[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-apps-martha-van-berkel-selected-fierce-founder\/#BlogPosting","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-apps-martha-van-berkel-selected-fierce-founder\/","headline":"Schema App\u2019s Martha van Berkel Selected as a Fierce Founder","name":"Schema App\u2019s Martha van Berkel Selected as a Fierce Founder","description":"\u00a0Schema App co-founder Martha van Berkel has been selected to take part in the Communitech Fierce Founders Bootcamp 2017, a program for female founders working on early-stage technology-based products. Over six weeks, participants receive hands-on mentoring from serial entrepreneurs and experts to help them build their business and refine their products. Eight of the 24...","datePublished":"2017-01-30","dateModified":"2023-03-13","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=96&d=wp_user_avatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/11\/Schema-Apps-Martha-van-Berkel-Selected-as-a-Fierce-Founder.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/11\/Schema-Apps-Martha-van-Berkel-Selected-as-a-Fierce-Founder.png?strip=all&lossy=1&ssl=1","height":628,"width":1200},"url":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-apps-martha-van-berkel-selected-fierce-founder\/","commentCount":"2","comment":[{"@type":"Comment","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-apps-martha-van-berkel-selected-fierce-founder\/#Comment1","dateCreated":"2017-04-04 00:21:00","description":"Huge rounds of applause! It is great to see your accomplishments recognized, Martha van Berkel! And Mark, of course.","author":{"@type":"Person","name":"Jeannie Hill","url":"https:\/\/www.hillwebcreations.com"}},{"@type":"Comment","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-apps-martha-van-berkel-selected-fierce-founder\/#Comment2","dateCreated":"2017-01-31 01:21:00","description":"Yesssssss!!!  Congrats Martha and rock on Schema app!!!!  :)","author":{"@type":"Person","name":"Erica Lee Garcia","url":""}}],"about":[{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/category\/schema-app-news\/","name":"Schema App News","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Schema.org","http:\/\/www.wikidata.org\/entity\/Q38926"]}],"wordCount":438,"keywords":["Awards","Schema App"],"articleBody":"\u00a0Schema App co-founder Martha van Berkel has been selected to take part in the Communitech Fierce Founders Bootcamp 2017, a program for female founders working on early-stage technology-based products.Over six weeks, participants receive hands-on mentoring from serial entrepreneurs and experts to help them build their business and refine their products. Eight of the 24 participants will be selected to pitch their ventures at the end of the bootcamp on Feb. 23 for a $100,000 prize.Schema App, launched in May 2016, is designed to translate website content into the language of search engines to deliver better organic search results.2017 promises to be a year of high growth for Schema App,\u201d van Berkel says. \u201cWe\u2019ve build a product that digital marketers love and we are landing deals with major agencies in Canada and the United States. I am honoured to be a part of the Fierce Founders\u2019 group of kick ass female entrepreneurs, and ready to show that Guelph\u2019s tech scene is alive and competitive in the global market.\u201dSchema App feeds essential information to Google\u2019s new artificial intelligence (AI)-based machine learning algorithm: while the algorithm can figure out 80 percent of what a website is about by crawling the words on the page, the other 20 percent needs to be described in the language of search engines to fully explain what the page is about and the context of the page relative to other information on the web. Schema App bridges this gap, using the same semantic technology as Google\u2019s search algorithms.\u201cSchema App enables a digital marketer to embrace the language of search engines across any web platform, for small and large websites, and with the ability to report business intelligence so they can lead in search across their web portfolio,\u201d van Berkel explains.Schema App is a product of Hunch Manifest, a Guelph-based semantic search marketing company.Since the inception of Schema App, we’ve helped customers like SAP and Keen Footwear to reach their online business goals through customized schema strategies.Are you ready to unleash the power of structured data?Let’s Talk Martha van Berkel CEO Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic Schema Markup solution provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage Schema Markup to grow search performance and develop a reusable content knowledge graph that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.","mentions":[{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/awards\/","name":"Awards","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Award","http:\/\/www.wikidata.org\/entity\/Q2988681"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/schema-app\/","name":"Schema App","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Google_Play"]}]},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema App News","item":"https:\/\/www.schemaapp.com\/schema-app-news\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Schema App\u2019s Martha van Berkel Selected as a Fierce Founder","item":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-apps-martha-van-berkel-selected-fierce-founder\/#breadcrumbitem"}]}]