the microdata filtered results, how can I tell what Google\u2019s Crawler is seeing?\nIf you are in the Google Chrome Browser, you will need to right click on the page you are looking to test and then click on the inspect option.\n \n<img decoding=\"async\" class=\"alignnone wp-image-7292 size-full\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-filter-Inspect-Button2.png?strip=all&lossy=1&resize=1073%2C816&ssl=1\" alt=\"LA Kings\" width=\"1073\" height=\"816\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-filter-Inspect-Button2.png?strip=all&lossy=1&ssl=1 1073w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-filter-Inspect-Button2-300x228.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-filter-Inspect-Button2-768x584.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-filter-Inspect-Button2-1024x779.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-filter-Inspect-Button2-100x76.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-filter-Inspect-Button2-600x456.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-filter-Inspect-Button2-200x152.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-filter-Inspect-Button2-30x23.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-filter-Inspect-Button2.png?strip=all&lossy=1&w=456&ssl=1 456w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-filter-Inspect-Button2.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-filter-Inspect-Button2.png?strip=all&lossy=1&w=912&ssl=1 912w\" sizes=\"(max-width: 1073px) 100vw, 1073px\" \/>\nFrom here you will see the html for the site. At the very top if you right click on the tag that begins with \u201c <html \u201d and go to Copy then click on Copy element this will copy the page\u2019s code.\n<img decoding=\"async\" class=\"alignnone wp-image-7289 size-full\" src=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-filter-copy-html-tag-from-page-source.png?strip=all&lossy=1&resize=1140%2C391&ssl=1\" alt=\"Copy the page's code\" width=\"1535\" height=\"527\" srcset=\"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-filter-copy-html-tag-from-page-source.png?strip=all&lossy=1&ssl=1 1535w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-filter-copy-html-tag-from-page-source-300x103.png?strip=all&lossy=1&ssl=1 300w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-filter-copy-html-tag-from-page-source-768x264.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-filter-copy-html-tag-from-page-source-1024x352.png?strip=all&lossy=1&ssl=1 1024w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-filter-copy-html-tag-from-page-source-100x34.png?strip=all&lossy=1&ssl=1 100w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-filter-copy-html-tag-from-page-source-600x206.png?strip=all&lossy=1&ssl=1 600w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-filter-copy-html-tag-from-page-source-200x69.png?strip=all&lossy=1&ssl=1 200w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-filter-copy-html-tag-from-page-source-30x10.png?strip=all&lossy=1&ssl=1 30w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-filter-copy-html-tag-from-page-source.png?strip=all&lossy=1&w=456&ssl=1 456w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-filter-copy-html-tag-from-page-source.png?strip=all&lossy=1&w=684&ssl=1 684w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-filter-copy-html-tag-from-page-source.png?strip=all&lossy=1&w=912&ssl=1 912w, https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2018\/12\/Micro-data-filter-copy-html-tag-from-page-source.png?strip=all&lossy=1&w=1140&ssl=1 1140w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/>\nNext you will need to navigate to the Schema Markup Validator (SMV) to run a new test and test the validity of your schema markup syntax. You should supplement the SMV with Google\u2019s Rich Result Testing Tool to analyze your rich result eligibility.\n \nFrom the new test pop-over window you will need to select the code snippet option and paste the page code you had copied previously, then run the testing tool. This page code will show the results after the microdata has been filtered.\nAdditionally, you may notice that this shows the preview button when there are duplicate products. Please see our previous blog post, Strange Behaviors in Google\u2019s Structured Data Testing Tool, on this and other odd behaviors seen with Google\u2019s Structured Data Testing Tool.\nSEOs still prefer Google\u2019s Structured Data Testing Tool to the Schema Markup Validator, as the SMV currently only shows schema.org syntax errors and not eligibility for rich results. Google\u2019s Rich Results Test, however, does show rich result eligibility! At Schema App, we see schema markup as an iterative process. We use errors in structured data markup as content opportunities to make your markup more robust and comprehensive. Maximize your results from structured data by getting started with our technical experts today!\nStart reaching your online business goals with structured data.Let\u2019s Talk\n ","description":"Questions about microdata vs json-ld? Look no further. This Microdata Filter Questions and Answers page aims to clear the air."},{"@context":"http:\/\/schema.org","@type":"Organization","address":{"@type":"PostalAddress","streetAddress":"201 - 412 Laird Road","postalCode":"N1G 3X7","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"https:\/\/www.schemaapp.com\/#Country","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"description":"Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams develop a knowledge graph and drive search performance.","knowsAbout":["http:\/\/www.wikidata.org\/entity\/Q1891170","https:\/\/www.wikidata.org\/wiki\/Q6108942","https:\/\/www.wikidata.org\/wiki\/Q26813700","https:\/\/www.wikidata.org\/wiki\/Q180711","http:\/\/www.wikidata.org\/entity\/Q33002955"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"location":"http:\/\/www.wikidata.org\/entity\/Q504114","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","email":"support@schemaapp.com","knowsLanguage":"http:\/\/www.wikidata.org\/entity\/Q1860","areaServed":"http:\/\/www.wikidata.org\/entity\/Q13780930","@id":"https:\/\/www.schemaapp.com\/#Organization"},{"@context":"http:\/\/schema.org","@type":"Thing","name":"JSON-LD","sameAs":["https:\/\/www.wikidata.org\/wiki\/Q6108942","kg:\/m\/0hzq_55","https:\/\/en.wikipedia.org\/wiki\/JSON-LD"],"description":"JSON-LD is a method of encoding linked data using JSON. One goal for JSON-LD was to require as little effort as possible from developers to transform their existing JSON to JSON-LD. JSON-LD allows data to be serialized in a way that is similar to traditional JSON.","@id":"https:\/\/www.schemaapp.com\/entity#Thing2"},{"@context":"http:\/\/schema.org","@type":"Thing","name":"Structured Data","sameAs":["kg:\/m\/05p2j70","http:\/\/www.wikidata.org\/entity\/Q26813700","https:\/\/en.wikipedia.org\/wiki\/Structured_data"],"description":"information with a formal data model","alternateName":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/entity#Thing6"},{"@context":"http:\/\/schema.org","@type":"Thing","description":"WHATWG HTML specification used to nest metadata within existing content on web. Similar to RDFa.","name":"Microdata","sameAs":["http:\/\/www.wikidata.org\/entity\/Q3312185","https:\/\/en.wikipedia.org\/wiki\/Microdata_(HTML)","kg:\/m\/09v5jrb"],"@id":"https:\/\/www.schemaapp.com\/entity#Thing17"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema Markup","item":"https:\/\/www.schemaapp.com\/schema-markup\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Microdata Filter Questions and Answers","item":"https:\/\/www.schemaapp.com\/schema-markup\/micro-data-filter-questions-and-answers\/#breadcrumbitem"}]}]