Schema App Author

Martha van Berkel CEO

Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic Schema Markup solution provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage Schema Markup to grow search performance and develop a reusable content knowledge graph that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.

Articles by this Author

What is the Schema Markup Validator (SMV)

What is the Schema Markup Validator (SMV)

The Schema Markup Validator (SMV) is a tool for validating all Schema.org Structured Data that’s embedded in a web page. The SMV is a replacement for Google’s Structured Data Testing…
How To Implement Schema Markup To Increase E-A-T

How To Implement Schema Markup To Increase E-E-A-T

E-E-A-T has been buzzing in the SEO world since 2018, when Google released a broad algorithm update. Google’s John Mueller confirmed that the update was around relevance. Websites were wondering…
Entity-Based Search For Advanced SEO

Entity-Based SEO for Advanced Search

The popularity of entity-based SEO demonstrates how websites are moving beyond the standard search box, and are starting to think outside the box. A well-structured website unlocks opportunities in search…
Schema App has a New Look

Schema App has a New Look

We are so excited to share our new branding with you.  When my co-founder Mark and I decided to focus on Schema App way back in 2015, we only hoped…

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