[{"@type":["ProfilePage"],"@id":"https:\/\/www.schemaapp.com\/author\/martha\/#ProfilePage","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":["https:\/\/www.schemaapp.com\/author\/martha\/","https:\/\/www.schemaapp.com\/author\/martha\/","https:\/\/www.schemaapp.com\/author\/martha\/"],"mainEntity":[{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#ProfilePage_mainEntity_Person","worksFor":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"affiliation":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"description":"Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic Schema Markup solution provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage Schema Markup to grow search performance and develop a reusable content knowledge graph that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.","name":"Martha van Berkel","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#ProfilePage_mainEntity_Person_image_ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/5457318eaaed2c69d4f1603e46e45ed1?s=500&d=wp_user_avatar&r=g"}]},{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Highlight-20240426145631829_0_ProfilePage_mainEntity_Person","sameAs":"https:\/\/twitter.com\/marthavanberkel"},{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Highlight-20240426145631829_1_ProfilePage_mainEntity_Person","sameAs":"https:\/\/www.linkedin.com\/in\/martha-van-berkel\/"}],"hasPart":[{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Highlight-20231127181836272_0_ProfilePage_hasPart_Article","headline":"How to Implement Schema Markup on Sitecore","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Highlight-20231127181836272_0_ProfilePage_hasPart_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/08\/How-to-Implement-Schema-Markup-on-Sitecore-3.png?strip=all&lossy=1&fit=600%2C361&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-implement-schema-markup-on-sitecore\/"},{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Highlight-20231127181836272_1_ProfilePage_hasPart_Article","headline":"How to Navigate AI Search as a Digital Marketer","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Highlight-20231127181836272_1_ProfilePage_hasPart_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/07\/How-to-navigate-AI-search-1.png?strip=all&lossy=1&fit=600%2C361&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-navigate-ai-search-as-a-digital-marketer\/"},{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Highlight-20231127181836272_2_ProfilePage_hasPart_Article","headline":"What Is Schema Markup? A Guide to Structured Data SEO","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Highlight-20231127181836272_2_ProfilePage_hasPart_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/01\/what-is-schema-markup.png?strip=all&lossy=1&fit=600%2C361&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/"},{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Highlight-20231127181836272_3_ProfilePage_hasPart_Article","headline":"The Value of Schema Markup for Healthcare Organizations","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Highlight-20231127181836272_3_ProfilePage_hasPart_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/08\/The-Value-of-Schema-Markup-for-Healthcare-Organizations-scaled.jpg?strip=all&lossy=1&fit=600%2C361&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-markup\/value-of-schema-markup-to-healthcare-organizations\/"},{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Highlight-20231127181836272_4_ProfilePage_hasPart_Article","headline":"Measurable Impact of Scaling Entity Linking for Entity Disambiguation","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Highlight-20231127181836272_4_ProfilePage_hasPart_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/02\/Impact-of-Scaling-Entity-Linking.png?strip=all&lossy=1&fit=600%2C361&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-markup\/measurable-impact-of-scaling-entity-linking-for-entity-disambiguation\/"},{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Highlight-20231127181836272_5_ProfilePage_hasPart_Article","headline":"Creating \u201cProduct\u201d Schema Markup","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Highlight-20231127181836272_5_ProfilePage_hasPart_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/03\/How-to-Create-Product-Schema-Markup-1.png?strip=all&lossy=1&fit=600%2C361&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-markup\/creating-product-schema-markup-using-the-schema-app-highlighter\/"},{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Highlight-20231127181836272_6_ProfilePage_hasPart_Article","headline":"The Evolving Role of Schema Markup: From Rich Results to AI Understanding","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Highlight-20231127181836272_6_ProfilePage_hasPart_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/12\/Evolving-Role-of-Schema-Markup-1.png?strip=all&lossy=1&fit=600%2C361&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-markup\/evolving-role-of-schema-markup\/"},{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Highlight-20231127181836272_7_ProfilePage_hasPart_Article","headline":"Profile Page & Discussion Forum Rich Results Now Available on Google Search","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Highlight-20231127181836272_7_ProfilePage_hasPart_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/11\/New-Profile-Page-Discussion-Forum-Rich-Results.png?strip=all&lossy=1&fit=600%2C361&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-app-news\/profile-page-discussion-forum-rich-results-now-available-on-google-search\/"},{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Highlight-20231127181836272_8_ProfilePage_hasPart_Article","headline":"New Vehicle Listing Structured Data on Google","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Highlight-20231127181836272_8_ProfilePage_hasPart_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/10\/New-Vehicle-Listing-structured-data-.png?strip=all&lossy=1&fit=600%2C361&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-app-news\/new-vehicle-listing-structured-data-on-google\/"},{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Highlight-20231127181836272_9_ProfilePage_hasPart_Article","headline":"Say Goodbye to How-To Rich Results on Google","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Highlight-20231127181836272_9_ProfilePage_hasPart_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/09\/Say-Goodbye-to-How-To-Rich-Results-on-Google.png?strip=all&lossy=1&fit=600%2C361&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-app-news\/how-to-rich-results-removed-on-google-search\/"}]},{"@context":"http:\/\/schema.org","@type":"Organization","address":{"@type":"PostalAddress","streetAddress":"201 - 412 Laird Road","postalCode":"N1G 3X7","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"https:\/\/www.schemaapp.com\/#Country","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"description":"Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams develop a knowledge graph and drive search performance.","knowsAbout":["http:\/\/www.wikidata.org\/entity\/Q1891170","https:\/\/www.wikidata.org\/wiki\/Q6108942","https:\/\/www.wikidata.org\/wiki\/Q26813700","https:\/\/www.wikidata.org\/wiki\/Q180711","http:\/\/www.wikidata.org\/entity\/Q33002955"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"location":"http:\/\/www.wikidata.org\/entity\/Q504114","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","email":"support@schemaapp.com","knowsLanguage":"http:\/\/www.wikidata.org\/entity\/Q1860","areaServed":"http:\/\/www.wikidata.org\/entity\/Q13780930","@id":"https:\/\/www.schemaapp.com\/#Organization"}]