Creating “CollectionPage” Schema Markup
Often, selecting a Schema.org type to define a web page is pretty straightforward. If there’s price and quantity information, it’s probably a Product. If there’s author and date published information,…
Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic Schema Markup solution provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage Schema Markup to grow search performance and develop a reusable content knowledge graph that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.
Articles by this Author
Ultimate How-to Guide for LocalBusiness Schema Markup
There’s something satisfying about searching for a business and finding all the information you want to be presented in an attractive knowledge panel. Have you wondered how to make your…
How to use the Schema Paths Tool
Have you ever wondered how to connect different data types together, or what property best describes the relationship between two entities? At Schema App, we want to help you get…
Stand out in Search with FAQ Rich Results
On April 30th, 2020, Martha van Berkel (CEO at Schema App) and Jeffrey Burns (Customer Success Team Lead) presented “Stand Out in Search with FAQ Rich Results”. They covered how…
Your Guide to COVID-19 Structured Data
Purpose: This document is intended as a comprehensive guide for marking up information about COVID-19. It outlines the schema.org types and properties that can be used to increase the visibility…
How to Create Service Schema Markup for Businesses
When you’re developing a Schema Markup strategy for a business, there is often a Service (Schema.org/Service) offered that is core to the business. Most SEOs start by optimizing the business…
Schema Markup – A Pivotal SEO Strategy for 2020
In this article, we will discuss why schema markup is an integral component of your SEO strategy and how it can drive business results. We’ll cover the basics of what…
How to Create “FAQPage” Schema Markup
If you have Frequently Asked Questions content on your website, adding FAQPage Schema Markup to those pages makes you eligible for a rich result on search and Markup Action for…
10 Things You Don’t Know About Structured Data
When I introduce myself, I like to do so with a knowledge graph. I explain that I’m an alumni of Cisco; I spent 14 years there doing online support strategy…
Creating “HowTo” Schema Markup
If you have instructional content on your website that defines the steps to successfully complete a task, adding “HowTo” markup to that page allows you to explicitly convey to Google…