[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-improve-website-content-using-the-schema-org-vocabulary\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-improve-website-content-using-the-schema-org-vocabulary\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","inLanguage":[{"@type":"Language","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-improve-website-content-using-the-schema-org-vocabulary\/#BlogPosting_inLanguage_Language","name":"English"}],"dateModified":"2024-08-19T15:41:27+00:00","headline":"How to Improve Website Content Using the Schema.org Vocabulary","datePublished":"2024-07-24T15:05:09+00:00","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-improve-website-content-using-the-schema-org-vocabulary\/#BlogPosting_image_ImageObject","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2024\/07\/How-to-Improve-Website-Content-Using-the-Schema.org-Vocabulary.png"}],"mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-improve-website-content-using-the-schema-org-vocabulary\/","name":"How to Improve Website Content Using the Schema.org Vocabulary","articleBody":"In today\u2019s rapidly evolving digital landscape, website owners and content creators face a persistent challenge: identifying gaps in their existing content and continuously optimizing it for success and visibility in search.\nWith user behaviors and search engine algorithms constantly changing, it is crucial to ensure that your new and old content remains comprehensive, relevant, and helpful to humans and machines.\nEnter Schema.org, a collaborative, community-driven initiative launched in 2011 by tech giants Google, Bing, Yahoo, and Yandex. The Schema.org vocabulary provides a standardized framework for structuring and organizing data on the web. It offers a comprehensive set of Types and properties that website owners can use to describe the entities and content on their site.\nWhile Schema.org is widely known for helping search engines and machines understand the content on your site, its potential extends far beyond that. This vocabulary can be a game-changing checklist for improving your website\u2019s content and formatting and identifying information gaps on your pages. By aligning your content with relevant Schema.org Types and properties, you can identify opportunities you may have overlooked, enhancing your overall content strategy.\nIn this article, we\u2019ll explore how you can leverage the Schema.org vocabulary to develop a thorough and robust content strategy for your website.\nIdentifying Content Gaps on Your Website\nYour primary focus should always be creating high-value content that serves your users\u2019 needs. That said, the Schema.org vocabulary can serve as a roadmap during the content creation process, outlining information commonly found on certain types of web pages.\nThe Schema.org vocabulary provides a detailed framework for describing the entities on your website and their relationships. By examining the properties associated with relevant Schema Types, you can:\n\nIdentify potential gaps in your existing content\nFill those information gaps for your audience\nAdd depth to existing page content\nCreate new, supplementary content\n\nWhether you\u2019re creating new content or revamping existing pages, Schema.org can provide valuable guidance. Let\u2019s explore a few examples.\nFor a healthcare organization creating a new page about a medical condition, you\u2019ll need to decide what information you should include. The MedicalCondition Type in Schema.org has a list of properties such as signOrSymptom, possibleTreatment, and more that capture information that is commonly found on these types of pages. Reviewing the full list of properties associated with a Type can spark ideas about what entities are well-suited for supplementing your content.\nRecall that you can only mark up content that exists on your page. Therefore, if you want to incorporate content for these properties to give readers more comprehensive information about the subject, you\u2019ll want to identify those opportunities early in the content creation process.\nOur customer, Sharp Healthcare, successfully applied the Schema.org vocabulary to form a long-term content strategy. During their website migration process, the Sharp team ensured that each page focused clearly on a specific Schema.org Type when establishing their content structure. They also incorporated content for the properties suggested by Schema.org for each chosen Type.\nEnhancing Rich Results Potential\nAligning your content with Schema.org properties not only helps fill content gaps but also improves your rich result eligibility on Google\u2019s search engine results pages (SERPs). Rich results can lead to enhanced visibility on the SERP and increased click-through rates for your website.\nTo be eligible for rich results, specific content elements must often be present on your pages. Each rich result type typically has both required and recommended properties:\n\nRequired properties: These are essential for eligibility and must be on your page.\nRecommended properties: While not mandatory, Google has stated that including more recommended properties can improve the quality of rich results for users and that rich result ranking takes extra information into consideration.\n\nBy incorporating both required and recommended properties into your content strategy, you can simultaneously improve your content quality and rich result eligibility.\nLet\u2019s look at product snippet requirements and recommendations as an example:\nProduct Snippet\nTo be eligible for product snippets on the SERP, it is required that you include the following:\n\nname (of the product)\nAt least one of the following is required, but all are recommended:\n\nreview\naggregateRating\noffers\n\n\n\nYou can further enrich your product rich result by adding content around the pros and cons of your product. That way, you can markup the content using the positiveNotes and\/or negativeNotes properties and potentially have these pros and cons show up on your product rich results.\nCAPREIT successfully leveraged Schema.org to enhance their rich result potential. By structuring their content according to Schema.org guidelines, they were able to improve their visibility in search results for their property listings and job postings.\nContinuous Content Optimization\nWhile Schema.org is an excellent tool for identifying content gaps and structuring information, it\u2019s crucial to remember that creating helpful, high-quality content should always be your primary goal.\nYou must have substantive, relevant content in place before implementing Schema Markup. Without this foundation, you won\u2019t be eligible for rich results. Moreover, attempting to markup non-existent or irrelevant content could be seen as spammy, potentially leading to penalties from Google.\nUse Schema.org as a starting point to spark ideas and ensure your content is comprehensive, but don\u2019t let it constrain your creativity or limit the value you provide to your audience.\nBy balancing user-focused content creation with Schema.org\u2019s structured guidance, you can develop a content strategy that provides genuine value to your users and enriches the Schema Markup on your site.\nSchema App Provides Content Recommendations Using the Schema.org Vocabulary\nThe digital landscape is constantly changing, and with it, Google\u2019s structured data documentation and the Schema.org vocabulary continue to evolve. By keeping up with the latest updates, you can continually refine your content strategy and ensure your website content remains aligned with best practices.\nAt Schema App, we help our customers stay current with the latest changes in Schema.org and Google\u2019s documentation. We also provide content recommendations to help our customers improve their rich result eligibility and enhance the richness of their content.\nLooking for a strategic partner to implement robust Schema Markup & content recommendations for your site? Schema App can help.Get Started\n ","description":"By aligning your web content with relevant Schema.org types and properties, you can uncover content gaps you may have overlooked. Learn more."},{"@context":"http:\/\/schema.org","@type":"Organization","address":{"@type":"PostalAddress","streetAddress":"201 - 412 Laird Road","postalCode":"N1G 3X7","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"https:\/\/www.schemaapp.com\/#Country","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"description":"Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams develop a knowledge graph and drive search performance.","knowsAbout":["http:\/\/www.wikidata.org\/entity\/Q1891170","https:\/\/www.wikidata.org\/wiki\/Q6108942","https:\/\/www.wikidata.org\/wiki\/Q26813700","https:\/\/www.wikidata.org\/wiki\/Q180711","http:\/\/www.wikidata.org\/entity\/Q33002955"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"location":"http:\/\/www.wikidata.org\/entity\/Q504114","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","email":"support@schemaapp.com","knowsLanguage":"http:\/\/www.wikidata.org\/entity\/Q1860","areaServed":"http:\/\/www.wikidata.org\/entity\/Q13780930","@id":"https:\/\/www.schemaapp.com\/#Organization"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema Markup","item":"https:\/\/www.schemaapp.com\/schema-markup\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"How to Improve Website Content Using the Schema.org Vocabulary","item":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-improve-website-content-using-the-schema-org-vocabulary\/#breadcrumbitem"}]}]