[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-app-tools\/value-of-schema-app-high-touch-support\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-app-tools\/value-of-schema-app-high-touch-support\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","inLanguage":[{"@type":"Language","@id":"https:\/\/www.schemaapp.com\/schema-app-tools\/value-of-schema-app-high-touch-support\/#BlogPosting_inLanguage_Language","name":"English"}],"mentions":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"dateModified":"2023-11-15T22:52:57+00:00","headline":"The Value of Schema App\u2019s High-Touch Support","datePublished":"2023-09-25T21:23:36+00:00","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-app-tools\/value-of-schema-app-high-touch-support\/#BlogPosting_image_ImageObject","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2023\/09\/The-Value-of-Schema-Apps-High-Touch-Support.png"}],"mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-app-tools\/value-of-schema-app-high-touch-support\/","name":"The Value of Schema App\u2019s High-Touch Support","articleBody":"We often see SEO teams struggle to manage their Schema Markup strategy due to the lack of expertise, resources, or the tools needed for scale.\nMastering Schema Markup takes time and requires technical knowledge that most SEO teams lack the capacity to acquire and implement. As a result, they are unable to see results from this technical SEO strategy.\nAt Schema App, we don\u2019t just provide the platform for you to generate and deploy your Schema Markup. We also provide high-touch support services to support you from strategy to results.\nWhat does our high-touch support service entail? \nOur high-touch support services are offered through our end-to-end Schema Markup solution for enterprise SEO teams.\nIn the beginning stages of our partnership, you will be assigned a Customer Success Manager (CSM) to your account during the onboarding session. This person is the point of contact throughout the engagement for all things related to authoring markup, deployment and troubleshooting, measuring results, and continued strategy on how to develop the semantic value that structured data provides to your website.\nYour CSM will guide you through the Schema App process outlined below and you should know that this is a cyclical and ongoing process.\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-14046\" src=\"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2023\/04\/Schema-App-Process.svg\" alt=\"Schema App Process \u2013 strategy, authoring, deployment, ongoing maintenance, and reporting\" width=\"931\" height=\"213\" \/>\nAs things change with Google or your website\u2019s content, this process is repeated throughout your engagement to ensure you continue to see value in your Schema Markup strategy and stay prepared for the future of search.\nEvery enterprise customer is allotted a minimum of one hour of high-touch support per month. After your initial strategy and scope implementation, your CSM will utilize your high-touch support hours to provide ongoing Schema Markup-related support.\nInitial strategy and scope implementation\n1. Creating your Schema Markup Strategy\nOne of the first things your Customer Success Manager will do is create your Schema Markup strategy.\nIdentifying desired outcomes\nDuring the discovery process, we work to identify each individual enterprise customer\u2019s desired outcomes in working with Schema App. This might include:\n\nIncreased traffic to specific lines of businesses,\nincreased organic click-through rate (CTR) year over year,\nrich result targeting,\nreduced dependency on IT teams to deploy structured data or\nthe development of a knowledge graph through semantic schema markup.\n\nBy clearly stating these desired outcomes, your Customer Success Manager can align the strategy with your goals.\nScoping website for appropriate Schema.org types and properties\nAdditionally, your Customer Success Manager will assess your domain to identify common pages and the most applicable schema Type to apply to each page. By starting with this scoping process, we create an overview of how we\u2019re establishing your Marketing Knowledge Graph by connecting your Organization to your various locations, products, and services.\nFrom there, we dig into your various page sets to identify how your content aligns with the many schema properties applicable to the targeted schema Type. Our guiding star is establishing thorough, healthy markup that is dynamic with your content and scales across the pageset.\n2. Authoring your markup using our tools\nOnce your CSM identifies how to target customer pages with the most appropriate schema Type in the \u2018Strategy\u2019 stage of the Schema App process, it is time to move onto the \u2018Authoring\u2019 stage.\nAs part of your initial implementation scope, your CSM will also help you author your markup using our Schema App Editor and Schema App Highlighter.\nAt Schema App, we provide all our CSMs intensive training to ensure they become experts in the Schema.org vocabulary and our tools. Equipped with the expertise, your CSM can help you quickly author thorough semantic markup, and find applicable external entities to include. Your team will not have to worry about having to master the Schema.org vocabulary or learn how to use the Schema App Editor and Highlighter in detail. Your CSM will take care of that.\nGiven the capabilities of our team and our tools, we can typically create accurate JSON-LD to deploy to your page within minutes.\n3. Deployment\nOnce authored, Schema App deploys markup to your website through a variety of integrations \u2013 with the most common deployment method being through a simple JavaScript tag. Generally, once markup is authored, you\u2019ll see your Schema Markup live on the page within approximately 15 minutes.\nIf any challenges arise during the deployment process, your CSM will troubleshoot with our internal team and perform corrections where needed. If necessary, your CSM will also provide actionable advice on any setting changes required from your team to resolve these challenges as soon as possible.\nShortly after deploying the agreed-upon scope, we provide initial reporting with a \u2018First Wins\u2019 presentation, to reflect on our early successes.\nOngoing Maintenance\nSchema Markup is not a one-and-done strategy. It takes effort to maintain your markup through the evolving search landscape. SEO teams often lack the capacity to stay on top of Google\u2019s changes and keep their markup up to date. Therefore with Schema App\u2019s High Touch Support services, your CSM becomes an extension of your SEO team.\nAs mentioned earlier, your CSM will utilize your high-touch support hours for ongoing Schema Markup-related support after the initial strategy and scope implementation, and there are many ways you can utilize this time.\n1. Regular sync ups\nYou can utilize your high-touch support hours for regular sync-up calls with your CSM to maintain constant communication.\nIn addition to Google making constant changes to its algorithms and overall search experience, it\u2019s also common for your website content to change after the initial implementation. During these sync-up calls, you can:\n\nDiscuss changes made to your Schema Markup,\nShare upcoming plans for your website content,\nReceive coaching on ways to improve your content to meet your rich result requirements,\nTroubleshoot any errors you\u2019ve identified,\nAnd request other Schema Markup-related support.\n\nYour CSM will also share content recommendations, propose changes to your strategy and update you and your team on any latest documentation changes from Google during the call.\n2. Optimize your Schema Markup\nAs part of your high-touch support hours, your CSM will also perform the work required to manage your Schema Markup. Depending on your organization\u2019s needs, your CSM will:\n\nProactively monitor how your markup is deploying and performing,\nIdentify any challenges with rich result targeting,\nProvide content recommendations to your SEO and content team,\nManage your knowledge graph,\nAdd additional Schema properties or linked entities to your new or updated content, and\nSet up experiments and A\/B tests to help you maximize your rich result performance.\n\nAdditionally, you can also use your high-touch support hours to get your CSM to perform a competitive analysis. Your CSM will dive into your competitors\u2019 sites and provide you with a detailed report on the state of your competitor\u2019s Schema Markup and suggestions on how you can stay ahead.\nBy performing these tasks, your CSM can ensure your markup continues to be accurate, error-free and contributing to your desired outcomes. Read our How to Manage Your Schema Markup article for more details on how our CSMs manage your Schema Markup.\n3. Perform Quarterly Business Reporting\nEvery quarter, we also provide a Quarterly Business Review (QBR) presentation to identify trends we\u2019re seeing through the previous quarter, how our customers are standing out in search, and what we believe to be action items for the upcoming quarter. These QBRs are an amazing opportunity to include additional stakeholders to see the value we\u2019re delivering to our customers.\nWith access to industry data, we can offer insight as to where you stand in comparison to the competition and help you anticipate the effects of Google changes.\nStay Agile with Schema App\u2019s High Touch Support Service\nOur high-touch support provides invaluable benefits to SEO teams aiming to maintain agility amidst ongoing changes in the search landscape. Given this volatility, it\u2019s crucial for your organization to proactively manage your Schema Markup to stay ahead.\nWe offer reporting alongside industry trends to ensure you\u2019re prepared for the future of search, all while establishing your Marketing Knowledge Graph.\nWith our high-touch support service, you get:\n\nAccess to a structured data expert who will supplement your existing SEO team and reduce your dependency on internal IT teams,\nTimely insight into industry trends to prepare your team for the future of search,\nAccess to Schema App tools with demonstrated agility and scalability,\nTimely monitoring and reporting, with actionable recommendations,\nCost savings to alleviate internal tasks like authoring, deploying, and maintaining markup, in addition to staying current on Google documentation updates.\n\nIf you are interested in learning more about our high-touch support services or our end-to-end Schema App solution, we\u2019d love to hear from you.\nCurious to discover how the Customer Success team demonstrates value to our customers? Check out our Customer Stories.","description":"With our high-touch support services, you'll get an assigned customer success manager to support your schema markup from strategy to results."},{"@context":"http:\/\/schema.org","@type":"Organization","address":{"@type":"PostalAddress","streetAddress":"201 - 412 Laird Road","postalCode":"N1G 3X7","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"https:\/\/www.schemaapp.com\/#Country","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"description":"Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams develop a knowledge graph and drive search performance.","knowsAbout":["http:\/\/www.wikidata.org\/entity\/Q1891170","https:\/\/www.wikidata.org\/wiki\/Q6108942","https:\/\/www.wikidata.org\/wiki\/Q26813700","https:\/\/www.wikidata.org\/wiki\/Q180711","http:\/\/www.wikidata.org\/entity\/Q33002955"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"location":"http:\/\/www.wikidata.org\/entity\/Q504114","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","email":"support@schemaapp.com","knowsLanguage":"http:\/\/www.wikidata.org\/entity\/Q1860","areaServed":"http:\/\/www.wikidata.org\/entity\/Q13780930","@id":"https:\/\/www.schemaapp.com\/#Organization"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema App Tools","item":"https:\/\/www.schemaapp.com\/schema-app-tools\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"The Value of Schema App\u2019s High-Touch Support","item":"https:\/\/www.schemaapp.com\/schema-app-tools\/value-of-schema-app-high-touch-support\/#breadcrumbitem"}]}]