{"@context":"https:\/\/schema.org\/","@type":"ProfilePage","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#ProfilePage","headline":"About Martha van Berkel","dateCreated":"2015-02-17 17:05:29","datePublished":"2022-01-11 10:30:08","dateModified":"2023-09-08 15:32:26","about":[{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/category\/schema-markup\/","name":"Schema Markup","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Schema.org"]}],"mainEntity":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic <a href=\"https:\/\/www.schemaapp.com\/solutions\/\">Schema Markup solution<\/a> provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/\">Schema Markup<\/a> and how they can leverage Schema Markup to grow search performance and develop a reusable <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/knowledge-graph-semantics-101\/\">content knowledge graph<\/a> that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"mentions":[{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/fireside-chat\/","name":"Fireside Chat","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Fireside_chats","http:\/\/www.wikidata.org\/entity\/Q114460938"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/json-ld\/","name":"JSON-LD","sameAs":["https:\/\/en.wikipedia.org\/wiki\/JSON-LD","http:\/\/www.wikidata.org\/entity\/Q6108942"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/knowledge-graph\/","name":"Knowledge Graph","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Google_Knowledge_Graph","http:\/\/www.wikidata.org\/entity\/Q648625"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/rich-results\/","name":"Rich Results","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Search_engine_results_page"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/schema-app\/","name":"Schema App","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Google_Play"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/schema-markup\/","name":"Schema Markup","sameAs":["https:\/\/en.wikipedia.org\/wiki\/XML","http:\/\/www.wikidata.org\/entity\/Q3312185"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/seo\/","name":"SEO","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Seo","http:\/\/www.wikidata.org\/entity\/Q226732"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/structured-data\/","name":"Structured Data","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Data_structure","http:\/\/www.wikidata.org\/entity\/Q26813700"]}]}