How to be an SEO Trailblazer with Structured Data
Learn how to take your schema markup to the next level and become an SEO trailblazer like Lindsay Malzone from Excel Impact. Not only does she share with you how…
Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic Schema Markup solution provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage Schema Markup to grow search performance and develop a reusable content knowledge graph that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.
Articles by this Author
Introducing Schema Performance Analytics
Schema Performance Analytics (SPA) is a structured data reporting solution powerful enough to scale your online business. With the benefits of Google Search Console plus more data and customization, you…
How Structured Data Empowers your Content Strategy: A Fireside Chat
Our customers tell the best success stories. That’s why we decided to kick off a brand new webinar series from Schema App—Fireside Chats—where we shine a spotlight on the successes…
New Error Reporting in Google Search Console
On October 6th, Google announced new error reporting for Rich Result status reports in Google Search Console. This change was intended to help SEOs with resolving rich result errors: The…
Healthcare Schema Markup: Evolution of the Physician Rich Result
The primary function of Schema Markup is to help search engines better understand the content on your website. Applying schema markup allows you to define entities across your site and…
The Great Resignation: Future-Proof your Digital Strategy with Structured Data
The COVID-19 pandemic has been turbulent for different industries. From pandemic burnout, to a reassessment of priorities, to shortages of supplies and workers—many businesses across a wide range of industries…
How to be Agile with Structured Data in a Changing SEO World
Structured data empowers your digital team with the agility to maneuver changing user behavior and a changing organic search environment. When investing in SEO, we are playing by the rules…
Schema.org Version 13 Release: Products, Healthcare, Videos, and more!
Schema.org version 13.0 was released on July 7th, 2021. This was the second full release so far this year, but with 11 releases in 2020 we’re expecting more to come!…
How Schema Markup Helps You Gain or Enhance a Google Knowledge Panel
When you Google a person, place, organization or thing, you may have noticed an information box popping up on the right-hand side, called the right rail, of Google search results.…
Why Structured Data Should Inform Your Content Strategy
Write stronger, more robust content for your website by using structured data to inform your content strategy. Structured data is a type of code you can implement on your website…