Schema App’s Response to New Requirements from HIPAA
In December, the U.S. Department of Health and Human Services (HHS) issued a Bulletin about changes to the Health Insurance Portability and Accountability Act around the “Use of Online Tracking…
Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic Schema Markup solution provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage Schema Markup to grow search performance and develop a reusable content knowledge graph that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.
Articles by this Author
Schema Markup SEO in 2023: What To Expect
2022 was an eventful year in the world of Schema Markup and Rich Results. As Google continues to improve the search experience for users, we’ve seen volatility in rich result…
October 2022 Rich Results Weather Report Update
Change is the only constant, and the same could be said about Schema Markup and rich results. From changes in FAQ rich results to the release of Schema.org v15, here…
Introducing Schema Performance Analytics Page Level Report
If you are managing the Schema Markup for a large organization, there’s a good chance you’re also managing the markup for different departments or lines of business within your organization.…
September 2022 Rich Results Weather Report Update
This September, we continued to observe FAQ, Video and Recipe rich results fluctuations. Google has also released the September Core and Product Reviews updates. While it is too soon to…
August 2022 Rich Results Weather Report Update
Rich result fluctuations are part of SEO, and it is crucial for you to monitor your structured data so that you can proactively manage and capitalize on these changes. This…
Volatility with Google’s Video Rich Results July 2022
Around June 11th, we observed a sudden decline in Google’s Video Rich Results on desktop search across our website. We’ve noticed the same trend happening with many of our client’s…
FAQPage Rich Results Weather Report May 2022
Since April 8th, 2022, our Data Scientist, Iram Fatima, has been keeping an eye on our customers FAQPage Rich Results. Why? On April 8th, 65% of our clients saw a…
Structured Data Insights from Google Podcast: The Future is Bright!
Google recently released a new episode on their Podcast, Search Off the Record called “Structured data: What’s it all about?”. As a Structured Data enthusiast, I was over the moon…
4 Actionable Structured Data Strategies for Busy Digital Marketers
How healthy is your SEO strategy? There are some SEO tactics—like keyword stuffing—that have become outdated, while others have become a best practice. Not only is search engine optimization a…