[[{"@type":["WebPage"],"@id":"https:\/\/www.schemaapp.com\/solutions\/knowledge-graph-data-platform\/#WebPage","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/solutions\/knowledge-graph-data-platform\/","author":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"mentions":["https:\/\/www.schemaapp.com\/solutions\/schema-app-editor\/#SoftwareApplication","https:\/\/www.schemaapp.com\/solutions\/schema-app-highlighter\/#SoftwareApplication"],"provider":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"hasPart":[{"@type":"HowTo","@id":"https:\/\/www.schemaapp.com\/solutions\/knowledge-graph-data-platform\/#WebPage_hasPart_HowTo","step":[{"@type":"HowToStep","@id":"https:\/\/www.schemaapp.com\/solutions\/knowledge-graph-data-platform\/#Highlight-20240522170547208_0_WebPage_hasPart_HowTo_step_HowToStep","text":"Schema.org is the vocabulary developed by major search engines. Implement Schema Markup on your site to describe the entities in your content using the standard Schema.org vocabulary."},{"@type":"HowToStep","@id":"https:\/\/www.schemaapp.com\/solutions\/knowledge-graph-data-platform\/#Highlight-20240522170547208_1_WebPage_hasPart_HowTo_step_HowToStep","text":"Connect entities on your site to explain the relationship between one another to provide search engines with contextual knowledge about your content. "},{"@type":"HowToStep","@id":"https:\/\/www.schemaapp.com\/solutions\/knowledge-graph-data-platform\/#Highlight-20240522170547208_2_WebPage_hasPart_HowTo_step_HowToStep","text":"Link the entities on your site to external authoritative knowledge bases if applicable in your markup to help search engines further disambiguate the entities on your page."}]}],"subjectOf":[{"@type":"FAQPage","@id":"https:\/\/www.schemaapp.com\/solutions\/knowledge-graph-data-platform\/#WebPage_subjectOf_FAQPage","mainEntity":[{"@type":"Question","@id":"https:\/\/www.schemaapp.com\/solutions\/knowledge-graph-data-platform\/#Highlight-20240522171219083_0_WebPage_subjectOf_FAQPage_mainEntity_Question","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.schemaapp.com\/solutions\/knowledge-graph-data-platform\/#Highlight-20240522171219083_0_WebPage_subjectOf_FAQPage_mainEntity_Question_acceptedAnswer_Answer","text":"Schema Markup, also known as structured data, is a language used by search engines to understand the content and entities on your site so that it can better match your content to the searcher\u2019s query."}],"name":"What is Schema Markup?"},{"@type":"Question","@id":"https:\/\/www.schemaapp.com\/solutions\/knowledge-graph-data-platform\/#Highlight-20240522171219083_1_WebPage_subjectOf_FAQPage_mainEntity_Question","name":"What is an Entity?"},{"@type":"Question","@id":"https:\/\/www.schemaapp.com\/solutions\/knowledge-graph-data-platform\/#Highlight-20240522171219083_2_WebPage_subjectOf_FAQPage_mainEntity_Question","name":"What is a Knowledge Graph?"},{"@type":"Question","@id":"https:\/\/www.schemaapp.com\/solutions\/knowledge-graph-data-platform\/#Highlight-20240522171219083_3_WebPage_subjectOf_FAQPage_mainEntity_Question","name":"What is Semantics?"},{"@type":"Question","@id":"https:\/\/www.schemaapp.com\/solutions\/knowledge-graph-data-platform\/#Highlight-20240522171219083_4_WebPage_subjectOf_FAQPage_mainEntity_Question","name":"What is Semantic Technology?"}]}],"accessibilityFeature":["Drive more qualified traffic to your site","Train your LLM with domain-specific and timely knowledge","Enhance your reporting with a rich reusable data layer"],"text":"Search engines like Google have shifted from lexical to semantic search to improve the accuracy of search results. 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