[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-story-jarno-van-driel-future-schema-markup\/#BlogPosting","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-story-jarno-van-driel-future-schema-markup\/","headline":"Schema Story: Jarno van Driel The future of schema markup","name":"Schema Story: Jarno van Driel The future of schema markup","description":"Join Martha van Berkel in this engaging 20-minute interview with Schema thought leader, Jarno van Driel. He shares his view on the future applications of Schema Markup and how it can help structure content strategically. \u00a0A great listen if you are trying to learn how schema can be strategic to your business today and in...","datePublished":"2017-03-21","dateModified":"2024-02-22","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/11\/Schema-Story_-Jarno-van-Driel-The-future-of-schema-markup.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/11\/Schema-Story_-Jarno-van-Driel-The-future-of-schema-markup.png?strip=all&lossy=1&ssl=1","height":628,"width":1200},"url":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-story-jarno-van-driel-future-schema-markup\/","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=DEvYoDhWU-Q#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=DEvYoDhWU-Q","name":"Schema Story with Jarno van Driel","description":"Jarno van Driel calls himself an out of control hobbiest when it comes to Schema Markup, but we all know he is one of the world's experts in this area of search. This interview explores the work he is doing now, the challenges he believes the market is facing adopting schema markup, and where structured data will be used in the future.  Find Jarno on twitter @JarnoVanDriel or join the Semantic Search Google+ Community: https:\/\/plus.google.com\/communities\/103048251221048356778","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/DEvYoDhWU-Q\/default.jpg","https:\/\/i.ytimg.com\/vi\/DEvYoDhWU-Q\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/DEvYoDhWU-Q\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/DEvYoDhWU-Q\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/DEvYoDhWU-Q\/maxresdefault.jpg"],"uploadDate":"2017-03-10T15:26:07+00:00","duration":"PT20M20S","embedUrl":"https:\/\/www.youtube.com\/embed\/DEvYoDhWU-Q","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q#Organization","url":"https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q","name":"Schema App","description":"Enabling digital marketing teams with a marketing knowledge graph powered by Schema Markup to drive AI initiatives and improve search.\n\nVisit https:\/\/www.schemaapp.com\/ to learn more!\nFollow us on Twitter\/X for frequent updates and industry insights: https:\/\/twitter.com\/schemaapptool","logo":{"url":"https:\/\/yt3.ggpht.com\/ytc\/AIdro_kMhMreiWazmOq62LuLn8xqefl5TR9eslSdBTA_OyQy-Yc=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject"}},"potentialAction":{"@type":"SeekToAction","target":"https:\/\/www.youtube.com\/watch?v=DEvYoDhWU-Q&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","interactionType":{"@type":"WatchAction"},"userInteractionCount":372}],{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":10}]},"about":[{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/category\/schema-app-news\/","name":"Schema App News","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Schema.org","http:\/\/www.wikidata.org\/entity\/Q38926"]}],"wordCount":188,"keywords":["Interview","Schema Markup","Structured Data"],"articleBody":"Join Martha van Berkel in this engaging 20-minute interview with Schema thought leader, Jarno van Driel. He shares his view on the future applications of Schema Markup and how it can help structure content strategically. \u00a0A great listen if you are trying to learn how schema can be strategic to your business today and in the future.At Schema App, one of our core values is to always be learning and teaching. That’s why we love talking with other structured data experts!Are you ready to unleash the power of structured data?Let’s Talk Martha van Berkel CEO Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic Schema Markup solution provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage Schema Markup to grow search performance and develop a reusable content knowledge graph that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.","mentions":[{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/interview\/","name":"Interview","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Interview","http:\/\/www.wikidata.org\/entity\/Q178651"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/schema-markup\/","name":"Schema Markup","sameAs":["https:\/\/en.wikipedia.org\/wiki\/XML","http:\/\/www.wikidata.org\/entity\/Q3312185"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/structured-data\/","name":"Structured Data","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Data_structure","http:\/\/www.wikidata.org\/entity\/Q26813700"]}]},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema App News","item":"https:\/\/www.schemaapp.com\/schema-app-news\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Schema Story: Jarno van Driel The future of schema markup","item":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-story-jarno-van-driel-future-schema-markup\/#breadcrumbitem"}]}]